DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,444 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • More than a nearshore software development: your strategic technology partner

    More than a nearshore software development: your strategic technology partner

    DB1 Global Software, which has a development center in Brazil, was ranked twice as one of the Americas' fastest-growing companies by the Financial Times (2020/21). DB1 delivers high-quality custom software mobile/web applications and provides dedicated teams...

    Top Services:

    • Software Development
    • Mobile App Development
    • Video Production
    • HR Outsourcing
    • Show more
    Location
    Maringá, Brazil
    Number of Employees
    500 - 999
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    10 Projects Listed
  • Flying Bark is a leading producer of quality childrens animated entertainment known for many popular film and television properties...

    Top Services:

    • Video Production
    Location
    Alexandria, Australia
    Number of Employees
    500 - 999
  • Precision in Every Message.

    Precision in Every Message.

    IDX is a global digital communications and performance agency combining storytelling, technology and data to help brands communicate clearly, build trust, and drive measurable growth...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    500 - 999
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Photo Editing and Video Editing Company

    Photo Editing and Video Editing Company

    Professional photo editing service for wedding & portrait photographers. Photodotedit makes post-production simple and easy for photographers. Whether youre a wedding photographer or a portrait photographer, our post-production and processing services are empowering photographers around the world to take back...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Gurugram, India
    Number of Employees
    500 - 999
    Average Hourly Rate
    $25/hr
    Portfolios Count
    1 Project Listed
  • Buck Is a Design-Led, Global, Creative Company.

    Buck Is a Design-Led, Global, Creative Company.

    BUCK exists to find creative opportunity in every challenge, not just to think, but to make, and ultimately put extraordinary things into the world that inspire people...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    500 - 999
  • Merging Data with Creativity

    Merging Data with Creativity

    TEAM LEWIS is a worldwide force in marketing, connecting brands to success with an expansive range of services. With offices on three continents and over 500 specialists ready to help make the most out of any business venture, they inspire ambition while using creativity and technology to achieve amazing...

    Top Services:

    • PPC
    • SEO
    • Content Marketing
    • Digital Marketing
    • Email Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    500 - 999
  • B2B Lead Generation Powerhouse

    B2B Lead Generation Powerhouse

    The powerhouse of B2B lead generation, Abstrakt Marketing Group is uniquely poised to maximize your growth potential. Founded a little over 10 years ago in St. Louis, we now serve 1700+ clients across the nation with 550 employees at our disposal! Our full-service approach and comprehensive inbound/outbound...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Creative Services
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    500 - 999
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand Communication With Purposeful Creativity

    Brand Communication With Purposeful Creativity

    Droga5, a creative agency based in New York City, thrives on ambition, integrity, and quality. With an unwavering commitment to excellence, the agency crafts strategic, human-centric experiences that add genuine value to people's lives. The agency's services encompass branding, digital marketing, brand...

    Top Services:

    • Creative Services
    • Design Services
    • Digital Marketing
    • Video Production
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • We Use the Power of Participation to Help Brands Grow Further, Faster.

    We Use the Power of Participation to Help Brands Grow Further, Faster.

    Iris is a global advertising and marketing agency with a team of over 1,000 professionals across 14 offices. We harness the power of Participation to help brands grow more rapidly and effectively. With the evolution of how ideas spread, relying solely on paid media to make an impact has become increasingly...

    Top Services:

    • Advertising
    • Video Marketing
    • Video Production
    • Digital Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Transforming Brands Through Remarkable Advertising

    Transforming Brands Through Remarkable Advertising

    Rain the Growth Agency is a full-service creative and media agency delivering transformative growth through its pioneering transactional brand-building approach. The agency drives sales and brand growth by integrating marketing strategy, creative development, media buying, and advanced analytics. With...

    Top Services:

    • Advertising
    • PPC
    • Video Production
    Location
    Portland, Oregon
    Number of Employees
    500 - 999
    Minimal Budget
    $50,000 & Up
  • Energizing Brands Amplifying Impact

    Energizing Brands Amplifying Impact

    Energy BBDO is a creative powerhouse building memorable brands through tailored branding solutions. With a focus on energizing people and brands, the agency harnesses creativity to drive business growth and cultural relevance. Its team lives by core values of positivity, diversity, and ambition, ensuring...

    Top Services:

    • Advertising
    • Branding
    • Video Production
    • Creative Services
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • When The World Zigs, Zag

    When The World Zigs, Zag

    BBH is a creative agency built on the belief that difference drives success. Founded in London in 1982, we specialize in bold, transformative brand strategies that make businesses more valuable...

    Top Services:

    • Advertising
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    500 - 999
    Portfolios Count
    3 Projects Listed
  • Expert 3D Rendering That Brings Your Designs to Life.

    Expert 3D Rendering That Brings Your Designs to Life.

    ZealousXR delivers high-quality 3D rendering services that turn ideas into compelling visuals perfect for architects, interior designers, real estate developers, and product brands aiming to stand out...

    Top Services:

    • Video Production
    • Product Design
    • Package Design
    • Digital Strategy
    • Show more
    Location
    Chennai, India
    Number of Employees
    500 - 999
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • Powering Your Digital Dreams

    Powering Your Digital Dreams

    Silver Ant Marketing UAE is a results-driven digital marketing agency helping brands grow through SEO, paid advertising, social media, and data-driven online strategies. We focus on measurable growth, qualified leads, and long-term digital success for businesses in the UAE and beyond...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Web Design
    • Graphic Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    500 - 999
  • A Global Brand Experience Agency

    A Global Brand Experience Agency

    Founded in 1996. 850+ global team members. Hubs in New York, Los Angeles, London, Dublin, and Singapore, FIRST manages over 37,000 projects annually across 110 countries. The agency serves 130+ brands, specializing in Fortune 500 companies within the Financial Services, Technology, Healthcare, Media, and...

    Top Services:

    • Event Marketing
    • Creative Services
    • Video Production
    • Branding
    • Digital Strategy
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
  • Bespoke Global Agency For Apple And Only Apple

    Bespoke Global Agency For Apple And Only Apple

    Media Arts Lab (MAL) is a bespoke global creative agency created exclusively to serve Apple, operating as Apple's dedicated advertising and marketing partner worldwide. The agency maintains eight hubs across North America, Europe, Asia, and Australia, delivering integrated services that include advertising...

    Top Services:

    • Creative Services
    • Advertising
    • Video Production
    • Web Design
    • Graphic Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Lets Make Brave Work For Your Brand

    Lets Make Brave Work For Your Brand

    GUT is a global creative network that helps brands grow through bold ideas, courageous creativity, and culturally impactful marketing. Founded on the principles of courage, transparency, and intuition, GUT partners with leading brands to create work that drives both business results and industry recognition...

    Top Services:

    • Video Production
    • Print Design
    Location
    Miami, Florida
    Number of Employees
    500 - 999
    Portfolios Count
    2 Projects Listed
  • Creativity That Inspires Human Connections

    Creativity That Inspires Human Connections

    Leo Burnett UK is a full-service creative advertising agency specializing in brand strategy, integrated marketing, digital experiences, social media, influencer marketing, sponsorships, design, and film production. As part of the Publicis Groupe network, the agency is known for creating culturally relevant...

    Top Services:

    • Package Design
    • Design Services
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    500 - 999
    Portfolios Count
    2 Projects Listed
  • Marketing For Digital Natives

    Marketing For Digital Natives

    Grazitti Interactive, a global leader in digital innovation, offering AI-driven solutions to drive customer success. We specialize in Salesforce, marketing automation, analytics, and more, partnering with industry giants to deliver results-oriented solutions for clients...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Panchkula, India
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    11 Projects Listed
  • Innovative Branding at Its Best

    Innovative Branding at Its Best

    Based in Orange County, Twelve12 is an energetic and approachable agency specializing in small business branding, automotive branding and marketing. We deeply value collaboration with our clients, translating their visions into tangible realities...

    Top Services:

    • Branding
    • Creative Services
    • Web Design
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Orange County, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • A World-Renowned Creative & Production Studio

    A World-Renowned Creative & Production Studio

    Framestore combines talent and technology to bring life to everything we create, whether in film, episodic, advertising or immersive experiences. Driven by creativity and inspired by the future, we set out every day to reframe the possible...

    Top Services:

    • Video Production
    • Advertising
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
  • Famously Effective, Culture-Driving Creativity

    Famously Effective, Culture-Driving Creativity

    Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 86 countries. Under the banner of "Grey Famously Effective Since 1917," we continue to break new ground in brand experience across every platform. Our award-winning work resonates in popular...

    Top Services:

    • Digital Marketing
    • Web Design
    • Public Relations
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Pushing the Boundaries of Digital Signage at Scale

    Pushing the Boundaries of Digital Signage at Scale

    STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Our retail solutions allow us to be partners in creating an in-store evolution, fitting into your existing ecosystem by connecting different technologies to truly drive a frictionless...

    Top Services:

    • IT Services
    • Managed Services
    • Video Production
    • Software Development
    • Web Design
    • Show more
    Location
    Dayton, Ohio
    Number of Employees
    1000 & Up
  • Expert Advertising Agency

    Expert Advertising Agency

    We believe in people, product, and profit, in that order. For us, people always come first...

    Top Services:

    • Print Design
    • Advertising
    • Video Production
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Minimal Budget
    Under $1,000
  • Revolutionize Creativity

    Revolutionize Creativity

    Welcome to STV's award-winning in-house creative agency, STV Creative. We pride ourselves on being one-of-a-kind in our field...

    Top Services:

    • Video Marketing
    • Video Production
    • Branding
    • Creative Services
    • Advertising
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    5 Projects Listed
  • We make your brand look good!

    We make your brand look good!

    ARTANGEL is an advertising agency with HQ in Bila Tserkva, Ukraine. Agency with 18 of experience in the field of advertising...

    Top Services:

    • Logo Design
    • Video Production
    • Print Design
    • Web Design
    • Show more
    Location
    Bila Tserkva, Ukraine
    Number of Employees
    1000 & Up
  • Visionaries and Trailblazers in the Realm of Digital Entertainment.

    Visionaries and Trailblazers in the Realm of Digital Entertainment.

    Wt FX is a visual effects company that stands as the epitome of creativity and innovation in the realm of visual effects and animation, drawing in exceptional talent, collaborators, and clients who are dedicated to pushing the limits of what's achievable in the pursuit of their artistic vision...

    Top Services:

    • Video Production
    Location
    Wellington, New Zealand
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $150/hr
    Portfolios Count
    5 Projects Listed
  • Creative & Advertising Experts

    Creative & Advertising Experts

    We are a global socially-led creative agency with unrivaled social media expertise...

    Top Services:

    • Creative Services
    • Branding
    • Advertising
    • Video Production
    • Digital Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
  • Creatively driven advertising agency

    Creatively driven advertising agency

    Wieden+Kennedy is an independent, global creative company that has built and transformed some of the worlds most well-known, exciting brands for over forty years...

    Top Services:

    • Advertising
    • Digital Strategy
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    1000 & Up
    Portfolios Count
    3 Projects Listed
  • Elite Live Event Services.

    Elite Live Event Services.

    Program Productions is a live event video production and management agency with a nationwide presence and a commitment to excellence. Its extensive database of skilled technicians and dedicated crewing managers ensures seamless execution for every project. Program Productions prioritizes client partnerships...

    Top Services:

    • Video Production
    Location
    Lombard, Illinois
    Number of Employees
    1000 & Up
  • Engagement. Visibility. Growth.

    Engagement. Visibility. Growth.

    EG+ Worldwide excels in content marketing and video production solutions, delivering innovative productions that empower brands to connect with global audiences. With a focus on process optimization and cutting-edge technologies, the agency enhances marketing efficiency and effectiveness, offering agile and...

    Top Services:

    • Video Production
    • Creative Services
    • Content Marketing
    Location
    Noida, India
    Number of Employees
    1000 & Up
  • Effortless Collaboration, Exceptional Production

    Effortless Collaboration, Exceptional Production

    We Are Amnet is a global creative production agency that combines offshore production hubs with local client service teams to deliver high-quality and efficient solutions. Their scalable approach supports in-house teams, agencies, and brands in managing complex campaigns with precision and flexibility...

    Top Services:

    • Advertising
    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Hands-On Filmmaking, Tailored for Your Brand.

    Hands-On Filmmaking, Tailored for Your Brand.

    louis creative is a commercial filmmaking studio specializing in marketing campaigns, documentary storytelling, and branded content. With over a decade of experience, the studio works hands-on with brands to create impactful videos that engage audiences across web, social, and national platforms...

    Top Services:

    • Video Production
    Location
    Baltimore, Maryland
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Connecting Your Brand To the World

    Connecting Your Brand To the World

    Datawords helps global brands connect authentically with diverse cultural audiences through integrated multicultural marketing and digital localisation services. The agency blends cultural insight, content adaptation and omni-channel execution to ensure campaigns resonate locally while maintaining global...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Levallois-Perret, France
    Number of Employees
    1000 & Up
  • Performance Marketing Agency

    Performance Marketing Agency

    Kwikecom is a results-focused digital marketing agency based in Ahmedabad, built on a strategy-first mindset and modern SEO execution. We help local and national businesses grow by combining data-driven insights, proven growth frameworks, and cutting-edge tools to deliver measurable, long-term results...

    Top Services:

    • SEO
    • Social Media Marketing
    • PPC
    • eCommerce Development
    • Video Production
    • Show more
    Location
    Ahmedabad, India
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $5/hr
    Minimal Budget
    $10,000 - $25,000
  • Bringing The World To Africa

    Bringing The World To Africa

    Afrishore BPO is a leading South Africa call center and customer support outsourcing provider, delivering high-quality voice, email, and chat support to companies in the US, UK, and Europe. Our English-speaking South African agents provide exceptional customer experience at a fraction of the cost of onshore...

    Top Services:

    • BPO
    • Accounting
    • Digital Marketing
    • PPC
    • Email Marketing
    • Show more
    Location
    Sandton, South Africa
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $12/hr
    Minimal Budget
    $10,000 - $25,000
  • We Make Businesses Better Through Brand

    We Make Businesses Better Through Brand

    FutureBrand is a global brand-led strategy and design agency that helps businesses grow through the power of branding, combining strategic rigor with creative execution. With over 25 years of experience, the agency specializes in brand strategy, design, and management, working with organizations across...

    Top Services:

    • Branding
    • Video Production
    Location
    Shanghai, China
    Number of Employees
    1000 & Up
    Portfolios Count
    2 Projects Listed
  • Do Big Things

    Do Big Things

    BBDO is a globally recognized advertising agency network headquartered in New York, known for its scale, creative excellence, and strategic impact across international markets. The agency positions itself as a partner to ambitious brands, delivering high-impact solutions through a combination of strategy and...

    Top Services:

    • Advertising
    • Video Production
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Make The Best Work We Possibly Can

    Make The Best Work We Possibly Can

    Mother is a globally recognized independent creative company that builds brands, campaigns, products, and cultural experiences through a network of specialized agencies and ventures known collectively as the "Motherverse." Founded on the belief that creativity can drive meaningful business growth, Mother...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    2 Projects Listed
  • Trusted Growth Partner For The Worlds Leading Brands

    Trusted Growth Partner For The Worlds Leading Brands

    WPP Open is WPPs AI-powered agentic marketing platform designed to transform marketing into a continuous engine for growth. By combining AI agents, proprietary intelligence, and human expertise, the platform connects strategy, creative, media, production, and commerce into a unified marketing ecosystem...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    4 Projects Listed
  • Connecting Brands Through Fan Culture

    Connecting Brands Through Fan Culture

    MKTG is the global sports and entertainment marketing agency of Dentsu Sports International, helping brands build meaningful connections with fans through sponsorships, partnerships, experiences, and culture-driven campaigns. Backed by Dentsus 120+ years of marketing innovation and deep expertise in sports...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Creativity That Drives Meaningful Growth

    Creativity That Drives Meaningful Growth

    Dentsu Creative Toronto is a full-service creative agency that combines creativity, technology, media, and customer experience to help brands build meaningful connections and drive business growth. As part of the global Dentsu network, the agency delivers integrated marketing solutions across branding...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Public Relations
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Independent Ideas That Inspire Culture

    Independent Ideas That Inspire Culture

    Mother is an independent global creative agency specializing in advertising, branding, design, media, production, digital experiences, and innovation. Known for bold, culture-shaping campaigns, the agency partners with ambitious brands to create impactful work that resonates worldwide...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • Built For Intelligent Growth In The Next Era

    Built For Intelligent Growth In The Next Era

    Omnicom is a global marketing and communications company that helps leading brands accelerate growth through integrated marketing, media, technology, and data-driven solutions. Its connected capabilities span advertising, branding, commerce, media, public relations, healthcare, experiential marketing...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner