DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,446 Companies - Rankings updated: August 20, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • KWSM is a full service digital marketing agency made up of journalists. We specialize in website development & SEO, social media strategy & management, content creation, PR & influencer marketing, and digital advertising...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Video Production
    • Digital Services
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • We are more than web design, video production, commercial photography and written content...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Video Production
    • Content Marketing
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • From accounts to creative, the 50 professionals of Trilix make it our mission to fuse passion with the purpose for our clients...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Web Design
    • Web Development
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • A complete web solution.

    A complete web solution.

    Digitalmarketing360 is renowned for providing the web solutions for their customers from various industries in the entire USA. We are specialized in Search Engine Optimization, E-commerce and Web Design, Content Marketing, Email Marketing, Social Media marketing, paid service marketing, Reputation marketing...

    Top Services:

    • Content Marketing
    • SEO
    • Email Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
  • Creative content that gets results. We work with companies, brands, institutions and agencies to create multi-channel communication solutions...

    Top Services:

    • Digital Marketing
    • Video Production
    • Web Design
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Creative design that drives results.

    Creative design that drives results.

    We are a creative agency based in Vientiane, Laos. We specialized in digital communication, brand identity management and corporate communications design. We strongly believe that creativity, simplicity and efficiency are the key elements to help our clients communicate to their customers and reach their...

    Top Services:

    • Branding
    • Digital Marketing
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Vientiane, Laos
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Digital Marketing Agency

    Digital Marketing Agency

    KARMA jack helps enterprise and multi-location brands unlock scalable growth through full-service marketing: websites, SEO, digital ads, and brand strategyall delivered with unmatched speed and a human-first approach...

    Top Services:

    • SEO
    • Advertising
    • PPC
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Ferndale, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Create Video Globally

    Create Video Globally

    Filma aims to help you create any type of videos, from anywhere in the world. We provide a seamless video production experience for businesses, connecting filmmakers and brands globally. For more information, contact us today and bring your videos to the next level !...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • ROI-Driven Growth Marketing Agency

    ROI-Driven Growth Marketing Agency

    IGW is in many ways the ANTI marketing agency. Everyone has been burned by the marketing agency who locked them into long-term contracts, over-promised & under-delivered. We do things differently here. We structure our engagements w/ accountability baked in so that we have to EARN the ability to work...

    Top Services:

    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design...

    Top Services:

    • Branding
    • Video Production
    • Package Design
    • Logo Design
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Deliver Digital Results

    We Deliver Digital Results

    We are one of the pioneer Digital Agencies in Malaysia and have been delivering consistent results for clients in many different industries around the world...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Development
    • Video Production
    • Show more
    Location
    Petaling Jaya, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • What Works Is What Wins. We Make It Happen.

    What Works Is What Wins. We Make It Happen.

    MACLYN is a full-service marketing and creative partner. We make plans with the purpose to do what works for you. Because what works is what wins...

    Top Services:

    • SEO
    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative Strategy, Global Impact

    Creative Strategy, Global Impact

    We are a full-service web and marketing agency founded in 1999, delivering innovative solutions to a wide range of corporate, small business, and non-profit clients around the nation and globe...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • SEO
    • Branding
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Froehlich Communications Inc is an independent marketing and creative services agency based in Des Moines...

    Top Services:

    • Graphic Design
    • Branding
    • Digital Services
    • Video Production
    • Web Design
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Red 11 Media is a videocentric full service marketing agency located in the greater Des Moines area...

    Top Services:

    • Video Production
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
  • When it has to be incredible.

    When it has to be incredible.

    The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget...

    Top Services:

    • Branding
    • Digital Marketing
    • Video Production
    • Web Development
    • Public Relations
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Make Your Brand Impossible to Ignore.

    Make Your Brand Impossible to Ignore.

    Bartlett Idea Co. is a small media company with its roots in north-central North Dakota...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    Fargo, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Complete Website Design & Maintenance Solutions

    Complete Website Design & Maintenance Solutions

    Up & Running Design Co. is a full-service graphic design, website design, and marketing company based in Bismarck, ND...

    Top Services:

    • Web Development
    • WordPress Website Design
    • Graphic Design
    • Web Design
    • Branding
    • Show more
    Location
    Bismarck, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Top Detroit Web Design and Branding Agency

    Top Detroit Web Design and Branding Agency

    Award Winning Web Design and Branding Agency based in Detroit...

    Top Services:

    • Web Design
    • Digital Services
    • Video Production
    • Creative Services
    • WordPress Website Design
    • Show more
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Make Your World More Beautiful.

    We Make Your World More Beautiful.

    Digital-first branding and creative agency uniquely positioned to differentiate your brand...

    Top Services:

    • Video Production
    • Branding
    • Product Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • High-Quality, User-Friendly Websites

    High-Quality, User-Friendly Websites

    Profit Gate was founded in 1999. We build high-quality websites that are user-friendly and search engine-friendly...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Digital Marketing
    • SEO
    • Video Production
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Integrated Marketing Solutions for the Construction Industry.

    Integrated Marketing Solutions for the Construction Industry.

    Construction Marketing Inc. is a full-service digital agency and marketing consultancy business that works with businesses in the US, Canada, and other countries. The agency  is well-versed in the building sector. Through a wide range of services, including brand development, website design and development...

    Top Services:

    • Graphic Design
    • Video Production
    • Public Relations
    • PPC
    • SEO
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • The Art and Science of Creating Marketing Magic for Brands

    The Art and Science of Creating Marketing Magic for Brands

    Wise Collective is a full-service integrated marketing communications firm with the knowledge and experience to develop and deliver almost anything you might need - from brand design through to marketing strategy, digital tactics and content marketing, all tied together with a can-do approach to service...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Creative Services
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $375/hr
    Minimal Budget
    $10,000 - $25,000
  • Exceeding Your Marketing Expectations

    Exceeding Your Marketing Expectations

    For more than a decade, we have been helping our clients to achieve - and exceed - their marketing expectations through innovation, while embracing constant change in the dynamic marketing world...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • Content Marketing
    • SEO
    • Digital Marketing
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Aggressive Digital Marketing Campaigns For Impatient Companies Trying To Get To The Next Level Now!

    Aggressive Digital Marketing Campaigns For Impatient Companies Trying To Get To The Next Level Now!

    Your brand has a great story and a unique voice whether you realize it or not. Nextlevel.com was created specifically to help you tell those stories, in your voice, directly to your targeted audience...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Video Production
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Advertising & Marketing Excellence

    Advertising & Marketing Excellence

    Odato Marketing Group is a 15-year-old agency based in Sarasota, FL, and Pittsburgh, PA that specializes in lead generation, advertising, PR, inbound, digital, and video marketing...

    Top Services:

    • Branding
    • Advertising
    • Video Production
    • Public Relations
    • Social Media Marketing
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Creating Awareness. Attracting Consumers.

    Creating Awareness. Attracting Consumers.

    We’re in the business of grabbing attention, attracting consumers, creating awareness, and delivering on our promise of outstanding results. It’s not just our job… it’s our passion...

    Top Services:

    • Video Production
    • Branding
    • Public Relations
    • Web Design
    • Advertising
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Video Production for Brands & Artists

    Video Production for Brands & Artists

    We are Park Studio, a video production agency based in Brooklyn, New York. We create visual content for brands, creative agencies, and commercial clients. From pre-production to post-production, we bring an inclusive approach to video creation and strive to make the production process fun!...

    Top Services:

    • Advertising
    • Digital Marketing
    • Creative Services
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Electric Lemonade is a results-driven full-service digital marketing and branding agency...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Blue Edge Business Solutions is a Digital Marketing Consulting firm located in beautiful Savannah, Georgia...

    Top Services:

    • Social Media Marketing
    • SEO
    • Content Marketing
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Drive. Elevate. Move.

    Drive. Elevate. Move.

    Yalo is a creative agency that helps businesses grow by creating brand experiences with soul. We take inspiration from film, art, music and sports and turn it into marketing that makes an impact...

    Top Services:

    • Digital Marketing
    • Web Design
    • eCommerce Development
    • Content Marketing
    • Creative Services
    • Show more
    Location
    Chamblee, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Master Your Market. Make Your Mark.

    Master Your Market. Make Your Mark.

    Good business is about creating results without sacrificing authenticity. It's not only possible but the right thing to do and more profitable. It's about diving more deeply to find unexplored areas of value...

    Top Services:

    • Digital Services
    • Logo Design
    • Video Production
    • Graphic Design
    • SEO
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Work With National Brands and Local Companies as well!

    We Work With National Brands and Local Companies as well!

    Simply Design designs websites, offers Search Engine Optimization & Marketing, Marketing Design, and Mobile Sites and Applications in New Mexico, Texas, Arizona, Colorado, and California...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Web Development
    • SEO
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • To Inspire

    To Inspire

    We inspire people to discover and accelerate their vision and maximize their impact so that together we can change the world...

    Top Services:

    • Video Production
    • Web Development
    • UI/UX Design
    • Digital Marketing
    • Mobile App Development
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • You built it, we scale it

    You built it, we scale it

    We provide our clients with comprehensive digital strategies that increase brand awareness and establish brands as industry experts through education-based marketing. Our services range from graphic design, web design, video production, editing, copywriting, social media, and search engine marketing...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
  • Siarza Social Digital is a unique online communications agency with a specialization in social media, email marketing, and website development...

    Top Services:

    • Public Relations
    • Social Media Marketing
    • Reputation Management
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We have years of experience developing strategies and creating compelling, effective work for a variety of clients in just about every category...

    Top Services:

    • Branding
    • Video Production
    • Advertising
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • At KOB Advertising, we start at the beginning. We constantly strive to refine ourselves, to research new tools and resources, and to be the solution that New Mexico can count on to grow your business in today’s constantly changing environment...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Email Marketing
    • Branding
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Esparza is an Albuquerque advertising agency that was founded in 2001 by principal Del Esparza...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • A smarter way to grow.

    A smarter way to grow.

    Addison Clark is a full-service marketing agency designed to operate alongside your business. We take a holistic, functional approach to marketing, bringing a massive number of services together under one roof to drive real business outcomes...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Web Development
    • Branding
    • Video Production
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a full-service digital marketing agency that is excited to bring our clients the best service

    We are a full-service digital marketing agency that is excited to bring our clients the best service

    We are a full-service digital marketing agency that is excited to bring our clients the best service in the industry and delivering results that make them go WOA!...

    Top Services:

    • Logo Design
    • Public Relations
    • Graphic Design
    • Package Design
    • Creative Services
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Are Bryant Digital.

    We Are Bryant Digital.

    We are digital natives: coders, strategists, creatives, techies, and photographers who share a passion for turning great ideas into innovative user experiences that position our clients as leaders in their industries. We’re experts in awesome...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Web Development
    • Web Design
    • Show more
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-service advertising and digital marketing agency in Virginia Beach, VA.

    Full-service advertising and digital marketing agency in Virginia Beach, VA.

    We are 3 Waves Media, a full-service advertising and digital marketing agency in Virginia Beach, Virginia. Our team of designers and specialists are making waves with creative web design, marketing, and brand solutions. Whether you're looking for print design, a custom logo, social media marketing, SEO...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Video Production
    • Show more
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategy. Marketing. Advertising.

    Strategy. Marketing. Advertising.

    Strategic – Creative – Knowledgeable – Competitive Strategic marketing and advertising firm providing integrated services and consultancy to Fortune 500 companies, public agencies, municipalities, and not-for-profit corporations. Our industry experience includes: healthcare, pharmaceuticals, utilities...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Public Relations
    • Advertising
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Building Authentic Brands

    Building Authentic Brands

    We are committed to helping brands be an authentic voice in this conversation, and to create experiences that will help them grow their share of our evolving, mobile, instantaneous, digital culture...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Services
    • Branding
    • SEO
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Stay ahead of your competitors!

    Stay ahead of your competitors!

    When you work with Schubert b2b, you work with our A-Team. Side-by-side with the top minds in the agency. From day one, that means more expertise, deeper insights and better results for you...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Web Design
    • CRO
    • UI/UX Design
    • Show more
    Location
    Downingtown, Pennsylvania
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Videos that Elevate

    Videos that Elevate

    We provide live streaming services and professional video production for individuals, small businesses, large corporations or non-profit organizations. Expect high quality promo videos, training videos, product videos, social media videos, live event coverage & livestreaming. Silver Crane also provides...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Video Production
    • Branding
    • Show more
    Location
    San Tan Valley, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Strategic Outlook. Captivating Content.

    Strategic Outlook. Captivating Content.

    A boutique agency with the aim of changing the status quo. A fully equipped creative think tank that comes with exclusive service. Every member of our team is hands-on. Constantly thinking. Constantly creating. Constantly working towards pushing the boundaries of what we're capable of...

    Top Services:

    • Video Marketing
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing Stories to Life Through Design & Creativity.

    Bringing Stories to Life Through Design & Creativity.

    We are a team of visual storytellers, with a focused commitment to offering world-class service in print, web, photography, video and specialized Social Media and package design. The 7 year old agency’s services enable clients to increase their business and reach sales target. Also, we are a husband and...

    Top Services:

    • Web Design
    • Graphic Design
    • Print Design
    • Video Production
    • Show more
    Location
    Ridgeland, Mississippi
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Growhaus Studio is a New Orleans-based digital marketing and design company. We offer support to small businesses in need of web design, graphic design, photography, videography, marketing strategy and digital marketing management services...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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