DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,447 Companies - Rankings updated: August 20, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Lets Get Creative

    Lets Get Creative

    SBN Media UK is a creative agency covering video, photography and audio. Explore the realm of effective digital solutions with SBn Media UK. Our website offers a comprehensive range of services, from web design and branding to social media management. As your partner in navigating the digital landscape, we're...

    Top Services:

    • Video Production
    Location
    Potterspury, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • I'm Freelance Designer.

    I'm Freelance Designer.

    Ten years of experience in data-driven content marketing, human-centred design and feel-good social content...

    Top Services:

    • Branding
    • Video Production
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
  • Capture Content was founded in Sydney, Australia in 2015.

    Capture Content was founded in Sydney, Australia in 2015.

    Capture Content was founded in 2015 as a creative content provider that cuts through. We have a wealth of experience creating genuine stories for organisations across the board and produce creative that sings to the market...

    Top Services:

    • Package Design
    • Video Production
    • Branding
    • Digital Marketing
    • UI/UX Design
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
  • Real Advertising Communication Solutions. Real Impact.

    Real Advertising Communication Solutions. Real Impact.

    Real Integrated is a full-service advertising agency dedicated to business transformation for its clients. They believe the success of modern marketing is rooted in authenticity...

    Top Services:

    • Advertising
    Location
    Troy, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
  • Ads That Sell Like Magic

    Ads That Sell Like Magic

    We help awesome companies to get the attention that they deserve. We like accuracy and effectiveness and value transparency. Whether you are in a small or large business, we will always protect your interests by recommending the most effective solutions to grow in a competitive environment...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Video Production
    • Web Design
    • Show more
    Location
    San Marcos, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Digital Marketing Empowered.

    Digital Marketing Empowered.

    Comprising a dynamic ensemble of creative experts, we specialize in web design, e-commerce, PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), and social media. Our fervor lies in assisting businesses to forge robust online footprints, steer focused traffic, and attain exceptional outcomes...

    Top Services:

    • Web Design
    • SEO
    • PPC
    • Branding
    • Video Production
    • Show more
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Video + Motion Graphics That Move Brands Forward

    Video + Motion Graphics That Move Brands Forward

    Mighty Fine Production Company is a Tampa, FL video production studio specializing in strategic storytelling through video and motion graphics. Since 2001, we've blended cinematography, copywriting, and animation to help brands connect, engage, and convert reliably, professionally, and creatively...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We don't design for brands. We design for people interacting with brands.

    We don't design for brands. We design for people interacting with brands.

    We are a team of creative minds and brand strategists with expertise that extends across brand architecture, design, digital marketing communications, and user experience. Our primary goal is to assist brands in transforming into platforms for exceptional content and design, fostering a strong connection with...

    Top Services:

    • Branding
    • Web Design
    • UI/UX Design
    • SEO
    • CRO
    • Show more
    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Your Marketing Partner

    Your Marketing Partner

    Golden Medina Services: Everything you could ever ask for in a marketing partner, and then some. We pride ourselves in our ability to provide value. Born in the heart of the Las Vegas Valley, our boutique agency has been servicing dozens of local businesses for over 5 years and counting. As your dedicated...

    Top Services:

    • Video Production
    • Graphic Design
    • Advertising
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Aggressive Growth Marketing for Forward Thinking Businesses.

    Aggressive Growth Marketing for Forward Thinking Businesses.

    A passionate team of professionals with a combined 20+ years of marketing, IT, and technology. At Purpose Path, we use our expertise and knowledge of all things marketing to help you maximize your ROI. Our main goal is to turn digital marketing investments into paying customers...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Vaughan, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Building a huge audience base for every brand.

    Building a huge audience base for every brand.

    BEEZY BRANDING is a Creative Design studio founded in 2021 by Karen "Beezy" Vardanian. We have two office in Kyiv and Yerevan...

    Top Services:

    • Package Design
    • Product Design
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
  • Empowering Brands To Dominate Online

    Empowering Brands To Dominate Online

    VIP Marketing is a full service marketing agency for law firms helping them grow online...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Branding
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Graphics That Stir the Soul.

    Graphics That Stir the Soul.

    Hey, I'm Anna Escurriola Peña and I've been working in this field for more than ten years finding effective and innovative communication solutions for various agencies and clients. I finished my education on the Fine Arts from the University of Barcelona in the specialty of Graphic Design and Image...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
  • Power to the Pixel.

    Power to the Pixel.

    Hey, my name is Ivan Barbosa. I'm designer based in Berlin, Germany with over 15 years of experience in the field. I have had the opportunity to work in a variety of visual communication fields including graphic design, advertising, and marketing, with a current focus on branding and motion design...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Advertising
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
  • We Turn Your Ideas into Designs.

    We Turn Your Ideas into Designs.

    We are an independent design studio founded in Rio de Janeiro by Claudio Portugal and Karina Abicalil in 2014...

    Top Services:

    • Branding
    • Graphic Design
    • Package Design
    • Video Production
    • Advertising
    • Show more
    Location
    Rio de Janeiro, Brazil
    Number of Employees
    Under 49
  • Innovate by Design.

    Innovate by Design.

    AvatarLabs is an independent full-service interactive agency located in Los Angeles .Our agency is founded in 2001 by Valerie and Rex Cook...

    Top Services:

    • Advertising
    • Web Design
    • VR/AR
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We're driven by difference. We exist to create. We're DarkMatter.

    We're driven by difference. We exist to create. We're DarkMatter.

    DarkMatter is a full spectrum digital agency founded in 2015 by Xavier Olivier. We have been providing clarity in the creative solutions industry and driving toward the bleeding edge of the unknown...

    Top Services:

    • Digital Marketing
    • Web Development
    • Video Production
    • Mobile App Development
    • Show more
    Location
    Sandton, South Africa
    Number of Employees
    Under 49
  • Your Creative Folks in the Design World.

    Your Creative Folks in the Design World.

    I believe in the power ofcreativity, I believe in technology as a means toinspirepeople, I believe in evolution continue embracing change. I put in the centeremotions and people. These are the things that make it work a system that aims at excellence, without ever ceasing to question me...

    Top Services:

    • Video Production
    Location
    Quarto, Italy
    Number of Employees
    Under 49
  • Who Knows The Web Better Than A Spyder?

    Who Knows The Web Better Than A Spyder?

    Hey! We are Spyder. A team with over 40 years of combined experience at your disposal, our innovative designers, savvy programmers, strategic marketers, driven project managers, and content strategist offer you powerful, strategic website and digital marketing solutions...

    Top Services:

    • Logo Design
    • Print Design
    • Web Design
    Location
    Eugene, Oregon
    Number of Employees
    Under 49
  • Quality videos made possible.

    Quality videos made possible.

    Hey! We are a video production agency located in Taipei, Taiwan. Our main goal is to produce videos with quality and see some smile on our clients face!...

    Top Services:

    • Video Production
    Location
    Taipei, Taiwan
    Number of Employees
    Under 49
  • Your Flexible Video.

    Your Flexible Video.

    Hey I'm Dasha Kova, an award-winning global producer and digital media consultant from Toronto but currently based in New York known for her content highlighting conversations that empower change. Her work celebrates captivating creative while advocating for equitable spaces...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • The Power of Visual Storytelling in 3D.

    The Power of Visual Storytelling in 3D.

    Hello! My name is Marc Anthony Kalb. I'm a 3D artist, but also with big experience in 2D as well. I'm a fun-loving, energetic, passionate, and hard-working individual who is pursuing his dream as an artist...

    Top Services:

    • Product Design
    • Graphic Design
    • Video Production
    Location
    San Marcos, California
    Number of Employees
    Under 49
  • Espresso For Your Marketing.

    Espresso For Your Marketing.

    Welcome all! We are DOUBLE SHOTS, where we seamlessly blend cinematic storytelling and cutting-edge VFX to produce captivating commercials and films...

    Top Services:

    • Video Production
    Location
    Taipei, Taiwan
    Number of Employees
    Under 49
  • Creating. Communicating. Connecting People.

    Creating. Communicating. Connecting People.

    We are Six Degrees! A team of marketing and communications experts who specialize in visual storytelling through graphic design, video production and animation...

    Top Services:

    • Video Production
    • Video Marketing
    • Graphic Design
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    21 Projects Listed
  • Online, offline, through-the-line, all the time.

    Online, offline, through-the-line, all the time.

    We're millennials. So naturally we believe were special. But when it comes to Sidebar, we know our business model truly sets us apart. For starters, we don't have an office. We're digital nomads who travel the globe while amassing huge Instagram followings and making people wonder: Do these guys even work?...

    Top Services:

    • Digital Services
    • Branding
    • Design Services
    • Video Production
    • Creative Services
    • Show more
    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    12 Projects Listed
  • How to tell a story, that makes a difference. This is our job!

    How to tell a story, that makes a difference. This is our job!

    Perception is always ready to provide a wide variety of consulting services in PR and communication in an aligned strategy with your perspective. Expertise in the health industry. 360 approach for all communication services. Excellent relationships with Greek media and journalists...

    Top Services:

    • Social Media Marketing
    • Public Relations
    • Reputation Management
    • Branding
    • Graphic Design
    • Show more
    Location
    Chalandri, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Shape your ideas in 3D and bring them to life.

    Shape your ideas in 3D and bring them to life.

    Hey! My name is Lou Sanchez, I'm from Paris, France. I have two masters: art direction & 3D motion. I started my freelance journey in April 2023...

    Top Services:

    • Branding
    • Video Production
    • Product Design
    Location
    Paris, France
    Number of Employees
    Under 49
  • WE ARE. WHO WE ARE.

    WE ARE. WHO WE ARE.

    At PerspectiWitty, we are a dynamic team of experienced professionals committed to delivering innovative design and branding solutions that resonate with authenticity and creativity. With a keen understanding of the evolving market landscape, we specialize in crafting engaging visual identities, impactful...

    Top Services:

    • Design Services
    • Creative Services
    • Video Production
    • Branding
    • Web Design
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
  • Igniting Ideas with Lighthouse

    Igniting Ideas with Lighthouse

    Lighthouse Creative is a Singapore based creative agency providing unique and unorthodox creative solutions specialising in making brands and businesses stand out...

    Top Services:

    • Creative Services
    • Digital Services
    • Branding
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production. Social Media. Visual Storytellers.

    Video Production. Social Media. Visual Storytellers.

    Media7 is a full-service creative production and content network that spans 31 B2B industry publications. The agency combines video production, social storytelling and content syndication to help businesses reach millions of professional decision-makers worldwide through multi-channel distribution and...

    Top Services:

    • Video Production
    • Social Media Marketing
    Location
    San Clemente, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
  • The Future of Medicine Visualized in 3D.

    The Future of Medicine Visualized in 3D.

    JLab Animation is a professional firm specializing in the production of 3D medical animations, meticulously crafted to enhance the clarity, presentation, and visualization of the intricate human anatomy and medical processes...

    Top Services:

    • Video Production
    Location
    Skopje, Macedonia
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand studio. A multi-disciplinary award winning design studio

    Brand studio. A multi-disciplinary award winning design studio

    Established in 2007 by Gili Bar-Shay, a versatile multidisciplinary designer, NotFromHere originated in New York. Since 2010, our studio has been based in Israel, offering services tailored for both local and global markets. At NotFromHere, we are a design and business development company dedicated to...

    Top Services:

    • Package Design
    • Design Services
    • Branding
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Haifa, Israel
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Small, but with unique character.

    Small, but with unique character.

    During our experience of 20 year history we have worked on visual identities in 12 different countries, enjoyed unique creative collaborations, won a number of design awards and received glowing reviews from some extraordinary clients...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Print Design
    • Video Production
    • Show more
    Location
    Hook, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative directors who speak from the heart.

    Creative directors who speak from the heart.

    Founded in the USA in 2012, Leland expanded operations to France in 2014 and Japan in 2018. Supported by our office in Tokyos Shinjuku district, we manage projects for global brands in Europe, the USA and Japan, working virtually, on-location, or from client premises...

    Top Services:

    • Branding
    • Video Production
    • Content Marketing
    • Web Design
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
  • Transform Ideas into Reality, Swiftly.

    Transform Ideas into Reality, Swiftly.

    SOMA Digital Agency is a digital marketing and creative agency based in Siem Reap, in Cambodia...

    Top Services:

    • Graphic Design
    • Logo Design
    • Video Production
    • Web Development
    • Show more
    Location
    Krong Siem Reap, Cambodia
    Number of Employees
    Under 49
  • Your Brand's Best Friend.

    Your Brand's Best Friend.

    No job too small, No production too trivial, only fresh original ideas. We are challenging conventions & norms...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $280/hr
  • Design & Branding For Bringing Your Ideas To Life

    Design & Branding For Bringing Your Ideas To Life

    We are a Toronto-based design and branding agency dedicated to bringing your creative ideas to life and putting your company in the spotlight. Our expertise in design and marketing will help you stand out, gain exposure, and increase visibility in the marketplace...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creating powerful, meaningful, book trailers & promotional videos.

    Creating powerful, meaningful, book trailers & promotional videos.

    With a beautifully creative and crafted cinematic book trailer, you will strengthen your marketing campaign and reach a wider audience. Captivating book trailers. Your book trailer will be unique to you and your story. It's digital media that centers on the element you want the audience to connect with. That...

    Top Services:

    • Video Production
    Location
    Worcester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Craft Compelling Visuals: Unleash AI Storyboards for Impact!

    Craft Compelling Visuals: Unleash AI Storyboards for Impact!

    At StoryboardHero, we're your AI Storyboard solution, catering to video agencies and creators with a focus on whiteboard animation. We dramatically reduce the time required for concept creation, scriptwriting, and crafting storyboards, all thanks to the might of AI. With AI storyboards in hand, we help you...

    Top Services:

    • Creative Services
    • Video Production
    • Advertising
    • Content Marketing
    • AI Development
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
  • Go Extreme. There's no Turning Back.

    Go Extreme. There's no Turning Back.

    Nyssa Gluck is an award-winning cinematographer based in Toronto, Canada. Her work has screened as part of Canadas Top Ten at TIFF, Hot Docs International Film Festival, the Reykjavik International Film Festival and The International Atlantic Film Festival...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
  • Creative Impact

    Creative Impact

    At Lucid Theory, we're more than an agency; we're your ally in crafting compelling narratives and making a positive difference in the world through our actions. Let's collaborate to create impact that transcends business boundaries...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • PR Powerhouse: Amplifying Your Voice, Every Hour, Every Day!

    PR Powerhouse: Amplifying Your Voice, Every Hour, Every Day!

    At Two Four Seven PR, we are devoted to helping businesses achieve their public relations goals. Our team of experienced public relations professionals has a proven track record of delivering results-driven campaigns that build brand awareness, drive customer engagement, and enhance reputation...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Design Services
    • Branding
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
  • Helping society and business engage, learn and inspire.

    Helping society and business engage, learn and inspire.

    Hello! We are Cognitive, a visual thinking consulting and creative agency. Our founder, Andrew Park has started the company in 2004, and we are now firmly established as the world leaders in visual thinking...

    Top Services:

    • Advertising
    • Video Production
    Location
    Folkestone, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Your Business Expansion Is Our Priority.

    Your Business Expansion Is Our Priority.

    Are you searching for an exceptional 2D and 3D animation company that can turn your ideas into captivating visuals? Come to Animation Builders and do not look any further!...

    Top Services:

    • Logo Design
    • Graphic Design
    • Web Development
    • Video Production
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Amplify your message. Personify your brand. Captivate your audience.

    Amplify your message. Personify your brand. Captivate your audience.

    Animation Outsourced has started in 2012 is a full service animation studio, with a production facility in the Philippines and with clients worldwide we create awesome animation for explainer videos, cartoon series, TV & web content, e-learning, and custom projects...

    Top Services:

    • Video Production
    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Fueling Every Athlete's Journey to Success

    Fueling Every Athlete's Journey to Success

    We are Slice Sports Management, a renowned branding and sports marketing agency. Fueled by our unbridled passion for sports and unwavering commitment to athlete advocacy, we provide diverse branding and management services to athletes...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Video Production
    • Email Marketing
    • Show more
    Location
    Woodbury, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Experience Your Business in the VR Universe

    Experience Your Business in the VR Universe

    We are Visual UniVRs, a pioneering VR company with a rich history in crafting immersive digital experiences. Our commitment to innovation and a team of passionate professionals drive us to shape the future of immersive technology...

    Top Services:

    • VR/AR
    • Video Production
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Where ideas flourish.

    Where ideas flourish.

    Unleash the potential of your brand through our state-of-the-art marketing solutions. We excel in delivering a spectrum of strategic campaigns and captivating content that empowers businesses to not only survive but flourish in the digital era. RDLC Marketing serves as the fertile ground where innovative...

    Top Services:

    • Creative Services
    • Video Production
    • Graphic Design
    • Print Design
    • Web Development
    • Show more
    Location
    El Paso, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Changing the Status Quo in Everything We Do

    Changing the Status Quo in Everything We Do

    Founded in 2010, Partisan Advertising is an Auckland-based advertising agency specializing in advertising, marketing, media buying, and graphic design...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Branding
    • Media Buying
    • Show more
    Location
    Auckland, New Zealand
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Videos made to perfection.

    Videos made to perfection.

    Welcome to BIG & SMALL PRODUCTIONS, Melbourne based video & animation company. Founded by Matthew Hendley (aka BIG) and Shona Hendley (aka SMALL) way back in 2007...

    Top Services:

    • Video Production
    Location
    Altona North, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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