DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,445 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Creative & Marketing Agency

    Creative & Marketing Agency

    Founded in 2000, Ekko Media is a full service digital agency that has the unique ability to bridge the gaps between strategy, creativity and execution, creating a seamless digital dialogue between a brand and its customers. We pride ourselves on being able to cut through industry hype to guide our clients...

    Top Services:

    • SEO
    • Social Media Marketing
    • Video Production
    • Web Design
    • Creative Services
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    Location
    Corona, California
    Number of Employees
    50 - 99
  • We encourage our clients to succeed in digital culture

    We encourage our clients to succeed in digital culture

    Our business model focuses on forming long-term business relationships, providing results based on goals, excellent customer experience and a constant implementation of innovative services, strategies and tactics...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Digital Services
    • Digital Strategy
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • Breadnbeyond is a professional explainer video company with over a decade of experience...

    Top Services:

    • Video Production
    • Graphic Design
    • Product Design
    • Logo Design
    • Branding
    • Show more
    Location
    Surabaya, Indonesia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • 100% Money Back Guarantee & FREE Consultations

    100% Money Back Guarantee & FREE Consultations

    We are a one stop tech shop (15+ tech services). We are one of the few tech companies in the country that offers a 100% Money Back Guarantee, No long term contracts and can help get you Free Google Advertising! We work with a ton of small businesses, non-profit and corporate companies. We recently signed...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Video Production
    • Logo Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Building Brands for the Ambitious.

    Building Brands for the Ambitious.

    Drake Cooper builds brands for the ambitious. We are inventive, Northwest rooted, full-service, and 100% Employee-Owned, with offices in Boise, Idaho and Seattle, Washington...

    Top Services:

    • Web Development
    • Digital Marketing
    • SEO
    • Advertising
    • UI/UX Design
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    Location
    Boise, Idaho
    Number of Employees
    50 - 99
    Portfolios Count
    3 Projects Listed
  • Global Marketing Solutions

    Global Marketing Solutions

    We partner with global brands to reach, inspire, and drive action from their customers through localized marketing programs in over 140 languages across 95+ countries. From digital marketing to creative content and translation, our in-house experts will help you get the results you need to realize your...

    Top Services:

    • SEO
    • Digital Marketing
    • Design Services
    • Video Production
    • Audio Production
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    Location
    Denver, Colorado
    Number of Employees
    50 - 99
  • We are the craftsmen of digital marketing and digital experience!

    We are the craftsmen of digital marketing and digital experience!

    At Arina Digital, our goal is to create a culture, in which all our stakeholders are happy and we create value for all people through our activities...

    Top Services:

    • Web Development
    • Graphic Design
    • Digital Marketing
    • SEO
    • Video Marketing
    • Show more
    Location
    Istanbul, Turkey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Grow Your Practice With Market-Tested Strategies.

    Grow Your Practice With Market-Tested Strategies.

    ADvance Media is a medical marketing and advertising agency that leverages expertise in data and technology to increase brand awareness and generate more patient leads, increase revenue, and deliver high-ROI results for medical and aesthetic practices...

    Top Services:

    • SEO
    • Email Marketing
    • Social Media Marketing
    • Web Development
    • Creative Services
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    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We help brands creating high-quality visual content.

    We help brands creating high-quality visual content.

    Visual Best is India’s leading graphic design agency. We have successfully catered to businesses in the field of design, web development, SEO, and social media marketing. Our numbers speak for themselves. To date, we have completed over 3,500 projects for domestic and international clients. We believe that...

    Top Services:

    • Graphic Design
    • Design Services
    • Logo Design
    • Branding
    • Video Production
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    Location
    Noida, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Reshaping Your Brand Through Custom Design & Development

    Reshaping Your Brand Through Custom Design & Development

    A good logo can significantly boost your business and our talented team of designers and artists can create a mesmerizing logo from scratch...

    Top Services:

    • Web Design
    • Logo Design
    • Web Development
    • Branding
    • Digital Marketing
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    Location
    Orlando, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Sparking Growth At Every Step

    Sparking Growth At Every Step

    Eicoff is a performance TV and audio agency. Our creative inspires action. Our flexible media approach delivers greater reach, response and ROI. And our data methodology brings unparalleled clarity and insight to measurement. Everything we do has one goal: sparking growth for our clients...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Video Marketing
    • Media Buying
    • eCommerce
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    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
  • The Perfect Marketing Agency

    The Perfect Marketing Agency

    Techtra Digital is a leading Digital Marketing Agency that provides an array of services like Social Media Marketing, Website Designing & Development, Branding & Advertising, Search Engine Optimization (SEO), Graphic Designing, Video Creation & Editing, Photography and much more. Techtra Digital carefully...

    Top Services:

    • Logo Design
    • Digital Services
    • Graphic Design
    • Video Production
    • Reputation Management
    • Show more
    Location
    Delhi, India
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • Digital Marketing Agency in Delhi NCR | Digital Marketing Company in Gurgaon | Creative Advertising

    Digital Marketing Agency in Delhi NCR | Digital Marketing Company in Gurgaon | Creative Advertising

    OFactor is a 360-degree creative agency where designs have a logic, communication is intelligent and audience specific, media is efficient and targeted, digital advertising is intuitive and designed for virality and production is scalable. But we understand that Brands need more than that – a Creative...

    Top Services:

    • Branding
    • Print Design
    • Creative Services
    • Video Production
    • Digital Services
    • Show more
    Location
    Delhi, India
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We are Strategy + Digital working as one.

    We are Strategy + Digital working as one.

    All-in-one Communication Agency that combines Strategy and Digital to think and implement ongoing solutions. With over 15 years of experience, we have adapted our hands-on approach to strategically design and implement digital solutions that are client driven, goal oriented and industry specialized...

    Top Services:

    • Digital Services
    • Digital Marketing
    • SEO
    • Digital Strategy
    • CRM Consulting
    • Show more
    Location
    Lisbon, Portugal
    Number of Employees
    50 - 99
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Innovative Digital Marketing Agency In India

    Innovative Digital Marketing Agency In India

    Yelkotech is a Result Oriented Digital Marketing Company in Thane, Mumbai. Today's world is the digital world and we at Yelkotech help you to grow your business with professional digital marketing services at competitive price. We help to improve there Sales and ROI with data driven digital marketing...

    Top Services:

    • Graphic Design
    • Creative Services
    • Reputation Management
    • Video Production
    • Public Relations
    • Show more
    Location
    Thane, India
    Number of Employees
    50 - 99
  • Award-Winning Commercial Video Production

    Award-Winning Commercial Video Production

    An award-winning video production company offering creative development, video production, post-production, and photography services in OH, KY, & IN...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
  • Why Neff? Our mission is to make you look good. We're a multi-talented, multi-faceted agency that provides cost-effective but hard-hitting marketing services to our clients. We are a full-service agency specializing in retail, hospitality/tourism and real estate that provides virtually every service in-house...

    Top Services:

    • Logo Design
    • Branding
    • Public Relations
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Collaboratively creating solutions that evolve brands & businesses.

    Collaboratively creating solutions that evolve brands & businesses.

    Collaboratively creating solutions that evolve brands & businesses...

    Top Services:

    • Creative Services
    • Branding
    • Graphic Design
    • Digital Marketing
    • Video Production
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    Location
    Burlington, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • We travel the world specializing in commercials, feature films, aerials, corporate long format and reality television. For the past 16 years we've been shaking things up from our 10,000+ sq. ft. studios...

    Top Services:

    • Video Production
    Location
    Fort Smith, Arkansas
    Number of Employees
    50 - 99
  • Your message is the most important part of the video. We put all of our experience to work in order to highlight your content and ensure that nothing distracts from it...

    Top Services:

    • Video Production
    Location
    Birmingham, Alabama
    Number of Employees
    50 - 99
  • Creative Storytellers

    Creative Storytellers

    Creative House | Storytellers | Tastemakers We offer an unmatched experience in creative development, cinematography, and pre and post production...

    Top Services:

    • Video Production
    Location
    Fort Wayne, Indiana
    Number of Employees
    50 - 99
  • We Preserve Your History, Because Your Story Matters

    We Preserve Your History, Because Your Story Matters

    By providing livestreaming, event production and analog to digital transfer services, CA&C Video productions captures those life changing moments, preserving your history for current and future generations, because your history matters...

    Top Services:

    • Video Production
    Location
    Oakland, California
    Number of Employees
    50 - 99
  • We Make Your Vision Move

    We Make Your Vision Move

    We help organizations & artists create videos that tell their authentic story using human centered design...

    Top Services:

    • Video Production
    Location
    Oakland, California
    Number of Employees
    50 - 99
  • To Us, Its All About Story.

    To Us, Its All About Story.

    White Whale Pictures, Inc. handles every single aspect of visual storytelling for film, television and corporate video production...

    Top Services:

    • Video Production
    • Advertising
    Location
    Colorado Springs, Colorado
    Number of Employees
    50 - 99
  • Wedding, corporate, fashion & music centric films. A Pinnacle Productions company...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Video Production
    Location
    Tea, South Dakota
    Number of Employees
    50 - 99
  • "Soar High, Achieve Heights and Be Limitless."

    "Soar High, Achieve Heights and Be Limitless."

    Established in the year 2017, Endorphins Entertainment is the one of its kinds creatively led Digital Marketing organization which caters to 360 degree marketing and amplification of some Fortune 500 companies worldwide with presence in India I Canada I Dubai...

    Top Services:

    • Creative Services
    • Public Relations
    • Digital Services
    • Branding
    • Reputation Management
    • Show more
    Location
    Delhi, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Tallahassee Video Production Services For Businesses.

    Tallahassee Video Production Services For Businesses.

    Over the past 25 years of working in film and video, we learned and observed the craft and began to develop our own eye for lighting, composition and direction - our own way of expressing "visualization" and telling a story that creates a positive and professional impression upon the viewer...

    Top Services:

    • Video Production
    Location
    Tallahassee, Florida
    Number of Employees
    50 - 99
  • Level Up Your Video Content

    Level Up Your Video Content

    Level Up Media understands that each individual is an audience of one, that viewership is the currency of the internet, and that the best content not only entertains, but takes each audience captive...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Tallahassee, Florida
    Number of Employees
    50 - 99
  • Full service brand communications agency with strategy and insight at the heart of what we do!...

    Top Services:

    • Content Marketing
    • eCommerce
    • Digital Marketing
    • Advertising
    • Social Media Marketing
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    Location
    Leeds, United Kingdom
    Number of Employees
    50 - 99
  • We're a creative agency with big ideas. Follow us for digital, social media, design, advertising and stuff you'll like...

    Top Services:

    • SEO
    • Digital Marketing
    • Video Production
    • Creative Services
    • Show more
    Location
    Nottingham, United Kingdom
    Number of Employees
    50 - 99
  • Making beautiful, useful things.

    Making beautiful, useful things.

    We call our approach 'Digital Craftsmanship'. It's the belief that digital experiences can be just as tactile and luxurious as material experiences. By honouring the recipient, craft and aesthetics. The creative concept, and how it speaks to the audience, is the most important aspect...

    Top Services:

    • Graphic Design
    • Package Design
    • Creative Services
    • Digital Services
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Your Prescription for Website Excellence

    Your Prescription for Website Excellence

    Healthcare Website Excellence: Online Medical crafts custom websites for doctors and healthcare professionals. We understand medical website regulations, offer Drupal CMS, and provide free Support and Training...

    Top Services:

    • Web Development
    • UI/UX Design
    • Web Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Brisbane, Australia
    Number of Employees
    50 - 99
    Portfolios Count
    5 Projects Listed
  • Brandholic - India's one of the growing influencer marketing and PR agency, located in the heart of New Delhi...

    Top Services:

    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • Public Relations
    • Branding
    • Show more
    Location
    Delhi, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Hometrack Real Estate Marketing - providing realtors and SMBs .

    Hometrack Real Estate Marketing - providing realtors and SMBs .

    Hometrack Real Estate Marketing - providing realtors and SMBs in MD, VA, FL, PA and D.C. with the highest quality Photography and Marketing services...

    Top Services:

    • Video Production
    • Advertising
    • VR/AR
    • Creative Services
    • Logo Design
    • Show more
    Location
    Timonium, Maryland
    Number of Employees
    50 - 99
  • Get world-class videos custom-made for your brand. Any format. Any location. Any budget...

    Top Services:

    • Video Production
    Location
    Bengaluru, India
    Number of Employees
    50 - 99
  • Dancing Dog Productions is an audio-visual production company which works on documentaries, video clips, advertising films and the editing of short movies...

    Top Services:

    • Video Production
    Location
    Brussels, Belgium
    Number of Employees
    50 - 99
  • A London based production company, specializing in creating bespoke Content, Documentary & Commercial Video for Brands...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
  • We at HNI Times, specialize in producing promotional videos and films for brand marketing...

    Top Services:

    • Video Production
    Location
    Delhi, India
    Number of Employees
    50 - 99
  • Our verse experience in video production and 3D animation together with our quest for innovation helps us deliver stunning results to our clients...

    Top Services:

    • Video Production
    Location
    Lekki, Nigeria
    Number of Employees
    50 - 99
  • Making Digital Work

    Making Digital Work

    Liquid is the premier digital marketing and tech agency for medium to enterprise level firms. With teams of specialists dedicated to SEO, PPC, social media, content, design and branding services, and more. Our data-driven approach, along with the ability to consistently adapt to the dynamic landscape of...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Branding
    • SEO
    • Digital Services
    • Show more
    Location
    Fogelsville, Pennsylvania
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Humantek Art is a platform where your imagination meets reality.

    Humantek Art is a platform where your imagination meets reality.

    Humantek Art is a platform where your imagination meets reality. Our focus revolves around the idea of serving robust and impeccable solutions to your needs. Our team of polished designers inserts every effort to refine the concept and portray it digitally...

    Top Services:

    • Logo Design
    • Video Production
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Smethwick, United Kingdom
    Number of Employees
    50 - 99
  • We turn ideas into digital success

    We turn ideas into digital success

    EuraWest Technologies is a digital agency operating in Europe and the Philippines...

    Top Services:

    • Logo Design
    • Branding
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Plovdiv, Bulgaria
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
  • We are an advertising & film production house providing content at an affordable price...

    Top Services:

    • Video Production
    • Advertising
    Location
    Delhi, India
    Number of Employees
    50 - 99
  • At Writing Simon, our mission is "To enable the growth of Startups & SaaS businesses with authentic high-quality content."...

    Top Services:

    • Video Production
    • Content Marketing
    Location
    Bengaluru, India
    Number of Employees
    50 - 99
  • Vidpaq is an Explainer Video Company which produces custom made animated videos to help your business...

    Top Services:

    • Advertising
    • Video Production
    Location
    Hyderabad, India
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • PLAN. LAUNCH. GROW.

    PLAN. LAUNCH. GROW.

    We are a team of talented engineers providing next-generation technology services...

    Top Services:

    • UI/UX Design
    • eCommerce Development
    • Web Development
    • Web Design
    • SEO
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $25,000 - $50,000
  • Web Designer, Web Developer, Ecommerce Developer, SEO, Graphic Designer, Branding, Digital Marketing

    Web Designer, Web Developer, Ecommerce Developer, SEO, Graphic Designer, Branding, Digital Marketing

    We build user friendly, responsive websites to help businesses achieve their marketing and e-commerce goals...

    Top Services:

    • Web Development
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Branding
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • The secret of getting ahead is to get started.

    The secret of getting ahead is to get started.

    Hello ! We're a Geneva-based, web design, web development, and digital agency. We specialise in creating unique and memorable user experiences across all platforms. Check out our portfolio to see more...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Geneve, Switzerland
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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