DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Discover Top Video Production Agencies
15 Companies-Rankings updated: September 05, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
The creative agency for companies shaping the future of learning
ThreeSixtyEight is a B-Corp creative agency focused on building brands, websites, and campaigns for organizations that are shaping how people gain skills, seek education, hire and work...
Top Services:
Digital Marketing
Content Marketing
Video Production
UI/UX Design
Branding
Show more
Location
Baton Rouge, Louisiana
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
24 Projects Listed
ThreeSixtyEight Services
Digital Marketing
Content Marketing
Video Production
UI/UX Design
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Crystal Dynamics (Tomb Raider)
Strada Education Foundation
Opportunity@Work
Miami Dolphins
Unilever
CenturyLink
LG
Rakuten
Microsoft
Edelman
Data sourced from the agency's DesignRush profile
ThreeSixtyEight Reviews & Testimonials
Austin Bell Review from Google
5.0★
Austin Bell's Review Sourced from Google
ThreeSixtyEight is a fantastic group of people to work with. Creative, professional, and a always fun to collaborate with. Highly recommend!
Jonathan Peyton Review from Google
5.0★
Jonathan Peyton's Review Sourced from Google
Our 40 year old company did a major rebrand with TSE and they did an amazing job. Great market research and the end result was a comprehensive and cohesive brand identity. New website looks awesome! New tag-line fully embodies what we are about "We're in IT Together" - love this. Overwhelming positive response from customers and our internal team. Everyone we worked with was passionate and enthusiastic about the process. Very capable group of folks!
Bryce Riou Review from Google
5.0★
Bryce Riou's Review Sourced from Google
Working with ThreeSixtyEight has been transformational rather than transactional. They take the time to not only listen and understand, but also to work with you to develop something truly game changing. Their team is flexible, innovative, and they get excited about pushing limits together to create something awesome. It doesn't feel like a normal agency relationship. It feels more like a partnership!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Big Teeth Productions is a Chicago-based video production company that creates brand videos and motion graphics that move people to act. We partner with brands, agencies, and nonprofits to produce work made by humans, for humans. Go humans!...
Top Services:
Video Production
Content Marketing
Video Marketing
Location
Chicago, Illinois
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Portfolios Count
8 Projects Listed
Big Teeth Services
Video Production
Content Marketing
Video Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
University of Illinois
PLZ Corp
Orbitz
Sesame Street
Equitable
Hyatt
ghd
Edelman
Kolcraft
Museum of Science + Industry Chicago
Data sourced from the agency's DesignRush profile
Big Teeth Reviews & Testimonials
Margaret O'Conor Review from Google
5.0★
Margaret O'Conor's Review Sourced from Google
I highly recommend Big Teeth Productions to marketing or communication leader looking to develop their story though video content- projects big or small. Gregg helped Common Pantry reach our goals by capturing the essence of our mission through extremely professional, but approachable, pre and post production with concept to completion process. I would hire (and will) BTP again and continue to recommend him to anyone who needs his vast talents to reach the masses in any platform.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Good Pictures is a video production agency that produces impactful stories through documentaries, commercials, and public service announcements. The agency handles every aspect of production, from concept development to final delivery, ensuring each project resonates with audiences. The agency collaborates...
Top Services:
Video Production
Location
Los Angeles, California
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Good Pictures Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Social Responsibility
BBH
National Inventors Hall of Fame
Data sourced from the agency's DesignRush profile
Good Pictures Reviews & Testimonials
CMG View Review from Google
5.0★
CMG View's Review Sourced from Google
The team at Upward Bound House had the best shooting experience with Andy and his crew at Good Pictures. It was 2 days of seamless, timely and professional video shoots and the final product was outstanding! Thank you Andy!
Stella Chung Review from Google
5.0★
Stella Chung's Review Sourced from Google
Good Pictures has created several videos for the Durfee Foundation over the years and their work continues to improve with every project. Most recently, I worked with them on creating a promotional video for our Sabbatical program and from the brainstorming meetings to the day of filming, they were extremely accommodating and professional. They are also excellent in working with our nonprofit partners due to their respect and understanding of the social sector. Their videos bring the incredible work of our partners to life and showcase their missions in a beautiful and creative way. We're grateful for Good Pictures and look forward to working with them on our next video project.
Cheryl Tiah Review from Google
5.0★
Cheryl Tiah's Review Sourced from Google
We were looking for a production partner in LA to do a video highlighting Accessibility features for Blind and Deaf community. The project spanned over a period of many months due to many rounds of clients feedback. Despite this challenges, Good Pictures has been very accommodating and understanding every step of the way. We were able to do a remote shoot with them handling the logistics with the us in Singapore and had a good experience working with them.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
An award-winning digital media company founded by those who believe in nonfiction storytelling.
Blue Chalk Media, headquartered in New York and Portland, Oregon, is a production company established in 2013. With a strong foundation in both cities, we specialize in creating compelling visual content for diverse audiences worldwide...
Top Services:
Video Production
Audio Production
Creative Services
Location
New York City, New York
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Blue Chalk Services
Video Production
Audio Production
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Magnolia Network
Food Network
WP Creative Group
Wieden + Kennedy
Instrument
Lowe's
Siegel + Gale
USA Today
The Commonwealth Fund
The New Yorker
Data sourced from the agency's DesignRush profile
Blue Chalk Reviews & Testimonials
Magum Opus Review from Google
5.0★
Magum Opus's Review Sourced from Google
A wonderful media company that has produced several awe-inspiring documentaries that have been featured on The New York Times, Discovery Education and BBC World News.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Blink Advertising has locations in Pittsburgh and Bellefonte, PA. We provide high quality creative and media services. They include total advertising and branding strategy, media planning, media buying, digital advertising, video/animation production, audio, website/SEO, and graphic design...
Top Services:
Digital Services
Digital Marketing
Video Production
Branding
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Blink Advertising Services
Digital Services
Digital Marketing
Video Production
Branding
PPC
Advertising
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Giant Eagle
Mac.Bid
Armstrong Comfort Solutions
Bidwell
Sloan Lumbrication
UPMC
Riverview Auto
Senior Life
Data sourced from the agency's DesignRush profile
Blink Advertising Reviews & Testimonials
Clearbridge Branding Review from Google
5.0★
Clearbridge Branding's Review Sourced from Google
Our experience working with Blink Advertising has been highly positive. Their team is professional, responsive, and brings a strong mix of creativity and strategic insight to every project. They took the time to understand our goals, and their collaborative approach made the entire process smooth and productive.They have proven to be a reliable and skilled partner, and we’re very pleased with the results of our collaboration. We would confidently recommend them.
Bob Woodside Review from Google
5.0★
Bob Woodside's Review Sourced from Google
The Blink team played a key role in the success of Duquesne University's most ambitious fundraising campaign ever. From video to print to our web site, Blink helped us IGNITE alumni and donor engagement and exceed our bigger goals. Blink's creativity, expertise and service orientation made for a great partnership.
Bill Brink Review from Google
5.0★
Bill Brink's Review Sourced from Google
Jeff, Miranda and everyone at Blink were wonderful to work with. They guided us through an introduction to programmatic advertising, helped us reach our target audience, refined the campaigns as we went, and provided exceptional creative in addition to advice and return on investment. They can do things you can't do internally and it's worth the investment. Not to mention they're all great people!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
TVA Media Group is a full-service direct-response media agency and production studio founded in 1987 and based in Studio City, California. The agency delivers end-to-end marketing solutionsspanning infomercials, documercials, TV and digital commercials, MEDIABlitZ!® campaigns, media buying, and earned media...
Top Services:
Video Production
Media Buying
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$25,000 - $50,000
TVA Media Group Services
Video Production
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bob's Your Uncle is a Toronto-based independent branding and creative agency helping challenger brands become category leaders. We specialize in brand strategy, positioning, design, and integrated creative for food & beverage and CPG brands...
Top Services:
Branding
Creative Services
Package Design
Social Media Marketing
Digital Strategy
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
4 Projects Listed
Bob's Your Uncle Services
Branding
Creative Services
Package Design
Social Media Marketing
Digital Strategy
Design Services
Digital Services
Video Production
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
mimosa is a branding and creative studio in Berlin, building brands for bubblier futures since 2015...
Top Services:
Branding
Logo Design
Web Design
Creative Services
Advertising
Show more
Location
Berlin, Germany
Number of Employees
Under 49
Average Hourly Rate
$180/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
4 Projects Listed
Mimosa Agency Services
Branding
Logo Design
Web Design
Creative Services
Advertising
Graphic Design
UI/UX Design
Digital Strategy
Content Marketing
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Zalando
GUESS
Hyundai
Paco Rabanne
Jean Paul Gaultier
Foodora
American Tourister
FSC
Splice
Grover
Data sourced from the agency's DesignRush profile
Mimosa Agency Reviews & Testimonials
Kat Young Review from Google
5.0★
Kat Young's Review Sourced from Google
Danilo & Camille have helped with many of my business and personal projects and always deliver outstanding work. They're both super friendly, helpful and knowledgeable and I will continue to work with them in the future. I highly recommend working with their agency.
Adam Groffman Review from Google
5.0★
Adam Groffman's Review Sourced from Google
I've worked with mimosa on a few different projects and they're quick, friendly and smart with their work. Would recommend!
Constance Hwong Review from Google
5.0★
Constance Hwong's Review Sourced from Google
Creatively fantastic. Is there some sort of level-up in Google that allows me to award more than 5 stars at a time?
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Branding is not a service we offer—it’s all that we do.
For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...
Top Services:
Branding
Package Design
Graphic Design
Video Production
Print Design
Show more
Location
Portland, Oregon
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
OVO Services
Branding
Package Design
Graphic Design
Video Production
Print Design
Content Marketing
Digital Marketing
Market Research
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
OMSI
Mercy Corps
KinderCare
Campari
Nike
Desert Botonical Gardens
ZAP Surgical
Portland Rescue Mission
IntraOp
Data sourced from the agency's DesignRush profile
OVO Reviews & Testimonials
Kathy Guilfoyle Review from Google
5.0★
Kathy Guilfoyle's Review Sourced from Google
Hiring OVO to help drive the rebranding efforts for our business that was recently acquired was one of the best business decisions I have made in my 25+ years as a marketing professional! After an international search, OVO stood out for their strategic, collaborative and experienced approach.We are a niche B2B solutions company with a complicated business model. The team at OVO were quick to understand our unique challenges, they expertly guided us through a renaming process and simplified how we communicate our value to the market. Our new company now has a strong foundation and strategy that will fuel the growth that we seek.This was clearly the best agency hire and I highly recommend them!
Melissa Gwinn Review from Google
5.0★
Melissa Gwinn's Review Sourced from Google
I had the pleasure of working with members of this team for a rebranding project and I felt compelled to leave a review. I'm usually a ball of nerves and anxious when I'm around people I dont know and the OVO team made me feel comfortable and right at home. They are very professional, friendly, and their work at rebranding is phenomenal. I'd love to work with them again someday!
Nicole Review from Google
5.0★
Nicole's Review Sourced from Google
I just wanted to let you know how pleased we are with our experience with OVO. Rebranding can be a daunting project. Picking a partner to help you through the process is like handing your baby over to a stranger. OVO’s expertise and insights made us confident that we made the right choice. As we went through the process, your team continually impressed us with elegant and concise approaches in each of the many stages. You listened and created an end product that was truly “us”. We could not be happier. The results have brought many compliments from existing clients and partners, and have yielded more positive results from prospective clients
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Blink Advertising Agency Services
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Video Marketing
Video Production
Web Design
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mac Bid
UPMC
Guardian Protection
Gerard Plumbing and Heating
Carnegie Museum of Natural History
DePaul School for Hearing and Speech
Advanced Basement Solutions
Guardian Storage
Armstrong Comfort Solutions
Rome Monument
Data sourced from the agency's DesignRush profile
Blink Advertising Agency Reviews & Testimonials
steve drizos Review from Google
5.0★
steve drizos's Review Sourced from Google
I had the pleasure of meeting with Jeff Swartz recently, and I couldn't be more impressed with Ethic’s level of professionalism and dedication to their clients. From the moment I reached out to them, I knew I was in good hands.What sets Ethic Advertising apart is their genuine willingness to listen and understand the unique needs of your business. They don't believe in one-size-fits-all solutions; instead, they take the time to customize their marketing strategies to perfectly fit your goals and objectives.I highly recommend Ethic Advertising for your marketing needs. Their stellar reputation is well-deserved, and I look forward to our partnership in the future.
Greg Leach Review from Google
5.0★
Greg Leach's Review Sourced from Google
We talked to numerous marketing firms across the US and most were either inept or wouldn’t talk to us because we’re a startup.When I initially contacted Ethic, I was so used to having a bad experience with other marketing firms, I bluntly said “we’re a startup that needs a lot of help with brand recognition, but we’re on a very limited budget. Can you help?”. The owner Jeff said “let’s talk”. We spent the next hour discussing our business operation and different marketing strategies. We then had a follow up call in which Jeff came prepared with a full presentation and spent the afternoon explaining each line item step by step of how to execute our short term marketing goals. He did all this on his own time for nothing in return. We do not have an agreement in place and there's no guarantee of future business when working with a startup.I can't thank Jeff and the Ethic team enough. They will be our “go to” for all our future marketing needs but it's not because of the free time they gave us, but rather their level of expertise. Our company launched service in January 2023 and currently has 400 app downloads. I will give a follow up review in one year to showcase the value of this experience. If you’re looking for a high level marketing company contact Ethic.
Candice Puzak Review from Google
5.0★
Candice Puzak's Review Sourced from Google
We've been working with Ethic for about a year and a half, using various forms of online advertising and strategy. They have been great partners - always quick to respond, thorough in their approach and knowledgeable in the ever changing digital ad space. Their ability to scale their services to fit our needs and budget has been extremely beneficial as well. We highly recommend Ethic to anyone looking for a quality digital partner.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Reach the Right Audience. Achieve the Right Results!
Propelo gives your direct marketing campaign an edge. Our powerful approach focuses on accurately pinpointing the audience that matters and delivering a unified message across their preferred channels to maximize impact, ensuring you're reaching people in all the right places...
Top Services:
Digital Marketing
Direct Marketing
Video Production
Location
Walnut Creek, California
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$25,000 - $50,000
Propelo Services
Digital Marketing
Direct Marketing
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Tegan Digital is a Addison, Texas-based digital marketing agency that has earned recognition for creativity in the industry. They offer an array of web design and development services to partners ranging from small startups all the way up to major Fortune 100 enterprises. By building engaging digital...
Top Services:
Branding
Digital Marketing
Print Design
Video Production
Email Marketing
Show more
Location
Addison, Texas
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
Tegan Digital Services
Branding
Digital Marketing
Print Design
Video Production
Email Marketing
Social Media Marketing
Advertising
Web Development
UI/UX Design
Web Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Safe Harbor Marinas
Lennox
Hilton
Dynata
AT&T Foundry
Data sourced from the agency's DesignRush profile
Tegan Digital Reviews & Testimonials
Janet Hitt Review from Google
5.0★
Janet Hitt's Review Sourced from Google
What a great experience working with Tegan! The team is full of kind professionals who have been a joy to work with during the creation of a brand new website for a new institution. The website looks fantastic! Our staff is so pleased that we will continue working with them on our future design, hosting, and creative needs. Special thanks for John and Laura for making the website such a successful moment in our history and for being a dream team!
Bree Zabriski Review from Google
5.0★
Bree Zabriski's Review Sourced from Google
The team at Tegan is the best I’ve worked with in the industry. They provide professional, cutting edge ideas and are passionate about what they do. From design to development, my client's website was flawlessly executed. They recently moved their offices from Plano to Addison which added to the drive during face-to-face meetings but the employees of Tegan have always been flexible regarding scheduling meetings, calls, and video conferences.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Outreach Strategists is an award-winning strategic communications and marketing agency specializing in digital marketing, community outreach, and public affairs for education, workforce development, transportation, infrastructure, and healthcare clients across Texas and the United States...
Top Services:
Advertising
Digital Marketing
Public Relations
Video Production
Creative Services
Show more
Location
Houston, Texas
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Outreach Strategists, LLC Services
Advertising
Digital Marketing
Public Relations
Video Production
Creative Services
Branding
Market Research
Web Design
Media Buying
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AARP
BlueCross BlueShield
AustinISD
Community Health Choice
Harmony Public Schools
Kelsey Seybold Clinic
Gulf Coast Workforce Board
Uber
Wisk
UMC El Paso
Data sourced from the agency's DesignRush profile
Outreach Strategists, LLC Reviews & Testimonials
Alfred Cooks Review from Google
5.0★
Alfred Cooks's Review Sourced from Google
Untill I met Outreach, I never knew how much I love doing what I Love to do. These guys are a welcomed blessings,🥰
Mike Nguyen Review from Google
5.0★
Mike Nguyen's Review Sourced from Google
I feel like they are the best "hub" to go to when it comes to connecting to people, non-profits, for-profits, public officials, all communities, I really can just sit here and list things off my head for a long time. It really is amazing how rooted they are in the city of Houston and beyond. Strongly recommend for you or your organization to reach out to Outreach Strategists. It still amazes me how creative they can be when it comes to almost anything. I know that sounds so broad, but that is how knowledgeable the people are here. If you need to connect to people or the public, they will get you connected.
Beverly Gor Review from Google
5.0★
Beverly Gor's Review Sourced from Google
The Outreach Strategists provided excellent graphic, social media and website support for our recent virtual health conference. Their work was done in a timely manner and with total professionalism. I would recommend them highly for technical support for events like ours.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
Goal
Ideal Length
Example
Brand awareness and social media engagement
<1 minute
Promotional videos, product teasers, and brand videos
Educational videos
1-5 minutes
Explainer videos and product demos
Training videos
30+ minutes
Webinars and online courses
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
1080p (Full HD): 1920 x 1080 (2.1 million pixels)
4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
1080p (Full HD)
4K (Ultra HD)
Advantages
Smaller file size, making it easier to share and store
Almost all devices, platforms, and screen sizes support this format without sacrificing quality
More affordable to produce
Higher quality videos, especially for large displays
Enables video cropping, stabilization, and reframing without affecting quality
Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
Less flexibility for cropping and zooming
Less detail on large screens
Requires higher processing power, storage space, and internet bandwidth
More expensive to produce as post-production can be more demanding
Best for
Social media videos and web video ads
Mobile and laptop screens
Shoots where you expect multiple cutdowns/crops
Product or brand videos meant for big screens (e.g., billboard displays)
OTT and CTV ads and TV commercials
Computer screens and smart TVs
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
Play rate: 40%-60% for landing page videos
Lead capture
Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
Click-through rate: 2%-3%
Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce