The Video Design Shows AgentSync’s Personality Through a Humorous Yet Direct Storyline
Marketing an office supply brand can be a challenging task. It's not as exciting as a sportswear or a gadget advertisement.
However, the design agency RELIGHT Creative successfully overcomes this issue through AgentSync's video design. The video encapsulates clean, entertaining, and well-branded communication that speaks to the target audience while highlighting the brand's service and product quality.
The 30-second-long ad shows how the best video designs can take the edge off a topic that's difficult to market by relying on humor to convey its message. The result is a direct yet funny sitcom-like scene that helps the brand promote itself amusingly and memorably.
Check out other commercials with great storytelling.
AgentSync’s Video Design Addresses a Relatable Office Issue Through Powerful Satire
The sequence takes us through a skit set in a modern-day office. We see two coworkers walking around the workspace, having a conversation. The camera switches to a close-up shot as the dialog starts.
The woman asks her male colleague how he feels about their "new copier." Rather than replying with words, the man responds with a confused, almost shocked facial expression. The next shot shows us the revolutionary machine – a guy sitting on a sofa. We see him using an inked feather as he scribbles on a medieval papyrus.
As her partner struggles to find the right words, he mimics the reaction of a regular viewer, breaking the fourth wall by reacting the way anyone would. However, the satire reaches a new level as the woman continues with a sincere, optimistic comment on the "copier's" impressive speed.
As the two go back and forth, the skit gets funnier until it's broken down with a blank screen with the brand's logo centered on the screen.
AgentSync’s Video Design Contrasts Serious Narration With an Incredible Visual Experience
Throughout the video, there's a combination of a narrated voice sequence and the actors' lines. And while you enjoy the quirkiness of the video as the scenario unfolds, the narrator sets us up for a realistic, everyday situation often encountered in daily corporate work life.
The voice then uses the setup to talk about a common issue in the workspace, making it difficult to ignore as it's contrasted with the absurd visual storytelling. The narration focuses on providing problem-solving messaging and presenting the brand's potential to overcome the lengthy copy-making issue.
However, it does so in a laid-back and memorable way by decreasing the hard-sell approach through a humorous video.
Look for more fantastic commercial video designs that convert instantly here!
AgentSync’s Video Design Creates an Unforgettable Viewer Experience With Simplistic Storytelling
This short ad's most intriguing point is that there's an advantage to not taking yourself too seriously, a principle some video designers have adopted in their works as well. It leverages simplicity to explain why viewers would love working with the brand.
Check out more cool explainer videos.
Instead of insisting on its superiority over the competitors or boring the audience with dull stats, this video helps AgentSync present itself as a down-to-earth friend in need that understands the problem. It is here to help you, not to praise itself. And it does so with pure simplicity, offering an easy-to-follow scenario, deliberately imperfect acting, and uplifting background music.
So, while the ad will make you smile thanks to its unconventional, over-the-top visuals and dialog, the narrated voice subtly speaks to the target group and offers an effective solution.
