How To Get an Email List for Marketing: 5 Tactics That Work Every Single Time

How To Get an Email List for Marketing: 5 Tactics That Work Every Single Time
Article by DesignRush DesignRush
Last Updated: December 05, 2022

Email marketing is a mighty ally. 

There are around 4.26 billion email users worldwide and the only way to tap in

If you want to learn how to get an email list for marketing, you’re at the right place. 

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5 Ways How To Get Email Marketing Lists

1. Use Pop-Ups 

To have more people signing up for your email list, you want to make it easy for them to leave their email, without being annoying.

One way to do this is to use pop-up sign-up forms on your website. This way, they don't have to struggle leaving their emails with you; it's right there in front of them.

When someone visits your site, a pop-up form will appear and ask them to sign up for your list. 

Since they take over the browsing window, pop-ups offer a guaranteed way to meet your audience where they are. 

However, they can also feel intrusive if done poorly.

To ensure your pop-up forms serve their purpose and don’t overwhelm your audience, you can choose the right format, timing, and design. 

Master the art of personalized pop-ups based on what you know about your visitors.

You can gather a lot of valuable data about your audience’s behavior through Google Analytics or other data enrichment tools. 

Of course, you have to optimize your CTAs as well, so don’t be afraid to get creative and inject some personality to come up with something other than just ”Sign Up.” 

Plus, you can use pop-ups to give people an incentive to sign up, like a discount or free shipping on their first order. 

The average conversion rate for all pop-ups is 3.09%, while pop-ups with discounts convert 4.87% of visitors.

Most importantly, make them mobile-friendly since 59.6% of all traffic comes from mobile devices. 

Moreover, mobile pop-ups bring higher conversion rates of 11.07%. 

2. Leverage the Power of Social Media 

One of the easiest ways to build your email list is to use social media. 

Many people are already on social media platforms like Facebook, Twitter, and Instagram, so it makes sense to leverage those networks to build your email list. 

There are a few different ways to do this. 

For example, you can run ads that target people who have expressed interest in similar products or services. 

You can also use contest and giveaway campaigns to encourage people to sign up for your email list. 

For instance, you can ask your followers on Twitter to enter their email address and get a free eBook.

Pinterest can be of great help here, too. 

If you have an aesthetically pleasing board or like sharing tips, promote your gated visual content on the platform. This way, viewers will get hooked on your content, so they’re likely to submit their email to see more. 

A Facebook cover photo offers plenty of room to suitably place a call to action. Create a high-quality photo to entice visitors to join your newsletter. 

Or, you can just add a CTA button to the top of your business’s FB page or Instagram bio. 

Additionally, you can promote content through all social networks, but give them just enough to pique their interest and ask them to submit their email address to unlock the goods. 

And of course, you can always simply ask people to sign up for your email list! 

3. Create More Landing Pages

If you want something from someone, the best way to get it is to make it as easy as possible for them, right? 

The same goes for getting people to sign up for your newsletter. 

Don't have enough people signing up for your newsletter?

It could be that you're just not making it easy enough for them.

When building your email list, create landing pages where people can sign up aside from your homepage. 

Make sure the sign-up form is prominently displayed and easy to find, and include a strong call-to-action so people know exactly what they need to do. 

Again, offer a discount or freebie to sweeten the deal. 

For example, let’s say you’re offering free shipping. It’s far better to direct visitors straight to the deal on a dedicated landing page than having them browse for it on your homepage.

Landing pages offer a unique opportunity to emphasize the value, significantly boosting your chances of getting more email addresses.

However, make sure your landing pages match your newsletter purpose. 

With a little effort, you can soon see a nice uptick in those newsletter subscriptions.

4. Embrace Referral Marketing 

If you're like most people, you probably hate getting calls from telemarketers. 

But what if someone you knew and trusted told you about a great new product or service? 

Would you be more likely to listen? 

That's the power of referral marketing.

Referral marketing can help you get more people to sign up for your newsletter. Nothing can be as impactful in growing your email list as having your long-term customers spread the word.

Come up with a winning referral program for new subscribers. 

By offering incentives for referrals, such as discounts or freebies, you can encourage your current subscribers to spread the word about your newsletter to their friends and family. 

They’ll try to get more people to join your email list since the more people they bring on board, the more value they’ll get. 

You can also use social media, email, and other marketing channels to reach out to potential subscribers and let them know about your referral program.

It could be the boost your newsletter needs to get more people signing up.

5. Make Good Use of Your Email Signature

One of the most effective ways to grow your email list is also one of the simplest: encourage sign-ups through your email signature. 

Add a "Join my mailing list!" line to your signature, along with a link to your sign-up form. 

It's a great way to get more eyes on your sign-up form and make it easy for people to access it. 

Plus, it's a nice way to promote your mailing list to people who already know and trust you. 

You might be surprised at how many people take you up on it.

How To Grow Your Email List Through Email Marketing: Step-by-Step Guide 

If you’re trying to have more people subscribe to your newsletter, why not rely on email marketing? 

The best email marketing practices can work wonders for your email list. 

Follow our step-by-step guide:

  • Step #1:  Create a list of people who would be interested in what you’re selling. These are your potential customers. You can purchase a list of leads from a reputable company, or generate your own list through market research.
  • Step #2: Create an email marketing campaign. There are different software programs you can use to create and manage email marketing campaigns.
  • Step #3: Now that your email marketing campaign is all set up, you need to design the actual emails you will be sending out. It is important to ensure your emails are well-designed and contain relevant information that will interest your potential customers. Don’t forget your CTA!
  • Step #4: When you’re satisfied with the emails you drafted, send them out to your list of potential customers. If you’re looking for a quick solution, you can use an email marketing service that automatically sends out your emails for you.
  • Step #5: After you have sent out your emails, track the results of your campaign. Use a tracking code provided by your email marketing service or manually track the number of opens and clicks for each email that you send out.
  • Step #6: Based on the results of your campaign, you may need to make adjustments to improve the effectiveness of your emails.  This could involve changing the subject line, the content of the email, or the frequency with which you send out emails.

Bonus Tips 

Once you have made adjustments, continue monitoring the results so you can further fine-tune your efforts.

In addition to monitoring the results of your campaign, accept the practice of email list cleaning. Do this regularly so it contains only active and interested subscribers. 

You should also consider segmenting your email list so you can send more targeted and relevant emails to each segment. 

One way to do this is to divide your list into smaller groups based on factors such as age, location, or interests.

Finally, continue testing new ideas and strategies with your email marketing so that you can continually improve your campaign results until you reach your desired number of subscribers. 

How To Get an Email List for Marketing: Key Takeaways

Building email lists for marketing doesn’t have to be a burden.

As a matter of fact, it’s supposed to be fun! 

Aside from testing the methods we covered above, don’t be afraid to get out of your comfort zone and experiment with other tactics. 

The most important thing is to know who your target audience is, follow their online behavior closely, and soon enough, they’ll be your loyal subscribers. 

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