App Development for Small Business: Best Practices, Features to Include + Benefits [2022]

People spend more time on gadgets. Mobile apps continue to gain popularity, with 48% of small enterprises owning an app in 2022—a significant leap from 32% in 2021. This makes app development for small businesses in any industry a smart solution for projects of varying sizes.

A small business mobile app helps you thrive. It is a user-friendly and practical tool to boost consumer loyalty and attract attention to your enterprise. Investing in small business app development can help set you apart from the competition and increase your revenues. It engages users in an entertaining and simple way. Also, it introduces them to your brand, your company’s values, and your product or service offers.

Ideal app development for a small business considers your vision and goals, what interests your target market, and your competitor’s marketing strategies.

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What Is App Development for a Small Business?

App development for a small business is building software or platforms for devices that aim to deliver a personalized experience to users through their native features and functionalities. Small business app development is a clever way to enhance your company’s performance. The prospects of app development for a small business get you closer to achieving your objectives. It is a game-changer that can help optimize numerous aspects of your organization.

Tips for Small Business Mobile App Development

Listed here are the best practices when undertaking app development for a small business:

Do Extensive Research

Do your due diligence and study how small business app development is relevant to your business. Understanding how building your app can help optimize your processes and operations is best. These considerations will help you identify possible mistakes and glitches to avoid them.

Know the ins and outs of your business and its changing demands. Perform an in-depth analysis of your target market and competitors. You will develop better original app ideas with unique selling points when you evaluate where your business stands in your niche or industry.

Create a Minimum-Value Product

The costs of mobile app development for a small business vary depending on the complexity of the product. A simple small business mobile app can range from $12,960 to $30,240, while building an advanced application with cutting-edge features may require you to shell out up to $82,080.

That is why building a minimum viable product (MVP) first is a logical and sensible strategy that enables you to introduce your mobile app and test how you can benefit from it. Launching an MVP will allow you to gather user feedback early in the product’s development cycle. It will let you economize while prioritizing UX and without compromising high quality

Hire the Right People to Develop Your App

Find the right dev team for your project. Your team of experts should bring in the skills and implement ideas using the necessary tools to fulfill the requirements for your final product. You can consider outsourcing, too. In this case, find a reliable app development service provider.

Either way, your dev specialists should conceptualize, build, and execute the mobile application you have in mind. They should back you up from the project's inception to the app maintenance.

Top Features to Include in Your Small Business Mobile App

Consider including these popular features in your app:

  • Virtual reality (VR)
  • Push notifications
  • Loyalty program
  • Map and geolocation integration
  • Online shopping cart with easy checkout and multiple online payment options
  • Social media account integration
  • Automatic updates
  • Device sync
  • One-click login page with fingerprint recognition option
  • “About Us” page
  • Contact form
  • Live customer support chat
  • Product and service listings complete with descriptions and variations
  • Pricing page
  • Scheduling page
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Benefits of Small Business App Development

When you opt to develop a small business mobile app, it should be aligned with your business’ long-term plans and objectives. Your methodologies and goals will determine the direction of your small business app development journey.

Once you have these figured out, you can proceed to build your small business mobile app and market it. Here are how your company can take advantage of having its application:

Sales Boost

Experience substantial sales increase. A small business mobile app can help you gain higher profits from online orders owing to the convenient and intuitive nature of the tool. It makes payment and receipt of orders easier for consumers.

Brand Recognition

App development for a small business assists with your branding initiatives. It builds a platform that is an extension of your brand, enabling it to carve its niche on the market and create value in your customers’ lives.

With a mobile application, you build an image for your business, fortify your credibility, and give your company a significant competitive edge in the industry.

Digital Visibility Increase

Small business app development can help foster your digital presence. Having a mobile application places you in a more visible position on the internet and helps represent your brand in the expansive digital space. It will keep your brand’s constant presence on user screens. While it may only be a reminder that your business exists, it is an excellent touchpoint for a successful conversion in the future.

Larger Market Reach

Mobile apps help you reach a wider audience. You can introduce your business to more customers as your application increases its users. With almost 90 billion annual app downloads worldwide, you have the potential to go global and expand your market choice.

More Profitable Opportunities

Earn additional revenues through these mobile app monetization methods:

  • Freemium
  • In-app purchases
  • Advertisements
  • Premium application upgrades to remove ads
  • Affiliate marketing programs
  • Sponsorships
  • Partnerships
  • Loyalty rewards and vouchers

Personalization

Small business app development can help evoke a sense of belongingness and community among your customers. Building a small business mobile app can make them feel special and treated personally. These customization features make your app intuitive and accessible and contribute to a wonderful user experience:

  • Easy setup and settings functionality
  • Wish lists
  • Progressive loyalty and VIP programs
  • Content suggestions based on a particular user’s interests
  • Recommended services and products according to user data
  • Social media accounts integration
  • Personalized user avatars

Improved Client Journey

Cut your customer’s waiting time through your small business mobile app. They can explore your menus and place orders at their most convenient time. It will allow you to respond to them promptly when they have queries or requests.

These functionalities enable a better customer experience:

  • Goods and services categorization
  • Filtering system
  • Sorting button
  • Physical store maps and locations with navigation system integration
  • In-store experience enhancements, such as the use of QR codes for instant checkout

Customer Loyalty

You can add gamification features to your app development for a small business. They are practical tools that encourage brand loyalty and help turn occasional visitors into regular customers. These can keep them engaged and motivate them to subscribe to your services or buy your products.

Here are the most popular gamification tactics:

  • Points system: Users can receive points they can exchange for gifts, freebies, discounts, and other benefits in the future. They acquire these points depending on their purchase amounts or the actions they take on your small business mobile app.
  • Tiers system: Concerning your points system, the tiers system will let users advance their customer level. It can be in a badge or medal format.
  • Coupons or vouchers: Limited offers suggest urgency. These influence consumers to avail of lower prices, free delivery, or discount codes as soon as possible.

Data and Metrics Analysis

Another reason for small business app development is customer data collection.

Your application can help you gather statistics and information about your client base. You can later use these for making decisions based on data-driven insights. The know-your-customer (KYC) concept and data analytics will let you know the areas you can improve on your mobile application. These will enrich your marketing programs, enhance UX, and increase your bottom line.

These are the most useful information you can get via your small business mobile app:

  • The most popular products and services for your customer base
  • App usage frequency
  • Time and days when users are most active
  • Behavioral patterns and common purchasing practices on your app

Direct Sales Channels

App development for a small business creates a platform where anyone can buy directly from your brand. This eliminates the need for a middleman because buyers are instantly in contact with you.

Top Agencies That Develop Apps For Small Businesses in 2022

1. SpaceRocket Creations

  • Location: B9/402, Saumya Enclave, Dhruv Marg, Tilak Nagar, Jaipur, Jaipur, 302004, India
  • Average Hourly Rate: $25
  • Expertise: Mobile App Development, eCommerce Development, iPhone App Development, Website Development...

SpaceRocket Creations provides solutions to all digital problems their clients may face, from Website creation to SEO and Digital Marketing. They have been in the industry very long and have the know-how to bring out the very best experience for their clients.

Their entire team of specialists has in-depth expertise in their areas, keeping updated on the latest trends and technologies so that their clients can have a better experience.

2. Neetable Technologies

  • Location: 4th Floor, Vaswani Presidio, Panathur Main Rd, Kadubeesanahalli, Bengaluru, 560103, India
  • Average Hourly Rate: $18
  • Expertise: Mobile App Development, Product Design, eCommerce Development, Android App Development...

Neetable is a web and mobile app development firm helping companies and established brands worldwide to build impactful digital engineering solutions. They work with Fortune 500 companies, SMEs, and Startups to provide enterprise technology solutions and design products that provide a lasting value to customers.

The agency has been an integral part of many web and mobile application projects for the healthcare sector, logistics, and others. It includes development work for enterprises, startups, and entrepreneurs spread across the USA, UK, Canada, UAE, Indonesia and India.

Key Takeaways on App Development for a Small Business

When you venture into app development for a small business, you have to consider the value it will offer people. Its success will largely depend on how suitable the small business mobile app is for your brand.

So, how would you know your company is ready for small business app development? It will be reasonable to invest in your app when you:

  • Have established solid customer loyalty.
  • Have an e-Commerce website you want to support with a mobile application.
  • Have the resources to build an app.
  • Are confident the product idea will help with business efficiency and productivity.
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