The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.

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  • Integrated Marketing for Sustainable and Purpose-Filled Brands since 2008.

    Integrated Marketing for Sustainable and Purpose-Filled Brands since 2008.

    Envolve Strategies began in 2008 as a pure bred agency rooted in sustainability, conservation and the environment. Our core DNA remains, but we now also serve a host of clients who do good every day in healthcare, wellness, technology, community development, tourism/travel and more...

    Top Services:

    • Content Marketing
    • PPC
    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
  • Conversion Marketing Agency helping businesses hit their business targets

    Conversion Marketing Agency helping businesses hit their business targets

    Q-Online Ltd is a performance-based online marketing agency offering unrivalled knowledge and experience in various services.Our company specialises in white label services, SEO marketing, pay per click advertising, local search marketing, social media marketing, strategic consultancy services, web design...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • Social Media Marketing
    • Branding
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Building Industry Authority Engines for B2B Technology Firms

    Building Industry Authority Engines for B2B Technology Firms

    We lead our clients to success through extensive tech and B2B AI marketing know-how, a strategic mindset, and a dedication to reaching new heights.Eliminate guesswork by following our proven framework. We optimize your premium brand positioning to attract 7-8 figure enterprise deals...

    Top Services:

    • Digital Marketing
    • Web Design
    • WordPress Website Design
    • Branding
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • A new breed of creative collective

    A new breed of creative collective

    The Swell Co-Lab is a hybrid marketing and brand services firm that is driven by the commitment to challenge how brands connect with people...

    Top Services:

    • Content Marketing
    • Advertising
    • Social Media Marketing
    • eCommerce
    • Digital Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Connect + Power Your Brand

    Connect + Power Your Brand

    RAIL + STEAM is a brand strategy and digital marketing agency stationed in Omaha, Nebraska...

    Top Services:

    • Video Production
    • Branding
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Omaha, Nebraska
    Number of Employees
    Under 49
  • Building Better Brands Through Digital Expertise

    Building Better Brands Through Digital Expertise

    Alt Media Studios' is a Certified Google Partner in web development and digital marketing based in Cleveland, Ohio. Whether you need an improved website, mobile presence, or general digital marketing (SEO, social media, email marketing), we can create a custom solution for your company. Our package of...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Design
    • Software Development
    • Show more
    Location
    Youngstown, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing made for people

    Digital Marketing made for people

    Thomas Weber /// Digital Marketing is an independent Digital Marketing Consultant based in Munich, Germany...

    Top Services:

    • PPC
    • SEO
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Munich, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
  • Make A Big Noise

    Make A Big Noise

    Were small enough to care and big enough to deliver. We strategize, co-create, design, and build your next marketing strategy with you and your team. We have acquired 120M+ high-quality users for our 600+ clients worldwide and reduced their CPI by 85%...

    Top Services:

    • CRO
    • PPC
    • Media Buying
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Differentinating Brands Is Our Mission.

    Differentinating Brands Is Our Mission.

    YourAdTeam, founded in 1997, is a full-service digital advertising and marketing agency located in Benton, Arkansas. Our services include digital marketing, direct marketing, email marketing, social media marketing, paid social media advertising, web design, SEO, paid digital marketing, and traditional...

    Top Services:

    • Logo Design
    • Branding
    • Graphic Design
    • Advertising
    • Email Marketing
    • Show more
    Location
    Benton, Arkansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Passionate about creating

    Passionate about creating

    We are a digital marketing and design agency that seeks to connect. Connect with you, with your brand, with the world...

    Top Services:

    • Graphic Design
    • Social Media Marketing
    • Branding
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Grow Faster

    Grow Faster

    Create an unfair advantage. PinchForth was created with one goal in mind: To help businesses of all sizes, eliminate guesswork, develop laserlike-focus and discover their true earning potential by leveraging the power of data...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Digital Marketing
    • Web Development
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • We Simplify the Internet

    We Simplify the Internet

    We are an award winning, global, full service digital marketing agency. Some of our services include Search Engine Optimization (SEO, Paid Advertisement (PPC), Social Media Marketing, Email and Marketing Automation, and Website Development...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Branding
    • Show more
    Location
    Mission Viejo, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your marketing mavens who crunch data and ideas

    Your marketing mavens who crunch data and ideas

    Trusted digital marketing partner to maximise customer acquisition and revenue. Launch killer marketing campaigns and see results within weeks...

    Top Services:

    • SEO
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Swift Solutions for Every Business Challenge

    Swift Solutions for Every Business Challenge

    Every business has challenges; we solve them by developing and crafting intelligent websites with strong first impressions, fresh and relevant content, and call to actions that work to increase prospect interaction...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Video Production
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • Awe-Inspiring Video Content That Works for You

    Awe-Inspiring Video Content That Works for You

    WildHair Production is a marketing agency (Greenville SC) specializing in video production and content development for businesses and organizations...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Email Marketing
    • Advertising
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • BillyKnows Smart Design, Strong Brands, Lasting Impact.

    BillyKnows Smart Design, Strong Brands, Lasting Impact.

    BillyKnows is a creative design agency that builds websites and brands in Greenville, SC. Services include branding and communication strategy, digital experiences, and content development...

    Top Services:

    • Video Production
    • Branding
    • Web Design
    • Logo Design
    • eCommerce Development
    • Show more
    Location
    Seneca, South Carolina
    Number of Employees
    Under 49
  • Creative Media Solutions with Purpose

    Creative Media Solutions with Purpose

    Excellence Honors God and Reflects His Character. For 25 years, Westar has provided full service agency services to ministries and publishers. Production - Syndication - Writing - Radio Specials - Infomercials - Direct Response - More...

    Top Services:

    • Video Production
    • Web Development
    • Social Media Marketing
    • Mobile App Development
    • Graphic Design
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • Tailored strategies for your business

    Tailored strategies for your business

    NP Strategy offers various strategic services designed to address multiple aspects of communication, public relations, and crisis management...

    Top Services:

    • Digital Marketing
    • Public Relations
    • Video Production
    • Social Media Marketing
    • Show more
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Our clients are at the heart of everything we do.

    Our clients are at the heart of everything we do.

    Hey there! We are Roe Digital, a web design and development company that specializes in building high-quality custom websites. Founded in 1995 with the same focus and mission that each of our websites is designed to be easy to navigate and have fast loading times...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Humboldt, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • #WeInfluenceAfrica

    We're South Africa's biggest influencer community and the first of its kind in Africa. We help international brands launch their products in the South African market through tailored influencer marketing strategies that resonate with local audiences. We have experienced brand strategists and our community...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Creative Services
    • Branding
    • Show more
    Location
    Benoni, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • design innovation

    design innovation

    Tangent is an award winning design and branding agency working across Europe. We are a one-stop-shop for anything design or marketing related and specialise in the food & hospitality sector...

    Top Services:

    • Branding
    • Web Design
    • Social Media Marketing
    • Email Marketing
    • Graphic Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • One Company. One Answer.

    One Company. One Answer.

    Fuel Web Marketing has a comprehensive suite of services to encompass all aspects of internet marketing and service over 300 clients across the nation. Our Services include branding, logo creation, website design and creation, video production, mobile web design, blog creation, content writing, SEO (search...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Web Design
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Online Presence Management for businesses and professionals. All your nerdy needs under one roof!

    Online Presence Management for businesses and professionals. All your nerdy needs under one roof!

    Online Presence Management for businesses. Our services include social media management for businesses, website design, online advertising, digital marketing, email marketing, and much more!...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Reputation Management
    • Show more
    Location
    Billings, Montana
    Number of Employees
    Under 49
  • We specialize in increasing sales revenue by connecting customers with your business.

    We specialize in increasing sales revenue by connecting customers with your business.

    Web design, search engine optimization (SEO), and digital marketing...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Graphic Design
    • Show more
    Location
    Billings, Montana
    Number of Employees
    Under 49
  • Design with Impact. Strategy with Purpose.

    Design with Impact. Strategy with Purpose.

    Crafting brands & creative communications from click to print. Good design is good business...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Billings, Montana
    Number of Employees
    Under 49
  • Your Business is Unique - Why Settle for Average?

    Your Business is Unique - Why Settle for Average?

    Full service web design, web development, web marketing, graphic design, multimedia and web hosting company. The web design pros since 1998...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Billings, Montana
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Find & Retain the Right Customers with The Latest AI Digital Setup

    Find & Retain the Right Customers with The Latest AI Digital Setup

    We are a Billings, Montana web & Mobile app development company, offering business consultation, online marketing, web hosting...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Mobile App Development
    • Show more
    Location
    Billings, Montana
    Number of Employees
    Under 49
  • Every CMO Needs a Go-To Agency. Hi! That's Us.

    Every CMO Needs a Go-To Agency. Hi! That's Us.

    Bandujo is the go-to agency clients trust to take on their tough marketing challenges and deliver business-smart creative. Our specialty are campaigns that get customers to act...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Email Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $50,000 & Up
  • We believe in full-service creative advertising: in-house production, media planning, and media buying...

    Top Services:

    • Video Production
    • Digital Marketing
    • Email Marketing
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    South Burlington, Vermont
    Number of Employees
    Under 49
  • Helping Local Businesses Succeed Since 1998

    Helping Local Businesses Succeed Since 1998

    TMS Digital is a veteran & family-owned web design & digital marketing company focused on the success of local businesses in their given industry. We have a firm relationship with our community and our success is based on the success of others. We go through each day using a Positive Mental Attitude...

    Top Services:

    • Web Development
    • UI/UX Design
    • Web Design
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Clayton, North Carolina
    Number of Employees
    Under 49
  • Branding, SEO, Digital Marketing & Website Design in Western Massachusetts

    Branding, SEO, Digital Marketing & Website Design in Western Massachusetts

    We help local businesses discover their customers and themselves. With our proven discovery process, we deliver a creative strategy for good work to follow. We are a branding, website design, and digital marketing agency in the Berkshires, MA. Our creative process produces engaging, research-driven logos...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Branding
    • Web Design
    • Show more
    Location
    Worcester, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Starhaven Films is a video production company in Sioux Falls, SD. Specializing in business videos for branding your business, marketing products and services, employee safety videos, employee training videos, and more...

    Top Services:

    • Social Media Marketing
    • Video Production
    Location
    Sioux Falls, South Dakota
    Number of Employees
    Under 49
  • Wedding, corporate, fashion & music centric films. A Pinnacle Productions company...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Video Production
    Location
    Tea, South Dakota
    Number of Employees
    50 - 99
  • Strategy. Design. Build. Market.

    Strategy. Design. Build. Market.

    As a full-service marketing agency, we specialize in delivering solid ROI for B2B & B2C companies with effective digital and traditional marketing, SEO, and web design strategies that generate leads, acquire new customers, and fuel business growth. We're like the Costco of marketing agencies - great value...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • PPC
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Elgin, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • More than a digital agency - we're a partner

    More than a digital agency - we're a partner

    R9 Digital Marketing and Consulting is here to help with your digital needs. From creating Facebook ad campaigns, Google search campaigns, SEO, building a website that works on the front end and back end, we are here for you...

    Top Services:

    • SEO
    • Web Design
    • WordPress Website Design
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Brampton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Media Services for Life's Stories

    Digital Media Services for Life's Stories

    Gibby Visuals is a full service digital media company that specializes in video, photography, aerial drone production company. We offer solutions for businesses, events, live streaming, weddings, and families...

    Top Services:

    • Social Media Marketing
    • Video Production
    • Digital Marketing
    • Creative Services
    • Show more
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
  • No matter what your production need may be, we are ready to produce it for you...

    Top Services:

    • Video Production
    • Social Media Marketing
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
  • Marketing Made Smarter

    Marketing Made Smarter

    We're a data-driven boutique agency run out of Playa del Carmen, focusing on providing measurable sales growth through scalable lead generation and smart, conversion-focused web design and development. We're paid ad experts,...

    Top Services:

    • Social Media Marketing
    • SEO
    • Graphic Design
    • Branding
    • Show more
    Location
    Ottawa, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Because Your Company Deserves It!

    Because Your Company Deserves It!

    Kinetic Curve Marketing Agency is a full-service branding and marketing agency providing inspiring creative, based on the goals of our clients.Our clients range from real estate and hospitality to luxury and lifestyle.If we got you to our website, we can get the right prospects to you...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Prosper, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Performance Based Marketing You Can Trust

    Performance Based Marketing You Can Trust

    Simply put, we partner with brands we love, trust (and actually like!) to help them gain more customers, increase sales and improve overall profitability...

    Top Services:

    • Digital Marketing
    • eCommerce
    • Social Media Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Noviia Web Agency Roma was founded in 2015. Our team consists of digital world enthusiasts experienced in web development, web design and SEO consulting. We always look out for new challenges and innovative ideas to enrich and inspire our creativity...

    Top Services:

    • Social Media Marketing
    • SEO
    • Web Design
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Rome, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $50,000 & Up
  • SEO Local, web design, Graphics, AWS & DevOps Consultant!...

    Top Services:

    • Content Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
  • Multi-Channel Digital Marketing for Small to Medium Businesses!...

    Top Services:

    • Advertising
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
  • We get our clients future ready...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • SEO
    • eCommerce
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    1000 & Up
  • A trusted Google Ads agency!

    A trusted Google Ads agency!

    Xtropy is a Google Ads and YouTube marketing agency specializing in full-funnel Google Ads campaign management, designed to effectively reach target audiences at every stage of the consumer journey...

    Top Services:

    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Digital Services
    • Show more
    Location
    Jackson, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Medical and Healthcare Communications

    Medical and Healthcare Communications

    Founded in 2005, Bridges M&C is a regional agency with offices in Singapore and Malaysia and associates across the ASEAN and Asia-Pacific regions. Since 2008, Bridges M&C has specialised in serving clients from the medical device, medtech, healthcare, and pharmaceutical industries, with national, region-wide...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Growth made easy

    Growth made easy

    Wizy is a Web Development & Design Agency based in Athens, Greece offering high-end, tailored web development, e-Commerce development, support and digital marketing services to businesses. We are motivated to build elegant and functional digital products that solve complex problems...

    Top Services:

    • Web Development
    • Software Development
    • eCommerce Development
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Marousi, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A GOOGLE PARTNER COMPANY

    A GOOGLE PARTNER COMPANY

    We are a Digital Marketing Agency based in Kochi, providing complete digital marketing solutions to improve brand visibility and online reputation...

    Top Services:

    • Digital Marketing
    • Advertising
    • PPC
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    Kochi, India
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Delving deep into our clients' businesses, we affect transformation, challenge the process and deliver precise and creative strategies. With ideas and innovation at our core, and creativity running through our veins, we live and breathe our trade and truly deliver The Creative Edge...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Services
    • Creative Services
    • Digital Marketing
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
  • Bringing the world of digital strategy and content together for clients with clear, measurable results...

    Top Services:

    • Email Marketing
    • Social Media Marketing
    • Content Marketing
    • PPC
    • Digital Marketing
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49

6 Frequently Asked Questions About Social Media Marketing Companies

What services do social media marketing companies provide?

Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services: 

  • Social media strategy 
  • Content creation 
  • Paid social 
  • Community management 
  • Influencer marketing 
  • Analytics and reporting 

Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization. 

What social media channels should your business prioritize?

For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand. 

For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options. 

According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%. 

A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently. 

When should you partner with a content creator vs. an influencer?

Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision: 

 Content CreatorInfluencer
Who are they?Experts in their specific field who create engaging and educational content for a specific topic, niche, or format Individuals with an established audience who can shape opinions and promote brands, products, or ideas
Content examples
  • Explanatory videos 
  • Blogs and articles 
  • Tutorials 
  • Branded visuals 
  • Product reviews 
  • Unboxing videos 
  • Sponsored posts 
  • Social media giveaways 
Best for
  • Building brand credibility in a niche 
  • Filling content gaps through reusable assets (video, blogs, and graphics) 
  • Quickly expanding brand reach  
  • Developing trust with a target audience 
  • Producing promotional organic content 

How to measure the ROI of your social media efforts?

To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.  

Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.   

Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance: 

  • Instagram 
    • Median engagement rate: 16.9% 
    • Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100 
  • Facebook 
    • Median engagement rate: 1.4%-2.5% 
    • CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200 
  • TikTok 
    • Median engagement rate: 27.6% 
    • CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900 

How long until you see the results of your social media marketing campaigns?

Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.  

For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.  

By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.  

Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.  

Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy. 

What are the top social media marketing companies?

We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget. 

High budget: $50,000+
  • Major Tom 
  • Giant Marketers 
  • 3Q/DEPT 
Low budget: $25,000-$50,000
  • Bop Design 
  • WebFX 
  • Idea Marketing Group 

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates. 

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For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner