The Longest Road is a team of adventurers who took a unique, 10,000 miles road trip across the United Kingdom in a classic black Morgan 4/4 car, replicating the joyrides and field trips of old. The team organizes the exact same experience for avid and inquisitive travelers.
Their extraordinary website is a work of Pixelfish web design agency and it is every bit as adventurous and ambitious as The Longest Road crew’s route. It is, essentially, a massive interactive map of the UK, showing the team’s exact itinerary, roads they’ve taken and places they’ve visited.
The map itself resembles the old Atlas maps down to the last detail: the 3D terrain, the typical fonts denoting the seas and mountain ranges – even the colors, sandy gold and burnt umber, lend an old-time feel to the map depicting a journey whose theme was very much bound to a bygone era.
The visitor moves across the map website by dragging their mouse cursor. Clicking on the white dots at every specific landmark opens a window with a short story of this particular part of the journey, along with some high-quality photos of the place.
The whole online experience is accompanied by a very unobtrusive and delicate soundscape of ambient sounds and bits of music from 1920-1930. At the top-right corner sits a hamburger menu icon that opens a massive navigation panel with links to the team’s story and handbook.
Projects and missions featured in different colors
A user-friendly search engine
Alfred Landecker Foundation is an organization that combats all forms of discrimination, from antisemitism to sexism, and “promotes the development of democratic societies.”
Created by Output branding agency, the foundation’s website is very informative and messaging-oriented, which is quite sensible considering their mission and objectives. Although its nature is primarily educational, the website is still concise in the way it delivers the written content, aided by custom visuals, emblems and videos.
The website opens with a full-screen video message on the foundation’s latest initiatives. The hamburger menu icon to the right opens a neatly categorized navigation panel that explains the organization’s purpose and background.
Colorful blocks for each mission break the monotony of a generally low-key color scheme. The typography is a highly legible sans-serif type that helps with message delivery and retention. Hovering over the “What We Do” boxes creates a color contrast with the box’s original hues.
Individual articles and other pieces of written content have their own custom illustrations that follow a similar visual style. The foundation’s projects, from protecting minorities to strengthening democracy, have their own custom-colored panels to make it easy for visitors to differentiate them at a glance when looking for a specific project.
Youth Justice Network is an organization dedicated to building a society that empowers young people of today to thrive in a just and fair environment. Their website is a work of Purple Bunny web design agency.
Sporting a striking purple-yellow-white color palette, the website starts with a very in-depth homepage that takes the visitor on an educational journey. Purple-tinted images of young protestors introduce the network’s mission and the well-illustrated stats on the state of racial justice in the US.
The bite-sized messaging provides insight into the organization’s comprehensive support system, justice advocacy and methods for building young people’s independence. The call-to-action buttons next to these messages point to different areas of interest, from donating to the cause to getting involved with the project. The CTAs animate with a yellow sliding effect when a user hovers over them.
The main menu navigation is “sticky,” as per UX best practices. The links point to the main pages on the website and are arranged in a sequence that follows a natural user journey. The big yellow Donate button makes its appearance here as well.
At the website footer, the organization emphasizes the importance of staying connected and invites the visitor to follow Youth Justice Network on their social media channels.
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The Beyond is a cultural and musical event taking place In Turkey. Its concept is unique in that it unites the local cultural, musical and ethnographic heritage with the global mindset of those looking to connect through art and meaningful interaction.
Their website, courtesy of Mish Design, corresponds to the brand’s artistic origins and intentions. It features an all-over screen video collage that begins the user’s experience. A simple but bold tagline of “For those who seek more” in serif fonts completes the screen above the fold, along with the Tickets CTA and the Beyond logo.
Once the user scrolls down, the video takes the shape of a circle and moves out of the screen in a very attractive fashion. A few lines of copy explaining the Beyond festival’s UVP transition into a simple image gallery. The info on the upcoming Beyond event follows, detailing the event’s date, location and general description.
The website’s color scheme uses pastel beige and peach as well as dark blue to accommodate the mostly spherical design elements with subtle micro-animations.
The website’s one-page design doesn’t require any navigational elements like the main menu, making the UX extremely simple on all devices.
Take Me To The Club is a website that chronicles and remembers London’s iconic LGBT+ venues that were shut down. The website’s purpose is more than pure nostalgia: it emphasizes the importance of preserving and showing support to these bars and clubs that gather the city’s gay and trans community.
The website, designed and developed by Phantom creative agency, opens with a splash screen featuring a very distinctive, custom typography. Moving the mouse cursor around shows the photos of venues and visitors as they appear and disappear in a flash.
Clicking on the Go Out CTA button begins the user journey, one venue at a time. The visitor is taken to the page dedicated to one of the closed venues. It opens with a photo carousel of the place, the year of its closure and its former address.
Scrolling down the page shows more photos of this particular club and some quoted memories by the former frequenters. A short blurb about the venue’s significance for the LGBT+ community closes the club’s dedicated page. The “On To The Next One” button at the bottom right corner invites the visitor to explore another venue, repeating the experience consistently.
The website is entirely black and white, except for the photos that give it a pop of color. This, along with the custom font, boosts the website’s overall feeling of nostalgia.
Palazzo Monti is a cultural center in Brescia, Italy. It hosts an exhibition space and a private art collection, encourages artistic collaboration and ignites inspiration in local artists with its extensive library of artifacts, artworks and books.
Matteo Sacchi is behind the Palazzo’s striking website design that utilizes horizontal scrolling and a one-page concept to showcase the cultural center’s entire value proposition. This quite revolutionary and seldom-used layout begins with a brief description of the institution.
The “Palazzo Monti” name appears in massive letters the size of a screen. It begins where the website starts and ends where the website ends, appearing through the cracks made by the content elements. The white background and black fonts are an eye-pleasing setting for colorful photos that introduce the visual element of surprise as the visitor keeps scrolling.
Different site sections – About, Who, Press, Artists and so on – transition seamlessly into one another. The user knows which section they’re at by looking at the bottom of the screen where section names are indicated.
With no main menu, the only navigational elements are the two sticky CTA buttons, Apply Now and Newsletter. They blend in with the rest of the surroundings with their rounded, white shape and clear text.