Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
You already have a vendor for social, one for SEO, and one for paid media. Real Growth Matters replaces all three with a single accountable team running strategy, brand, and full-funnel marketing as one system. We take on a deliberately small number of clients at a time. Everyone else gets our free tools...
Top Services:
- Advertising
- SEO
- PPC
- Social Media Marketing
- AEO
- Show more
- Location
- Bel Air, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $350/hr
Single Origin is a senior, design-led marketing team building for the AI-search era. SEO, AI visibility, paid media, and web design under one roof and one accountable partner, tested over the last decade...
Top Services:
- AEO
- SEO
- WordPress Website Design
- Web Design
- Digital Marketing
- Show more
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Cham is an authority and reputation systems agency that helps businesses, founders, executives, and professional firms strengthen how they are perceived across the internet...
Top Services:
- Reputation Management
- Public Relations
- Digital Strategy
- Branding
- SEO
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Dallas design and web studio for established brands. We design and build brand sites, training platforms and custom tools end to end. Clients include Fortune 500 manufacturer ITW's automotive brands: Permatex, Fast Orange, Spray Nine, Versachem and Evercoat, reaching 1.4M+ people a year...
Top Services:
- Web Design
- UI/UX Design
- Product Design
- Branding
- WordPress Website Design
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 6 Projects Listed
WorkingTheory is an employer brand consultancy and agency in one. We handle research, strategy, creative, and design with the same senior people from start to finish, so nothing gets handed off or watered down...
Top Services:
- Graphic Design
- Creative Services
- Branding
- Web Design
- Business Consulting
- Show more
- Location
- Hoboken, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
Henry David Photography is a St. Louis studio producing corporate, facility, interview and brand video for organizations nationwide, often alongside commercial still photography. We handle the full process from planning and on-site production through editing and delivery, so marketing and HR teams get...
Top Services:
- Video Production
- Creative Services
- Branding
- Video Marketing
- Content Marketing
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Digital marketing agency in Kennesaw, GA, serving clients in the USA. We offer web design, SEO, GEO, AEO, local SEO, PPC advertising, content marketing, and related services. Our competitive advantage is over 45 years sales and marketing experience (25+ years digital). No foreign outsourcing...
Top Services:
- Digital Marketing
- Web Design
- SEO
- AEO
- CRO
- Show more
- Location
- Kennesaw, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $1,000 - $10,000
Fifth Ring is a full-service B2B marketing agency for complex, technical and industrial sectors, including energy, chemicals, maritime, semiconductors, manufacturing and technology. Founded in Aberdeen in 1991, with offices in Aberdeen, Houston and Singapore, the agency takes clients from brand to demand:...
Top Services:
- Branding
- Creative Services
- Reputation Management
- Web Design
- Web Development
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $1,000 - $10,000
Redonk is a B2B digital experience agency. Since 2002 we've helped companies that sell complicated things make their products easier to buy and harder to forget. Our five practices cover strategy, brand, web, product design and marketing - all delivered . by an experienced team...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- WordPress Website Design
- Digital Marketing
- Show more
- Location
- Plano, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
Signal Factory is a brand and creative studio blending deep insight, high-end visuals, and creative intuition to build brands that speak volumes. Since 2010, we've closed the gap between strategy and execution, helping global brands move from fragmented messaging to brand systems that scale...
Top Services:
- Creative Services
- Design Services
- Branding
- Graphic Design
- Video Production
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
Benson Fischer Marketing is a full service agency providing a full menu of marketing services to clients nationally...
Top Services:
- Digital Services
- Video Production
- Branding
- Reputation Management
- Digital Strategy
- Show more
- Location
- Potomac, Maryland
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
A360Z is a branding and creative agency that helps companies mitigate risk, get to market faster, and grow through advanced, strategic design...
Top Services:
- Branding
- Design Services
- Creative Services
- Product Design
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 6 Projects Listed
The Office of Experience (OX) is a Chicago-based digital agency helping ambitious B2B companies outperform their peers. At the intersection of customer experience, marketing, and technology, OX unites strategy, design, and engineering to transform how companies connect with customers. Capabilities span B2B...
Top Services:
- Digital Strategy
- UI/UX Design
- eCommerce Development
- Web Design
- Digital Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
Tri Lion Studios is a web design and branding studio in Lawrence, Kansas, working with mid-size B2B companies in technology, science, engineering, and manufacturing. Websites in Framer or WordPress, brand identity, UX/UI, and packaging. One to three senior people per project. Est. 2009...
Top Services:
- Branding
- Logo Design
- Web Design
- WordPress Website Design
- UI/UX Design
- Show more
- Location
- Lawrence, Kansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
Our branding services comprise of logo design, brand messaging, and brand guidelines to ensure that your company is consistently represented across all channels. We also provide custom design services, including the creation of print collateral and social media graphics. Moreover, our commercial photography...
Top Services:
- Creative Services
- Branding
- Print Design
- Package Design
- Design Services
- Show more
- Location
- Oregon City, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We are an award-winning B2B agency, working with international technology, industrial & professional services companies. We exist to change that. Velo delivers strategic counsel and end-to-end campaign execution that makes our clients value visible, compelling, and undeniably recommendable. Our work blends...
Top Services:
- Business Consulting
- Branding
- Digital Strategy
- Digital Marketing
- Content Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
ACS Creative is a full-service creative and digital marketing agency. We build brands, design and develop websites, and run the marketing that keeps them working. We have been doing it since 1986, through every shift from print and broadcast to search, and now to AI-driven discovery...
Top Services:
- WordPress Website Design
- Web Development
- Web Design
- Branding
- Graphic Design
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
SLIDEFACTORY
VerifiedVerified by the DesignRush team for authenticity and credibility.A Portland based design & development studio creating digital-first solutions across mobile, web, and virtual/ augmented reality...
Top Services:
- Web Design
- UI/UX Design
- VR/AR
- Web Development
- Mobile App Development
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
Rushlight Agency is a Salem, Oregon creative marketing, film production, and public affairs agency. Senior Producer Chris Fischer's wildlife documentary Dust self-funded, shot by a three-person crew in Botswana's Kalahari was licensed by National Geographic for international distribution. That same...
Top Services:
- Video Production
- Creative Services
- Digital Strategy
- Branding
- Social Media Marketing
- Show more
- Location
- Salem, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Indianapolis brand strategy and design studio helping mid-market businesses own their advantage and build a brand worth championing...
Top Services:
- Branding
- Web Design
- Logo Design
- Graphic Design
- Print Design
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
Boutique PR and marketing for contractors, industrial firms, home services, and nonprofits across Los Angeles and Southern California. We connect media relations, SEO, paid search, websites, social and content into one system built to generate visibility and qualified leads...
Top Services:
- Public Relations
- SEO
- PPC
- Advertising
- WordPress Website Design
- Show more
- Location
- Glendale, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Market Intelligence...
Top Services:
- Digital Strategy
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Waivium builds custom websites and SEO systems for established manufacturers, skilled trades, and family-owned businesses, structuring each site as a sales tool with product pages, conversion paths, and industry-specific keyword research. The veteran-owned, Wix Studio Certified and SEMrush Certified agency's...
Top Services:
- Web Design
- SEO
- PPC
- Social Media Marketing
- Branding
- Show more
- Location
- Rock Falls, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Adscular Agency helps businesses improve their online visibility, attract potential customers, and build more effective digital growth strategies. Our services include performance marketing, Google Ads, Meta Ads, SEO, paid advertising, lead generation, website development, and conversion rate optimization...
Top Services:
- Digital Services
- Digital Strategy
- Branding
- Digital Marketing
- SEO
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Better Web Management turns websites from static marketing assets into actively managed business systems. We sit in the space between a traditional web agency, an IT partner, and an AI automation company. Rather than treating design, hosting, SEO, analytics, automation, and AI as separate services, we connect...
Top Services:
- WordPress Website Design
- eCommerce Development
- Web Development
- Web Design
- Digital Services
- Show more
- Location
- Tempe, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
HLP Studios is a creative technology studio helping brands turn products, ideas, and digital needs into high-quality visuals, websites, apps, animations, and custom software solutions...
Top Services:
- Digital Services
- Creative Services
- eCommerce Development
- Web Development
- Mobile App Development
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Envascale is a results-focused digital agency helping businesses build stronger brands and grow online. We specialize in website design and development, eCommerce, branding, SEO, and digital marketing. From a polished online presence to conversion-focused digital experiences, we combine creative design with...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- WordPress Website Design
- Branding
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Print nPackage is a custom packaging company that helps growing brands create premium packaging with low minimum order quantities, fast production, and factory-direct pricing. The company specializes in custom mailer boxes, shipping boxes, folding cartons, rigid boxes, pouches, and branded packaging...
Top Services:
- Product Design
- Package Design
- Print Design
- Branding
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
Magneto IT Solutions
VerifiedVerified by the DesignRush team for authenticity and credibility.Magneto IT Solutions is an AI-driven Digital Commerce and Growth Marketing Partner that helps B2B and B2C brands build, scale, and grow high-performance commerce ecosystems across North America, UK, Europe, MENA, Australia, and Asia to turn complex commerce challenges into digital solutions...
Top Services:
- Branding
- AEO
- AI Development
- CRM Consulting
- ERP Consulting
- Show more
- Location
- Texas City, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 50 Projects Listed
FRPROTECH is a full-service branding, design, and web development studio for ambitious brands that want to stand out. With 8+ years' experience and 3,000+ projects across 30+ countries, we partner with startups, businesses, and agencies worldwide turning ideas into polished, conversion-focused websites and...
Top Services:
- Branding
- Logo Design
- Product Design
- Package Design
- Web Design
- Show more
- Location
- Florida City, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
The Designers Directory is a Denver-area design and growth agency. We build websites, brandidentities and the Meta and Google campaigns that drive traffic to them, as one accountablesystem rather than three separate vendors. Over 250 projects delivered and $10 million inmanaged ad spend since 2019...
Top Services:
- Graphic Design
- Logo Design
- Branding
- Digital Services
- Web Design
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Binate.ai is an enterprise AI development company headquartered in Austin, Texas, with delivery teams in Dubai, Karachi, and Guangzhou. Backed by parent company Binate Digital, we build custom AI agents, generative AI systems, AI chatbots, predictive analytics, computer vision, and intelligent automation for...
Top Services:
- Digital Strategy
- Logo Design
- Branding
- Digital Services
- Web Design
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $25,000 - $50,000
Printingblue designs and manufactures custom packaging, printed products, labels, and promotional materials for businesses worldwide. We combine quality printing, practical engineering, and reliable production to help brands stand out...
Top Services:
- Package Design
- Print Design
- Branding
- Design Services
- Product Design
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Blufig is a full-service B2B marketing agency built for technology, IT services and enterprise software brands. Since 2017 we've partnered with 150+ companies across India, North America, Europe and APAC, running strategy, brand building, demand generation and marketing technology under one roof...
Top Services:
- Social Media Marketing
- Digital Marketing
- Advertising
- Content Marketing
- AEO
- Show more
- Location
- Jersey City, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
Rankvero helps local businesses improve their visibility on Google Search, Google Maps, and AI-powered search platforms. We focus on practical Local SEO, Google Business Profile optimization, on-page SEO, keyword research, and AEO/GEO strategies.Our approach is hands-on and focused on the actual factors...
Top Services:
- Digital Strategy
- Digital Services
- Branding
- Web Design
- UI/UX Design
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Bhameshwari Graphics is a professional graphic design company with a strong reputation for delivering premium-quality artwork to clients across the world. With over a decade of dedicated experience, we specialize in vector art conversion, custom illustrations, and creative graphic design for printing...
Top Services:
- Logo Design
- Graphic Design
- Branding
- Creative Services
- Design Services
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Welcome to G609, Where bold ideas meet cutting-edge digital innovation. we're not just another marketing agency we're your strategic partner in growth. Since day one, we've been redefining what's possible in the digital space, crafting strategies that drive results and experiences that resonate.At G609...
Top Services:
- Digital Services
- Video Production
- Branding
- Digital Marketing
- Media Buying
- Show more
- Location
- Egypt, Alabama
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Branding Agencies by City
Branding Agencies by State
Branding Specializations in the US
Popular Services
Hiring Guide: How to Choose the Best Branding Agency in the US
How much do US businesses invest in branding?
Branding budgets in the US typically range from $2,500 for small projects to over $75,000 for large initiatives. Most mid-market companies invest between $20,000 and $50,000 for comprehensive branding work.
92% of marketers plan to maintain or increase spending on brand awareness in 2025, with 13% investing in brand awareness for the first time.
How can I find the right agency on DesignRush that fits my budget?
Our directory features top branding firms across different budget ranges, so you can identify partners that align with your spending expectations.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
What kind of portfolio should one of these agencies have?
Key elements to look for in a branding agency:
- Project context: Each case study should explain the client’s industry, business challenges, and goals.
- Approach & process: Look for a clear narrative of what was done and why, such as research findings or design rationale.
- Deliverables shown in action: Real examples of the identity applied to websites, packaging, UI, signage, etc.
- Metrics & results: The best cases highlight measurable impact – e.g. “Unified a fragmented architecture; win-rate up 6 points and sales cycle down 12%.”
- Before/after comparisons: Side-by-side visuals or messaging evolution with explanations help assess the upgrade’s value.
- Operational readiness: Check that they deliver usable assets such as real templates with fonts, not just flat mockups, and document styles clearly.
How do agencies measure success in branding?
A branding company in the US measures success by both how the brand is perceived and how it performs in the market:
- Brand awareness & favorability: Metrics like website traffic, social media followers, mentions, and branded search volume. Consistency drives 10-30% growth in branded search demand.
- Business impact: Higher win rates, larger deals, better lead conversion, and lower acquisition costs, proven with before-and-after results. For instance, 96% of marketers report that personalized brand experiences increase sales.
- Adoption & compliance: Internally, they track brand usage, such as the percentage of marketing materials using new guidelines and template usage rates. For example, 85% of organizations have brand guidelines, but only 30% use them.
How do I choose the best branding agencies in the US?
Below are essential steps to guide your decision-making process:
- Define your goals for the branding agency
Clarify what you want to achieve, whether it’s a full brand overhaul or a new product launch. A clear goal makes it easier to evaluate agencies. - Assess your current brand situation
Review existing assets, messaging, and audience perceptions to identify gaps and determine your needed strategy. - Evaluate industry experience
Look for agencies with experience in your market to speed up onboarding and ensure familiarity with your target audience. - Examine team structure and seniority
Ask which team members will work on your account. - Check evidence of results
Request case studies or examples showing measurable business impact, such as increased awareness, engagement, or revenue. - Consider speed and process
Assess whether the agency has a mature workflow, clear milestones, and the ability to iterate quickly based on feedback. - Compare pricing and transparency
Make sure their fees are clear, justified by scope, and fit your budget. - Send a formal RFP
A good RFP makes it easier to compare agencies objectively, understand their approach, and select the best-fit partner.
Need help getting started? Visit our Marketplace and leave your project brief. We’ll match you with a professional branding agency, completely free of charge.
What questions should I ask before hiring a branding company?
Some of the questions you should ask before hiring one of these companies are:
Its Relevant Background
- Which industries do you specialize in?
- Have you worked with companies at our stage (startup, scale-up, enterprise)?
- Can you show examples of brands you’ve successfully transformed?
Its Services and Processes
- What specific branding services do you offer?
- What deliverables should we expect at each stage?
- How do you communicate and share progress?
Related to Your Project
- What is your typical timeline for a project like ours?
- How would you approach branding for our specific industry and audience?
- How do you ensure we get a measurable return on investment?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Branding Companies
What services does a branding company typically provide in the US?
A branding company typically provides the following services:
- Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
- Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
- Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to.
- Visual identity. Using a signature color can raise brand recognition by 80%.
- Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
- Activation & rollout
- Governance & training
How much do these agencies charge in the USA?
Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour.
Average branding costs by service type:
- Logo design: $2,000-$10,000 with $50-$150/h on average in the USA
- Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
- Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
- Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
- Market research: $8,000-$30,000 with $100-$150/h on average in the USA
- Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
- Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
- Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA
What are the average project timelines?
Project timelines vary between agencies, but branding is typically a multi-week effort.
Industry examples:
- Quick brand refresh: 8-12 weeks
- Full brand (re)launch: 12-24 weeks (3-6 months)
- Complex / enterprise rebrand: 6-12 months
- Discovery & onboarding: 1-2 weeks
- Strategy development: 2-3 weeks
- Visual identity design: 4-6 weeks
- Guidelines & collateral: 2-6 weeks
What deliverables should businesses expect from a branding company?
A comprehensive branding campaign will hand over all materials needed to apply the new brand:
- Research and strategy artifacts
- Messaging assets
- Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
- Brand guidelines
- Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
- Source files and assets
- Training and rollout plan
What’s the difference between a brand refresh and a full rebrand?
Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning.
A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.
Latest Trends Related to Branding
