AI chatbots have become thoroughly embedded in everyday business workflows, but not every tool fits every use case. I explored the top options, along with their multitude of features, to see where they truly stand out and where they fall short.
Top 5 AI Chatbots
Key Findings
Top AI Chatbots Reviewed
AI chatbots have come a long way from being simple Q&A tools, with advanced features that can now provide real business benefits. They can undoubtedly increase productivity and improve collaboration, but which one should you choose? Let's look at my findings.
| Tool | Best For | Image Generation | Mobile App Counterpart | Deep Research | Pricing |
| Gemini | Content Ideation | ✅ | ✅ | ✅ | Starts at $19.99 |
| ChatGPT | Collaborative Working | ✅ | ✅ | ✅ | Starts at $20 |
| Meta AI | Social Media Personalization | ✅ | ❌ | ❌ | Free |
| Microsoft Copilot | Streamlining Productivity | ✅ | ✅ | ✅ | Starts at $20 |
| Jasper Chat | Content Marketing | ✅ | ❌ | ❌ | Starts at $39 |
If you need guidance in building AI chatbots for your business, partner with top service providers in the industry.
1. Gemini: Best for Content Ideation
I started my review with one of the AI chatbots I use most frequently for work: Gemini. What I like best about this tool is its straightforward interface that gives users what they need quickly and comprehensively. It’s easy to use for casual conversations, thought starter generation, and even quick information search.
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As someone who works with content, I find Gemini’s Deep Research feature incredibly useful. It helps me discover high-quality sources for niche topics and categories. Moreover, it can generate helpful insights that could make brainstorming with your team more productive.
Expand on your ideas and bring them to life with Gemini.
I also love the AI chatbot’s ability to interpret complex concepts, translating textual descriptions to visual images through its image generator powered by Imagen 3.
Although the accuracy of its text-to-image capability can still be improved, especially for more complex and art-directed visual tasks, the edge of Gemini is how it understands the asset presented to it.
My favorite Gemini demo:pic.twitter.com/rXDSp4YDKR
— Behnam Neyshabur (@bneyshabur) December 6, 2023
Another reason why I like Gemini is its Live feature, emphasizing the AI chatbot’s ability to interact with users from a more conversational approach. Through Gemini Live, users can bounce off ideas in real-time and ask follow-up questions.
Its share screen option also helps the chatbot tailor its answers based on the context of your work.
Aside from its extensive features, Gemini’s seamless integration across Google’s workspace makes it easier to work with. But its significant edge is that it can be accessed through the Gemini mobile app, which is nice to have, especially for professionals who are always on the go.
Overall, Gemini has been a real game-changer for collating insights and analyzing documents, and I am confident that with this tool, the businesses that decide to integrate the tool into their internal workflows can also boost their research and content analysis capabilities.
What Users Say
Most users use Gemini to streamline minor day-to-day tasks, from reviewing legal documents to using it as a search engine to source general knowledge and information. Some commended its improvements from previous iterations, particularly how it integrates with Google and other applications. Other users praise it for creative writing, given that it is prompted well. Brainstorming with the AI chatbot also works well for many users.
On the other hand, numerous users can’t find any redeeming qualities about the tool, citing its censorship and image interpretation as its major drawbacks.
Who’s It For?
Organizations relying heavily on Google Workspace for daily operations can benefit greatly from Gemini’s ability to streamline workflows and automate tasks. Businesses focused on marketing and brand communication can also use Gemini to efficiently generate creative content, develop campaign strategies, and personalize marketing messages.
Notable Features
- Long context understanding
- Context instruction following and planning
- Compositional function calling
- Basic code generation
- Assist in creative writing and brainstorming
- Interprets complex questions and instructions
- Understands conversations in natural human language
2. ChatGPT: Best for Collaborative Working
ChatGPT doesn’t need any introduction — it’s one of the pioneers of AI chatbots, and its popularity is well-deserved. For many organizations, the AI chatbot is their go-to for extensive data analysis and complex image generation. While I am not a fan of using the tool for writing because of obsolete phrases that have become AI-branded, its most advanced OpenAI o1 model has improved its data generation accuracy.
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The AI chatbot’s Canvas feature is a lifesaver because it allows users to collaborate with ChatGPT and improve code or content as you go. I personally use this for low-code tasks to help check for bugs and refine code syntax.
Through its built-in code reviewer and debugging tool, the AI chatbot can effectively help organizations boost productivity as it does for mine.
While ChatGPT was initially known for its text-based features, I can testify that its image-generation capabilities have advanced for personal and professional use, especially with the integration of models like DALL-E 3 and the newer GPT-4o. It’s not perfect and can be a little slow at times, but it does the job better than other AI chatbots.
Collaborate with ChatGPT to generate high-impact content for your business.
Users can also maximize the AI chatbot the other way around, where you can ask it to talk about an image and analyze it. I have also used the tool in creating charts and tables, but based on experience, you have to really be specific in describing the outcome that you want.
Overall, ChatGPT stands out as an all-in-one chatbot that really simplifies everyday tasks. I truly believe it can be a fantastic collaborative partner, capable of handling everything from coding and writing to research. Its conversational abilities make it easy to integrate into daily workflows, helping users streamline their operations one task at a time. Whether you're looking for assistance with projects or just need a little extra support, it’s like having a helpful teammate by your side.
What Users Say
Reviews around ChatGPT are a mixed bag. Some users in the marketing industry have been praising ChatGPT because of how easily it can aid with writer’s block. On the other hand, some emphasized that it doesn’t have what it takes to be a good writer.
Others commend its accuracy, along with how it can create code from scratch. However, some users critique how dependency on the chatbot can get people to think less on their own.
Who’s It For?
In general, users make the most of ChatGPT across different use cases, including education, work, and even writing a successful dispute for a parking ticket. ChatGPT offers significant advantages across business verticals by enabling them to amplify customer service through intelligent chatbots and optimize marketing through automated content generation.
It can also streamline human resources and software development processes, leading to enhanced customer interactions, operational efficiency, and improved productivity.
Notable Features
- Customize ChatGPT with your internal knowledge
- Automatically include relevant context from internal files in responses
- Create and share custom GPTs with tailored instructions and knowledge
- Analyze data and create charts
- Extensive image generation
- Standard and advanced voice mode with video and screensharing
- Video generation through Sora
3. Meta AI: Best for Social Media Personalization
What I like about Meta AI, compared to other AI chatbots, is its inherent integration with social media applications that I use daily. Case in point: Instagram. It is designed to elevate your interactions and connect better through its deep knowledge base.
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For me, the chatbot’s integration within social media is like having a reachable friend you can talk to 24/7. It understands context reasonably well and can keep a conversation flowing, thanks to its complex Llama 3 language model. It can even personalize your feed by being able to feed it your interests.
One prominent feature of Meta AI is that users can tag it within Messenger, Instagram, and WhatsApp message threads and interact with it. You can ask it questions, prompt it to send suggestions, or use it to summarize discussion points within the conversation. However, I personally find this a little sketchy, and one must do their due diligence to read the fine print to see how much of their personal data the chatbot can access.
With social media being a visual-first platform, Meta AI’s built-in image generation feature is an apt addition to the chatbot. Although the feature still has a long way to go, having a photo editing tool that can add elements, change or remove backgrounds, and even animate static images directly within my chat windows is incredibly convenient.
Try Meta AI FOR FREE to keep the conversation going!
All considerations aside, Meta AI’s strength lies in the platform it is on. Therefore, businesses can maximize this tool to amplify their customer support, especially on Facebook, Instagram, Messenger, and WhatsApp.
What Users Say
Some Meta AI users express concern over the chatbot’s ability to scan and censor private conversations. Others are also confused about its function within messaging apps like WhatsApp, but some users pointed out how it can be useful to summarize discussion points within conversations. Many users also commented on the usability of the chatbot within Meta, which removes the need to download another platform.
Who’s It For?
Meta AI is designed as an accessible AI chatbot for users of Meta’s platforms. The chatbot also offers benefits for businesses and merchants within these spaces to improve customer service and support.
Notable Features
- Use voice commands for Meta AI across messaging apps and within photos
- Create images and animate them
- Edit, add, remove, and change things in photos
- Mention in group chats to contribute to the conversation
- Reshare stories or posts with an AI-generated background
- Automatically translate the audio of Reels
4. Microsoft Copilot: Best for Productivity
Microsoft’s Copilot positions itself as a digital companion, allowing users to access information with just one click. I particularly like the sleek and modern look of its interface and how it integrates seamlessly with Microsoft products, which makes it ideal to speed up work routines and task productivity within organizations.
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It also has a voice feature that covers about 40+ languages, but I mostly used the chatbot’s text-based feature. All in all, Copilot provides contextually relevant and human-like responses.
While it's standard for AI chatbots to have a deep research feature, Copilot stands out by adding an approximate time within its response options. You can get a quick response in 2-3 seconds, and with its Think Deeper option, users can have elaborate answers within 30 seconds.
I find this helpful because I can strategically select the appropriate research depth for the task at hand. I don’t have to wait longer than necessary for simple queries or settle for superficial answers when more detail is required.
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Another feature that I like about Microsoft’s AI chatbot is its ready-to-use prompts that are available from the moment you launch the platform. The prompts help users draft emails, get tailored responses, generate images, and even practice a language.
Exploring deeper into Copilot’s features, it has the Pages feature, which provides users with an editable page that can be shared with colleagues to collaborate with. What I like about this feature is that it can turn Copilot responses into editable, shareable documents that live alongside your ongoing conversation. Think of it as a dynamic notepad directly connected to your AI chatbot.
All in all, Microsoft Copilot functions like a helpful friend that enables you to get work done faster. It works really well with Microsoft programs, which is great if your company uses them. It can write emails for you, sum up long documents and meetings, or simply help manage your schedules and morning runs.
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Of course, it’s not perfect. It can get very expensive, especially when purchased with a full Microsoft 365 integration. But if you want a chatbot that can also function as a productivity tool, Copilot could be a good product to try.
What Users Say
Most users emphasize that the strength of Copilot lies in its capability to generate first-party enterprise data from its extensive Microsoft 365 integration. Some project managers also noted how they struggled to deploy it for their businesses, but there were other users who provided insight on how to successfully do so.
Some developers also commended the chatbot’s capability to convert code with simple prompts and synthesize answers for large amounts of data. On the other hand, users have experienced inaccurate responses and modules that do not exist, with other users only finding it extremely helpful for Outlook and Teams.
Who’s It For?
Companies that have geared their workflows around Microsoft 365 products like Word, Excel, PowerPoint, Outlook, and Teams can benefit the most from Copilot. The chatbot’s seamless integration into these tools helps with daily tasks and provides unique insights from internal data.
Notable Features
- Speed up complex tasks like data analysis in Excel and presentation creation in PowerPoint
- Write long-form in short-form time
- Turn scrambled ideas into your master plan with Copilot Pages
- Help users discover products
- In certain jurisdictions, it provides special shopping features, such as buying options and price tracking, to help users shop more easily
- Complete actions on Android devices, including sending messages, setting timers, and even requesting a rideshare
- Search the web and provide concise summaries with sources
- Help with translations and learning new languages
- Automatically recognize the language a user is using and respond accordingly
5. Jasper Chat: Best for Content Marketing
Jasper Chat, born out of Jasper AI, is a more straightforward way of generating ideas and writing content marketing-focused responses in the form of a chatbot. What I like about it is how it personalizes responses based on user intent and how one uses the platform.
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When I started setting up the chatbot, I appreciated the efforts it put into personalizing my experience by considering the nature of my job and the industry I’m working in.
After setting it up, users can access ready-to-use prompts designed to help generate diverse content, from short-form pieces like titles and paragraphs to longer formats like blog posts and short stories. I like how it includes prompts for specific marketing needs, like Facebook ads, because it streamlines the process of getting targeted and useful output.
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Jasper Chat also has a feature called Conversation Memory. Unlike some other AI tools I’ve played with, Jasper Chat actually has a nuanced contextual memory. I can ask it to refine a previous suggestion, change the tone, or even build upon an idea we'd been discussing earlier without having to re-explain everything.
Using or talking to Jasper Chat feels much more like a real conversation. While it can slightly lose the thread sometimes, its ability to maintain context makes the whole interaction flow so much smoother and more efficient.
Overall, my firsthand experience with Jasper Chat has been positive. After trying it out, I think it has the potential to become a valuable tool in developing content for my marketing campaigns.
While there’s always room for improvement, its core features are straightforward and relevant to marketing, which makes a real difference compared to other chatbots I’ve tried for personal use.
What Users Say
While reviews for Jasper Chat are limited, the main drawback that some users have with Jasper Chat is that you have to pay for a plan to access it. Some users see it as redundant and not cost-effective compared to the free access plans of other AI chatbots.
Who’s It For?
Jasper Chat is mostly tailored to marketing and copywriting professionals. With its brand voice customization, copywriters can train the AI on existing brand guidelines and tone of voice. Its conversation memory feature can also help marketers develop cohesive and contextually relevant marketing campaigns.
Notable Features
- Multi-formatted responses including email, blogs, social media captions, website copy, emails, ad copy, product descriptions, stories, and scripts
- Wide variety of pre-built templates for different content types and marketing use cases
- Prompt enhancement features to help users get better results
- Allows the AI to continue writing based on existing text
- Audio generation capabilities
- Supports long-form content generation
AI Chatbots FAQs
1. What problems do AI chatbots solve for businesses?
AI chatbots particularly excel in solving operational and productivity issues. Other than that, some practical use cases include 24/7 availability of customer service, handling high volumes of requests, and providing multilingual support. AI chatbots also streamline content generation, accelerating digital marketing efforts.
2. How to choose the right AI chatbot for your business?
Choosing the right AI chatbot for your business starts with clearly defining your goals and how the tool will integrate into your day-to-day workflows. Research service providers, request demos, and try out pilot programs to see their practical application across your teams. Once you’ve decided, ensure that you have a properly deployed roadmap for adopting the AI chatbot to set usage standards and limitations to optimize business use.
