Homepage Slideshow Showcases Company News
At the bottom of the homepage, a slideshow lets a user quickly leaf through recent Nest news. The slideshow has items like product updates as well as Nest's partnership announcements.
The bottom of the page is not the most important real estate, however, the slideshow catches attention. If a user has ignored all the products and menu items at the top, they might be on the verge of leaving the site.
The designers, however, create interactive engagement with the user through the slideshow. Rather than make the slides scroll automatically, the user has to actively click to see the next items. It is an optional slideshow but it serves to offer the user different perspectives on Nest the company.
The focus is no longer just on the products, but on the company's identity. For example, partnerships with Google, who acquired Nest in 2014, reveal the company's identity as a cutting-edge tech brand. A user can quickly see that Nest associates with some of the best companies in home technology.