A picture is worth a thousand words, and Gomez lets hers do the talking, showing consumers what flavors are infused in the water and easing them into what they can expect.
Each logo is placed atop a duotone illustration that mimics the flavors, resembles the ingredients but appears comprised of water. Each "ingredient" has tiny solid elements, like fruit stems and little leaves, to add a touch of realism to the whimsical design.
Below the logo and custom illustration is a script-like name of the specific product, followed by sans-serif breakdown of the flavors.
All in all, Wai Water marries colorful elements with copious amounts of negative space to create a playful yet mature package design.
Wai Water is a colorful packaging design in the food & beverage industry.