The Penny Drop’s Sleek Color Palette Creates A Peaceful Atmosphere
One of the first things that jump out at you from this design is the colors used. They are clean, clear and pleasing to the eye. The color palette is a neutral one, with soft whites, clean beiges, and subtle greys.
It’s easing and soothing. You feel immediately satiated upon seeing these smooth and soft lines.
There’s a fluidity that comes from this color scheme — it’s light and airy and bright. There is no real stake here, no stress and no concern. All the anxiety washes away like these colors wash over the materials. That's why skilled print designers often opt for neutral tones that strike a balance between being visually appealing and not overpowering the overall design.
And even the illustrations lack a dynamic quality in their coloring. They sit in a black and white color palette — but lack the brightness that usually comes from the contrast between white and black colors.
There are modern, bronze finishes as well, but these too are subdued and serene.
This design overall is soft — it’s almost tangible. You can reach out and run your hands along this design and know it’s smooth.
And that’s what you want while dining — a smooth, seamless and streamlined experience that takes the worry out of your day and lets you just relax.
These colors match the overall branding of the cafe. Inside of its doors, the similar color scheme is found in the art, in the finishes and in the decoration. It’s a contemporary, clean and cohesive design that keeps branding consistent and lulls patrons into peaceful satisfaction.
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Bold Accents And Exciting Images Make These Penny Drop Prints Pop
This airy and clean design puts you at ease, but bright, contemporary and modern pops of shiny color and illustration really take this design to the next level.
Bronze finishes can be found throughout the cafe — in light fixtures, on cookware, and in its decoration. But these bronze splashes can also be seen on the print materials, coasters and business cards.
These bronze pops exude modernity, class, and sophistication. They are edgy and contemporary — staying neutral, but bombastic.
Similarly, these creative and smooth designs integrate clever illustrations and images that add a dynamic and innovative element to these designs. On cups, menus and more you can see the same jumping characters.
A man in a suit and a woman in a skirt can be seen jumping from the page, almost up into the air and above. This adds a lightness. This adds an airiness. It elevates and excites and mesmerizes in a soft, sophisticated and contemporary manner.
There’s also a subtle mystery that leaves things to the imagination.
It’s a stunning display of experts' in branding' creativity that adds depth and excitement to a brand’s visual language.