DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,447 Companies - Rankings updated: August 20, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Your Story. Our Angle

    Your Story. Our Angle

    We create high end video creative to help establish & grow brand awareness. We pride ourselves on our attention to detail & our high quality of work from pre-production to delivery...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Websites That Drive Performance.

    Websites That Drive Performance.

    Sonoma County Local Web Designers and Marketers where we focus on Customer Satisfaction and Results. Grow your business...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Web Development
    • IT Services
    • Show more
    Location
    Santa Rosa, California
    Number of Employees
    Under 49
  • Digital Marketing for Growth

    Digital Marketing for Growth

    GoEpps is the digital marketing agency focused on delivering growth and high-ROI online marketing channel management. We are headquartered in Nashville, TN, are in our tenth year in business, and serve clients from coast to coast in the USA. We take a partnership approach to our relationships to establish...

    Top Services:

    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Public Relations
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Results Driven Visual Communications

    Results Driven Visual Communications

    We consistently focus on exceeding our client's expectations, which means getting projects done on time, on budget and keeping their team involved throughout the process...

    Top Services:

    • Digital Marketing
    • Video Production
    Location
    Santa Ana, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Modern Design, Packaging, and Branding

    Modern Design, Packaging, and Branding

    Full Scale is a full-service visual communication, design, and marketing agency. We can handle all of your graphic design and advertising needs from start to finish. Choose an agency that knows the ins and outs of more than just designing logos. Full Scale designs everything and a fantastic logo is just the...

    Top Services:

    • Logo Design
    • Package Design
    • Branding
    • Graphic Design
    • Video Production
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    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Producer ✨ XR | VR | AR | Video

    Creative Producer ✨ XR | VR | AR | Video

    independent filmmaker producer New York, Miami, Las Vegas, Los Angeles, San Francisco, Boston, Philadelphia, and Washington DC Sam Baumel is an independent Creative Producer based in New York City. Sam consults with nonprofits, advertising agencies, businesses and artists to help them tell stories with...

    Top Services:

    • Video Marketing
    • Creative Services
    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • MCGUINNESS MEDIA & MARKETING is an award-winning, full-service advertising agency located in Rhode Island. MMM has been providing effective and comprehensive marketing solutions to clients since 2012. Current regional and national clients include Twin River Casino Hotel, Tiverton Casino Hotel, Hard Rock...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Media Buying
    • Graphic Design
    • Show more
    Location
    Warwick, Rhode Island
    Number of Employees
    Under 49
  • Crafting High-Quality Visuals and Experiences for the Most Demanding Brands

    Crafting High-Quality Visuals and Experiences for the Most Demanding Brands

    We’re artists and technologists with worlds of experience in advertising and marketing. We design for results and the user. We create beautiful and effective content. We develop for efficiency and durability. Whether we’re building banners, sites, mobile experiences or social media applications, our...

    Top Services:

    • Video Production
    • Creative Services
    • Advertising
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Say it With Video!

    Say it With Video!

    We help broadcasters and producers working on documentaries, corporate and industrial films, find the right camera crew and help in New England and NYC. Equipment or personal or both. 20 years of experience...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    New Haven, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • In our 30th year in business, North by Northwest (NXNW) has evolved into a full-service digital studio focusing on video production, web design + development, custom photography, and creating compelling integrated digital solutions...

    Top Services:

    • Video Production
    Location
    Boise, Idaho
    Number of Employees
    Under 49
  • Sunny Skies Media is dedicated to quality customer service, with passion for being on the cutting edge of technology...

    Top Services:

    • Video Production
    Location
    Boise, Idaho
    Number of Employees
    Under 49
  • 18NINETY CREATIVE IS A MARKETING AND ADVERTISING AGENCY BASED IN BOISE, IDAHO. WE DEVELOP MARKET STRATEGY AND INFUSE OUR BEST-IN-CLASS CREATIVE SERVICES TO DRIVE RESULTS...

    Top Services:

    • Video Production
    Location
    Boise, Idaho
    Number of Employees
    Under 49
  • Launch Media is an award-winning visual communication and video production company in Baton Rouge. We create dynamic visual experiences and content, helping our clients achieve success with moving images. We’re ready to work with you from concept to distribution to create impactful visuals for your...

    Top Services:

    • Video Production
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • Eye Wander Photo has been working with clients in southeastern Louisiana to create lasting memories since 2006. We combine technical photography expertise with an emotional commitment to our clients to capture truly special moments...

    Top Services:

    • Video Production
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • Let's Get Composin'.

    Let's Get Composin'.

    Baton Rouge Video Production. As a Full-Service Communication Design Firm, Compose specializes in persuasive solutions for Video Production, Graphic Design and Web design...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    • Design Services
    • Branding
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • Montoto Productions is a wedding and event videographer who specializes in cinematic wedding videography in the New Orleans and Baton Rouge areas...

    Top Services:

    • Video Production
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • Fable House is a Louisiana based film production company. Check our page for upcoming video projects, film industry news, music videos, and reviews...

    Top Services:

    • Video Production
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • We Bring Brands to Life

    We Bring Brands to Life

    PEG brings brands to life through video, animation, photography, graphic design and live events. When you work with us, you'll be getting high-quality pieces, created by our award-winning creative team. We serve clients in Akron, Cleveland and all across the country...

    Top Services:

    • Video Production
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Our Focus Is The Success Of Your VR Project

    Our Focus Is The Success Of Your VR Project

    We are your VR experts. Trusted by the world's leading brands . As the industry's most trusted and experienced VR resource, we will guide and implement the best VR solution for your needs...

    Top Services:

    • VR/AR
    • Software Development
    • Video Production
    • Creative Services
    • Video Marketing
    • Show more
    Location
    Addison, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • We Love Our Craft & We Love Adventure.

    We Love Our Craft & We Love Adventure.

    We have a team of super talented people on staff including photographers, videographers, retouchers, an editor and producer. We do quite a bit of product shooting in our studio but the majority of our work involves people on location...

    Top Services:

    • Video Production
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Marketing That Elevates

    Marketing That Elevates

    Oversee Agency delivers full-spectrum digital marketingSEO, SEM, websites, CRM and creative contentwith flexible, contract-free plans so businesses can grow without being locked in...

    Top Services:

    • Digital Marketing
    • Web Development
    • Graphic Design
    • Branding
    • Video Production
    • Show more
    Location
    Lubbock, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Bringing Imagination to Life Through Visual Storytelling

    Bringing Imagination to Life Through Visual Storytelling

    We specialize in high end commercial, television, and film production. We have core competencies with outdoor recreation, commercial broadcast, and documentary film production...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Creating Unforgettable Moments Through Premier Entertainment Services

    Creating Unforgettable Moments Through Premier Entertainment Services

    Northeast Ohio's Premiere Entertainment Company Offering DJ 's, Video Production, Casino Parties, Photo Booths, Lighting and more...

    Top Services:

    • Video Production
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Expert Web Design & Digital Marketing That Grows Your Sales

    Expert Web Design & Digital Marketing That Grows Your Sales

    Evolve Marketing is an agency driving growth through digital marketing, web design, graphic design, and a full suite of marketing services for the complete customer experience...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Web Development
    • Web Design
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Tell Your Story Today

    Tell Your Story Today

    Jumpstart Video Production Akron provides video production services to Akron area business owners who want to create a TV Commercial and Web Video to promote their products and services...

    Top Services:

    • Video Production
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Inspiring Action Through Creative Storytelling

    Inspiring Action Through Creative Storytelling

    Blitz Studios is a video production firm committed to producing high-quality visual material for corporate, commercial, and entertainment applications. We are a self-sustaining media firm in the film and production sector that creates high-quality, intriguing material that elicits emotions in all audiences...

    Top Services:

    • Video Production
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • Get Seen.

    Get Seen.

    HiLo Media is a full-service video production and animation company. We create videos, mostly Animated Explainer Videos, App Demo Videos, and Software Tutorial Videos / E-Learning...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Award Winning Video Marketing & Production Agency

    Award Winning Video Marketing & Production Agency

    Lotus Pictures is an award-winning, full-service video marketing agency founded in 2016. We make effective, impactful video content through a proven process that’s easy and provides measurable business value. From start to finish, we think of everything so you don’t have to...

    Top Services:

    • Branding
    • Video Production
    • Video Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • You're Unique Or You're Nothing

    You're Unique Or You're Nothing

    BrownRice Marketing has weathered many storms, literally and figuratively, and today is a lean, mean fine tuned shop. With a master in every advertising specialty, the team is cutting edge and ahead of trends. The client roster is long, local and filled with companies that have been around for ages, proving...

    Top Services:

    • Advertising
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Video Production
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
  • Virtual & Visual Solutions for the Industrial World

    Virtual & Visual Solutions for the Industrial World

    Website Design & 3D media to create the ultimate company branding and marketing presence for your company...

    Top Services:

    • Video Production
    • Graphic Design
    • Design Services
    • VR/AR
    • Web Design
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Creative Production Services for Global Brands

    Creative Production Services for Global Brands

    We are a video production company based in San Francisco, California with over a decade of experience in creative services, post-production and project management...

    Top Services:

    • Video Production
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Focusing on Better Stories.

    Focusing on Better Stories.

    ALOC (A Life of Choice) Media is a video production and photography company providing cost-effective media services that connect with consumers and drive results...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
  • Digital experiences for health and wellbeing

    Digital experiences for health and wellbeing

    Doublesided is a design agency that helps health and wellbeing organisations create websites and products that improve people’s lives...

    Top Services:

    • Video Production
    • WordPress Website Design
    • Web Design
    • SEO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • We Navigate the Digital Spaces That Have Yet To Be Explored.

    We Navigate the Digital Spaces That Have Yet To Be Explored.

    We navigate the digital spaces that have yet to be explored. Puppy Love is a group of creatives (artists, photographers, engineers, painters, game designers, etc...) who come from the merging of several agencies...

    Top Services:

    • UI/UX Design
    • Web Design
    • Mobile App Development
    • Web Development
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Video Production Across All 50 States

    Video Production Across All 50 States

    Shakespeare Media is a full-service video production company based in New York and Sydney, serving national and international brands, businesses and agencies...

    Top Services:

    • Video Marketing
    • Video Production
    • Creative Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • We get stuff done

    We get stuff done

    Omaha Advertising is your Constant Contact representative, fully trained and certified in their email marketing and digital marketing products...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • PPC
    • Video Production
    • Show more
    Location
    Omaha, Nebraska
    Number of Employees
    Under 49
  • Latin American Film Talent from this lado del muro...

    Latin American Film Talent from this lado del muro...

    El Encanto Pictures is a Video Production and post-production company for television commercials based in Santiago, Chile, in South America. El Encanto Films is able to produce and shoot films across Latin America and the Caribbean because to its extensive network of production and shooting partners...

    Top Services:

    • Video Production
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Elevating New York Businesses Through the Power of Video.

    Elevating New York Businesses Through the Power of Video.

    PH Consulting & Media is a marketing and ad agency specializing in creating video content that elevates brands and gets them noticed by their ideal customers...

    Top Services:

    • Video Production
    • Media Buying
    • Creative Services
    • Audio Production
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • We Rank You!

    JD Marketing Design Agency is a full fledged Digital Marketing Agency that provides services to allow small businesses to maintain a profile on the internet and grow their business. We promote business with our digital marketing services. From social media to web design and SEO, we have it all...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Video Production
    • Software Development
    • Show more
    Location
    Chattanooga, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Integrated B2B Advertising Excellence

    Integrated B2B Advertising Excellence

    Experience the power of integrated B2B advertising with Vimarc, the full-service agency that values your expertise and opinions. Our collaborative approach forms a strong foundation for aligned visions and efficient go-to-market processes. With our finger on the pulse of market trends and an insatiable...

    Top Services:

    • Digital Marketing
    • Advertising
    • Video Production
    • Branding
    • Audio Production
    • Show more
    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Solutions That Drive Success.

    Solutions That Drive Success.

    We are a digital agency that focuses within the automotive industry. We stand out from the rest due to our unique targeting and creative approach to digital campaigns...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Email Marketing
    • Graphic Design
    • Show more
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Chicago's key driver of media strategy

    Chicago's key driver of media strategy

    We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and others create the most well thought out, efficient and effective media campaigns...

    Top Services:

    • PPC
    • Email Marketing
    • Digital Marketing
    • Media Buying
    • Advertising
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Personal Creative Department

    Your Personal Creative Department

    We're obsessed with helping tech startups and underdogs create the photo and video content they need to dominate their market...

    Top Services:

    • Video Marketing
    • Advertising
    • Creative Services
    • Video Production
    • Branding
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Videos & Marketing Campaigns That Grow Your Business

    Videos & Marketing Campaigns That Grow Your Business

    We create powerful video content and deploy those videos through sophisticated advertising funnels that produce a 2-10X return on our client's investment. If you want to grow your business and build a longterm partnership, Force Media is ready for...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Advertising
    • Video Marketing
    • Video Production
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Fast Friends is a creative production collective happiest when assisting brands and agencies with their short-form video and social content needs...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Print Design
    • Video Marketing
    • Show more
    Location
    Ludlow, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $10,000 - $25,000
  • The Go to Video Production Agency for SAAS Brands

    The Go to Video Production Agency for SAAS Brands

    Venture Videos is a full-service video production agency that helps SaaS brands to elevate brands and win customers...

    Top Services:

    • Video Production
    • Creative Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Theory Films is a multi award winning video production company based in London. We produce films for brands and agencies in the UK and the world...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • et's make some sweet videos that'll make your competition melt.

    et's make some sweet videos that'll make your competition melt.

    Chocolate Films: Your Global Video Production Partner. Based in London and Glasgow, we're an international agency with a mission to produce impactful content. Since 2001, we've been a trusted name in the arts, heritage, corporate, medical, education, charity, and public sectors...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • At MotionSauce, we put together persuasive, visually impressive videos for complex brands that highlight their unique value propositions and help them win more business. We offer live production, motion graphic animation, explainer videos, corporate video production and a variety of other result-focused video...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • Video That Moves People to Act.

    Video That Moves People to Act.

    WOWVI Video is a full-service UK-based production company specialising in live-action, animation and 3D video content designed to connect with audiences, convert prospects and deliver measurable business results...

    Top Services:

    • Video Production
    Location
    Wakefield, United Kingdom
    Number of Employees
    Under 49

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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