The Un Known Uses Bold Messaging And Large Typography To Make Their Statements Known
Exceeding expectations is a goal every website should aim for. To achieve this, The Un Known website design relies on the bold copy that infuses substance into its commanding visual presence. It plays on the company’s name, deconstructing the everyday concepts and shedding new light into what’s familiar.
The Un Known website design combines a couple of proven UX design trends.
The white, all caps, sans-serif typography is one of the website’s strongest elements. Paired with subtle animation and a variation of dark mode, it commands attention while reducing eye strain and creates a higher contrast ratio, even when backgrounds are not exclusively black.
The large letters and the color contrast enhance visual appeal, complementing the fairly minimal horizontal layout. Meanwhile, punchy and on-point copy oozes self-assurance and adds to the distinctive flow of The Un Known website.
The Un Known doesn’t waste its audience’s time. It cleverly highlights its four distinctive sections: “Who,” “Why,” “So What?” and “Here’s What” that laconically spell out the agency’s mission, goals, benefits and services.
As The Un Known puts it:
"...messaging needs to transcend forgettable, annoying interruptive commercial marketing."