Nike React’s Interactive Design Walks Users Through A Colorful Story
Nike React is one of Nike’s latest shoewear creations. It’s a piece of footwear that affords its wearers a lighter, softer and more energetic step. The Nike React shoe was made with athletes in mind, and was built using scientific technology, research and dedication to footwear excellence.
As a whole, Nike is known as a powerhouse in the athletic footwear and clothing industry. It produces a wide range of products for every individual — from the casual athlete to the Olympic sprinter.
Nike was founded in 1964, and took on its iconic name in 1971. Ever since, it has grown in strength, scope and popularity. The Nike React shoe is just one of its many new, exciting and innovative products. But it was built with precision and grace, and the brand knew that they wanted to showcase it in a creative and out-of-the-box manner.
Three years of experimenting with chemicals and materials, hundreds of hours spent over intuitive and insightful heat map research and 400 iterations later, the team at Nike came up with a shoe that had the lightness, durability and strength of the new Nike React shoe, built with revolutionary foam cushioning and backed by the Nike name.
That requires more than just a crafty product page on the Nike website.
No, this new shoe deserved its own story, and so did its wearers. So the team decided to create a DIY website that users could play with and customize to their own preferences, while simultaneously learning about the shoe in question.
And it's impactful.