DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Let us help you tell your story.

    Let us help you tell your story.

    Axun Creative is a video marketing firm situated in the United Kingdom, and we work with companies of all sizes to develop and implement video marketing strategies to meet their objectives...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Kingston upon Hull, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Driving Business Forward: Overcoming Today's Growth Challenges with Modern Solutions

    Driving Business Forward: Overcoming Today's Growth Challenges with Modern Solutions

    SWIDIA is a results-driven performance marketing agency that empowers modern companies to achieve their growth goals. Our focus is on utilizing both established and cutting-edge acquisition channels to elevate your brand and drive success. Our team of experts is dedicated to delivering measurable results and...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Media Buying
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • A brilliant Freelancer.

    A brilliant Freelancer.

    A brilliant Freelancer. Great Designs are not imminent but rather inevitable with Hamad Alammash...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Web Design
    • Web Development
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Web Design and SEO Services

    Web Design and SEO Services

    Geek in NY a web design, develope &, marketing company that builds quality websites, tailored to reflect your professional image and effectively...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • Video Production
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Videos & Marketing Campaigns That Grow Your Business

    Videos & Marketing Campaigns That Grow Your Business

    We create powerful video content and deploy those videos through sophisticated advertising funnels that produce a 2-10X return on our client's investment. If you want to grow your business and build a longterm partnership, Force Media is ready for...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Advertising
    • Video Marketing
    • Video Production
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We exist to bring the best to our clients.We have a talented and experienced team and Portugal has great weather and an amazing diversity of beautiful landscapes, urban contrasts and people. We are passionate about what we do. We welcome challenging brands and exceptional people...

    Top Services:

    • Video Production
    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
  • Design With Purpose.

    Design With Purpose.

    Our passion for what we do shines through in our work, creating stunning, user-friendly websites. We value lasting relationships with our clients, leading 90% of them to return for multiple projects...

    Top Services:

    • Product Design
    • Web Design
    • Graphic Design
    • UI/UX Design
    • Video Production
    • Show more
    Location
    Ann Arbor, Michigan
    Number of Employees
    Under 49
  • Discover Success Online

    Discover Success Online

    Located in Coquitlam, Canada with an expanding office base across Metro Vancouver, Nirvana Canada is a digital boutique offering a comprehensive mix of website design & development, digital marketing, product development, branding, and everything in between...

    Top Services:

    • Web Development
    • Web Design
    • eCommerce Development
    • Branding
    • Digital Marketing
    • Show more
    Location
    Coquitlam, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    20 Projects Listed
  • Automatic Personalized Video Production at Scale

    Automatic Personalized Video Production at Scale

    Stayfilm API offers a unique technology that merges data, photographs, videos, text, music, narration, and visual effects, among other aspects, in a highly customized manner and in only seconds, while according to the demands of each customer. Capable of automatically sending thousands of movies...

    Top Services:

    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We are a team of curious people. Curious about your business, what makes you special, what you're experts in. We want to know the what, the why, the how-pick your brain and turn your vision into a video...

    Top Services:

    • Video Production
    • Advertising
    Location
    Hyderabad, India
    Number of Employees
    Under 49
  • We Build Brands That Stick, Not Just Click

    We Build Brands That Stick, Not Just Click

    Well review your website, SEO, and digital presence, then send you a personalized report with insights and recommendations to help you grow...

    Top Services:

    • Branding
    • Public Relations
    • Video Production
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Full-Service Production Agency

    A Full-Service Production Agency

    An NYC-based video production agency working towards a more sustainable, collaborative world. We primarily focus on projects for products and services that help benefit people, the environment, and society as a whole...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Videos Designed to Influence.

    Videos Designed to Influence.

    We Craft Empowering Stories that Inspire Change for Positive Influence...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • DREAM BIG. THINK BOLD.

    DREAM BIG. THINK BOLD.

    We transform ideas and craft them into stories. We are creative storytellers who create content that resonate and inspire...

    Top Services:

    • Video Production
    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Motion Graphic Design Studio

    Motion Graphic Design Studio

    We are motion & design companybased in Seoul, Korea...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Design Services
    • Show more
    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • Video for brands

    Video for brands

    BuzzMasters is a video branding & communications agency headquarter in Northern Ontario and servicing brands across Canada since 2017...

    Top Services:

    • Video Production
    • Branding
    • Public Relations
    • Creative Services
    • Video Marketing
    • Show more
    Location
    North Bay, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • It all starts with a click!

    It all starts with a click!

    Our creative agency provides high-quality service for your marketing campaign. Using technologies and deep knowledge in marketing, we can create for you playable ads, HTML banners, landing pages, and other promo materials, which can help you to convert your users into your customers...

    Top Services:

    • Web Design
    • Branding
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Odesa, Ukraine
    Number of Employees
    50 - 99
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • For changers

    For changers

    We are a Barcelona-based branding agency dedicated to crafting culturally resonant brands that foster deep connections. Our approach focuses on aligning your brand with businesses' beliefs, values, objectives, and identity, ensuring it resonates locally and globally...

    Top Services:

    • Branding
    • Logo Design
    • Design Services
    • Graphic Design
    • Web Design
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Production Service Company in Hungary since 1996.

    Production Service Company in Hungary since 1996.

    Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...

    Top Services:

    • Video Production
    • Digital Marketing
    • Video Marketing
    • Digital Services
    • Creative Services
    • Show more
    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Web design studio with more than 15 years of experience in branding and web design.Over the years, we have rediscovered the essence of our customers...

    Top Services:

    • eCommerce Development
    • Web Design
    • Web Development
    • WordPress Website Design
    • Video Marketing
    • Show more
    Location
    Brasov, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Top Advertising Agency in Dubai

    Top Advertising Agency in Dubai

    Our services includes: Marketing, Branding, Creative Design, Production, Web Solutions, Social Media, Digital Marketing, Photography & Videography...

    Top Services:

    • Video Production
    • Logo Design
    • Creative Services
    • Branding
    • Graphic Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Your message, flying

    Your message, flying

    A full-service animation studio that creates engaging stories, explainer videos, 2d animation, 3d animation, commercials and business videos...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Krakow, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovative and Personalized Video Production Services

    Innovative and Personalized Video Production Services

    Innova Leaf Creative Solutions is a video production company with a marketing strategy. It all begins with one video, regardless of whether you require a single video or several pieces of video content...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Gainesville, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • A web development, video, film and commercial photography studio

    A web development, video, film and commercial photography studio

    Our 32 years of broadcast production experience in the #1 marketing platform has shaped us into a marketing agency specializing in all things media. Anstar Productions Group we tell your story and brand your identity through the best media platform for your business...

    Top Services:

    • Branding
    • Graphic Design
    • Creative Services
    • Video Production
    • Print Design
    • Show more
    Location
    Marana, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
  • Content & Digital Marketing

    Content & Digital Marketing

    Our observations of the state of marketing in the financial sector led to the creation of Fintech Content...

    Top Services:

    • SEO
    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Audio Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Explainer Videos That Sell.

    We Create Explainer Videos That Sell.

    We create all types of 2D animations, including corporate videos, explainer videos, whiteboard videos, short ads and so much more. We will craft a unique and custom explainer video from scratch, ensuring that it meets your needs and vision...

    Top Services:

    • Video Marketing
    • Advertising
    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • FWP MEDIA SL. Video production company Madrid Spain. TV, Film and media production services.

    FWP MEDIA SL. Video production company Madrid Spain. TV, Film and media production services.

    FWP MEDIA SL is a video production agency based in Madrid, Spain. We provide camera crews and video production services in Spain, Europe and North Africa. TV and corporate video production. Multi camera event coverage, streaming media and VR 360 video production studio...

    Top Services:

    • Digital Services
    • Video Production
    • VR/AR
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Professional Packaging Design and Brand Development Visionaries

    Professional Packaging Design and Brand Development Visionaries

    Design to Brand is a dynamic force in the world of branding and design, providing brands with bold and impactful graphic design, stunningly realistic 3D renders, dynamic web design, captivating animations, and expert in-house printing. With our creative excellence, we empower brands to reach new heights and...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Brea, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • MARKETING - BRANDING - DESIGN - DIGITAL

    MARKETING - BRANDING - DESIGN - DIGITAL

    Founded in 2007, Ruby6 is a Brisbane based marketing, branding, design and digital agency located in Newstead...

    Top Services:

    • Graphic Design
    • Logo Design
    • Branding
    • Creative Services
    • Digital Services
    • Show more
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
  • Show the real you.

    Show the real you.

    At Gatton Creative we want to help companies present themselves how they actually are, rather than how they think they need to be seen.We are champions of visual storytelling and want to help your company show off its personality through bespoke media content that resonates with audiences while also...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Corporate Video Production & Animation services-Video Production | 3D Animation | Motion Graphics

    Corporate Video Production & Animation services-Video Production | 3D Animation | Motion Graphics

    VCM Interactive is a full-service video production & animation company with over 30 years of experience...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Ontario, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Your Business Shine Online.

    Helping Your Business Shine Online.

    LAB Digital Creative, located in Memphis, TN, is a digital marketing company. Their services include web design, search engine optimization, email marketing, social media advertising, and branding...

    Top Services:

    • Web Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Show more
    Location
    Memphis, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Create Brand Action

    Create Brand Action

    We create compelling brand experiences, starting with strategy and ending with exceptional action...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Content Marketing
    • Advertising
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $285/hr
    Minimal Budget
    $1,000 - $10,000
  • Forging your digital presence with every implemented bit.

    Forging your digital presence with every implemented bit.

    We are a team and everything we do is people-based be it campaigns, websites or client relationships.Behind every successful project, you will find a team of experts working tirelessly to bring your vision to life. Main thing about us is that we are ready to tackle any challenge that comes our way...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Advertising
    • Branding
    • Digital Strategy
    • Show more
    Location
    Zagreb, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Creating Unforgettable Brands & Designs

    Creating Unforgettable Brands & Designs

    Captivation Agency, a creative storytelling and design collective established in 2004 and based in Sarasota, Florida, is dedicated to delivering meaningful, engaging client experiences through video productions and websites for brands, non-profits, and agencies. We take pride in our award-winning work, strong...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We give FIRE and DIRECTION to your Marketing!

    We give FIRE and DIRECTION to your Marketing!

    We are a boutique agency focusing on small businesses. We will help your business grow dramatically by incorporating digital marketing, SEO, Video Ads on any media you wish. We specialize in LinkedIn, FB and IG Ads and many others...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • WordPress Website Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Columbia, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Versatility Is A Virtue

    Versatility Is A Virtue

    We are a talented, resourceful, full service company with a 30 year track record that is not afraid of short turnarounds or challenging budgets and we can shoot anywhere, studio or location, for any type of project. We can also do postproduction in house...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    East Orange, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Passion. Elevate. Excel.

    Passion. Elevate. Excel.

    FIVE19: Passion meets creativity in branding and design. We're the team that goes beyond vendors, creating exceptional experiences that elevate your brand's performance and aesthetics...

    Top Services:

    • Graphic Design
    • Creative Services
    • Branding
    • Advertising
    • Media Buying
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
  • Create Curiosity. Inspire Action.

    Commercial video production for corporate branding, non-profits, fundraisers, live events, and education. Based in Seattle, serving all the Pacific Northwest...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Engineering Brand Love.

    Engineering Brand Love.

    The Shipyard is an independent, full-service agency that integrates creative, media, data and technology to build performance-driven brands audiences genuinely love...

    Top Services:

    • Digital Marketing
    • Video Production
    • Branding
    • Media Buying
    • Web Development
    • Show more
    Location
    Columbus, Ohio
    Number of Employees
    100 - 249
  • Accelerating brands since 1981.

    Accelerating brands since 1981.

    RCP Marketing offers a unique combination of advertising/marketing expertise across all media outlets and the execution capability to make your efforts successful. We understand that in today's fast-paced world, companies want to work with marketing professionals who understand their business and can quickly...

    Top Services:

    • Advertising
    Location
    Grand Rapids, Michigan
    Number of Employees
    50 - 99
  • Web. App. SEO.

    Web. App. SEO.

    ExactInk - an agency of web design, mobile app development, and SEO experts, helps brands look good, get noticed, and convert visitors to clients; through programs backed by both talent and technology...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • Let's create something amazing together

    Let's create something amazing together

    Merit Productions is an Austin video production company creating compelling content. Whether photo marketing or video storytelling, we create punchy, smart content that cuts through...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Commercial drone company delivering high end aerial photography and video for any production crew

    Commercial drone company delivering high end aerial photography and video for any production crew

    Located near Paris, we aim to deliver highest quality aerial footage as your project may need. Flying everything from ready to fly DJI Inspire 2 to Freefly ALTA heavy lifter, drop us a mail and let's take your project in the air !...

    Top Services:

    • Video Production
    • Digital Services
    • Video Marketing
    • VR/AR
    • Show more
    Location
    Tourcoing, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Crazy Good Results

    Crazy Good Results

    GWL Advertising is a creative agency that has in-house graphic designers, copywriters, marketing strategists, digital specialists, media buyers, website developers, and video production. From print to programatic, billboards to leaderboards, your company's brand is in good hands at GWL...

    Top Services:

    • Media Buying
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • SEO
    • Show more
    Location
    Little Rock, Arkansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • At the center of the clean economy.

    At the center of the clean economy.

    With 15 years of serving over 170 clients, we’re chosen as a valued strategic partner to help mid- to large-sized companies win with customers, investors and policy makers...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Public Relations
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $25,000 - $50,000
  • Build Something Remarkable

    Build Something Remarkable

    Specializing in custom web development and digital innovation, we’ve earned a reputation for doing great work across multiple verticals. Our work is driven by our mission: building experiences people love...

    Top Services:

    • Web Design
    • eCommerce Development
    • Digital Marketing
    • WordPress Website Design
    • Video Marketing
    • Show more
    Location
    Lafayette, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • As a Trusty Sidekick We Help Startups Do More With Less.

    As a Trusty Sidekick We Help Startups Do More With Less.

    Innovation doesn't always come with a hefty price tag. At our agency, we seamlessly integrate advertising and video production services, all housed under a single roof. This integrated approach ensures that we manage the entire marketing process, affording brands the luxury of concentrating their efforts on...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We make you look Good!

    We make you look Good!

    Good Advertising is a small, but mighty agency located in Memphis, TN. Our clients come to us for our excellent service, high-quality design, fast turnarounds and hands-on quality control, from start to finish...

    Top Services:

    • Digital Marketing
    • Advertising
    • Video Production
    • Graphic Design
    • Branding
    • Show more
    Location
    Memphis, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992. as a design studio but in time it has changed to meet the clients needs, and it eventually emerged into creative agency with its own graphic, audio and video production...

    Top Services:

    • Audio Production
    • Package Design
    • Video Production
    • Social Media Marketing
    • Web Development
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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