Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.

United States ×
  • Empowering Brands, Igniting Growth.

    Empowering Brands, Igniting Growth.

    Wide Wind is a digital marketing agency based in Seattle. The agency integrates seamlessly with clients' teams, leveraging innovative marketing strategies, creative design, and meticulous execution to drive tangible results. Wide Wind customizes solutions to each brand's challenges, enabling them to thrive in...

    Top Services:

    • Branding
    • eCommerce
    • Email Marketing
    • Digital Strategy
    • Digital Marketing
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • We create unique hooman-centered digital products for a super experience.

    We create unique hooman-centered digital products for a super experience.

    Expect creativity, skill, and passion every time. Our team constantly pushes the limits of whats possible on their boards. We spent years perfecting our craft. Each project as each trick requires a combination of balance, dedication and technique. We embrace the challenges to build products that not only...

    Top Services:

    • UI/UX Design
    • Web Design
    • WordPress Website Design
    • Digital Services
    • Branding
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    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Global Branding & Packaging Design for CPG Brands

    Global Branding & Packaging Design for CPG Brands

    Imaginity is a global branding and packaging design agency specializing in consumer packaged goods. We combine brand strategy, positioning, visual identity, brand architecture and packaging design to create distinctive brands that perform across retail, e-commerce and international markets...

    Top Services:

    • Package Design
    • Branding
    • Design Services
    • Business Consulting
    • Graphic Design
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    Location
    Miami, Florida
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Designing a better tomorrow.

    Designing a better tomorrow.

    Hi there! My name is Louise Deglin, I'm a passionate Art Director and Art Historian based in the Washington, the heart of the United States...

    Top Services:

    • Branding
    • Logo Design
    • Product Design
    • Web Design
    • Package Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • Designing with heart and soul.

    Designing with heart and soul.

    Hello world! My name is Szani Lee, a product designer with almost one decade of experience. During my experience I have been working at companies such as, The Walt Disney, Bowlero, Feedback Loop/Disqo...

    Top Services:

    • Product Design
    • Branding
    • Web Design
    • UI/UX Design
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    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
  • Impactful Names. Clear Results.

    Impactful Names. Clear Results.

    Vespertine is a renowned brand naming agency. Led by founder Jason Hall, with over twenty-five years of experience in branding and entertainment, Vespertine combines creativity with strategic insight to make the naming process effortless and enjoyable for clients across various industries. It rejects...

    Top Services:

    • Branding
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Growing Brands Through Inspired Naming.

    Growing Brands Through Inspired Naming.

    Namebase is a product and brand naming agency crafting memorable and impactful names that leave a lasting impression. With over 20 years of experience and a team of marketing, creative, linguistic, and market research experts, Namebase understands the importance of selecting the perfect name to drive brand...

    Top Services:

    • Branding
    Location
    Fairfield, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Revolutionizing Your Branding Experience

    Revolutionizing Your Branding Experience

    Ignyte is a branding agency dedicated to propelling businesses forward by enhancing their brand identity to drive growth and longevity. Through a data-driven approach and unwavering commitment to excellence, Ignyte ensures that each brand transformation inspires employees, engages customers, and creates...

    Top Services:

    • Branding
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Designing Brands Ahead of Time

    Designing Brands Ahead of Time

    Modern8 is a brand design agency with over 20 years of experience crafting enduring brands for the present and future. Its innovative approach combines strategy, creativity, and forward thinking. Its collaborative approach nurtures a culture of creativity, exploration, and ongoing refinement, empowering the...

    Top Services:

    • Branding
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Tech Growth Through Dynamic Naming

    Tech Growth Through Dynamic Naming

    House of Who specializes in crafting naming strategies and names tailored for the IT industry. Based in the San Francisco Bay Area, its team, known as Whooligans, excels in brand naming and understanding human dynamics, offering a unique blend of expertise that ensures memorable and effective brand...

    Top Services:

    • Branding
    Location
    Agoura Hills, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Elevating Your Journey With Purposeful Branding

    Elevating Your Journey With Purposeful Branding

    Pumped, a Miami-based branding agency established in 2002, believes in the transformative power of solid brand identities and strategic branding approaches. With over 20 years of experience and a portfolio of over 95 brands across 45 industries, the agency prides itself on crafting effective branding and...

    Top Services:

    • Branding
    Location
    Coral Gables, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Helping businesses stand out & grow with strategic Brand & Web Design.

    Helping businesses stand out & grow with strategic Brand & Web Design.

    My name is Rizza Mae Marvel, a graphic designer and adventure addict. Are you a small business that is ready to stand out and with a strong visual brand and a website that sells for you 24/7? That means that you're in the right place...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    • Graphic Design
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    Location
    Juneau, Alaska
    Number of Employees
    Under 49
  • Elevating Your Brand With Expert Design

    Elevating Your Brand With Expert Design

    Lift Graphic Design Studio specializes in crafting purposeful branding and graphic design solutions, helping companies achieve clarity and resonance in their brand identity through innovative design strategies. With nearly a decade of experience, its founders focus on building meaningful client relationships...

    Top Services:

    • Branding
    • Graphic Design
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Brand Consulting Partners

    Brand Consulting Partners

    Umbel Partners, a premier branding agency, specializes in defining, designing, and activating brands to drive meaningful progress. Its strategic approach, blending experience and creativity, empowers brands to make a lasting impact on society while enhancing perception and creating memorable experiences...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Design Services
    • Print Design
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    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Less, but better Websites.

    Less, but better Websites.

    Bozh Studio specializes in web development and branding, offering tailored visual experiences for service-based businesses. Our expertise lies in crafting functional and visually appealing designs to enhance brand identity and customer engagement...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    • UI/UX Design
    • WordPress Website Design
    • Show more
    Location
    Citrus Heights, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Guiding Brands. Driving Success.

    Guiding Brands. Driving Success.

    Based in New York City, Beacon Branding is a collaborative branding studio that develops brand identities for companies locally and globally. With a strategic approach and creative finesse, Beacon Branding crafts branding solutions that elevate sales and reputation for its diverse clientele, navigating the...

    Top Services:

    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • One-Stop Branding and Design Shop

    One-Stop Branding and Design Shop

    Frank & Victor, established in 2006, is a branding and design firm specializing in creating seamless experiences for consumers across their journey. Our expertise lies in collaborating with B2C consumer lifestyle brands, arts organizations, and hospitality brands to establish compelling first impressions...

    Top Services:

    • Branding
    • Web Design
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Let's Create Something Extraordinary Together!

    Let's Create Something Extraordinary Together!

    Welcome to NikNan Design! My name is Nikki Nandrasy, and I'm the owner and only person behind the brand. Do you believe that we can all do our part to make the world a little happier? In that case welcome to mine!...

    Top Services:

    • Logo Design
    • Branding
    • Print Design
    • Web Design
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
  • Passion is what drives me. The pure excitement of creating.

    Passion is what drives me. The pure excitement of creating.

    Welcome to my world! My name is Jenna Lyn Dawson Garcia, professional graphic designer with over one decade of experience...

    Top Services:

    • Graphic Design
    • Web Design
    • Branding
    • Logo Design
    • Show more
    Location
    Beverly, Massachusetts
    Number of Employees
    Under 49
  • People ignore design that ignores people.

    People ignore design that ignores people.

    My name is Gregory Cullen, a UX/UI Designer that I bring with over 11 years of professional UI experience to create strategic, immersive, and effective experiences across web, mobile, and social platforms...

    Top Services:

    • Branding
    • Mobile App Development
    • Logo Design
    • Digital Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Possibilities happen in Oh! Moments.

    Possibilities happen in Oh! Moments.

    Welcome to Oh! Creative! We are a full-service creative production company that specializes in telling your unique story, founded back in 2017 by Liz Bacon Brownson...

    Top Services:

    • Business Consulting
    • Video Production
    • Digital Marketing
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
  • Providing Quality On-Demand Marketing Services.

    Providing Quality On-Demand Marketing Services.

    Welcome to Behind Your Design! We are a team of passionate people who are all about marketing and branding...

    Top Services:

    • Graphic Design
    • Web Design
    • Print Design
    • Branding
    • Logo Design
    • Show more
    Location
    Fenton, Michigan
    Number of Employees
    Under 49
  • Make Your Small Business Look BIG!

    Make Your Small Business Look BIG!

    Frontage Marketing Group is a comprehensive marketing agency specializing in community association service providers. Utilizing strategies akin to those employed by larger corporations, we empower small businesses to establish a prominent digital presence, leaving a lasting impact in their respective...

    Top Services:

    • Digital Marketing
    • Branding
    • Content Marketing
    • SEO
    • Reputation Management
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $1,000 - $10,000
  • Telling stories through design.

    Telling stories through design.

    Hey there! My name is Shannon Kirkpatrick, New York based and adventurous graphic designer with a passion for creating beautiful, impactful work...

    Top Services:

    • Graphic Design
    • Social Media Marketing
    • Branding
    • Package Design
    • Print Design
    • Show more
    Location
    Syracuse, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Design is thinking made visual.

    Design is thinking made visual.

    Welcome to HUMM HOUSE! My name is Nina Lubarsky, and I'm the person behind the agency. I'm providing creative graphic design solutions for innovative small businesses...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Web Design
    • Graphic Design
    • Show more
    Location
    Oceanside, California
    Number of Employees
    Under 49
  • Conceptual Creativity, Innovating Thinking, Expert Design Execution While Thinking Outside The Box.

    Conceptual Creativity, Innovating Thinking, Expert Design Execution While Thinking Outside The Box.

    Welcome to Designtology! My name is Kristi Miroballi, I'm a design director and mentor with a passion for conceptualizing new exciting brands using smart, fresh ideas within an innovative creative team...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Advertising
    • Print Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
  • Professional Presentations & Pitch Deck Design Experts.

    Professional Presentations & Pitch Deck Design Experts.

    Nulu Media specializes in crafting professional presentations that seal deals. Contact us today for captivating PowerPoint decks and marketing materials, where we'll collaborate with you to transform intricate concepts into compelling and visually striking visuals...

    Top Services:

    • Design Services
    • Graphic Design
    • Print Design
    • Creative Services
    • Branding
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Crafting Stellar BioTech Web Solutions

    Crafting Stellar BioTech Web Solutions

    Stellar Biotech Design is a specialized agency focused on web design and branding for the BioTech industry. With a team of seasoned BioTech and pharma professionals, the agency offers custom website development, brand strategy, and SEO services tailored to early-stage biopharmaceutical companies. Stellar...

    Top Services:

    • Web Design
    • Branding
    Location
    Lincoln, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Unleashing design possibilities.

    Unleashing design possibilities.

    Hey there! My name is Braden East, freelance Graphic Designer who has started has professional career back in 2015...

    Top Services:

    • Branding
    Location
    Bartlesville, Oklahoma
    Number of Employees
    Under 49
  • Brave design for the small church budget.

    Brave design for the small church budget.

    Welcome to The Bravery Works! We are to team of graphic designers with a focus on church branding and helping them to get the perfect design for less money...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Mesa, Arizona
    Number of Employees
    Under 49
  • Choose Where Your Visual Journey Begins Below.

    Choose Where Your Visual Journey Begins Below.

    Welcome to ADunkley Portfolio! My name is Acquille Dunkley, and I'm the person behind the agency. Based in Los Angeles, California...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Design For Your Success

    Design For Your Success

    Welcome to Yoder Design Co! We are a small graphic design studio based in Lancaster. Founded by the graphic designer Greg Yoder back in 2006...

    Top Services:

    • Branding
    • Web Design
    • Logo Design
    • Print Design
    • Package Design
    • Show more
    Location
    Lancaster, Pennsylvania
    Number of Employees
    Under 49
  • A small design studio with big ideas.

    A small design studio with big ideas.

    Welcome to Rook Design Co! My name is Allison Gellner, I'm a professional graphic designer with over a decade of experience...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    • Print Design
    • Graphic Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
  • Bring it to Life

    Welcome to Red Window Communications! Were a digital agency that lives in the real world. Tell us your story & what you want to accomplish. Partnering with our team can make it happen...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    University, Mississippi
    Number of Employees
    Under 49
  • Nonprofit Marketing Done Right!

    Nonprofit Marketing Done Right!

    Puzzle Pieces Marketing is a creative & colorful Black-owned and women-owned marketing agency specializing in nonprofits and mission driven businesses...

    Top Services:

    • Branding
    • Web Design
    • Graphic Design
    • Web Development
    • UI/UX Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
  • Designing Dreams Into Reality

    Designing Dreams Into Reality

    Welcome to Sidor Design! My name is Scott Sidor, I'm a freelance Graphic Designer. Why Graphic Design? Cause it has been a part of my life as such as I remember...

    Top Services:

    • Graphic Design
    • Print Design
    • Web Design
    • Branding
    • Digital Marketing
    • Show more
    Location
    Spring Grove, Pennsylvania
    Number of Employees
    Under 49
  • Designing for the future.

    Designing for the future.

    Hey there! My name is Kendra Filler, I'm a freelance graphic and art director based in Los Angeles, California...

    Top Services:

    • Graphic Design
    • Branding
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We Believe in Doing Great Work with Great People.

    We Believe in Doing Great Work with Great People.

    Signal Factory is a brand and creative studio blending deep insight, high-end visuals, and creative intuition to build brands that speak volumes. Since 2010, we've closed the gap between strategy and execution, helping global brands move from fragmented messaging to brand systems that scale...

    Top Services:

    • Creative Services
    • Design Services
    • Branding
    • Graphic Design
    • Video Production
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Mali & Friends

    Verified Verified by the DesignRush team for authenticity and credibility.
    We Create For People & Orgs Preoccupied With Building Great Brands

    We Create For People & Orgs Preoccupied With Building Great Brands

    At Mali & Friends, we are more than just a design and development agency. We are partners in your journey towards success. We are excited to collaborate with you, understand your goals, and leverage our expertise to bring your vision to fruition. Together, let's create solutions that inspire, engage, and make...

    Top Services:

    • Web Design
    • Branding
    • Creative Services
    • Design Services
    • Package Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Branding Excellence for Exceptional Brands

    Branding Excellence for Exceptional Brands

    Herefor is a dynamic branding and packaging design studio with offices in Brooklyn, NY, and Honolulu, HI. Specializing in crafting visually compelling identities across print, packaging, and digital platforms, Herefor collaborates with businesses to redefine industry standards. Through a commitment to...

    Top Services:

    • Branding
    • Package Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Leave a Lasting Impression.

    Leave a Lasting Impression.

    Studio Usher is your creative partner in building a memorable brand identity that leaves a lasting impact. We go beyond simply creating visuals; we craft experiences that resonate with your audience on a deeper level...

    Top Services:

    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Where Innovation Knows No Bounds

    Where Innovation Knows No Bounds

    VIA is more than just a branding and marketing agency, it's your strategic partner dedicated to elevating your organization's success. Through our expertise in branding, marketing, complex website development, and digital tactics, we provide the structure needed to support and amplify your strategic goals...

    Top Services:

    • Branding
    • Advertising
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Designing dreams into reality.

    Designing dreams into reality.

    Hey there! My name is Laura Dreyer, I'm a professional visual designer who helps companies achieve their business goals through clear and beautiful design...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Graphic Design
    • Web Design
    • Show more
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
  • Creating Brilliant Brand Experiences

    Creating Brilliant Brand Experiences

    Thirsty Agency isn't just another agency; we're your dedicated ally in shaping unforgettable experiences. As an independent strategy, branding, and experience agency, we understand the importance of connecting with your audience on a deeper level...

    Top Services:

    • Branding
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Creating Luxury, One Detail At A Time

    Creating Luxury, One Detail At A Time

    Welcome to MWM Designs! My name is Marcus Moore, I'm independent designer, founder and CEO of the studio. I decided to start my studio back in 2018...

    Top Services:

    • Branding
    • Logo Design
    • Video Production
    • Print Design
    • Web Design
    • Show more
    Location
    Wichita Falls, Texas
    Number of Employees
    Under 49
  • Concept-driven creative for folks like you.

    Concept-driven creative for folks like you.

    Welcome to Logarhythm Creative! My name is Logan Hall, I'm a Designer, Illustrator, and Creative at large who operates under the name Logarhythm Creative...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Creative Services
    • Package Design
    • Show more
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
  • Bright Ideas. Brilliant Execution.

    Bright Ideas. Brilliant Execution.

    Megawatt is a boutique content marketing agency serving B2B technology clients. We specialize in deep tech niches like data, code, infrastructure, cybersecurity, and AI/ML. We offer content strategy, production, and analytics, as well as SEO optimization and short-form video services...

    Top Services:

    • Content Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • An Agency Specializing in B2B and Manufacturing Marketing

    An Agency Specializing in B2B and Manufacturing Marketing

    WayPoint Marketing Communications is a marketing agency that partners with small- to medium-sized businesses to help them reach their goals through strategic marketing and communications programs...

    Top Services:

    • Digital Marketing
    • Branding
    • SEO
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Waterford Township, Michigan
    Number of Employees
    Under 49
  • Bring your vision to life with motion graphics.

    Bring your vision to life with motion graphics.

    Hey there! My name is Burt Miller, I'm a professional in motion design, 2D/3D animation, editing, typography, and high-end retouching...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Thoughtful design with an artistic touch.

    Thoughtful design with an artistic touch.

    Welcome to Amarie Lael Design! My name is Amarie Hurt, I'm a professional Branding | Illustration | Website Design. Based in Colorado, USA...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Web Design
    • Show more
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49

Frequently Asked Questions About Branding Companies

What services does a branding company typically provide in the US?

A branding company typically provides the following services:

  • Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
  • Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
  • Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to. 
  • Visual identity. Using a signature color can raise brand recognition by 80%.
  • Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
  • Activation & rollout
  • Governance & training

How much do these agencies charge in the USA?

Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour

Average branding costs by service type:

  • Logo design$2,000-$10,000 with $50-$150/h on average in the USA
  • Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
  • Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
  • Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
  • Market research: $8,000-$30,000 with $100-$150/h on average in the USA
  • Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
  • Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
  • Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA

What are the average project timelines?

Project timelines vary between agencies, but branding is typically a multi-week effort.

Industry examples:

  • Quick brand refresh: 8-12 weeks
  • Full brand (re)launch: 12-24 weeks (3-6 months)
  • Complex / enterprise rebrand: 6-12 months
  • Discovery & onboarding: 1-2 weeks
  • Strategy development: 2-3 weeks
  • Visual identity design: 4-6 weeks
  • Guidelines & collateral: 2-6 weeks

What deliverables should businesses expect from a branding company?

A comprehensive branding campaign will hand over all materials needed to apply the new brand:

  • Research and strategy artifacts
  • Messaging assets
  • Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
  • Brand guidelines
  • Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
  • Source files and assets
  • Training and rollout plan

What’s the difference between a brand refresh and a full rebrand?

Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning. 

A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.

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