DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Marketing That Satisfies Your Ambition

    Marketing That Satisfies Your Ambition

    Verta Marketing: a full-spectrum agency with expertise in every aspect Experience growth and resilience in the face of any challenge. By opting to collaborate with us for your marketing management, your organization gains access to a team that adeptly adjusts to the unique marketing requirements of your...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Web Development
    • Video Production
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The Art and Science of Creating Marketing Magic for Brands

    The Art and Science of Creating Marketing Magic for Brands

    Wise Collective is a full-service integrated marketing communications firm with the knowledge and experience to develop and deliver almost anything you might need - from brand design through to marketing strategy, digital tactics and content marketing, all tied together with a can-do approach to service...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Creative Services
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $375/hr
    Minimal Budget
    $10,000 - $25,000
  • No matter what your production need may be, we are ready to produce it for you...

    Top Services:

    • Video Production
    • Social Media Marketing
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
  • Where Vision Meets Motion, Flavor Meets Imagination.

    Where Vision Meets Motion, Flavor Meets Imagination.

    Skalawag Productions, a full-service branded video production company in Chicago, collaborates with brands and agencies to create engaging video and photo content. Specializing in Food, Beverage, and Education, we offer comprehensive services including animation, editing, and finishing touches. Whether you...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Top Branding and Marketing Agency - Brand Strategy, Fractional CMO services and AI Marketing

    Top Branding and Marketing Agency - Brand Strategy, Fractional CMO services and AI Marketing

    Trumpet Marketing helps startups, service providers, and law firms stand out, attract clients, and scale. We blend brand strategy, digital marketing, and AI-assisted campaigns to drive visibility, build authority, and fuel measurable growth...

    Top Services:

    • Public Relations
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Digital Services
    • Show more
    Location
    Boyds, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We dream, explore, create and craft progressive digital experiences.

    We dream, explore, create and craft progressive digital experiences.

    Based in Vancouver, Canada, Black Production Films is one of the best video production companies with a forte in Corporate films and documentaries...

    Top Services:

    • Video Production
    Location
    Surrey, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Creating Unforgettable Brands & Designs

    Creating Unforgettable Brands & Designs

    Captivation Agency, a creative storytelling and design collective established in 2004 and based in Sarasota, Florida, is dedicated to delivering meaningful, engaging client experiences through video productions and websites for brands, non-profits, and agencies. We take pride in our award-winning work, strong...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Courageous creatives for financial companies that pay dividends

    Courageous creatives for financial companies that pay dividends

    With a focus on design and innovation, By The Booth has become a leading animation company, specializing in helping financial companies tackle their unique marketing challenges. We offer creative strategies that engage clients and bring brands to life in meaningful ways...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed
  • More than a nearshore software development: your strategic technology partner

    More than a nearshore software development: your strategic technology partner

    DB1 Global Software, which has a development center in Brazil, was ranked twice as one of the Americas' fastest-growing companies by the Financial Times (2020/21). DB1 delivers high-quality custom software mobile/web applications and provides dedicated teams...

    Top Services:

    • Software Development
    • Mobile App Development
    • Video Production
    • HR Outsourcing
    • Show more
    Location
    Maringá, Brazil
    Number of Employees
    500 - 999
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    10 Projects Listed
  • We are an advertising & film production house providing content at an affordable price...

    Top Services:

    • Video Production
    • Advertising
    Location
    Delhi, India
    Number of Employees
    50 - 99
  • Your go to digital solutions provider

    Your go to digital solutions provider

    Our passion for filmmaking and visual content shines through everything we create! We strive to capture the beauty of our world while telling stories that resonate with audiences. Contact us today!...

    Top Services:

    • Video Production
    • Content Marketing
    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Visualization-First Partner for Enterprise Growth

    Visualization-First Partner for Enterprise Growth

    Creative Engine is a visual production and animation partner helping corporations and manufacturers communicate complex ideas with clarity and impact...

    Top Services:

    • Video Production
    • Creative Services
    • Design Services
    • Branding
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We're a branding and marketing agency that loves to help destinations realize what's possible.

    We're a branding and marketing agency that loves to help destinations realize what's possible.

    A branding, marketing, and consulting firm called Imagine creates distinctive, genuine destination brands. Every plan we create is truly unique to each engagement and is based on in-depth study and experience gained only through years of marketing...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Public Relations
    • Design Services
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    Location
    Manassas, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Smarter Integration. Better Results.

    Smarter Integration. Better Results.

    Our firm is an expert in Augmented Reality, Motion/Video, and E-commerce. By integrating these three, as opposed to focusing on only one, we accomplish superior results and higher conversion rates. AR offers the wow factor. Video conveys the narrative. And e-commerce is the catalyst for conversion...

    Top Services:

    • Creative Services
    • Branding
    • Video Marketing
    • Video Production
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    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Clarity amplified

    Clarity amplified

    20+ years experience of successfully and strategically developing brands – creating authentic brand identities, that tell amazing stories to ultimately influence purchasing decisions...

    Top Services:

    • Branding
    • Video Production
    • Public Relations
    • Graphic Design
    • Package Design
    • Show more
    Location
    Grantham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $10,000 - $25,000
  • Versatile creative agency.

    Versatile creative agency.

    We're Artmadein, an independent creative company that turn brands into Prominent Brands...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Logo Design
    • Show more
    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Where your brand becomes a blockbuster.

    Where your brand becomes a blockbuster.

    Were a team of brand, marketing and communications specialists who make an unforgettable impact inside and outside organisations...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • CreativeHarder is an agency that provide comprehensive creative services.

    CreativeHarder is an agency that provide comprehensive creative services.

    CreativeHarder is a creative agency that provides comprehensive services in the field of integrated marketing and branding...

    Top Services:

    • Branding
    • Print Design
    • Digital Marketing
    • Package Design
    • Video Production
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    15 Projects Listed
  • Build. Brand. Grow.

    Richinnovations Technologies Private Limited is your comprehensive ecosystem for design, technology, and marketing, dedicated to enhancing your business scalability and brand visibility. Our integrated solutions ensure your business achieves maximum growth and market presence...

    Top Services:

    • Digital Services
    • Branding
    • Reputation Management
    • Video Production
    • Web Development
    • Show more
    Location
    Thiruvananthapuram, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • USA's Top-Ranked Logo Design Agency

    USA's Top-Ranked Logo Design Agency

    California Logo Designs is a renowned logo design agency based in Irvine, California, USA. The agency specializes in helping brands enhance their online presence through captivating branding strategies, earning trust and recognition worldwide...

    Top Services:

    • Logo Design
    • Creative Services
    • Graphic Design
    • Digital Services
    • Web Design
    • Show more
    Location
    Irvine, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
  • Media. Marketing. Branding.

    Media. Marketing. Branding.

    The Celebrity Branding® Agency is a multi-media, marketing and PR agency dedicated to celebrity branding entrepreneurs and professionals as experts in their fields of business...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Web Design
    • WordPress Website Design
    • Web Development
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    Location
    Winter Park, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Websites without the stress & tech

    Websites without the stress & tech

    Providing cost-effective, bespoke marketing solutions to boost your business growth and visibility online...

    Top Services:

    • WordPress Website Design
    • eCommerce Development
    • Web Design
    • Video Production
    • SEO
    • Show more
    Location
    Brentwood, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Our Mission: to be Salt & Light in the World of Visual Entertainment

    Our Mission: to be Salt & Light in the World of Visual Entertainment

    Based in Knoxville, TN - Almighty Wings Productions brings 30 years of Award-Winning expertise to video editing and storytelling - focused on lifestyle and reality content ranging from :05 second shorts to 60+ minute episodes...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Social Media Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Knoxville, Tennessee
    Number of Employees
    Under 49
  • Make Your Brand Impossible to Ignore.

    Make Your Brand Impossible to Ignore.

    Bartlett Idea Co. is a small media company with its roots in north-central North Dakota...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    Fargo, North Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Adding Vitality to your Campaign

    Adding Vitality to your Campaign

    At Juice Consulting, we add vitality to every single campaign we take on. AKA, we bring the JUICE! We strive to be one of the hardest working PR and marketing agencies in Austin, Texas and have a long-standing commitment to client satisfaction. We aim to be on the bleeding edge of the cutting edge as a...

    Top Services:

    • Public Relations
    • Video Production
    • Graphic Design
    • Print Design
    • Creative Services
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Design Driven Technology Innovations

    Design Driven Technology Innovations

    ATOM63 is the creative studio of You Zhang, a motion designer, CG artist, and design technologist. Founded in 2016, the agency delivers cutting-edge motion graphics, 3D visualization, and brand system design combining artistic direction with code to produce immersive digital experiences. You Zhang has worked...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Discover trusted and reliable video production teams

    Discover trusted and reliable video production teams

    Discover and book trusted video producer services in multiple countries with VdeoPro. Explore professional videography for your projects...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Nairobi, Kenya
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Three Pillars Media is a marketing production agency

    Three Pillars Media is a marketing production agency

    Three Pillars Media is a marketing production agency with an emphasis on video production and commercial photography. Were proudly located in Lincoln, Nebraska...

    Top Services:

    • Video Production
    Location
    Lincoln, Nebraska
    Number of Employees
    Under 49
  • We are an illustration & animation production company. We believe in ‘keeping things simple' - and work hard to communicate your message as interestingly & succinctly as possible. Whether you’re looking to collaborate on an engaging explainer video, a memorable social media campaign or a jaw dropping...

    Top Services:

    • Video Production
    • Digital Services
    • Graphic Design
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    4 Projects Listed
  • New Jersey Video Production Services

    New Jersey Video Production Services

    Awakened Films is a New Jersey Video Production Company, and NJ Production Studio Facility that produces commercials, corporate videos, narrative filmmaking, and nonprofit fundraising films. Awakened Films is certified by the state of NJ as an SBE & M/WBE...

    Top Services:

    • Video Production
    • Video Marketing
    • Audio Production
    • Social Media Marketing
    • Show more
    Location
    Madison, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Lights. Camera. Solutions.

    Lights. Camera. Solutions.

    Acclaim Media: Simplifying Corporate Video Production! We specialize in making corporate video production straightforward and hassle-free, offering everything from shooting and editing to motion graphics. Whether you need freelance support services like 4K Camera Crews and post-production or turn-key...

    Top Services:

    • Video Production
    • Digital Marketing
    • Video Marketing
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We make video and social media content with you in mind!

    We make video and social media content with you in mind!

    We make engaging videos and social media content for businesses, companies and corporate!...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • After been graduated in Audiovisual Communication, I began my career as an editor, post-producer and motiongrapher. Thanks to this my style take the best of each area in order to tell the story in the most creative way possible...

    Top Services:

    • Video Production
    Location
    Montevideo, Uruguay
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • FWP MEDIA SL. Video production company Madrid Spain. TV, Film and media production services.

    FWP MEDIA SL. Video production company Madrid Spain. TV, Film and media production services.

    FWP MEDIA SL is a video production agency based in Madrid, Spain. We provide camera crews and video production services in Spain, Europe and North Africa. TV and corporate video production. Multi camera event coverage, streaming media and VR 360 video production studio...

    Top Services:

    • Digital Services
    • Video Production
    • VR/AR
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Corporate Video Production & Animation services-Video Production | 3D Animation | Motion Graphics

    Corporate Video Production & Animation services-Video Production | 3D Animation | Motion Graphics

    VCM Interactive is a full-service video production & animation company with over 30 years of experience...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Ontario, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
  • Pomerantz is a full-service B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries, with extensive experience in the technology and construction sectors...

    Top Services:

    • SEO
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • EXPERTS IN B2B PR & MARKETING COMMUNICATIONS.Your customers and prospects are targeted by more brands, with more messages and in more ways than ever before. So making sure your products or services are the ones that stand out is critical.We use our industry knowledge and media contacts to help clients cut...

    Top Services:

    • Branding
    • Public Relations
    • Video Production
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    Bath, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • We Turn Your Ideas into Designs.

    We Turn Your Ideas into Designs.

    We are an independent design studio founded in Rio de Janeiro by Claudio Portugal and Karina Abicalil in 2014...

    Top Services:

    • Branding
    • Graphic Design
    • Package Design
    • Video Production
    • Advertising
    • Show more
    Location
    Rio de Janeiro, Brazil
    Number of Employees
    Under 49
  • Powered by Experience

    Powered by Experience

    Emotive knows that emotions drive the way people interact with brands. That's why our creative agency is powered by emotion to create long-term brand resonance and profitability! We employ a unique mix of storytelling fundamentals and social-to-scale tech, which produces content experiences, advertising &...

    Top Services:

    • Advertising
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Trusted production support in 100+ countries worldwide

    Trusted production support in 100+ countries worldwide

    Storytailors is a global video production agency providing production support to media & film professionals around the world...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $1,000 - $10,000
  • A Story-Driven Creative Agency and Production Company

    A Story-Driven Creative Agency and Production Company

    Bean Labs is a story-driven creative agency and production company. We partner with agencies, public relations firms, brands, and businesses alike to cultivate sharable breakthrough content to engage and entertain audiences...

    Top Services:

    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Bedford, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • An Independent Media Production Company

    An Independent Media Production Company

    PICTURESTART is an independent media company that makes ‘Discovery of Voice’ content for worldwide engagement across all platforms. PICTURESTART is supported by a unique network of relationships with the industry’s top partners in their respective categories...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
  • "We want your production to succeed"

    "We want your production to succeed"

    LocationPRO is production company in Seoul South Korea. We provide fixer, videographer, camera crew, film crew and full production team in Korea...

    Top Services:

    • Video Production
    Location
    Seongnam, South Korea
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Websites And Marketing

    Websites And Marketing

    Titan Digital is a full-service agency offering customized websites and marketing plans that take the burden of building an effective online presence off of our clients’ shoulders. We are experts in writing, design, web developing, advertising, and SEO - so you don’t have to be...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Show more
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • WE ARE WOLFFEWe help create vivid, memorable brand personalities by way of visual identity and style, and distinctive tone of voice. We go further.By way of immersive, exploratory innovation workshops and dynamic tools, we help create new brand offerings, whether they be initiatives, exhibits, products...

    Top Services:

    • Branding
    • Product Design
    • Video Production
    • Creative Services
    • Design Services
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $700/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Bringing Your Vision to Screen

    Bringing Your Vision to Screen

    Asia Video Support is a bilingual video production company based in Tokyo, Japan that specializes in supporting international productions filming in Japan. The agency provides end-to-end production services, including pre-production planning, location scouting, bilingual film crews, equipment rental, live...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Get inspired with us.

    Get inspired with us.

    Projeto C is an agency that specializes in customized design and communication solutions, catering specifically to individual client needs. Our collaborative team of creatives, designers, and project managers operates in an unrestricted partnership, where each member actively contributes to thinking...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Design Services
    • Package Design
    • Show more
    Location
    Porto, Portugal
    Number of Employees
    Under 49
  • Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Amplify Your Brand, Think Big: Your Fashion Branding Partner

    Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design...

    Top Services:

    • Branding
    • Video Production
    • Package Design
    • Logo Design
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Custom animated video production made easy!

    Custom animated video production made easy!

    Video Igniter is the fastest, easiest and most affordable way to make high quality custom animated videos. Describe your idea and our team of professional animators will create your 2D or 3D animated video to your exact specifications...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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