Packaging designs have come a long way from the usual boxes and bags where products are placed. There are many innovative features today that make packaging designs look more modern and up-to-date, adding something interesting to the brand itself.
This article explores some of the best modern packaging designs crafted by the best packaging designers today.
Table of Contents
- BEYOND by Studio Blackthorns
- BOOFFEE by rolê da alê
- CowDog Brew Company by Leechtown Design
- Dal Negro by H-57
- ilile Cosmetic by Jane Wu
- Urtica Wellbeing by Ester Saba Design Studio
- Rosalbòre by Jesy Moliterno
- TEMAN by Epikinono
- PEAK by Angela Sardarova
- Terceiro Turno by Indesign
- Shamkir Valley Wine by BrandPa
- Natural OneDr by Juliana Ristova
- Kin Food & Cosmetics by Celia Grandhomme
- Vadelli Hair Shampoo by Seji Design
- Hydrogel by Jzoy.Agency
1. BEYOND by Studio Blackthorns
Standout Features:
- Contemporary aesthetic
- Colored shapes
- Tagline placement
Beyond, a brand of hard seltzers has a packaging design that is contemporary and aesthetic and showcases the brand in the most modern way possible.
Designed by Studio Blackthorns, the packaging design comprises various shapes and colors that serve as product variations, like strawberries and pears. The white background gives the packaging a clean finish, and the tagline placement is perfect for remembering, especially for first-time buyers.
2. BOOFFEE by rolê da alê
Standout Features:
- Bold color story
- Leaf line drawings
- Clear logo placement
BOFFEE's packaging design by rolê da alê shows a bold color story, as aggressive as combining coffee and beer to create an exceptional drinking experience.
The colors like black, deep red, and sunny orange give the drink personality and are fantastic product variations. The leaf line drawings add a touch of creativity to them, with the precise logo placement providing a strong sense of brand recall.
3. CowDog Brew Company by Leechtown Design
Standout Features:
- Adorable dog painting
- Unique ingredients display
- A calm and calming color story
Combining two of the world's greatest loves – dogs and beer –the CowDog Brew Company's modern packaging design by Leechtown Design stands out due to its adorable dog painting in front of each can.
The dog painting will undoubtedly catch people's attention, and the unique way of printing the drink's features and critical ingredients in front of the packaging adds another dimension of fun to the brand. In addition, the excellent blue background adds peace and calm to the design itself.
4. Dal Negro by H-57
Standout Features:
- Sleek square box
- Clear window partition
- Vivid photo quality
What sets this next-best modern packaging design apart from the others in this list is the variety of designs that give the product's personality and added appeal to the consumers.
Del Negro's packaging designs by H-57 have many variations, but every design has one solid component: the sleek square box. This adds security not only to the products inside but also to the brand. It will make the customers think that the products are polished and proper.
The transparent box partition is available in the animals on wheels toys, allowing parents and kids to see what the toys look like. All packaging designs are decorated with high-quality images of the contents inside for visual purposes. Explore some of the best toy packaging designs here.
5. ilile Cosmetic by Jane Wu
Standout Features:
- Letter cutouts
- Vibrant prints and patterns
- Minimalist design
Even though package designer Jane Wu's modern packaging design for Life Cosmetics had vibrant prints and patterns on the front panel, she placed it strategically to make the design more minimalist, which is on-brand for the product.
This packaging design highlights the letter cutouts of the brand name, adding a sense of quirk and fun to the design. This makes it one of the best modern packaging designs in the cosmetics industry and, thus, earns a spot in this list.
Check out some amazing cosmetics packaging designs here.
6. Urtica Wellbeing by Ester Saba Design Studio
Standout Features:
- Cork stoppers
- Transparent glass bottle
- Muted color story
Urtica Wellbeing's packaging design by Ester Saba Design Studio combines the past and the present with the transparent glass bottle design, complete with the cork stoppers.
The packaging design looks aesthetically pleasing and modern yet adds a touch of vintage nostalgia to anyone who could see it. The muted colors used in the box packaging add a layer of polish and professionalism to the fun bottles inside. Check out our article on best bottle label designs.
7. Rosalbòre by Jesy Moliterno
Standout Features:
- Ombre bottleneck
- Hole in the middle of the label
- Sleek label design
The hole in Rosalbòre's label provides two functions: aesthetics and product variation.
Designed by Jesy Moliterno, this is a unique way of telling the customers what wine variety they are getting from a single glance at the label. The label design is also sleek, with skinny typography and prominent brand placement.
Another feature is the ombre bottleneck that adds fun to the otherwise plain-looking clear glass bottle.
8. TEMAN by Epikinono
Standout Features:
- Local artist collaboration
- Puzzle-like design
- Attractive color story
TEMAN's packaging design by Epikinono is a product of a collaboration between the scented candle company and a local artist.
The collaboration showcases TEMAN's many stories to offer its customers, figuratively and literally. The boxes can be placed together to form images that allow its customers to have fun, from the boxes down to the contents – the scented candles.
It looks like a puzzle that holds a big picture of fun and happiness together, and the colors used are all attractive to the eyes.
9. PEAK by Angela Sardarova
Standout Features:
- Clear glass bottle
- Abstract artwork
- Thin sans-serif font
For PEAK's packaging design, designer Angela Sardarova created abstract artwork decorating both the glass bottle label and the box packaging, which shows consistency with the brand visuals.
The artwork depicts a mountainous place with the sun shining brightly in the clear sky. It's also a clever nod to PEAK, as in the mountain peak, and also an extraordinary wordplay on the brand. The other artworks depict a river with moonlight and a mountain range by night with the full moon in the clear sky.
The thin sans-serif font adds a sleek quality to the label design, while the clear glass bottle effectively showcases the contents without being too obvious.
10. Terceiro Turno by Indesign
Standout Features:
- Amber bottle
- Slanted label placement
- Vivid illustrations
The Terceiro Turno packaging design by Indesign showcases vivid artwork illustrations that perfectly complement the dark amber bottle for the beverage.
The label has vivid illustrations of the moon, the stars, and other celestial bodies that resemble modernist artworks with a touch of Salvador Dali. The diagonal label placement adds character and makes it look more like a sash than a traditional label for bottle packaging.
11. Shamkir Valley Wine by BrandPa
Standout Features:
- Gorgeous images
- Dark glass bottle
- The metal band on the bottleneck
When the client Shamkir Valley Wine approached the design agency BrandPa for the packaging design of their wines, they wanted to look expensive and at the same level as the other European wine brands in the continent.
With this upgraded packaging design, such as the dark glass bottle, they achieved their goals and elevated the brand visuals of the product. The high-quality photos on the label are from the vineyards in the Shamkir Valley of Azerbaijan, adding a sense of hometown pride to the product.
The metal band on the bottleneck showcases the emblem of the product, adding a touch of luxury to the already-opulent bottle packaging design.
Explore some of the best wine packaging designs here.
12. Natural OneDr by Juliana Ristova
Standout Features:
- Intricate mandalas
- Luxurious color story
- Cylinder packaging
Designer Juliana Ristova's packaging design for Natural OneDr showcases femininity and modernity in today's age with sturdy cylinder packaging coupled with artistic visuals.
The whole cylinder is decorated with intricate lacelike mandala paintings, symbolizing femininity and beauty. The colors used are also opulent looking, adding a layer of polish to the modern packaging design.
13. Kin Food & Cosmetics by Celia Grandhomme
Standout Features:
- Twist-open lid
- Lively patterns and colors
- Zip-lock pouch
Showcasing lively patterns and colors in all the packaging designs, the Kin Food and Cosmetics packaging design by Celia Grandhomme is a perfect addition to our best modern packaging designs list.
The packaging designs promote product safety and freshness, with features such as the twist-open lid for the jars and the zip-lock feature for the pouch, allowing people to enjoy the contents fresh and ideal for their consumer palates.
14. Vadelli Hair Shampoo by Seji Design
Standout Features:
- Non-slip bottle
- Monochrome color story
- Greek sculpture image
The Vadelli hair shampoo packaging design by Seji Design stands out because the iconic Greek statue plastered onto the box packaging symbolizes eternal beauty.
The monochrome color story used in both the box and bottle packaging designs adds a sense of sophistication to the product itself, and the non-slip bottle helps use the bottle in wet bathrooms.
Look at some of the best black packaging designs here.
15. Hydrogel by Jzoy.Agency
Standout Features:
- Textured paper label
- Silver canister
- Line drawings
Hydrogel's packaging design by Jzoy.Agency adds character to the product thanks to the textured paper label used in the silver canister packaging.
The textured paper label looks like tear-soaked letters, adding a sense of drama and nostalgia to the product, and the line drawings of flower vases with flowers in them give the label a whimsical touch.
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