Pho-Kit's Packaging Design Is Based On Sustainability & Ease Of Use
Pho-Kit is a fast-food restaurant that serves ready-to-go Pho soups, one of the staples of Vietnamese cuisine. While its culinary leanings are traditional, the brand has quite a progressive stance on takeout packaging.
Lucca AM, a digital creative agency from Rockford, IL, has come up with user-friendly packaging that significantly reduces single-use plastic and the amount of waste.
The entire Pho-Kit takeout it consists of an easy to fold bag (packed with humorous imagery such as puns and cheeky takes on existing brands – more on that later in the article) and two cups for broth and noodles, or any other ingredient, hanging from the bag’s two openings. A pair of chopsticks in a sleek red container completes the takeout dining package.
While the packaging still uses plastics, it reduces its amount significantly compared to most other takeouts. This makes it comparatively more eco-friendly, albeit not entirely ecological.
The defining visual trait of Pho-Kit packaging design is the use of edgy, contemporary iconographic details and striking brand colors. The agency also created a distinctive primary and secondary logo for the brand, as well as a unique typeface.
The excellent art direction makes all of these diverse elements work together in harmony.