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Texas is the third US state with the highest employment in graphic design
What Makes Texas Logo Design Companies Unique?
There are several reasons why Texas is a welcoming destination for seasoned logo designers:
Reason #1: It Is A Good Place For Business
Texas was the second-best U.S. state for doing business in 2019, according to Forbes. Furthermore, another study ranks Texas as the third best state to start a business in 2021.
Reason #2: It Has A Low Cost Of Living
The Lone Star State has a lower cost of living compared to other design hubs in the country. In fact, living in Texas is 21.8% cheaper than in California.
Reason #3: It Has A Vibrant Tech Scene
Texas is rising as the next tech hub on the U.S. map. During the pandemic, Austin and Houston have been the relocation spots for tech talent and huge companies alike.
Reason #4: It Has A Higher Job Growth Average
Texas’s job market has increased by 2.6% and job growth is projected to reach 37% in the next ten years. These are higher than the national average.
Reason #5: It Is Home To Many Big Companies
Texas is also home to many corporate headquarters listed in Fortune 500 rankings:
- Exxon Mobil
- McKesson
- AT&T
- Philips 66
- Dell Technologies
- Valero Energy
- American Airlines Group
- Sysco
- Energy Transfer
- ConocoPhillips
- And more
This Southern state is attracting both young and senior-level talent from all over the nation because of its favorable living and business conditions, as well as growing job opportunities.
The influx of top-level talent means that Texas logo design companies employ some of the most skillful and talented graphic designers in the U.S.
We can assume that local logo designers can provide high-quality and impactful designs due to their exposure to big companies in the city.
How Big Is Texas’ Logo Design Talent Pool?
Texas is the third state in the US by employment level in graphic design, as reported by the US Bureau of Labor Statistics.
In fact, there were 14,320 graphic designers in the Lone Star State in 2020.
The rise of the new brands and eCommerce websites suggests that the industry is expected to grow in the years to come.
[ Source: US Bureau Of Labor Statistics]
What Do Texas Logo Designers Do?
Texas’s logo designers are more trained in creating logos for clients within the predominant local sectors.
According to Investopedia, the leading industries contributing to Texas’s economy are:
- IT
- Trade and transportation
- Energy
- Education
- Healthcare
- Business
- Manufacturing
- Construction
- And more
These professionals create designs that can adapt to a variety of digital and analog platforms.
Whether you need a new business logo or redesign your current one, Texas’s graphic designers have the expertise and tools to represent your brand and make it memorable.
In addition to logo design, these companies may also offer services such as:
Market research
Logo designers perform in-depth market research to gauge valuable data about your audience and competitors.
It allows them to create logo designs that differentiate your brand in the marketplace and appeal to your target customers.
Brand discovery
Texas logo design firms assess your brand as a whole to fully understand the brand’s purpose, value proposition and core values.
This process enables them to design a logo that embodies your brand message and builds trust with your target audience.
Branding support
Most companies have extended their core offerings to include web design, brand promotion, social media marketing, etc.
This is because they know that branding is so much more than just a logo. It is why agencies engage in multiple services to increase your visibility and ensure a cohesive brand identity.
How Much Do Logo Design Services In Texas Cost?
The total cost for logo design services in Texas depends on a few aspects:
- The complexity of your logo design
- The company’s status and size
- Additional branding or marketing services
Most Texas logo designers have an average hourly rate of $100 to $200. Should you prefer a per-project costing, other companies charge between $10,000 to $25,000.
Why Hire A Texas Logo Design Company?
92.6% of consumers say that visuals impact their purchase decision.
This means that a sloppy logo design can leave a bad impression and may discourage people from buying your product.
The most famous brands have memorable logos that you can instantly recognize. Just think about Nike or McDonald’s. These brands don’t even need to include their brand names for recall.
However, an iconic logo is not an overnight task. It is the result of many years of market insights, strategies and skilled professional work.
Therefore, you can increase your chance of having a memorable brand logo by hiring professionals. Texas logo design agencies have the skills, tools and hands-on experience to help you create an outstanding brand logo.
How To Choose The Best Logo Design Service In Texas
To ensure you’re choosing the best logo design service agencies in Texas, follow these three steps:
Step #1: Explore Their Portfolios
When it comes to logo designers, their portfolios speak volumes about their creativity, style and quality of work.
So, be sure to closely examine their previous projects to see if their aesthetic matches your brand and whether they can deliver unique and engaging logo designs.
Step #2: Learn About Their Processes
Logo design agencies should follow well-structured processes that include researching into your market, fully understanding your brand and presenting different design concepts before delivering the end product.
Make sure to learn about their process before you decide on a partner.
Step #3: Identify Their Niche Expertise
It’s a good idea to select a logo design agency that has a proven expertise within your industry.
Knowing your niche might contribute to the project’s success, as the logo designers are already familiar with the market, key players and target audience. They will know how to approach your design to keep you one step ahead of your competition.
Step #4: Read Their Client Reviews
Client reviews are critical to decision-making and can tip the balance in favor of one company over the other.
So, make sure to read the reviews of potential candidates to gain insights into their reliability, flexibility and transparency. If their previous clients are happy with their overall work, that means an agency is equipped to deliver the expected results.
10 Questions To Ask Texas Logo Designers
Before you seal the deal with a Texas logo design company, be sure to ask them this series of questions:
- What does your logo design process entail?
- How will you develop a design strategy in line with our goals?
- Have you designed logos for businesses within our industry?
- Do you provide supplementary services in addition to logo design?
- What are the latest tools and technologies you use to design your logos?
- How much will the project cost?
- Are drafts and revisions included in the final cost?
- Who will own the rights to our brand logo?
- How many specialists will be involved in our project and who will take the lead?
- How do you keep abreast of the latest industry trends?
Takeaways On Texas Logo Design Companies
Given the friendly business environment, increasing job opportunities and affordable living costs, Texas boasts a high concentration of first-rate talent.
Texas logo designers are well-equipped to create custom logos for businesses within the locally dominant sectors: IT, energy, manufacturing, trade and transportation, business, education, healthcare, construction and more.
The cost for logo design services in Texas can vary between $100 and $200 per hour. They also provide the option to charge per project which ranges from $10,000 to $25,000.
To choose the most suitable agency for your brand, follow these simple steps:
- Leaf through their previous works
- Assess their design processes
- Identify their industry experience
- Read their client reviews
Best of luck!
