Wind & Words is an interactive experience that combines the foremost issue in technology today with a particular piece of media that has captivated audiences around the world. Their activity uses cutting-edge, data-tracking technology to explore the trends of dialogue in the “Game of Thrones” television series. The activity tracks the frequency of a character’s name being mentioned, as well as who said it and to whom they were saying it.
The home page for Wind & Words effectively introduces the activity, capturing both the tone of the show and the etherealness of the data involved in the activity. The dark background, regal text, and smoke effect captures the darkness and lore of “Game of Thrones.” Additionally, the smoke graphic evokes the airy quality of words, dialogue, and data. The designer has used a very simple visual palette to set the right mood for the brand of the property users are viewing. This shows how design schemes need to synergize with both the tone and the functionality of whatever it’s representing.