DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,445 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Award-Winning Video Production for Brands

    Award-Winning Video Production for Brands

    VideoFresh produces top quality video content for product brands, nonprofits, and more. The VideoFresh Production System, developed over thousands of video projects, makes video projects a breeze for brand marketers, while stretching their content budgets farther than ever...

    Top Services:

    • Content Marketing
    • Video Marketing
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing Asequible- Directo al Grano

    Marketing Asequible- Directo al Grano

    Diseño web pamplona, Marketing seo local , marketing en redes sociales. Te llevamos clientes...

    Top Services:

    • Web Design
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Video Marketing
    • Show more
    Location
    Pamplona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Production Service Company in Hungary since 1996.

    Production Service Company in Hungary since 1996.

    Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...

    Top Services:

    • Video Production
    • Digital Marketing
    • Video Marketing
    • Digital Services
    • Creative Services
    • Show more
    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Set Your Brand in Motion.

    Set Your Brand in Motion.

    We provide video production services that seamlessly integrate with any marketing and client-facing platform you use. From start to finish, we've got you covered in Video Production, 3D Animation, Web Services, and Digital Marketing...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • RUMOR Has ItMarketing That Gets People Talking.

    RUMOR Has ItMarketing That Gets People Talking.

    We’re a full-service agency with 20+ years of experience crafting beautiful brands, digital products, and experiences...

    Top Services:

    • Branding
    • Video Production
    • Logo Design
    • Digital Services
    • Web Development
    • Show more
    Location
    North Salt Lake, Utah
    Number of Employees
    Under 49
  • marketingepic.com | Elevate brand awareness, drive traffic & increase revenue.

    marketingepic.com | Elevate brand awareness, drive traffic & increase revenue.

    Epic Marketing is a fun, energetic, professional marketing firm that is committed to integrating progressive advertising and marketing solutions for the benefit and growth of our clients. Our philosophy is that we work very fast and very well at elevating businesses by improving the marketing content and...

    Top Services:

    • SEO
    • Email Marketing
    • PPC
    • Branding
    • Digital Services
    • Show more
    Location
    Sandy, Utah
    Number of Employees
    Under 49
  • Let's build your brand from scratch and develop your story together.

    Let's build your brand from scratch and develop your story together.

    James Gaudet is a graphic designer and digital marketing expert based in Halifax, Nova Scotia. Since 2014, he has been offering comprehensive branding, advertising, web design, and video solutions to small and medium-sized businesses throughout the Atlantic Canadian region...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Digital Services
    • Creative Services
    • Show more
    Location
    Halifax, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • SEO | SOCIAL | BRANDING | FILM | WEB

    SEO | SOCIAL | BRANDING | FILM | WEB

    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed? We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution...

    Top Services:

    • Digital Services
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
  • Fishing for the Best in Digital Marketing & Web Development.

    Fishing for the Best in Digital Marketing & Web Development.

    50FISH is an eCommerce agency helping brands discover their potential. We mix strategy, design, and marketing to help our partners connect, engage, and prosper...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Advertising
    • SEO
    • Show more
    Location
    Yarmouth, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • Local. Reliable. Affordable.

    Local. Reliable. Affordable.

    At Spider Marketing Group, we are Masters of Marketing & Video Production, and we strive to eliminate the most common frustrations with both online and traditional marketing — so that our clients can focus on running their businesses...

    Top Services:

    • Video Production
    • Digital Services
    • Branding
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Innovative Digital Designs

    Innovative Digital Designs

    Logo Poppin serves as the central destination for fulfilling your logo design, web design, graphic design, branding and digital innovation needs. As an innovative agency, we excel in providing impeccable services tailored to meet your distinct requirements...

    Top Services:

    • Logo Design
    • Web Design
    • Web Development
    • Digital Services
    • Branding
    • Show more
    Location
    Alpharetta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Portfolios Count
    50 Projects Listed
  • Get noticed.Make an Impact.

    Get noticed.Make an Impact.

    Pulse Marketing is an innovative, full-service marketing and advertising agency comprised of talented, passionate professionals...

    Top Services:

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Digital Services
    • Show more
    Location
    Bangor, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Fully capable of handling whatever comes next.

    Fully capable of handling whatever comes next.

    Rinck is a full-service marketing agency specializing in the strategic integration of market research and listening, advertising, digital, promotion, and public relations...

    Top Services:

    • PPC
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Digital Services
    • Show more
    Location
    Lewiston, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $50,000 & Up
  • Exceptional design, Extraordinary service

    Exceptional design, Extraordinary service

    Éire Graphic Design are a Dublin based graphic design company. We are here to help your organisation become more memorable through designing striking logos, eye-grabbing flyers, posters that pop, exciting animated emails and dynamic lightweight digital advertising campaigns – always backed by flexible and...

    Top Services:

    • Video Production
    • Package Design
    • Creative Services
    • Logo Design
    • Graphic Design
    • Show more
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Work With the Web Design Experts.

    Work With the Web Design Experts.

    Brandcoders is a trusted agency based in Orlando, specializing in web design and development, marketing, and branding. We are experts in creating brand identities, powerful websites, custom business web applications, and establishing a digital presence for national brands and growing businesses...

    Top Services:

    • UI/UX Design
    • Web Design
    • Branding
    • SEO
    • Digital Services
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • We Build B2B SaaS Brands Through Content.

    We Build B2B SaaS Brands Through Content.

    Founded in 2009, Column Five is a b2b marketing agency that specializes in brand and content marketing for SaaS companies. We help tech companies increase leads, grow revenue, and build winning brands...

    Top Services:

    • Branding
    • Video Production
    • Digital Services
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Portfolios Count
    5 Projects Listed
  • For People. For Progress.

    For People. For Progress.

    Pastilla is a full-service agency based in Los Angeles. We partner with public agencies, nonprofits, and global brands to turn complex missions into clear brand and digital experiences that build trust and move communities to action...

    Top Services:

    • Branding
    • Design Services
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    18 Projects Listed
  • Let's be creative!

    Let's be creative!

    We’re a group of experienced creators, who know and love what they're doing...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Create Transformative Experiences

    We Create Transformative Experiences

    Offering Video Production Services. Feelgoodvideo always exceeds clients' expectations. We create brand communications videos, TV commercials, 360-degree, corporate, and startup videos. Our work starts with concept development, it involves storyboarding, casting, and location scouting and ends with filming...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Palo Alto, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Award-Winning Marketing & Advertising Agency

    Award-Winning Marketing & Advertising Agency

    National, award-winning agency providing digital consulting services, customer journey mapping, and development for unique businesses looking to tell their story in a compelling and visually-stunning way...

    Top Services:

    • Web Design
    • Digital Marketing
    • Video Production
    • Branding
    • Video Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    5 Projects Listed
  • Copenhagen based multi-branched video production company.

    Copenhagen based multi-branched video production company.

    We strive to support Danish and International clients in their pursuit for media content with the right message in its center and heart. Close collaboration and dialog with our clients during the creative process makes sure that we develop the right concepts, art and videos to EVOKE the right feelings in the...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    • Branding
    • Show more
    Location
    Copenhagen, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Established in 2013, MDS is an award-winning, independently owned integrated digital agency in Shanghai. We specialize in web design & development, graphic design, e-commerce management, and WeChat solutions...

    Top Services:

    • Graphic Design
    • Digital Services
    • Branding
    • Video Production
    • eCommerce Development
    • Show more
    Location
    Shanghai, China
    Number of Employees
    Under 49
  • Everything we do isn't about us. It's about you, your brand, your customers, and your patients.

    Everything we do isn't about us. It's about you, your brand, your customers, and your patients.

    Don't take our word for it. "Duo has always made our company feel like their top priority! Their digital marketing strategies have been crucial to our online growth and success." -Rachel JVMC. Duo is about people who think "outside the box" instinctively. We're doers, makers, and thinkers...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Logan, Utah
    Number of Employees
    Under 49
  • Founded in 1990, Xdesign is a marketing and branding agency based in Baton Rouge, Louisiana...

    Top Services:

    • Logo Design
    • Branding
    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Tell Your Story With Us.

    Tell Your Story With Us.

    RISE NEWS Brand Studio is a leading production company and advertising agency in Florida and across the US...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    North Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Experiences That Innovate, Inspire and Ignite Your Brand.

    We Create Experiences That Innovate, Inspire and Ignite Your Brand.

    Arca Interactive is a full-service Website Design & Marketing Agency dedicated to creating an unforgettable presence for your brand. Founded in 2007, with a singular goal—to provide Rochester NY the very best in website design and online marketing services...

    Top Services:

    • Web Development
    • UI/UX Design
    • Web Design
    • Social Media Marketing
    • Graphic Design
    • Show more
    Location
    Rochester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Video Production Partners.

    Your Video Production Partners.

    As a leading video production company in Delhi NCR, FlowInk Pictures offers best end-to-end video solutions to businesses to help them achieve their marketing and promotional goals more efficiently and effectively. We are a one-stop shop for all your video requirements. Our video production services include...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Let's Get Growing.

    Let's Get Growing.

    P3 grows high-volume brands online fast. We're bonafide Shopify Plus Partners and experts in revenue-building web design, website development, and growth marketing. Book your free consult with us today, and start seeing more profits...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • Video Production
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • We Amplify Word of Mouth Marketing Through Digital Marketing Tactics.

    We Amplify Word of Mouth Marketing Through Digital Marketing Tactics.

    Evolve7 was conceptualized and established in late 2016 with a notion of providing the small/medium business marketplace with a 360-degree approach to online marketing...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    El Paso, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Your Business Everywhere!

    Your Business Everywhere!

    We care for you Online Business presence...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • PPC
    • Video Production
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
  • KWSM is a full service digital marketing agency made up of journalists. We specialize in website development & SEO, social media strategy & management, content creation, PR & influencer marketing, and digital advertising...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Video Production
    • Digital Services
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • We are more than web design, video production, commercial photography and written content...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Video Production
    • Content Marketing
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • From accounts to creative, the 50 professionals of Trilix make it our mission to fuse passion with the purpose for our clients...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Web Design
    • Web Development
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • A complete web solution.

    A complete web solution.

    Digitalmarketing360 is renowned for providing the web solutions for their customers from various industries in the entire USA. We are specialized in Search Engine Optimization, E-commerce and Web Design, Content Marketing, Email Marketing, Social Media marketing, paid service marketing, Reputation marketing...

    Top Services:

    • Content Marketing
    • SEO
    • Email Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
  • Creative content that gets results. We work with companies, brands, institutions and agencies to create multi-channel communication solutions...

    Top Services:

    • Digital Marketing
    • Video Production
    • Web Design
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Creative design that drives results.

    Creative design that drives results.

    We are a creative agency based in Vientiane, Laos. We specialized in digital communication, brand identity management and corporate communications design. We strongly believe that creativity, simplicity and efficiency are the key elements to help our clients communicate to their customers and reach their...

    Top Services:

    • Branding
    • Digital Marketing
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Vientiane, Laos
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Digital Marketing Agency

    Digital Marketing Agency

    KARMA jack helps enterprise and multi-location brands unlock scalable growth through full-service marketing: websites, SEO, digital ads, and brand strategyall delivered with unmatched speed and a human-first approach...

    Top Services:

    • SEO
    • Advertising
    • PPC
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Ferndale, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Create Video Globally

    Create Video Globally

    Filma aims to help you create any type of videos, from anywhere in the world. We provide a seamless video production experience for businesses, connecting filmmakers and brands globally. For more information, contact us today and bring your videos to the next level !...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • ROI-Driven Growth Marketing Agency

    ROI-Driven Growth Marketing Agency

    IGW is in many ways the ANTI marketing agency. Everyone has been burned by the marketing agency who locked them into long-term contracts, over-promised & under-delivered. We do things differently here. We structure our engagements w/ accountability baked in so that we have to EARN the ability to work...

    Top Services:

    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design...

    Top Services:

    • Branding
    • Video Production
    • Package Design
    • Logo Design
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Deliver Digital Results

    We Deliver Digital Results

    We are one of the pioneer Digital Agencies in Malaysia and have been delivering consistent results for clients in many different industries around the world...

    Top Services:

    • SEO
    • Digital Marketing
    • Web Development
    • Video Production
    • Show more
    Location
    Petaling Jaya, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • What Works Is What Wins. We Make It Happen.

    What Works Is What Wins. We Make It Happen.

    MACLYN is a full-service marketing and creative partner. We make plans with the purpose to do what works for you. Because what works is what wins...

    Top Services:

    • SEO
    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative Strategy, Global Impact

    Creative Strategy, Global Impact

    We are a full-service web and marketing agency founded in 1999, delivering innovative solutions to a wide range of corporate, small business, and non-profit clients around the nation and globe...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • SEO
    • Branding
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Froehlich Communications Inc is an independent marketing and creative services agency based in Des Moines...

    Top Services:

    • Graphic Design
    • Branding
    • Digital Services
    • Video Production
    • Web Design
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Red 11 Media is a videocentric full service marketing agency located in the greater Des Moines area...

    Top Services:

    • Video Production
    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
  • When it has to be incredible.

    When it has to be incredible.

    The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget...

    Top Services:

    • Branding
    • Digital Marketing
    • Video Production
    • Web Development
    • Public Relations
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Make Your Brand Impossible to Ignore.

    Make Your Brand Impossible to Ignore.

    Bartlett Idea Co. is a small media company with its roots in north-central North Dakota...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    Fargo, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Complete Website Design & Maintenance Solutions

    Complete Website Design & Maintenance Solutions

    Up & Running Design Co. is a full-service graphic design, website design, and marketing company based in Bismarck, ND...

    Top Services:

    • Web Development
    • WordPress Website Design
    • Graphic Design
    • Web Design
    • Branding
    • Show more
    Location
    Bismarck, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Top Detroit Web Design and Branding Agency

    Top Detroit Web Design and Branding Agency

    Award Winning Web Design and Branding Agency based in Detroit...

    Top Services:

    • Web Design
    • Digital Services
    • Video Production
    • Creative Services
    • WordPress Website Design
    • Show more
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Make Your World More Beautiful.

    We Make Your World More Beautiful.

    Digital-first branding and creative agency uniquely positioned to differentiate your brand...

    Top Services:

    • Video Production
    • Branding
    • Product Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner