Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.
Find the Best Public Relations Agency in the United States
1,222 Companies - Rankings updated: April 02, 2026
DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.
United States ×
Don't Copy, Create!
EliteStart is a marketing and branding agency creating memorable experiences that add business value. [... view EliteStart profile ]- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Creative. Committed. Conscientious.
The power of music has never been more influential! The B Company offers decades of experience in guiding brands and artists in harnessing the ever-changing music marketing tools available to reach coveted target audiences, and to build passionate followings for artists and record labels. [... view The B Company profile ]- Location
- Burbank, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Were an Independent Communications, Creative Content and Digital Marketing Agency
Founded in 1999, LaunchSquad is an award-winning public relations and storytelling agency known for building change-the-world brands from scratch. LaunchSquad creates strategic communications programs for innovative startups and mid-stage technology, consumer lifestyle and media companies like D-Wave, Nuro [... view LaunchSquad profile ]- Location
- San Francisco, California
- Number of Employees
- 100 - 249
- Minimal Budget
- $25,000 - $50,000
Award-Winning Creative Agency
W O R K H O U S E is one of the country's leading public relations and integrated creative agencies. [... view WORKHOUSE profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
SybridMD is one of the best medical billing company in the US offering complete healthcare solutions
SybridMD is one of the best medical billing company in the US offering complete healthcare solutions that are cost-effective, secure, and reliable. Healthcare professionals and physicians engage with us to better their billing and coding, front desk management, and improve their revenue cycle management. With [... view SybridMD profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Top Affiliate Marketing Agency
Versa is the #1 Affiliate Marketing Agency for DTC and Amazon businesses. Versa was created over a decade ago by a team of internet marketing veterans with a mission to drive greater growth and overall value through affiliate partnerships. [... view Versa Marketing profile ]- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 5 Projects Listed
Together, we strive to establish new standards in leadership.
Ruder Finn, a global leader in communications and creativity, has been at the forefront of redefining public affairs for over 75 years. Our clients, dedicated to fostering positive change, align with our team of innovative thinkers in shaping the future. [... view Ruder Finn profile ]- Location
- New York City, New York
- Number of Employees
- 500 - 999
- Portfolios Count
- 5 Projects Listed
Where Brands Thrive through Event Marketing Excellence
Activate, Innovate, Elevate: Evolve Activation pioneers unforgettable brand experiences through event marketing. With a legacy of innovation and an expert team, we excel at overcoming challenges and ensuring program success. Our comprehensive expertise spans program development, live event production, field [... view Evolve Activation profile ]- Location
- Hermosa Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Building Brand Awareness & Increasing Sales.
Beyond Fifteen Communications Inc. is a progressive, full-service public relations, social media and digital marketing agency dedicated to providing powerful, accessible, goal-driven communications solutions that exceed clients expectations and deliver far more than fifteen minutes of fame. [... view Beyond Fifteen profile ]- Location
- Irvine, California
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
The Last Marketing Agency You Will Ever Need.
At Bastion Elevate we are 100% dedicated to performance and working for our clients, not ourselves. We work across various industries to bring campaigns to life and deliver metrics and data that make impact possible in todays digital age. [... view Bastion Agency profile ]- Location
- Orange County, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $10,000 - $25,000
Tell your story effectively. Words are the catalyst for action.
Express Strategies provides strategic communications and public policy consulting, with particular expertise in advocacy writing, project management, crisis communications, media relations and an acute understanding of the public implications of the policy decisions made by an organization. [... view Express Strategies profile ]- Location
- Hartford, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Talk to the right people in the right places
As a full-service competitive alternative to an agency, Pietryla PR & Marketing is agile, employing the right consultants to achieve the exact goals of our clients. That’s how we’re able to remain fully accountable for results and offer transparent pricing and policies that focus everyone’s attention on [... view Pietryla PR & Marketing profile ]- Location
- Deerfield, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Ideation to Execution
Phase 3 Marketing and Communications is an integrated marketing services company providing solutions from ideation to execution. Our mission is to simplify life for marketers by delivering the most-needed marketing services in-house, under one roof. [... view Phase 3 Marketing And Communications profile ]- Location
- Atlanta, Georgia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $185/hr
Strategically loud. Authentically human.
Meet LAVIDGE, an employee-owned ad agency specializing in discovering and communicating insights which engage, motivate and inspire. From building brand awareness to driving revenue and from positioning thought leaders to enhancing perceptions, its why we do what we do. [... view LAVIDGE profile ]- Location
- Phoenix, Arizona
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
Make Things Happen with Stevens & Tate!
Stevens & Tate Marketing is a full-service creative, marketing, and advertising firm based in Chicago that serves clients nationwide. We are experts in website design, martech, search engine optimization, social media, interactive advertising, package design, media buying, and broadcast advertising. [... view Stevens & Tate Marketing profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 11 Projects Listed
Award-Winning Video Production with Personality.
Impatient Cow Productions is a creative video production agency with a passion for storytelling. With over 150 years of combined experience, our team specializes in HD video, film, editing, animation, and motion graphics. We've earned Tellys, Addys, Emmys, and YouTube's Storyteller of the Year Award. [... view Impatient Cow profile ]- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Be seen. Be heard. Be good.
We're Milk & Honey PR, an agency shaped by our values, owned by our team, and bought in to by clients with purpose. We were created to cater to the growing calls for change in business. Milk & Honey is the land of opportunity. Opportunities for our team our clients, the media and the end consumer. Mainly [... view Milk & Honey PR profile ]- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $25,000 - $50,000
We Provide Strategic Marketing, Websites, Apps, Digital Ads, Media Buying and Public Relations
Since 1982 The AD Agency (Led by Debi Gasper) has been recognized as one of the preeminent full-service research, marketing, online digital advertising, graphic design, media buying, IT support, and public relations firms serving a regional, national, and international client base.As an aggressive and [... view The AD Agency profile ]- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 7 Projects Listed
Individuality Through Digital Expression
HAZZE MEDIA's Creative Agency is beyond a traditional creative agency, with a speciality in editorial media and organic marketing in fashion, beauty, sports, hospitality, food, and lifestyle brands. We deliver branding, content, digital marketing, and PR designed for Gen Z & Millenial audiences - uniting [... view Hazze Media profile ]- Location
- Plano, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Results driven government marketing
Hirons has been an established leader in the government marketing industry since 1978, making us a trusted, stable, and seasoned partner for our client's advertising and communications needs. [... view Hirons profile ]- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We Build Powerful Brands.
At Sweeney, we believe that marketing has the power to change the world. We are committed to creating and delivering government marketing solutions that help our clients achieve their brand and business growth goals. [... view Sweeney profile ]- Location
- Rocky River, Ohio
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Good SEO® Starts Here.
AlchemyLeads (Los Angele, CA & Denver, CO) is a boutique SEO & digital marketing agency founded in 2017. They help e-commerce, B2B, and industrial brands grow organic traffic and revenue. Their senior-level team provides SEO, digital PR, content marketing, PPC, social media, web dev & link-building. [... view AlchemyLeads SEO profile ]- Location
- Calabasas, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $117/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Public Relations, Event Production and Execution, Talent Representation
Jane Owen Public Relations, an award winning public relations firm specializing in celebrity endorsements, Film & TV production media exposure, product placement, brand communications, event planning and media strategy for the Entertainment industry. [... view Jane Owen PR profile ]- Location
- Los Angeles, California
- Number of Employees
- Under 49
Publicity For Healthcare Companies
Media relations and thought leadership for health systems and for expert firms serving healthcare provider organizations. [... view Sunrise Health Communications profile ]- Location
- Arlington Heights, Illinois
- Number of Employees
- Under 49
B2B Tech PR That Drives Growth & Visibility
Win attention, trust, and leadership in your category through expertly crafted PR, branding, GEO and digital communications strategies. GMG partners with B2B tech leaders to spark momentum and measurable impact. Our integrated, full-service approach includes go-to market strategy, PR, media relations, and [... view Gabriel Marketing Group profile ]- Location
- McLean, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Our mission is simple; to be an enlightened marketing agency in a digital world, delivering customized and market responsive services. [... view InMMGroup profile ]
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Talent Acquisition | Employer Branding | Consulting
We Are Talent Acquisition Experts.We are here to place candidates for your need, at your request, with precision accuracy to your requirements. Our staffing team will search far and wide to bring you an array of human resources that are prepared to interview with your team. [... view Tabpro Solutions profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Write on.
Nobleer's media agency helps companies and entrepreneurs create connections with their audience to increase revenue, brand awareness, and industry insights. We create blogs, vlogs, and podcasts to help companies become thought leaders. We publish material on social media, email, internet, print, and video [... view Nobleer Media profile ]- Location
- Parker, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Top Link Building Company & PR Services Trusted By 2500+ Brands
Have you been struggling to take your business the next level? As a Top Link Building Company, we deliver SEO and link building services that boost your visibility and rankings. Trusted as a Top Link Building Agency, weve helped businesses across industries achieve measurable success. [... view OutreachCrayon profile ]- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
If You Don't Call Us, Your Competitor Will.
Fountain Forward is a hyper-motivated crew that works to accomplish one thing: persuade people to do business with you, and do it more often. Seeing you make more money is what drives us to slam down a couple of espressos every morning and fire up our brain cells. Does that make us weird? Maybe. But it’s a [... view Fountain Forward profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
We build whole brands for modern consumers.
Barkley, an AdTech company and a nominee for the 2022 AdWeek Agency of the Year, is a full-service, independent creative idea business that aids in the development of entire brands and their greatest potential. With the firm conviction that all brands, including ours, can be a force for good in the world, we [... view Barkley profile ]- Location
- Kansas City, Missouri
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $152/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 3 Projects Listed
Delivering custom campaigns for brands!
Loeber Communications is a luxury boutique PR agency providing luxury boutique hotels and resorts. Get in touch with us to know more! [... view Loeber Communications profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Breakthrough Creative Digital Storytellers Technical Architects
We are an agile team of experienced writers, designers, digital marketing specialists, and project managers that bring client visions to reality. As trusted partners for clients in a variety of verticals, including healthcare, law, finance, retail, and start-up ventures, we treat each challenge as our own [... view Brandmark Studios profile ]- Location
- Ridgefield, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Show up Strong Everywhere You Matter.
Elevate Visibility Group builds strong digital identities for experts and service based businesses. We focus on visibility, authority, and online trust. Our work helps clients show up strong online, earn real recognition, and become the clear choice in their field. [... view Elevate Visibility Group profile ]- Location
- Waldorf, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Improve And Protect Your Online Reputation.
Reputation Pros helps high-profile and high-net-worth individuals improve and protect their online reputation. We help control the narrative on what others see when they search your name or business on the internet. [... view Reputation Pros profile ]- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Content House For Keynote Speakers
Cicospace is a video production company dedicated exclusively to keynote speakers, specializing in demo reels and bureau-ready speaker video assets. Cicospace is typically chosen by speakers focused on building a long-term keynote career. [... view Cicospace profile ]- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Performance Communications: Integrated PR Agency for B2B Technology, Healthcare & Consumer Brands
SHIFT is an integrated PR and communications agency specializing in B2B Technology, Healthcare and Consumer. With our Performance Communications approach, we create multichannel PR programs built for outcomes. [... view SHIFT Communications profile ]- Location
- Boston, Massachusetts
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $1/hr
- Minimal Budget
- $10,000 - $25,000
BIG Agency Outcomes, Boutique Agency Service.
BIG FISH PR is a boutique public relations agency that establishes clients as market leaders. Through earned media, PR campaigns, and corporate communications programs, BIG FISH captures greater mindshare & market share for clients. Turn to BIG FISH for BIG agency outcomes, boutique agency service. [... view BIG FISH PR profile ]- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
The stories we tell change the future.
With a unique combination of market-leading knowledge and groundbreaking storytelling, RH Strategic (Raffetto Herman Strategic Communications) is your partner for turning innovative visions into reality. [... view RH Strategic profile ]- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
We Help Businesses Grow
Gregory is one of the largest PR firms with offices in NYC, Boston, Philadelphia, and London. Named 2025 Agency of the Year by PR Daily and ranked #7 nationally for financial services and real estate PR, we're also the world's most AI-enabled PR firm, winning PRSA's Silver Anvil for our AI work. [... view Gregory profile ]- Location
- Ardmore, Pennsylvania
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Compelling Stories Told on Strategic Channels. The Results Speak for Themselves.
Noisy Trumpet was established in 2017 as a boutique digital marketing and PR agency with a clear goal: to achieve outstanding results for its clients. [... view Noisy Trumpet profile ]- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 10 Projects Listed
Drive. Elevate. Move.
Yalo is a creative agency that helps businesses grow by creating brand experiences with soul. We take inspiration from film, art, music and sports and turn it into marketing that makes an impact. [... view Digital Yalo profile ]- Location
- Chamblee, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Strategies that work. Execution that's flawless.
We are a results-driven, boutique-sized agency headquartered in Southern California with an office in New York City and a trusted global PR agency network offering international reach from a local office. Our areas of specialization are TMT (Telecom Media Technology), entertainment marketing, and we are [... see all Bob Gold & Associates reviews ]- Location
- Redondo Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
A Leading Crypto, Gaming, Web3, and NFT Marketing Agency Since 2017
Crowdcreate, a prominent NFT marketing agency and advisory, has been at the forefront of the blockchain industry since 2017. With a track record of launching and scaling successful projects in blockchain and Web3, we stand out as a global pioneer. Recognized for its excellence, we have earned numerous [... view Crowdcreate profile ]- Location
- Irvine, California
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Edelman is a global communications firm that partners with businesses and organizations to evolve.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting [... view Edelman profile ]- Location
- New York City, New York
- Number of Employees
- 1000 & Up
- Portfolios Count
- 5 Projects Listed
Lead Generation for B2B Technology Firms
New North was born from a desire to help B2B tech companies succeed at marketing in a way that removes mystery from the equation. From day one, nothing has been more important than helping our clients break free of the old paradigms and chart a path together for growth. We focus on results, we avoid jargon [... view New North profile ]- Location
- Frederick, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Affordable Digital Marketing
Competition makes it expensive and the details make it time-consuming to establish yourself online. Partner with Local View and build your company’s digital marketing at a price you can afford. We provide concierge level service at a price you can afford. [... view Local View profile ]- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Innovation & Success
Vizard Marketing & PR is known for helping our clients achieve their business and communication goals by challenging the norms, pushing boundaries and discovering new plateaus. Founded in 2012, our mission is to develop and implement highly effective marketing and public relation strategies that engage the [... view Vizard Marketing & PR profile ]- Location
- Riverside, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Transform Your Marketing Strategy
JAM3 Strategic Marketing & PR specializes in data-driven marketing solutions that blend strategy, creativity, and measurable results. Our mission is to help businesses increase brand visibility, enhance customer engagement, and drive growth through impactful communication. [... view JAM3 Strategic Marketing & PR profile ]- Location
- Easton, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Top Branding and Marketing Agency - Brand Strategy, Fractional CMO services and AI Marketing
Trumpet Marketing helps startups, service providers, and law firms stand out, attract clients, and scale. We blend brand strategy, digital marketing, and AI-assisted campaigns to drive visibility, build authority, and fuel measurable growth. [... view Trumpet Marketing profile ]- Location
- Boyds, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Public Relations Firms by State
Public Relations Specializations in the US
Hiring Guide: How to Choose the Top Public Relations Agency in the US
What outcomes can the best public relations firm in the US help a brand achieve?
The best public relations firm in the US helps brands achieve outcomes across awareness, credibility, and risk, including:
- Stronger third-party validation through coverage quality, authoritative backlinks, and authoritative mentions
- Higher share of voice compared to competitors in priority outlets
- Reinforced authority via quality thought leadership content, such as keynote invites, analyst quotes, and podcast interviews
- Category positioning by clarifying market expertise through consistent narratives
- Higher lift around launches or market entries, increasing lead generation and customer conversion rates
- Crisis readiness and impact reduction through faster and more coordinated responses to an issue
- Better talent perception through employee advocacy campaigns and employer coverage, increasing applicant volume and quality
According to Edelman’s report, businesses say that corporate communications are accountable for driving these outcomes:
- Media coverage: 87%
- Employee engagement: 79%
- Brand reputation: 69%
- Thought leadership opportunities: 67%
- Social media engagement: 66%
- Brand perception: 54%
- Decrease in negative publicity or crises: 54%
How do I know if a PR company in the United States is top-tier?
The top public relations firms in the United States delivers consistent execution, measurable impact, and strategic clarity. Search for these traits:
- Business to PR translation: Converting revenue goals into PR priorities, such as who to influence, what to be known for, and which moments matter. In fact, 96% of communication leaders rely on data to drive better decisions.
- Category and buyer fluency: Understanding the US influence chain for your market, and having connections to outlets that actually shape your buyers.
- Narrative quality and proof discipline: Pressure-test claims, sharpen positioning, and build proof, so stories are defensible, not promotional.
- Earned journalist trust: Operating with relevance and audience understanding for higher journalist response and easier coverage. 86% of journalist rejection is due to beat and audience misalignment.
- Editorial-grade writing and packaging: Strong pitch samples, executive POV memos, and professional press materials. 59% of businesses report that storytelling and content creation are valuable in PR.
- Proven workflows and reporting system: Clear cadence, defined approvals, escalation paths, and regular reporting that connects outputs with measurable business impact.
What are the biggest red flags when evaluating PR agencies?
Here are the biggest warning signs that usually lead to wasted spend or poor outcomes:
- Guaranteed media placements: No one can ethically guarantee earned coverage, as outlets independently decide what gets published.
- Unsupervised outsourced pitching: Automation or offloaded outreach without QC leads to irrelevant pitches and mistakes that can burn journalist trust and damage your brand.
- Spray-and-pray outreach: Mass blasting or automation-first pitching can get your domain, spokesperson, or agency flagged.
- Conflicts of interest: If they represent your direct competitors, assume divided incentives.
- Risky tactics: Astroturfing, fake reviews, undisclosed paid placements, or black hat practices result in penalties and lower customer trust.
- Lack of crisis protocols: Firms without documented crisis processes leave brands exposed, as delayed or uncoordinated responses increase reputational and financial risk.
What should I provide to a B2B public relations firm before kickoff?
Before kickoff, a brand should prepare the following to help a PR agency avoid a slow start and weak messaging:
- Core messaging document: Defines positioning and consistent narratives tied to key PR metrics like share of voice and message penetration.
- Executive bios and spokespeople details: Needed for targeted placement and credibility in tiered outlets that value expert quotes.
- Product or service roadmap: Helps align PR with launches and milestones, enabling timely earned coverage.
- Customer proof and case studies: Third-party proof points support reputation, while PR measurement frameworks use sentiment and reach to show impact.
- Media assets: Logos and product imagery supporting storytelling and multimedia coverage.
- Legal and compliance constraints: Essential for regulated markets to ensure accurate, approved claims.
- Competitor list: Share of voice and competitive context are core PR measurement metrics.
- Crisis escalation contacts: PR crisis frameworks prioritize rapid response and consistent messaging to protect reputation.
- Marketing calendar: Aligns PR with campaigns and events to maximize reach and avoid conflicts.
What questions should I ask top public relations agencies in the United States before hiring one?
Ask the US PR agency these questions:
Relevant Background
- What types of PR campaigns do you specialize in, and which US industries do you work with most often?
- Can you share recent US-based case studies similar to our industry, size, or growth stage?
- Can you share sample reports or dashboards from current or recent US clients?
Services and Processes
- What is your PR process, from narrative development to pitching and follow-ups?
- How do you handle approvals, revisions, and urgent requests during active campaigns?
- How do you adjust strategy when coverage or momentum does not meet expectations?
- What tools or systems do you use for media tracking, outreach, and collaboration?
Related to Your Project
- How do you decide which US publications, journalist beats, and story angles are right for a brand like ours?
- How do you define and measure PR success beyond impressions and press clips?
- What does your reporting include, and how often will we receive performance updates?
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding public relations firms in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Public Relations Firm FAQs
What types of PR campaigns do they typically run?
Here are the most common PR campaigns:
Growth campaigns
- Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly.
- Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.
Corporate and stakeholder campaigns
- Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes.
- Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.
- Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media.
- Awards programs: Strategic identification and submission to industry awards to secure third-party validation.
Risk and resilience campaigns
- Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats.
- Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage.
How do top PR firms in the USA secure media coverage and build long-term momentum?
American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management.
- Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging.
- Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims.
- Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage.
- Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points.
- Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications.
- Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message.
- Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns.
- Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results.
How much does it cost to hire a PR agency in the United States?
PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following:
| Engagement type | Typical cost range | Notes |
| Monthly retainer (ongoing support) | $5,000-$20,000+ per month | Common range for standard campaigns; larger national/global programs can exceed this. |
| Hourly rate | $100-$300 per hour (avg. $270 per hour) | Used for consulting, strategy, or special projects. |
| Project-based fees | $5,000-$50,000+ | One-off campaigns, like product launches or funding announcements. |
| Pre-set packages/tiered retainers | $4,000-$8,000+ per month | Fixed deliverables at defined tiers. |
What’s the difference between a B2B public relations agency and a B2C PR firm?
B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus.
B2B PR agency
B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence.
B2C PR firm
Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence.
When should I hire a PR company instead of handling PR in-house?
Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance.
Hire a PR company if:
- You need rapid scale or intensive campaign support that exceeds internal bandwidth.
- You want immediate access to established media relationships across top-tier and niche outlets.
- You are planning a high-stakes launch, funding round, rebrand, or market expansion.
- You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain.
- You operate in a complex or regulated industry that requires specialized PR expertise.
- You want an external perspective to sharpen positioning and messaging.
Keep it in-house if:
- PR needs are steady, predictable, and limited in scope.
- Your team already has strong media relationships in your core category.
- Campaign intensity is low and tied mainly to internal updates or announcements.
- Budget constraints favor salaried roles over agency retainers.
- You prioritize deep institutional knowledge over broad external reach.
About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
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