DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

Arts × Under $1,000 ×
  • Digital Marketing & Business Growth

    GrowMera is a digital marketing and business growth company helping businesses build stronger acquisition and conversion systems through strategy, B2B lead generation, SEO, paid media, website development, social media, motion graphics and Mera AI...

    Top Services:

    • Digital Services
    • Video Production
    • Web Design
    • Web Development
    • eCommerce Development
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    Location
    Uppsala, Sweden
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Simple-Effective-Creative.

    Agencia Chapa comprises a team of professional communicators, designers, and marketers dedicated to crafting creative solutions. From designing brand identities to strategizing marketing campaigns and producing captivating videos, we transform ideas into tangible results...

    Top Services:

    • Creative Services
    • Branding
    • Graphic Design
    • Print Design
    • Video Production
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    Location
    Floridablanca, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • AI Phone Agents With Built-In AI Supervisor

    TeleWizard is an AI-powered virtual receptionist designed to automate business communication, handle inbound calls, and capture leads 24/7. It uses advanced conversational AI to manage customer interactions across phone, chat, and messaging platforms, ensuring no missed opportunities...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Logo Design
    • Product Design
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    Location
    California, Missouri
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Agencia Creativa 360°

    Remantico is a multidisciplinary creative agency based in Chihuahua, Mexico, with over 16 years of experience. We specialize in transforming brands by fusing high-level graphic design with emerging technologies such as Artificial Intelligence and Augmented Reality...

    Top Services:

    • Branding
    • Web Design
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Chihuahua, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • Be Skilled With Us!

    ComfortSkillz is a multi nitches guest posting blog that shares useful articles on technology, AI tools, gadgets, business, and digital marketing. Content includes tutorials, product reviews, and strategy guides...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Design Services
    • Show more
    Location
    Upper Saddle River, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Website & Mobile App Design & Development | Digital Marketing | Branding

    Artisans for Designs (also known as Artisans Digital) is a creative agency founded in 2011 in Doha, Qatar. We started as a small, passionate team of dreamers and thinkers, and today, we've expanded our reach to Saudi Arabia's capital city Riyadh...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • Mobile App Development
    • Branding
    • Show more
    Location
    Riyadh, Saudi Arabia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Where Strategic and Creative Meet All Things Digital

    Online Buildout & Management, Web Design & Programming, SEO, SEM, SMO, SMM, Digital Marketing, Video Editing, Reels, Content Curation, Project Management, Analytics, and so much more...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Creative Services
    • Web Design
    • WordPress Website Design
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    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Designing Excellence, Building Trust

    Najera Design + Marketing is a full-service studio offering web design, graphic design, branding, video production, photography, SEO, and social media marketing. Serving Macon, Forsyth, Warner Robins, and surrounding areas in Georgia, Najera Design specializes in creating results-driven websites, impactful...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Show more
    Location
    Macon, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Create Strong

    PIXEWORK is a creative studio based in Dakar, Senegal, offering audiovisual production, graphic design, brand strategy, web development, and a specialized shop for filming equipment and technology. The studio develops content and digital solutions tailored to the Senegalese market while positioning its...

    Top Services:

    • Web Design
    • Web Development
    • Video Production
    • Digital Strategy
    • Graphic Design
    • Show more
    Location
    Dakar, Senegal
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    Under $1,000
  • Innovation Meets Imagination

    Looking for creative production? Sagara Ruang delivers professional content production, visual storytelling, social media management, 2D & 3D motion, event documentation SEO, and Website development to help brands grow with impactful digital content. Agency & Production based in Indonesia...

    Top Services:

    • Creative Services
    • Digital Strategy
    • Video Production
    • Digital Services
    • Web Development
    • Show more
    Location
    South Tangerang, Indonesia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • More Leads Higher ROAS Proven Results

    David Vatine Ltd is Israel's #1 performance marketing agency. With over 104M in client revenue in 2024 and 329K+ leads, we deliver high-ROAS paid campaigns across Meta, Google, TikTok & YouTube. Google & Meta certified, 1,000+ 5-star reviews, and 20+ years of results. We don't just talk performance - we lead...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Web Design
    • Branding
    • Show more
    Location
    Netanya, Israel
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Spice up your digital presence.

    Rocoto Design Studio Inc. is a Miami-based creative powerhouse with 10+ years crafting distinctive packaging, branding, UX design, illustrations, and software solutions. We infuse every project with authentic identity, wielding line and color with reverence and purpose to tell compelling visual stories that...

    Top Services:

    • Print Design
    • UI/UX Design
    • Software Development
    • Video Production
    • Package Design
    • Show more
    Location
    Miami Shores, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
  • Empowering brands to master their sector!

    At Voltage Studio, we specialise in empowering brands across the globe to succeed in the digital landscape. Our expertise spans branding, web design, and digital marketing, combining creativity and strategy to enhance your online presence.Whether you're building a brand from scratch or revitalising an...

    Top Services:

    • Web Design
    • Branding
    • Logo Design
    • Graphic Design
    • Package Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Versatile creative agency.

    We're Artmadein, an independent creative company that turn brands into Prominent Brands...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Logo Design
    • Show more
    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Premium Digital Agency For Modern Brands

    Ikicode Creative Agency is a professional digital agency from Bekasi, Indonesia. We specialize in logo design, branding, website development, and digital marketing for SMEs and enterprises across Indonesia...

    Top Services:

    • Web Design
    • Branding
    • Digital Marketing
    • Mobile App Development
    • Video Production
    • Show more
    Location
    Bekasi, Indonesia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Eye-catching Graphic & Web Design

    DaBiri Designs provides graphic and print design, branding and corporate identity, and custom web design at a price that is much less than larger design firms. We have municipalities and government agencies as well as many businesses as clients...

    Top Services:

    • Print Design
    • Logo Design
    • Web Design
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Seminole, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • Agency for Website Design...

    Top Services:

    • Digital Services
    • Branding
    • Digital Strategy
    • Design Services
    • Graphic Design
    • Show more
    Location
    Akarlar, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Build Your Legacy. Own Your Ecosystem.

    A creative digital partner building legacy-driven ecosystems websites, brand identity, SEO, AI automation, and content strategy all owned by you, compounding in perpetuity...

    Top Services:

    • Creative Services
    • Web Development
    • Digital Strategy
    • Digital Services
    • Branding
    • Show more
    Location
    Richmond, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Drashti LLC is a Salesforce consulting company

    Drashti LLC is a Salesforce consulting and technology services company founded in 2019. The company specializes in helping organizations get more value from Salesforce through strategic consulting, Salesforce implementation, system optimization, Salesforce rescue, managed services, data and integrations...

    Top Services:

    • Digital Services
    • Public Relations
    • Logo Design
    • Design Services
    • Branding
    • Show more
    Location
    Chantilly, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Performance-Driven Digital Marketing Agency

    DEN HUB is an Athens-based digital marketing agency helping businesses grow through performance marketing, Google & Meta Ads, social media, SEO, branding, web design and professional content creation. We combine strategy, creativity and data to improve visibility, generate qualified leads and deliver...

    Top Services:

    • Digital Services
    • Creative Services
    • Product Design
    • Digital Strategy
    • Branding
    • Show more
    Location
    Palaio Faliro, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • 20% OFF Free Shipping on all U.S. Orders $50+

    Phoenix Custom Boxes offers high-quality, affordable custom packaging solutions with fast turnaround, premium printing, and full customization for all industries...

    Top Services:

    • Digital Services
    • Design Services
    • Print Design
    • Reputation Management
    • Product Design
    • Show more
    Location
    Anaheim, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Design Strategies and Innovation

    We are a multidisciplinary graphic and digital studio that SPECIALIZES in helping clients build outstanding branding solutions...

    Top Services:

    • Branding
    • Package Design
    • Product Design
    • Graphic Design
    • Logo Design
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Unconventional communicators of the Italian Factor

    Why The Round Table? From our communication laboratory, concepts, projects, strategic solutions and tactical responses are born, the result of profound sharing between client companies and institutions and our work team. Around the round table we also invite different professional profiles, the excellent...

    Top Services:

    • Public Relations
    • Event Marketing
    • Business Consulting
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Basiglio, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $9/hr
    Minimal Budget
    Under $1,000
  • bold, unapologetic, and unmistakably MC Joint.

    We specialize in talent management, digital strategy, marketing, and content distribution. We are the bridge between vision and execution, turning ideas into impactful realities. Whether its a music release, a digital campaign, or a brand collaboration, we ensure that every project resonates with its audience...

    Top Services:

    • Digital Strategy
    • Content Marketing
    • Branding
    • Business Consulting
    • Digital Services
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Your Brand In Every Hand

    India's First Premium Glass Bottle Media Ambient Company...

    Top Services:

    • Video Production
    • Branding
    • Print Design
    • Design Services
    • Audio Production
    • Show more
    Location
    Madhubani, India
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • With Tech Gosh You're the Boss!

    Techgosh is a digital marketing and web design agency specializing in website development and SEO. We also offer social media marketing, PPC, video editing, influencer marketing, and more delivering tailored strategies to help businesses grow online...

    Top Services:

    • SEO
    • Web Development
    • Social Media Marketing
    • Mobile App Development
    • Web Design
    • Show more
    Location
    Greater Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Transforming Stories into Cinematic Experiences Through AI-Powered Video Generation

    StoryIntoVideo is a cutting-edge AI-driven video generation platform that transforms written narratives into professional video content. Our proprietary technology analyzes scripts, novels, and stories to automatically create consistent character designs, dynamic scenes, and complete visual narratives. With...

    Top Services:

    • AI Development
    • Video Production
    • Software Development
    • Video Marketing
    • Show more
    Location
    Guangzhou, China
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Fearless, Authentic Marketing

    Haris&Co is a digital marketing agency based in kozhikkod,Kerala,that has rapidly gained recognition for its innovative approach and outstanding outcomes...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Graphic Design
    • Show more
    Location
    Kozhikode, India
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • Multi-award-winning architectural visualization and real-time rendering studio.

    RenderLounge combines photorealistic rendering with real-time technology to help architects and developers sell projects before construction begins. Recognized with international design awards and an Epic MegaGrant, we serve clients across North America, Europe, the Middle East, Australia, and Asia...

    Top Services:

    • Graphic Design
    • Video Production
    • Design Services
    • Digital Services
    • VR/AR
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Driving Business Growth Through Digital Excellence

    At V Media & Advertising, we blend technology, creativity, and strategy to build strong digital foundations. Our solutions help brands establish a powerful online presence and achieve long-term business growth...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Craft Your Identity

    Graphics Garage - an agency for brands who want to be remembered, not just seen...

    Top Services:

    • Graphic Design
    • Logo Design
    • Package Design
    • Print Design
    • Web Design
    • Show more
    Location
    Kathmandu, Nepal
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Let Your Brand Shine with Shine Well Dig. Sol.

     We are an Award-Winning team of Google Certified Digital Marketers who are passionate to drive revenue growth and traffic to online businesses. We have partnered with 150+ businesses from across India and abroad. With a trusted client base of small, medium & large businesses, we know what's best for your...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Professional Accounting Services in UAE

    Professional Accounting Services in UAE...

    Top Services:

    • Digital Services
    • Public Relations
    • Video Production
    • Digital Strategy
    • Reputation Management
    • Show more
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $111/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Developing customized strategies that help clients achieve their goals.

    "Digiverse Era is a leading website design and digital marketing agency located in Gurgaon, Haryana. The Founder and CEO of Digiverse Era is Vaibhav Sharma With a dedicated team of skilled professionals, including web designers, developers, content creators, and marketers...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Design Services
    • eCommerce Development
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Take It Easy

    Takees Marketing helps businesses grow with simple and practical digital marketing solutions. What started as a small idea has now grown into a trusted digital marketing agency in Kannur and Bangalore, supporting businesses with clear and effective strategies...

    Top Services:

    • Digital Services
    • Video Production
    • Logo Design
    • Graphic Design
    • Branding
    • Show more
    Location
    Kannur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
    Minimal Budget
    Under $1,000
  • Brands Builder a SMM & Ai Systems Agency

    Designing brands, powering social presence and building digital experiences through Ai systems for startups, creators and businesses alike...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Creative Services
    • Branding
    • Show more
    Location
    Multan, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Growth Powered By Creative Intelligence

    Matt Media Group is a Creative digital marketing agency specializing in performance marketing, SEO, social media management, branding, content creation, and high-impact media solutions. We drive measurable growth through data-led strategies, targeted ads, search optimization, social media campaigns, brand...

    Top Services:

    • Social Media Marketing
    • SEO
    • Branding
    • Graphic Design
    • Web Development
    • Show more
    Location
    Kochi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • We Help Businesses Grow Online

    Digitarax helps brands grow faster with targeted digital strategies, engaging content, and results that actually matter...

    Top Services:

    • Digital Marketing
    • Web Development
    • Graphic Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Islamabad, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Picante Studio is a Delhi NCR creative studio for branding, design, web, content and production, hel

    Picante Studio is a creative studio and production agency based in Delhi NCR, India, working with brands across India and beyond. We offer creative direction, branding, graphic design, web design, website development, product photography, product films, motion graphics, social media content and campaign...

    Top Services:

    • Branding
    • Design Services
    • Creative Services
    • Digital Strategy
    • Package Design
    • Show more
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
128,711+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
89

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce