2012 Logo Design: Promoting The Walt Disney Company’s Brand
In 2012, The Walt Disney Company changed its logo once more. This iteration, however, was a minor one. The text-only version of the logo stayed mostly the same, as it featured the trusty old autograph of Walt Disney. The styling is black ink with a thick, elegant font. Visually, it looks hand-drawn to portray vintage authenticity. It resembles Walt’s own autograph and harkens to the company’s namesake.
The alternative version of the logo, however, departs more sharply from the previous logo. It dispenses with Mickey Mouse in the triumphant position of a stage character about to take a bow.
Here, Mickey Mouse is shown marching forward very deliberately and very focused. True to character, Mickey Mouse has a broad, happy smile, perhaps a smirk, on his face.
This image portrays Mickey Mouse in a familiar light where he is up to some trick or another. It’s a lighthearted, humorous logo that celebrates the company’s ability to make its fans laugh. The purposefulness of Mickey Mouse’s gait, however, suggests he has something important to attend to, nevermind the braggadocio. In other words, The Walt Disney Company is making important moves in this new era.
Crafting A Globally Recognizable Logo Design
The logo design for The Walt Disney Company uses a recognizable autograph and the name of the company to forge a one of a kind identity. There is no miscommunication about who this company is or what they represent.
Of course, not every company has a founder as famous as Walt Disney. The design of the logo here capitalizes on the fame of the Walt Disney name to create an imprint that will serve the company well for years into the future. When considering your own logo design, going with an autograph-based logo that signifies a personal history might just get the job done.
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