Mike Ritzema's Review Sourced from Google
Before working with IMPACT, we were stuck trying to make marketing work on our own. I had read They Ask, You Answer (the previous version of Endless Customers) and believed in the principles, but doing it DIY wasn’t producing results. We were writing articles here and there, posting inconsistently, and missing clear calls to action. The content wasn’t building trust or generating the kind of sales opportunities we needed.That changed when we made the decision to get a coach. Working with IMPACT’s coaching team gave us the structure, accountability, and clarity that had been missing. They helped us understand how to create content that earns trust with potential buyers, draws them in, and positions us as the most preferred option they are considering. We learned how to align each piece of content with the buyer’s journey and give every article a purpose.The results have been measurable. In just one year, our website traffic grew by 18% at a time when many companies are seeing declines. More importantly, our sales opportunities nearly tripled and grew even more when we only count qualified trucking companies. That growth allowed us to hire a salesperson for the first time in four years, which freed our content manager to focus fully on building quality articles, videos, and new tools.The experience of working with IMPACT has been excellent. The coaching team brings accountability and guidance without overwhelming us. The conferences and community have also been a big part of our journey, giving us ideas, tools, and connections that make implementation easier.I would recommend IMPACT to any business that wants to stop guessing at marketing and start building trust that translates into real sales opportunities.
