To keep things simple, Fotorator has created a one-page website where consumers are able to discover everything they need to know about the product, how to use it, and how to contact the company itself. This one-page design presents as a vertical slider that consumers can manipulate at will. They can use the scroll on their mouse or the navigation buttons on their keyboard.
Each piece of information presented is kept brief, and everything is separated by naturally contrasting colors. Illustrations and images are centered within each individual screen to make use of visual learning. Fotorator utilizes muted colors for the wide negative space, placing the focus solely on the content of the page.
The website utilizes a sidebar hamburger menu aligned to the right of the page for consumers who know what kind of information they are looking for. The menu opens with white negative space, contrasting the red lettering vertically centered within the menu. A thin sans serif font is used to make the page titles easy to read.