To thrive in this cutthroat industry fueled by constant innovation, the players need a competitive edge. One way is through cutting-edge website design that gives them an upper hand in their marketing and advertising.
Get all tech-savvy with us as we list the best technology websites design that do their brands justice in appearance and usability departments.
First is a fintech company specializing in digital currencies like Stablecoin and Libra. Their website, designed by Studio & More design agency, communicates their values and strengths through intricate animations and a well-defined color palette.
The website’s header conveys the “feeling of seamless and endless connections,” which represents the simple technological integration that First is renowned for. Each segment of the carousel comes with an animation that features a ball staying in line through flowy transitions. It represents the Libra ecosystem, as revealed by the animated figures.
The agency used consistent graphics, color palette and gradients throughout the site, giving it a holistic design.
The redesigned, fluid logo reflects the brand’s trustworthiness. A five-color palette, with three different shades of blue, comprises the brand colors. Poppins and Isidora fonts, both sans-serif and quite no-nonsense, add to the company’s trustworthy image.
Flip Tech provides software engineering and human interaction design services to different types of businesses, including startups. KP Design, a design agency from India, created a highly animated and motion-rich website that emphasizes the brand’s affinity to science and technology.
A seamless animation featuring a 3D iteration of the logo opens the user journey before landing on a black and white homepage where users can click and drag across the screen to look at the animated spaceship speeding towards a vortex.
A multi-perspective heading explains the benefits of hiring this company for their services. Clicking on the menu item on the right opens a full-screen navigation with animated space background. Hovering over each menu item creates a nice shuffle effect.
Other pages on this website follow the visually captivating philosophy of the landing page. The services page, for example, uses lots of motion effects and animations illustrating each service. The copy comes in simple sans-serif font in a color that contrasts its immediate surroundings.
Robe is a manufacturer of lighting solutions and equipment for theater performances, TV shows and concerts. Their flagship product, Transferrable Engine, has its own website courtesy of KHS, a digital agency from Prague.
The website looks very minimalistic, although it’s quite far from this stylistic approach. The homepage opens with a simple image of a lighting projector against a fully white background, with the menu icon on the top right and the company’s logo on the top left.
Clicking on the sticky menu icon opens navigation items across the entire page.
It is when the visitor begins to scroll the homepage that the website comes to life. The projector changes position and, in the process, offers a peek into its techy interior. The product zooms out as its components zoom in. Continuous scrolling reveals product benefits in large fonts, images of the most important parts and some HQ images of live concerts.
In a nutshell, the website’s homepage is a conversion funnel on its own, as it delivers a complete story about the product’s capabilities, capacities and benefits for the user.
Blooom is an online financial advisor whose website, produced by Kansas City web design agency Lifted Logic, uses plenty of white space and multicolored icons (that all rely on a consistent palette) to provide a much needed “eye-popping” effect.
A green logo on the top left and main navigation to the right provide a grounding momentum throughout the entire homepage user journey. The screen above the fold features very concise messaging, easy-to-understand CTAs and a host of custom illustrations. The minimalism of the first screen lends a necessary simplicity to the complex industry the website serves.
The brand voice is friendly and informal - a spirit perfectly replicated throughout the website. After a string of short sentences explaining what Blooom does, a simple form invites visitors to ask a finance-related question they need an answer for.
At the bottom right corner is a chatbot function that connects the visitor to a human agent during work hours for more immediate, personalized interaction.
JoyHub is a provider of business intelligence solutions that automate rental owners’ and operators’ apartment management workflow. Their website design is a brainchild of Zajno creative agency and uses animated 3D visuals that align the website’s appearance with the nature of the business.
According to the agency itself, the design translates notions such as “data-driven,” “technology” and “automation” with “chip patterns and binary code motives.” The website’s deep blue color and graphics reminiscent of blueprints were a conscious choice since blue is commonly associated with the technology industry.
The website itself is not packed with textual content. Instead, it communicates the company’s services and benefits through an array of visuals and a well-thought-out user journey and UX. The visual showcase of JoyHub’s interface is particularly helpful in that regard and so is the well-integrated explainer video.
The navigation itself is extremely concise, consisting only of “Product,” “About” and “Schedule a Demo” CTAs. The content on the homepage is enough for a visitor to learn all there is to know about the company and its product.
TuSimple is a tech company specializing in the development of self-driving systems for heavy-duty trucks. Designed and developed by Global Grid Agency, their website combines various multimedia to educate the visitors on its complex subject in a direct, benefits-driven manner.
The website aims to showcase the culture behind a disruptive technology through multiple verticals for user interaction, like product display, immersive search platform, live investors page and more. The main menu shrinks slightly as soon as the user begins to scroll and stays on the page, while videos of the system in action permeate the page in several places, including above the fold.
Mostly white, with the addition of high-quality, meticulously edited images of trucks in motion, the website communicates the unique value propositions in a sufficient amount of text, with subtle green accents pointing to the vital messaging aspects.
Maps, full-screen explainer videos, use cases and other forms of social proof provide a variety of content to a very comprehensive homepage. A very thorough main menu navigation contains plenty of links to other pages for anyone interested to learn more about TuSimple.
Cloud to Print is an enterprise that aims to take printer solutions online and equip them with an array of never-before-seen capabilities. Created by Making Websites Better, their website’s most outstanding design features are the drops and stains of color that signify the printing cartridges.
Aside from this eye candy which comes aplenty in various shapes and sizes, the dark theme breaks away from the majority of white websites today. White typography, vibrant red CTAs and headings ranging from medium to massive provide a lovely inconsistency and a surprise factor to the website’s look.
The homepage’s layout is quite eccentric and moves the visitor through all types of written and visual incentives, including a well-designed user review section near the bottom.
The website also features two similar CTAs: Book a Chat and Book a Demo. Both CTAs stay with the visitor for the duration of their on-page session.
Wyss Center is Harvard University’s division for bioengineering research. Its website, conceived and delivered by AREA 17, uses vibrant colors, stylish typography and minimal navigation to trigger interest and promote understanding of neuroscience and technology.
The website’s homepage promotes recent updates, while the content’s “meat” is on other pages - be it an extensive overview of each department’s scientific team or the insight into Wyss Center’s capabilities.
The most noticeable visuals are the vibrant, saturated photographs. Its custom typography, on the other hand, is a sans-serif breed. Certain sections come in swashes of royal blue to distinguish them from the rest of the content.
The main menu navigation is located on the top right corner and consists of a search icon and three dots that open a full-screen panel with links. The menu takes on a more traditional layout on other pages past the homepage.
Optimal Dynamics is a company that specializes in AI driving automation for the transportation and logistics industry. Their website is a work of Baunfire creative and branding agency.
A simple design above the fold, consisting of a white background, large black fonts and a hi-res image, greets the visitor. The sticky main navigation at the top uses a lot of white space. Two CTAs — Get Started and Watch Video — cater to the user's journey from awareness to conversion.
As the user scrolls, the design gets more complex and intricate. Colored illustration elements, numbers, graphs and a switch between a dark and light background introduce plenty of apt dynamism to this website design.
Clicking on the Get Started CTA takes the visitor to a page that showcases similar design elements — slick-loading images, moving parts, contrasting colors — with plenty of well-organized content that explains all the benefits and UVPs of this company.