Domain7 relies on heavy communication through words for potential clients to learn an in-depth analysis of the company.
Forgoing backgrounds, the company uses a white negative space in order to put the focus entirely on what they have to say.
With the words as the focus, the company makes strong use of alternating between sans serif and serif fonts to divide up the page.
Serif font is used to create headers for segments, while sans-serif creates the meat of each section as it is an easier-to-read font. Bold wording draws attention to specific areas that may interest potential clients.
Additionally, company photographs are used to show off various inside details of Domain7. Potential clients are able to view employees working, processes of the company, and more through the photographs used. These photographs are also used to break up the information, creating a welcome reprieve for users.