DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • New Jersey Video Production Services

    New Jersey Video Production Services

    Awakened Films is a New Jersey Video Production Company, and NJ Production Studio Facility that produces commercials, corporate videos, narrative filmmaking, and nonprofit fundraising films. Awakened Films is certified by the state of NJ as an SBE & M/WBE...

    Top Services:

    • Video Production
    • Video Marketing
    • Audio Production
    • Social Media Marketing
    • Show more
    Location
    Madison, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Driving Revenue Growth Together

    Driving Revenue Growth Together

    Szentpaly LLC is a results-driven company that helps businesses grow their revenues. With an impressive client portfolio that includes Lamborghini, Marriott, and Target, they offer customized solutions that meet the unique needs of businesses of any size...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • CreativeHarder is an agency that provide comprehensive creative services.

    CreativeHarder is an agency that provide comprehensive creative services.

    CreativeHarder is a creative agency that provides comprehensive services in the field of integrated marketing and branding...

    Top Services:

    • Branding
    • Print Design
    • Digital Marketing
    • Package Design
    • Video Production
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    15 Projects Listed
  • Merging Data with Creativity

    Merging Data with Creativity

    TEAM LEWIS is a worldwide force in marketing, connecting brands to success with an expansive range of services. With offices on three continents and over 500 specialists ready to help make the most out of any business venture, they inspire ambition while using creativity and technology to achieve amazing...

    Top Services:

    • PPC
    • SEO
    • Content Marketing
    • Digital Marketing
    • Email Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    500 - 999
  • Advent Designs in Charleston, South Carolina is your premier graphic and web design solution.

    Advent Designs in Charleston, South Carolina is your premier graphic and web design solution.

    Advent Designs in Charleston, South Carolina is your premier graphic and web design solution. We specialize in affordable options for local small businesses and non-profit organizations. We will work with you to find affordable options for your companies needs and provide professional level design work...

    Top Services:

    • Graphic Design
    • Creative Services
    • Web Design
    • Digital Marketing
    • Branding
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design...

    Top Services:

    • Branding
    • Video Production
    • Package Design
    • Logo Design
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We produce short films, feature films, web series, and commercials.

    We produce short films, feature films, web series, and commercials.

    kinocompania is an independent film production house established in Moscow...

    Top Services:

    • Video Production
    Location
    Moscow, Russia
    Number of Employees
    Under 49
  • Where your brand becomes a blockbuster.

    Where your brand becomes a blockbuster.

    Were a team of brand, marketing and communications specialists who make an unforgettable impact inside and outside organisations...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Ideas That Work

    Ideas That Work

    RGC strives to make a positive impact on your target audience through creative design solutions. Our commitment is to help you build influence and drive impressive results—all in one package!...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Graphic Design
    • Digital Marketing
    • Show more
    Location
    Woodbridge, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • An Integrated Marketing Agency

    An Integrated Marketing Agency

    Nuvolum was established in 2010 as an integrated marketing and public relations firm with an emphasis on healthcare. By blending industry-proven techniques with proprietary strategies, Nuvolum found fast success as a champion for oral surgery brands that delivered unprecedented results...

    Top Services:

    • Advertising
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    San Francisco, California
    Number of Employees
    50 - 99
  • We create stunning corporate video content. You bring the vision. We bring the creative.

    We create stunning corporate video content. You bring the vision. We bring the creative.

    Unlike other video production agencies out there, we come at things a little differently- we make sure that right-brain meets left-brain so that our creative work meets your business goals. When you need to illustrate ideas, change minds, tell stories, and position your brand for success, we bring the...

    Top Services:

    • Branding
    • Video Production
    Location
    Montclair, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • A Creative Performance Agency Helping Brands Win

    A Creative Performance Agency Helping Brands Win

    King Street Media specializes in propelling brands to success by embracing the entrepreneurial spirit, cultivating a space where talent becomes a catalyst for business growth and prosperity. Our expertise lies in Marketing & Brand Strategy, Performance Marketing, Funnel Development, and Content Creation...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Content Marketing
    • Advertising
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • RIVER is a Paris based multidisciplinary studio.

    RIVER is a Paris based multidisciplinary studio.

    RIVER is a Paris based multidisciplinary studio founded by the duo of directors Pierrick Selva and Keyvan Nourian...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Paris, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
  • Bringing Imagination to Life Through Visual Storytelling

    Bringing Imagination to Life Through Visual Storytelling

    We specialize in high end commercial, television, and film production. We have core competencies with outdoor recreation, commercial broadcast, and documentary film production...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Video Production for Enterprises

    Video Production for Enterprises

    We create custom Live action, 3D and 2D video for large teams and small businesses alike...

    Top Services:

    • Video Production
    • Video Marketing
    • Branding
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Award Winning Video Production

    Award Winning Video Production

    With the perfect blend of imagination and the latest in data science, our London video production studio creates stories that engage, motivate and build genuine, long-lasting connections with audiences...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your no-nonsense digital marketing partner

    Your no-nonsense digital marketing partner

    Ballistic Arts revolutionizes the way businesses grow by providing digital marketing services to help turn ideas into tangible success. Through creative visual communications, our award-winning professionals will source exceptional clients for your venture and take it to new heights...

    Top Services:

    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Coquitlam, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • No matter what your production need may be, we are ready to produce it for you...

    Top Services:

    • Video Production
    • Social Media Marketing
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
  • Trusted production support in 100+ countries worldwide

    Trusted production support in 100+ countries worldwide

    Storytailors is a global video production agency providing production support to media & film professionals around the world...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $1,000 - $10,000
  • B2B Digital Marketing Tailor Solutions.

    B2B Digital Marketing Tailor Solutions.

    CROSS Technology & Communication stands as a premier technology and communication enterprise specializing in personalized digital solutions for businesses. Operating as digital tailors, our commitment lies in delivering bespoke digital strategies uniquely designed to enhance your business. Our tailored...

    Top Services:

    • Digital Services
    • Video Production
    • Logo Design
    • Digital Strategy
    • Graphic Design
    • Show more
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing avant-garde ideas to life

    Bringing avant-garde ideas to life

    For over a decade, Grinbin has been combining the worlds of art and technology to produce incredible results in business. Our team uses cutting-edge IT and advertising methods to help companies improve every aspect of their operations...

    Top Services:

    • Video Production
    • Web Development
    • Branding
    • UI/UX Design
    • Social Media Marketing
    • Show more
    Location
    Durango, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Full service video production & photography company based in Perth & Bunbury, Western Australia!...

    Top Services:

    • Video Production
    Location
    Perth, Australia
    Number of Employees
    Under 49
  • 3D Generalist with a focus on Lighting, Rendering, and Look development.

    3D Generalist with a focus on Lighting, Rendering, and Look development.

    I'm a Freelance 3D Generalist with a focus on Lighting, Rendering, and Look development...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Hamburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Create the Perfect Video for Your Brand.

    Create the Perfect Video for Your Brand.

    Video marketing services that bring your story to life. Tell us your vision and our in-house creative team will partner with you to create a fun and engaging video that speaks to your audience. We do all the heavy lifting, from creative storytelling and location scouting to editing and color grading, and you...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Mission Viejo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We are LMC. We get you noticed, we communicate clearly, we engage both you and your customers and we love what we do...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • 2020 Media International creates video, TV and online content that makes an impact and gets results. Our video services include: branded storytelling, business communications, training, promos, TV and online adverts, TV sponsorship, PR, features, trailers, online distribution and media training...

    Top Services:

    • Public Relations
    • Video Production
    • Creative Services
    Location
    Leicester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
  • Connect. Collaborate. Create. Cultivate Success!

    Connect. Collaborate. Create. Cultivate Success!

    Dot Dot Dot, a branding agency, is a collective of diverse and talented individuals who believe in the inherent value of every idea. Through collaboration, we wholly explore these ideas. Our mission on every project is to assemble the ideal combination of backgrounds and skillsets for a holistic approach to...

    Top Services:

    • Design Services
    • Video Production
    • Branding
    • Logo Design
    • Print Design
    • Show more
    Location
    Tonbridge, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Supporting Local Business

    Supporting Local Business

    Bizzi Marketing is a creative web design business that specialises in crafting stunning, user-friendly websites for businesses of all sizes. With a team of skilled designers and developers, they are committed to delivering top-notch websites that not only enhance the online presence of their clients but also...

    Top Services:

    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Affiliate Marketing
    • Show more
    Location
    Kingswinford, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Not your average marketing agency.

    Not your average marketing agency.

    Notion Marketing stands as a comprehensive digital marketing and creative agency, offering a full suite of services. Our expertise lies in conceiving distinctive and compelling ideas, crafting purposeful content, and establishing exclusive brand identities for businesses...

    Top Services:

    • Digital Services
    • Video Production
    • Creative Services
    • Branding
    • Web Design
    • Show more
    Location
    Thessaloniki, Greece
    Number of Employees
    Under 49
  • Award Winning Film Production Company in Southeast Asia

    Award Winning Film Production Company in Southeast Asia

    Mbrella Films is a production company based in Bangkok with operations in Southeast Asia. We represent a specific roster of viral film directors and staff a dedicated production services team. We provide full production services for features films, commercials, TV series, documentaries, music videos and...

    Top Services:

    • Video Production
    • Advertising
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Eye Wander Photo has been working with clients in southeastern Louisiana to create lasting memories since 2006. We combine technical photography expertise with an emotional commitment to our clients to capture truly special moments...

    Top Services:

    • Video Production
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
  • We are more than web design, video production, commercial photography and written content...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Video Production
    • Content Marketing
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • 10 years planting new seed

    10 years planting new seed

    Seed Media Agency is a Web Agency that was founded in 2012 and has since been chosen from print, enti, and private agencies that do not handle projects on the web. Almost ten years have gone since 2012, yet in terms of the progression of digital technology, it is the equivalent of a thousand years having...

    Top Services:

    • Social Media Marketing
    • Video Production
    • Web Design
    • WordPress Website Design
    • Digital Marketing
    • Show more
    Location
    Naples, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • From Concept to Reel Deal, We've Got You Covered.

    From Concept to Reel Deal, We've Got You Covered.

    Zip In Media Productions is your destination for perfected training video production. Based in Miami, Fort Lauderdale, and West Palm Beach, we serve global clients. Count on us for goal-setting, result analysis, and project management using CRM tools...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Do Something that has never be done before, or just let us do it for you!

    Do Something that has never be done before, or just let us do it for you!

    The team behind Webenart of creative professionals who are passionate about design and the arts. Our expertise lies in websites but our skills go beyond that...

    Top Services:

    • Video Production
    • Graphic Design
    • UI/UX Design
    Location
    Kilkis, Greece
    Number of Employees
    Under 49
  • Strategize. Create. Succeed.

    Strategize. Create. Succeed.

    Notionhive is a globally-acclaimed agency that helps brands take their digital marketing game to the next level...

    Top Services:

    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Web Development
    • SEO
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    100 - 249
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • New Engen is a creative-led digital marketing agency built to help brands create, activate, measure,

    New Engen is a creative-led digital marketing agency built to help brands create, activate, measure,

    New Engen is a full-funnel digital marketing agency that built a Creative-Led Growth System around one belief: creative isnt a deliverable, its infrastructure. We pair media strategy excellence with scalable content infrastructure, measure what actually moves the business, and repeat it...

    Top Services:

    • Digital Marketing
    • Media Buying
    • Creative Services
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    250 - 499
  • Let's Put Flavour to Your Brand

    Let's Put Flavour to Your Brand

    At Ice Cream Media, we take pride in our professional approach and our commitment to providing straightforward services. Our team is passionate about helping great organisations tell their stories and we would love to share with you what we can do for yours. We take the time to get to know you and build...

    Top Services:

    • Content Marketing
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Results Focused Digital Agency

    Results Focused Digital Agency

    Push ROI specializes in digital strategies that drive conversions. Our team has broad experience in marketing, video production, and design. We make data-informed decisions to reach our client’s marketing goals...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Video Marketing
    • UI/UX Design
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • B Stands For Movement

    B Stands For Movement

    We're all about bringing stories to life through captivating motion design and explainer films. Whether you're a startup looking to explain your groundbreaking product, a tech guru showcasing the future, or a creative soul seeking inspiration, you've landed in the right place!...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Stuttgart, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
  • Comprehensive Brand Design Services

    Comprehensive Brand Design Services

    Our team of branding and design experts is here to assist you in developing a brand that is as remarkable and distinctive as you are. Whether you're eager to begin a project, have a pressing query, or simply want to converse, we're here to listen. Our design services, which include brand identity design...

    Top Services:

    • Branding
    • Logo Design
    • Web Design
    • Design Services
    • Graphic Design
    • Show more
    Location
    Albany, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • VIDEO MADE EASY

    VIDEO MADE EASY

    When it comes to video content production, weve got it. No sweat. Just great, cost-effective video with a production process that feels like summertime sailing...

    Top Services:

    • Video Production
    Location
    Palm Cove, Australia
    Number of Employees
    Under 49
  • 2D Animators Striving to Make a Positive Impact With Our Work.

    2D Animators Striving to Make a Positive Impact With Our Work.

    After Dark Animation is a small animation collective based in Cornwall, UK. We are made up of 2D animators specialising in digital drawn animation with an illustrative hand made approach. All our work is bespoke and unique...

    Top Services:

    • Video Production
    • Graphic Design
    • Video Marketing
    • Content Marketing
    • Creative Services
    • Show more
    Location
    Newquay, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Videos Designed to Influence.

    Videos Designed to Influence.

    We Craft Empowering Stories that Inspire Change for Positive Influence...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • We Create Explainer Videos That Sell.

    We Create Explainer Videos That Sell.

    We create all types of 2D animations, including corporate videos, explainer videos, whiteboard videos, short ads and so much more. We will craft a unique and custom explainer video from scratch, ensuring that it meets your needs and vision...

    Top Services:

    • Video Marketing
    • Advertising
    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We make every videos extraordinary.

    We make every videos extraordinary.

    CEMA Media Production Studio is a media production agency and creators' evolving marketing algorithm. Weare helping to the businesses & influencers to grow thier brands and boost sales with creative media production that inspires action and drives impact...

    Top Services:

    • Video Production
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
  • A spark of creativity launches great journeys

    A spark of creativity launches great journeys

    Gaining a foothold in the marketplace can be daunting for expanding companies, but Spark offers tailored solutions to help define your company's direction. Our strategic guidance and branded content will equip you with all the tools needed to become an industry leader...

    Top Services:

    • Social Media Marketing
    • PPC
    • Media Buying
    • Digital Marketing
    • CRO
    • Show more
    Location
    Rochester, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • More than a nearshore software development: your strategic technology partner

    More than a nearshore software development: your strategic technology partner

    DB1 Global Software, which has a development center in Brazil, was ranked twice as one of the Americas' fastest-growing companies by the Financial Times (2020/21). DB1 delivers high-quality custom software mobile/web applications and provides dedicated teams...

    Top Services:

    • Software Development
    • Mobile App Development
    • Video Production
    • HR Outsourcing
    • Show more
    Location
    Maringá, Brazil
    Number of Employees
    500 - 999
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    10 Projects Listed
  • Custom animated video production made easy!

    Custom animated video production made easy!

    Video Igniter is the fastest, easiest and most affordable way to make high quality custom animated videos. Describe your idea and our team of professional animators will create your 2D or 3D animated video to your exact specifications...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Elevating Businesses Through Exceptional Branding

    Elevating Businesses Through Exceptional Branding

    Nifty Fifty Solutions is a digital marketing agency that puts you first. We specialize in personifying your brand into something your customer can relate to...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • PPC
    • Branding
    • Show more
    Location
    Plano, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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