DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • We Build Live Brands

    We Build Live Brands

    TARNOVSKI is a branding studio, specialised in brand strategy and identity design. Our purpose is to help ambitious leaders design powerful brands that inspire growth and create meaning in their users' lives. ...

    Top Services:

    • Logo Design
    • Branding
    • Video Production
    • Graphic Design
    • Package Design
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Successfully helping world-class companies bring products & services to market.

    Successfully helping world-class companies bring products & services to market.

    "A well designed product brings users to your products. A well designed product user experience brings customers to your brand for life." — Lars Owens...

    Top Services:

    • Graphic Design
    • Product Design
    • Package Design
    • Logo Design
    • Web Design
    • Show more
    Location
    Lincoln, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Collaborative Storytelling Through Cinematic Video Production

    Collaborative Storytelling Through Cinematic Video Production

    Video production agency that offers creative concepts and high-end execution. Specializing in live-action video solutions that are scalable depending on your project needs and budget...

    Top Services:

    • Video Production
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • We are Mashroom Creators of mind-blowing designs.

    We are Mashroom Creators of mind-blowing designs.

    Mashroom's expertise encompasses a wide array of digital services. We thrive in efficiently handling time-sensitive project schedules, providing exceptional client service, and delivering top-notch results. If you encounter challenges in any of these areas, rest assured that our team is readily available to...

    Top Services:

    • Digital Services
    • Web Design
    • Web Development
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • Visualizing and proving ideas

    Visualizing and proving ideas

    Infuse is a digital production agency that specializes in crafting top-quality digital content to assist companies in achieving their marketing, sales, and training goals. Our core focus is on delivering 3D animations, mobile apps, virtual and augmented reality experiences, live videos (including 360 videos)...

    Top Services:

    • Video Production
    • Mobile App Development
    Location
    Lehi, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Your B2B Marketing & HubSpot Partner

    Your B2B Marketing & HubSpot Partner

    Beacon Digital is based in the beautiful Hudson Valley and we are on a mission to help B2B companies unlock their full potential. Our focus lies upon helping businesses boost lead generation, gain visibility with target audiences, and use technology for efficient marketing operations...

    Top Services:

    • Email Marketing
    • Content Marketing
    • SEO
    • CRO
    • PPC
    • Show more
    Location
    Beacon, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Storytelling people, businesses, and their passions at best.

    Storytelling people, businesses, and their passions at best.

    Aoki Studios, a team of passionate creatives, excels in capturing the essence of your business and personal ventures. From event photography to shaping brand identity through impactful photo and video content, along with managing your social media presence, we're committed to assisting you in authentically...

    Top Services:

    • Creative Services
    • Digital Services
    • Video Production
    • Audio Production
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award-Winning Commercial Video Production

    Award-Winning Commercial Video Production

    An award-winning video production company offering creative development, video production, post-production, and photography services in OH, KY, & IN...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
  • Unlock Your Business Potential With Video Marketing.

    Unlock Your Business Potential With Video Marketing.

    RESLV is a Cincinnati-based creative video agency specializing in strategic video marketing and storytelling. They partner with brands to craft compelling narratives that connect with audiences and drive business growth...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Reach. Engage. Influence.

    Reach. Engage. Influence.

    Pugh & Tiller assists businesses that sell to other businesses in reaching out to the appropriate audiences in order to interact with them and accomplish their communications and commercial goals. Our group of experienced specialists at the senior level provides a complete menu of service options...

    Top Services:

    • Public Relations
    • Branding
    • Web Development
    • Graphic Design
    • Audio Production
    • Show more
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Design, Produce, Grow

    Design, Produce, Grow

    In the 2020s, your business begins with your online presence. Your business is unique. No one has the same customers, location, or offerings. When you work with us, your website magnifies that uniqueness and your brand distinguishes itself through attentive, tailored design...

    Top Services:

    • Web Design
    • Video Production
    • Branding
    • Creative Services
    • Video Marketing
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • PPC, SEO, Social, Video Experts

    PPC, SEO, Social, Video Experts

    Our comprehensive grasp of Web Design and Online Marketing enables us to tailor our services precisely to your requirements, whether you're seeking a visually captivating website or aiming to fortify your online business presence. Across the spectrum of digital strategies including PPC, SEO, Social Media, and...

    Top Services:

    • PPC
    • SEO
    • Social Media Marketing
    • Video Production
    • Digital Marketing
    • Show more
    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    3 Projects Listed
  • A video production & creative content company based in Manchester, UK.

    A video production & creative content company based in Manchester, UK.

    Northern Spark provides a comprehensive video production service, including storyboarding, location scouting, filming, editing, graphics, animation, color grading, special effects, voice-over, and music, from concept to screen. Northern Spark provides a comprehensive video production service, including...

    Top Services:

    • Video Production
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Experience Unignorable Advertising

    Experience Unignorable Advertising

    Neuelane is a creative powerhouse, where experienced industry leaders unite with the singular aim of creating innovative and compelling advertising. Our bold media strategies will ensure your message captures attention in powerful ways...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Advertising
    • Branding
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Fotilo Films are Hyderabad based award-winning video production company. We deliver high-quality video content requiring minimal to no iteration from your end...

    Top Services:

    • Video Production
    • Advertising
    Location
    Hyderabad, India
    Number of Employees
    Under 49
  • Everyone has a story...

    Everyone has a story...

    As one of San Diego's longest serving video production companies, we pride ourselves on working with our clients to help them tell their story. We've created award winning videos for companies and brands across the country...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Why Neff? Our mission is to make you look good. We're a multi-talented, multi-faceted agency that provides cost-effective but hard-hitting marketing services to our clients. We are a full-service agency specializing in retail, hospitality/tourism and real estate that provides virtually every service in-house...

    Top Services:

    • Logo Design
    • Branding
    • Public Relations
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Big Agency Expertise. Small Agency Values.

    Big Agency Expertise. Small Agency Values.

    Imaginary Content is a full service production agency specializing in content creation in all platforms. We are experts at impactful e commerce content, broadcast design and powerful content for brands and networks...

    Top Services:

    • Branding
    • Creative Services
    • Digital Services
    • Video Production
    • Graphic Design
    • Show more
    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • The perfect blend of digital marketing techniques to drive your business to the top.

    The perfect blend of digital marketing techniques to drive your business to the top.

    Top Page Rankers is an Award-Winning Digital Marketing Agency in USA and a pioneer in providing a full suite of software development services...

    Top Services:

    • PPC
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Average Hourly Rate
    $12/hr
    Minimal Budget
    Under $1,000
  • Precision In Progress

    Precision In Progress

    As a dynamic digital agency, we provide digital marketing services, specializing in cutting-edge web and app development and comprehensive and creative graphic design, all driven by a passion for technological innovation and excellence...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Digital Services
    • Web Design
    • Show more
    Location
    Fairview, New Jersey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Video Content for SaaS and Tech

    Video Content for SaaS and Tech

    Lumux creates video content that has an effect, such as explainers, customer testimonials for both B2B and B2C clients, interviews, event videos, and more. We are an independent firm that produces corporate videos, and our headquarters are in Helsinki, Finland...

    Top Services:

    • Video Production
    Location
    Helsinki, Finland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Independent, Full-Service Creative & Media Agency

    Independent, Full-Service Creative & Media Agency

    At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and...

    Top Services:

    • SEO
    • Package Design
    • Advertising
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • At Writing Simon, our mission is "To enable the growth of Startups & SaaS businesses with authentic high-quality content."...

    Top Services:

    • Video Production
    • Content Marketing
    Location
    Bengaluru, India
    Number of Employees
    50 - 99
  • Made by hand

    Tom, Dick & Harry is Chicago's craft agency. Smaller. Fussier. Naturally friendlier...

    Top Services:

    • Creative Services
    • Digital Services
    • Branding
    • Video Production
    • Advertising
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Contact us to help your marketing journey through our Videography services...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • Taking Care of All Your Video Needs.

    Taking Care of All Your Video Needs.

    A full service video agency specializing in nothing, and instead being amazing at everything. Seriously. We can make any type of video...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Capturing Attention. Creating Impact.

    Capturing Attention. Creating Impact.

    Redirect is an independent, creative + digital marketing agency based in Salt Lake City, Utah that helps organizations scale, grow, and win the fight to stand apart and above its competitors in a results-focused world...

    Top Services:

    • Digital Services
    • Video Production
    • Graphic Design
    • Creative Services
    • Branding
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Websites, animations and video

    Websites, animations and video

    Celestial Design is a creative agency from Belgrade, specializing in 3D and 2D animation, game cinematics, video editing, web design and more...

    Top Services:

    • Video Production
    • WordPress Website Design
    • Web Design
    • Web Development
    • Graphic Design
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We Create Cinematic Videos That Help You Communicate Effectively and Close More Deals.

    We Create Cinematic Videos That Help You Communicate Effectively and Close More Deals.

    Visual Angle Media specializes in producing relevant cinematic movies that assist businesses in effectively communicating their brand while improving their sales process and increasing their business. For businesses to reach and interact with their target audience, video content has become an essential tool...

    Top Services:

    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Grapeshoot Is a Graphic Design and Creative Agency.

    Grapeshoot Is a Graphic Design and Creative Agency.

    Grapeshoot is a brand development and marketing agency offering global-quality corporate and product communications services. Our team specializes in providing creative design, expert analysis, and customized client service for your company's demands, without the high overhead costs and lag time associated...

    Top Services:

    • Graphic Design
    • Branding
    • Video Production
    • Print Design
    • Web Design
    • Show more
    Location
    Redwood City, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Applied Wonder is one of the finest pure play creative agencies for the underdog - for social organizations and businesses and impassioned startups...

    Top Services:

    • Video Production
    • Advertising
    Location
    Bengaluru, India
    Number of Employees
    Under 49
  • CURIOUS AGENCY® IS A CREATIVE MARKETING AGENCY. WE GET RESULTS.

    CURIOUS AGENCY® IS A CREATIVE MARKETING AGENCY. WE GET RESULTS.

    We are a passionate team of brand builders, strategic thinkers and creatives. With 100+ years under our belt we specialise helping our clients tell beautiful stories that generate awareness and revenue...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Corby, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Handcrafted media content proudly made in Tacoma, Washington.

    Handcrafted media content proudly made in Tacoma, Washington.

    Proudly calling Tacoma home, Nyhuis Creative started in January of 2018. The team's experience spans narrative & documentary film, television & social media ads, corporate videos, testimonials, live theatre production, VR experiences, music videos, training videos, and more...

    Top Services:

    • Graphic Design
    • Logo Design
    • Branding
    • Creative Services
    • Video Production
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award Winning Video Production Partners

    Award Winning Video Production Partners

    Narrative Media is a full service creative film and video production company specializing in creating branded content for websites, social media and digital advertising...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Wynnewood, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Denver-based Photography and Video Production Company

    Denver-based Photography and Video Production Company

    Stone's Throw Productions is a Denver-based photography and video production company. We are passionate about the amazing impact that high-quality photos and videos can have on you, your loved ones and your business. Let's chat to see how we can help you on your next project!...

    Top Services:

    • Creative Services
    • Video Production
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • Designing for a more human-centered world. Together.

    Designing for a more human-centered world. Together.

    Indicius provides an array of workshops and services meticulously curated to encompass all aspects of branding and design endeavors. By seamlessly integrating strategy, copywriting, design, and development, we ensure a comprehensive and successful delivery of digital products...

    Top Services:

    • Design Services
    • Branding
    • Product Design
    • Web Design
    • Web Development
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    12 Projects Listed
  • Passion and Strategy that Detonate your Brand.

    Passion and Strategy that Detonate your Brand.

    Merkategia is a premier marketing and advertising agency dedicated to delivering innovative and impactful solutions. We specialize in crafting unique strategies that elevate your brand and resonate with your audience. With a blend of creativity and expertise, we transform your vision into compelling marketing...

    Top Services:

    • Digital Services
    • Video Production
    • Graphic Design
    • Digital Strategy
    • Web Development
    • Show more
    Location
    Zapopan, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Passion. Elevate. Excel.

    Passion. Elevate. Excel.

    FIVE19: Passion meets creativity in branding and design. We're the team that goes beyond vendors, creating exceptional experiences that elevate your brand's performance and aesthetics...

    Top Services:

    • Graphic Design
    • Creative Services
    • Branding
    • Advertising
    • Media Buying
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
  • We are an advertising & film production house providing content at an affordable price...

    Top Services:

    • Video Production
    • Advertising
    Location
    Delhi, India
    Number of Employees
    50 - 99
  • Quality Media That Gets You Seen, Heard and Remembered

    Quality Media That Gets You Seen, Heard and Remembered

    Ever Open House is a close-knit team of imaging professionals dedicated to producing high quality media solutions for people who want to show the best side of their business, brand, and space to potential clients and customers. We offer a full suite of media production services including video production...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Weaverville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Event Video | Promotional Video | Commercial Video

    Event Video | Promotional Video | Commercial Video

    Josh Skehan Productions is a small local video production company in Scottsdale, AZ that since 2005 has serviced individuals, small businesses, and large corporations around the world with world class video production and photography. From half-days of filming, to events, to promotional videos, to production...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Reach Your Goals.

    Reach Your Goals.

    Light Brush Media is a full service, Colorado based, video production company. We have worked on a variety of production projects including narrative, corporate, livestream, television, social media, and commercials...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Worldwide Media Holding Company

    Worldwide Media Holding Company

    Dan Kost has built a media company with over twenty companies serving clients globally. So now it’s up to you, reach out and see how we can help grow your business, whether you’re a startup, midstream or reorganization we can help...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Advertising
    • Event Marketing
    • Show more
    Location
    Windsor, Colorado
    Number of Employees
    100 - 249
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • For changers

    For changers

    We are a Barcelona-based branding agency dedicated to crafting culturally resonant brands that foster deep connections. Our approach focuses on aligning your brand with businesses' beliefs, values, objectives, and identity, ensuring it resonates locally and globally...

    Top Services:

    • Branding
    • Logo Design
    • Design Services
    • Graphic Design
    • Web Design
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling.

    Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling.

    Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling to create impactful branding. By captivating audiences through storytelling, we establish an emotional connection that fosters trust and showcases the true value of our clients' brands. We collaborate with...

    Top Services:

    • Branding
    • Web Design
    • Graphic Design
    • Video Production
    • Print Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We are an integrated communications, marketing, social media and design agency based in Chile.

    We are an integrated communications, marketing, social media and design agency based in Chile.

    Meta-Group is a Chile-based integrated agency specializing in communications, marketing, social media, and design. Our expertise spans from comprehensive public relations to pioneering marketing strategies, crafting engaging social media content, and delivering impactful designs, all aimed at elevating our...

    Top Services:

    • Graphic Design
    • Creative Services
    • Logo Design
    • Public Relations
    • Video Production
    • Show more
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We'll Help You Get There!

    We'll Help You Get There!

    We are LGD, a digital-savvy agency based in the heart of Omaha. We take pride in providing top-notch services to clients worldwide! Our specialties include website design and development, SEO optimization, social media management as well as creating custom applications for mobile devices, video production &...

    Top Services:

    • Graphic Design
    • Branding
    • Public Relations
    • Logo Design
    • Video Production
    • Show more
    Location
    Ralston, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
  • Combining ingredients in new ways to make brands and businesses big.

    Combining ingredients in new ways to make brands and businesses big.

    We're a proudly independent and woman-owned company that pairs the best ingredients in new ways to create breakthrough and meaningful solutions for brands. Named AdAge Small Agency of the Year NW, PB& has helped clients such as Visit Seattle, Anheuser-Busch, Windermere Real Estate, Providence Health, and...

    Top Services:

    • Advertising
    • Content Marketing
    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
  • Advertising. Content. Production.

    Advertising. Content. Production.

    Advertising Content Production Delivering the power of storytelling to brands and agencies...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Audio Production
    • Advertising
    • Show more
    Location
    Richmond, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Producers of Digital Video & Photo Content

    Producers of Digital Video & Photo Content

    10ten Studios specializes on destination video production. Our crew is passport-ready, TSA Pre-Check authorized, and conveniently located in the Denver and Detroit metro regions. We've been using storytelling to help our clients bring their ideas to life since 1994. The majority of stories are about a...

    Top Services:

    • Video Production
    Location
    Loveland, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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