CHUBB. INSURED.

Standout Features:

• Straight how-to content
• Eye-catching red color
• Simple serif typography

The CHUBB. INSURED. video about preventing water damage utilizes bold design choices to make important instructions as clear and memorable as they can.

Designer Burt Miller drove the focus on informative content ensuring the video primarily delivers actionable tips for viewers. The use of bright red immediately grabs attention and suggests a sense of urgency.

Thick, serif typography reinforces the direct tone, emphasizing the trustworthiness of the information. The addition of helpful icons makes the key points easy to grasp and remember.