The Seamless UX in Outsmart Labs Website Design Makes Content Flow Smoothly
For Outsmart Labs, user experience (UX) is not a box to be ticked, set and forgotten. It is a continuous flow of user interaction that requires constant watering. And Outsmart Labs fits the role of the watchful gardener effortlessly.
Design-wise, this method is manifested right at the beginning of the user journey. The main menu and main CTA are easily noticeable upon landing on the homepage, drawing just the right amount of attention from the users.
The main menu is sticky and it stands above the fold, never “drowning” users with unwanted or redundant information. Plenty of negative space provides breathing room for the content and makes it both easy on the eyes, as well as adding to the ease of navigation.
Outsmart Labs Website Design Is A Clear Winner For Its Impeccable Attention To Detail
For such a minimalist approach, the attention to detail is incredible. It is evident in the rendition of the sunset that turns into six distinctive waves that seem to, whether on purpose or not, visually point to the six menu subcategories (“Work,” “Services,” “Blog,” “Careers,” “About” and “Contact.”)
This attention to detail is proof that the brand’s commitment to its audience isn’t lost in the sea of colors and animation.
Outsmart Labs website design showcases the agency’s goals and unique value proposition through a forward-thinking approach to design.
The company was able to justify the meaning behind their brand name without trying too hard, making them a worthy winner of our Best Website Design Award.
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