Beauty brands have some of the most recognizable logos around. These beauty logo designs are stunning, sophisticated and engaging. They come in a host of different shapes and sizes but they all engage and inspire, sitting with consumers and enticing them to buy.
These logo designs are important -- they build a brand and establish an identity. They can grow and adapt with time, but they are vital for a brand that wants to be seen, heard and taken seriously.
It's important to stay up with the times. It's important to utilize design trends and capitalize on popular shifts in style. This keeps brands on their toes, it keeps them interesting. And it keeps consumers equally interested in them.
In a logo design, a brand can say a lot. It can display a history and a prestige. It can emphasize a moral value or important characteristic. It can evoke a specific emotion. And considering the hundreds of beauty brands that exist today, it's every brand for itself.
And a logo goes a long way.
These 12 beauty logo designs are perfect examples of logo design mastery. They are stunning, exciting and bold -- and they certainly leave an impact on consumers worldwide.
The 12 Best Beauty Logos That Inspire Inside And Out
1. Fenty Beauty
Fenty Beauty is a popular makeup brand created by Rihanna. It’s one of the newest brands on this list and has made headlines for its inclusivity and a wide range of foundation tones and shades — perfect for almost all skin types.
But it’s not just its products that stand out — the Fenty Beauty logo is equally iconic.
The Fenty Beauty logo is made up of two separate parts — the stylish monogram and the sleek, strong wordmark.
The monogram sits on most of its packaging and embedded in the powder sets themselves. The F and B are both capitalized, in a strong, regal and sophisticated font. It’s minimal as well — the backbone of the B nonexistent, and instead using the F to distinguish itself. This responsive logo design sits beautifully, elegantly and powerfully. It embodies the forward-thinking nature of the brand and adds a fresh and stylish tone to the brand as a whole.
Fenty Beauty is written out in capitalized letters as well, though the font is a sans-serif, stoic and strong font that puts modernity, minimalism and clean design first. The only indicator that this design is more than just a simple wordmark is the N that has been written backward. It adds a cool, innovative and edgy tone to the logo that elevates the brand’s mastery in the cosmetic industry.
The Fenty Beauty logo is modern, fresh and clean — a standout design that is leagues ahead of its competition.
2. Nars
Nars is a cosmetics, beauty and skincare brand dedicated to exciting, enticing and seductive products. Similarly, its logo design is a real stunner in its sophistication, sleekness and pure seductive nature.
The Nars logo is an extremely minimal and simple logo. It’s made up of a wordmark — but that doesn’t mean it’s outdated, old or boring. On the contrary, this exciting logo keeps you on your toes and compels you to take a closer look.
The logo is made up of the brand name in capitalized, sleek, overlapping letters. This design is made up of thin, clean lines, empty space and stunning simplicity.
This is a logo that doesn’t need any additional designs or elements. It doesn’t need a symbol, emblem or compressed image to stand in its place on the packaging or across mediums. It’s a strong, resilient and powerful logo that promotes class, sophistication and innovation in the cosmetics industry.
The Nars logo needs little introduction. The brand knows it’s a leader in the industry and doesn’t need to get too creative to show it. This simple creativity is just enough, and entices, seduces and inspires with ease and efficiency. You know you’re in for a treat when you see this standout logo.
3. Stila
Stila is an artistic and innovative cosmetics brand that puts creativity, out-of-the-box thinking and style first. The brand promotes cruelty-free products and artistry in a way that puts the cosmetic competition to shame.
Stila puts runway looks into the hands of real-life people. It’s a brand that promotes positivity, happiness and self-love while also allowing consumers the opportunity to master their own personal style.
To promote this, the brand logo is a creative, funky and organic design that exudes happiness, creativity and fun.
The logo is made up of a simple wordmark, written in lowercase, serif font. It’s edgy, modern and organic in its almost splashed look — like it was written with an old fountain pen or, quite literally, with a quill and ink.
It’s old-world and sophisticated, but it also holds within it a modernity and a simplicity that is engaging, fresh and inspiring.
The logo is approachable and friendly — there are no harsh lines, angular shapes or corporate vibes to take this brand out of the hands of everyday people. It’s an inviting and engaging logo design that compels, inspires and impassions.
The Stila logo is instantly recognizable, but in a soft and subtle way that lets consumers use their own imagination to fill in the blanks.
4. Estee Lauder
Estee Lauder is a brand that exudes luxury and sophistication. It’s an iconic beauty brand that’s been in the business for decades, creating stunning and majestic products from makeup to perfume and beyond. It’s known for its class and elegance. It’s an industry leader, and it has held onto this vibe for years.
In addition to the powerful legacy that comes from this brand and its products, the Estee Lauder logo holds that majesty, prestige and honor.
The Estee Lauder logo is another that’s broken down into two parts — the illustrated monogram and the wordmark.
The monogram is made up of the overlapping E and L of the brand name in a curly, creative and luxurious font. The letters curl and swirl and glide inside of the rectangular design that holds this monogram together. It’s luxurious and regal and stunning. It’s bold and inspiring, with a creativity and an honor that is timeless, serene and beautiful.
The wordmark is made up of a capitalized, sans-serif font. It stands strongly, contrasting elegantly with the swirly and fluid nature of the monogram. It’s bold, sleek and modern. It balances a regal history with a modern strength that can’t be ignored or tamed. This logo has stood the test of time and will continue for years to come.
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5. Origins
Origins is a skincare and cosmetics brand that pulls from all-natural ingredients and influences to create products that are good for your sense of style, the earth and for your skin. All natural and scientifically tested ingredients go into the creation of these products, and you can see it in its packaging simplicity, and its logo design.
The Origins logo is oftentimes seen in a light green font, pulling from natural elements to create a design that promotes the organic nature of the brand as a whole. The wordmark sits beneath the illustration in slanted, uppercase, sans-serif font. It stands strongly, and with an understanding of the importance of all-natural integrity.
Above the wordmark sits an artistic and creative illustration — that of two trees against a level plane. It’s organic, natural and stunning. It’s a creative design that shows the brands dedication to positivity and all-natural, science-backed products.
But there’s a modernity to the design in the subtle empty space integrated into these trees. It’s modern, fresh and crisp, elevating the brand and aligning it as a leader in all-natural makeup and skincare products.
This colorful design stands out. It makes a point. It dares to be seen. You can’t ignore a brand whose logo is bright, bold and dynamic in the way this brand is — and you don’t want to.
6. Aveda
Aveda is another beauty brand that puts a focus on all-natural products and plant-based, scientific evidence. In fact, the brand’s tagline is “the art and science of flower and plant essences.” So this beauty brand means business.
And so does its logo.
Made up of a sleek, minimal and modern wordmark, this beauty logo design stands strong and resolute. The letters lack whimsical and fluid effects, sitting in a strong, uppercase font. Each A is accompanied by a dot in the place of its normal dash. It’s a funky and fresh change and one that is definitely noticeable.
This innovative and futuristic design has elements that elevate the brand to the level of leader. It specializes in science, and you can see that in the design elements that the logo embodies.
This sleek and minimal logo isn’t easily overlooked. It isn’t easily forgotten. It’s a strong logo that cleverly embodies the brand’s legacy, values and moral compass.
There’s an almost symmetrical nature to this logo — it begins and ends with an A accompanies by the modern circles sitting inside of them. There’s a balance that’s struck here that is beautiful, sophisticated and fun. You can trust this brand and its products, and this logo design helps to convey that.
7. Urban Decay
Urban Decay is an iconic, edgy and modern cosmetic brand that is revolutionizing the world of beauty thanks to its gritty, enlightening and seductive makeup products. It’s a brand that knows what it's good at, what its audience wants and gives it to them in a fun and flirty package.
The Urban Decay logo is another one that often plays with colors — a deep, regal and majestic purple that oozes luxury and class.
This logo is almost made up of a monogram illustration and a wordmark. The monogram is made up of a creative and edgy letter combination. The U and D are uppercase and angular, with soft swirls, hard lines and modern flair.
The wordmark sits beneath in an uppercase, serif font. The letters are evenly spaced, the design is strong, and a sense of regality oozes from the juxtaposition of the two design styles.
There are subtle elements that elevate this design. The R in Urban continues in a fun and fluid way, the line sliding underneath the B in a creative, clever and enticing manner.
This design overall is sophisticated, sleek and surreal. It exudes resilience, excellence and honor in a sweet and subtle way. It’s a logo that can be seen from a mile away and stands on its own in a stunning way.
8. Benefit
The Benefit brand is friendly, creative and artistic. It’s a sophisticated and silly design that is equal parts interesting, minimal and eye-catching. The brand has an identity that is extremely approachable, engaging and friendly. It markets itself as a retro makeup guru that can elevate your style in a fun and nostalgic way — and their logo holds some of these values.
Modern, edgy and serene — the Benefit logo is made up of a simple wordmark that sits in a lowercase, serif font. The F in benefit is slanted and slightly curved, giving the logo a modern and playful edge.
But the excitement in this logo comes in its simplicity — especially in comparison to the surrounding packaging.
This brand uses vintage and retro design elements, along with bright pops of color to stand out from the competition. So it makes sense that the logo itself is much more understated in comparison. It’s sleek, modern and beautiful in a way that elegantly pops when sitting inside of a flirty, playful and exciting cosmetic package design.
The minimal, simplistic and modern logo design promotes a playful vibe that balances beautifully with the quirky packaging it’s matched with. It doesn’t fall flat — in fact, it stands out and dares to be seen.
9. Yves Saint Laurent
Yves Saint Laurent is a makeup, fragrance and beauty brand that has been around for decades, first beginning as a French fashion retailer. It has held onto that prominence and legacy in its long history and doesn’t sacrifice style for form — whether in its fashion staples, beauty products or logo design.
The Yves Saint Laurent logo emphasizes that same heritage, integrity and majesty in its logo design. This is a brand that has been in the business of luxury for decades, and it can be felt through this stunning design.
This is a design with a creative and edgy monogram and wordmark. The monogram is made up of three overlapping, uppercase letters. The design is edgy, sophisticated and strong. There’s a legacy to it and a majesty that can’t be ignored. It exudes authenticity and authority.
Similarly, the wordmark stands with equal rigor. The first letters of each word are slanted in a modern and fresh style. The rest of the word is written out in uppercase fonts, with clean lines and minimal space. This logo flows fluidly together, each letter touching the previous in a way that gives it a continuity.
There’s no denying the integrity and the authority of this logo design, encapsulating the brand’s long history and its dedication towards future successes.
10. Glossier
Glossier is a modern cosmetic brand that is known for its simplicity and minimalism — in its product offering and its product packaging. It utilizes clean lines, bright clean space and subdued colors.
Similarly, this beauty logo design emanates simplicity in its emphasis on clean lines and subtle illustrations.
The logo design seen on packaging and on the makeup itself is made up of a colored in a circle, with a creative and elegant lowercase G etched out of it. It’s soft, subtle and sophisticated with a modern edge and a soft vibe that is perfectly and elegantly balanced.
The Glossier wordmark is straightforward, to the point and modern. It’s made up of slightly slanted, sans-serif font that is followed by a poignant period that puts a quick and efficient end to the design.
Together, these two elements heighten the sophistication and the modern minimalism of the design. This is a brand that understands the consumer landscape. It knows its audience and the kind of products and packaging they’re looking for. And they use their logo to further promote their brand identity and connect on a personal level.
Glossier takes its identity seriously. It keeps it consistent and fluid across all designs and does so with class and grace.
11. Kiehl’s
Kiehl’s creates naturally-inspired skincare, body and hair care products. It creates routines and regiments that are personalized and customized to specific and targeted skin care needs. The first store opened 165 years ago as a New York apothecary, but it has evolved into a brand that cares about all-natural products and the consumers that use them.
To capture this friendly, homely vibe, the brand went with a logo design that is fun, flirty and friendly. The design is made up of a wordmark that excited, amazes and draws your attention almost immediately.
You trust this brand upon seeing this approachable and creative logo. The font is flirty, whimsical and light. It’s a curly and fluid cursive font that glides along products with ease. The wordmark is underlined with a swooping line that begins heady and gets lighter and thinner. It looks like it’s been drawn by hand, making this brand seem even more caring and approachable.
Underneath, the year the brand was founded is included to show the brand, its integrity and its authenticity. It’s smooth, fluid and dynamic. It’s friendly, happy and helpful.
This brand is one with a face and a soul — it’s not just a lifeless corporate entity. It has a personality that is tangible.
12. It Cosmetics
It Cosmetics is a beauty brand that dares to be different. It takes a fluid, natural and positive approach to makeup and skincare that encourages inner beauty and self-confidence in an inspiring and enlightening way. It Cosmetics cares about its consumers, and you can see this in their natural, exciting and light products.
Similarly, the It Cosmetics logo is a stunning display of down-to-earth modernity, edgy simplicity and on-trend logo design.
The It stands strong in this logo design, taking center stage and daring to be seen. It’s written out in a big, bold lowercase font. It stands tall, overlooking the rest of the design in a fun, flirty and engaging way. It’s written out like a paintbrush, with lines that are fluid, dynamic and fun.
This creative, artistic and modern element makes a point, and it immediately draws your attention.
The rest of the wordmark is simple, uncompromising and clean. The wordmark is written out in a capitalized, sans-serif font that fades into the background with class and elegance.
This logo is fun, exciting and minimal — and it certainly makes you stop and stare.
Beauty Logos Designs And Their Impact On Brand Identity
These beauty logo designs are full of inspiration for any brand or business looking to see what works and what doesn't. They're full of life, happiness and emotionally-evoking elements that reel consumers in and keep them engaged.
There's a lot that goes into logo designs. Logos need to embody the brand and its identity in its entirety. It needs to promote a personality and a set of values and objectives.
Logo designs need to stand out. They need to blend in, follow trends but simultaneously make a statement. These designs are vital for brands that want a successful and happy career.
Beauty brands need logos that stand out from the competition -- considering the hundred of brands vying for consumer attention and loyalty. They need to embody a light and brightness. They need to set a tone. They need to seduce.
That's a hefty order, but these logo designs nail it. And yours can too, you just need a little inspiration.
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