DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Discover Top Video Production Agencies
23 Companies-Rankings updated: September 04, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
#1 video editing & YouTube channel management service
Clients choose Tasty Edits because our groundbreaking solutions reshape the landscape of video editing and content growth. As a trusted video production company, we’ve edited over 10,000 videos since 2020, helping creators and businesses save time, grow faster, and boost revenue with high-quality, fast...
Top Services:
Video Production
Video Marketing
Graphic Design
Location
Las Vegas, Nevada
Number of Employees
Under 49
Average Hourly Rate
$1/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Tasty Edits Services
Video Production
Video Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
YouTubers
Businesses
Podcasters
Realtors
Course Creators
Data sourced from the agency's DesignRush profile
Tasty Edits Reviews & Testimonials
Tamie M Joyce
Owner/Founder at Tamie M Coaching
5.0★
Video Editing Review from Tamie M Joyce
Tasty Edits are excellent. I have an amazing dedicated editor who does a fantastic job editing my videos every week with high quality color grading, transitions, lower thirds, and b roll. The system is really streamlined and the entire team are very responsive. I am very happy with the service they provide and I highly recommend them to anyone who is in need of video editing services.
Dave Chung
Creator at Dave Chung
4.8★
Video Editing Review from Dave Chung
Im a YouTuber with about 20k subscribers, and I unexpectedly found myself looking for a new editor . I did a bunch of research and found Tasty Edits. I had already tried two other services (Editvideo.io and Replayed), and I was underwhelmed by the editing skills of their freelancers. Editvideo was absolutely terrible. Replayed was totally fine, but nothing I couldnt do myself in terms of editing skills.
Tasty Edits was really my last go at a scaled editing service, and they were MUCH better than I ever expected. The communication, even when working with editors in different time zones, was amazing, and the end result of my edited video is one of my best edited videos on my 5-year-old channel. Their editors definitely seem to know YouTube and the style that works for it.
Providing feedback was easy with Frame.io, and we were done with my first video in just two rounds of detailed feedback, which was even better than Id do with my local, US-based editors. And, the end result and quality of the edit is better.
If youre looking for an online editing service that can grow with you, this is the best of the bunch. Im excited to take my channel to the next level and hit 100k subs with them.
Michelle Fong
Owner at Dial M Style
3.5★
Content Creation Review from Michelle Fong
It started off great. They had a really good editing team to start. Having a channel manager was helpful. She created a content schedule for me. However, I felt there was a slight lack of knowlege and disconnect to my channel objectives, so I went as far as I could and need more.
Reviews verified by DesignRush and sourced from the agency's profile
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Bridal Suite Weddings is an Ireland-based wedding videography company founded by Joanna, a skilled female videographer. Aware that the field is typically male-dominated, Joanna brings a distinctive and compassionate viewpoint, capturing the subtle emotions and meaningful moments from the brides perspective...
Top Services:
Video Production
Location
Dublin, Ireland
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Bridal Suite Weddings Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A candid wedding & events videographer based in Co. Tyrone, N. Ireland...
Top Services:
Video Production
Location
Strabane, United Kingdom
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Milltown Digital Media Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Numerous Couples
Donna's Flower Box
Sure Start
Data sourced from the agency's DesignRush profile
Milltown Digital Media Reviews & Testimonials
Charlene Dougherty
Review from Google
5.0★
Charlene Dougherty's Review Sourced from Google
From start to finish… an amazing job- extremely professional, worked silently in background capturing excellent footage would not have even known Andrew was around made us all feel at ease and was amazing at his job. Can not thank you enough for the amazing wedding footage- you are gifted and excellent at your job! Highly recommend Andrew to everyone- you will not be disappointed!!!
Grace Stewart
Review from Google
5.0★
Grace Stewart's Review Sourced from Google
Andrew from start to finish has been brilliant! He was professional yet down to earth and easy going. He kept good contact with us and made sure of details we wanted included in our day. We can say that he included everything we wanted! We to our amazement received our wedding video a lot sooner than what we thought. Throughout the day you wouldn’t have known he was there but yet he was capturing our day perfectly! We can’t recommend him enough for anyone wanting videography done with him!
Paula mcdermott
Review from Google
5.0★
Paula mcdermott's Review Sourced from Google
We booked Andrew for our wedding in June 2025, he was a pleasure to work with. He was so organised, communication was him was so easy and efficient. Our video was perfect. Would highly recommend Andrew to everyone.
Reviews verified by DesignRush and sourced from the agency's profile
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Bird Comunicação is a strategic communication agency that partners with global brands to shape positioning, craft creative strategies, and drive meaningful growth...
Top Services:
Branding
Creative Services
Digital Marketing
Design Services
Video Production
Show more
Location
Petrópolis, Brazil
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Bird Comunicação Services
Branding
Creative Services
Digital Marketing
Design Services
Video Production
Graphic Design
Digital Strategy
Logo Design
Package Design
Print Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Creative photography + video for adventurous projects.
Granite is a Melbourne-based creative studio specialising in photography, video production, and brand content. We craft editorial-style visuals with a cinematic edge, helping businesses showcase their products, spaces, and stories across digital and print. From short-form social media campaigns to full brand...
Top Services:
Video Production
Creative Services
Audio Production
Location
Melbourne, Australia
Number of Employees
Under 49
Minimal Budget
Under $1,000
Granite Services
Video Production
Creative Services
Audio Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Match Production is a New York City-based professional photography studio specializing in editorial-style headshots, corporate portraits, executive photography, and team headshot production. The company helps professionals and organizations create polished, brand-aligned visual identities through studio...
Top Services:
Video Production
Digital Services
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
Under $1,000
Match Production Services
Video Production
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Design Inspired By Nature, Shaped Through Collaboration
We create design pieces inspired by the harmony of nature, blending artistic vision, creativity, and a genuine passion for crafting unique, original projects. Every collaboration begins with deep listening, evolves through shared ideas, and takes shape with care and attention to detail. From concept to...
Top Services:
Video Production
Package Design
Web Design
Print Design
Branding
Show more
Location
Valparaíso, Chile
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Naturales Ciencias Services
Video Production
Package Design
Web Design
Print Design
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We're a Creative Agency located in Taber, Alberta working with amazing clients to help bring their projects to life. We do websites, logos + branding, graphic design, and video projects. Send us an message to get started...
Top Services:
Design Services
WordPress Website Design
Web Design
Web Development
Graphic Design
Show more
Location
Taber, Canada
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Mountain Thirteen Services
Design Services
WordPress Website Design
Web Design
Web Development
Graphic Design
Video Production
Logo Design
Branding
Creative Services
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
No matter how small, all businesses deserve the same brand recognition as any major corporation. Mini.Lini will consistently deliver magical results that will help your organization grow...
Top Services:
Branding
Design Services
Logo Design
Graphic Design
Print Design
Show more
Location
Spokane, Washington
Number of Employees
Under 49
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
Mini Lini Studio Services
Branding
Design Services
Logo Design
Graphic Design
Print Design
Package Design
WordPress Website Design
Creative Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Wood Mill is a one-person creative studio based in central Indiana. I build brand identities, design print and digital materials, shoot product and corporate photography, and produce video from concept to final file, without shortcuts or templates. Every project is made from scratch to fit the work, not a...
Top Services:
Graphic Design
Design Services
Web Design
Package Design
Print Design
Show more
Location
Cicero, Indiana
Number of Employees
Under 49
Average Hourly Rate
$65/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Wood MIll Services
Graphic Design
Design Services
Web Design
Package Design
Print Design
Creative Services
Video Production
Branding
Digital Services
Logo Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Consider us as creative wing to your marketing department. We streamline processes to work as close to cost as possible with a passion to produce great work that punches well above its weight. So if you're working with very tight marketing budgets, but don't want compromise on the quality we might be a really...
Top Services:
Creative Services
Advertising
Branding
Content Marketing
Video Production
Show more
Location
Aylesbury, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$600/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Agency Ghost Ltd Services
Creative Services
Advertising
Branding
Content Marketing
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Onur Keskin / A³ Digital Marketing Agency is a Bursa-based digital marketing and creative services agency specializing in digital advertising, SEO, social media management, web design, video production, product photography, and e-commerce consulting. The agency positions itself as a long-term digital growth...
Top Services:
Digital Marketing
Social Media Marketing
SEO
Web Design
Video Production
Show more
Location
Nilüfer, Turkey
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Onur Keskin Services
Digital Marketing
Social Media Marketing
SEO
Web Design
Video Production
Video Marketing
eCommerce
WordPress Website Design
Digital Services
Logo Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cosmic Media e.U. is a creative solution provider focused on design, visual communication, and modern digital media production. Driven by a passion for creativity and strategic communication, the company combines design expertise with modern technologies to help clients strengthen their brand presence and...
Top Services:
Graphic Design
Web Design
Video Production
Creative Services
Show more
Location
Villach, Austria
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Cosmic Media e.U. Services
Graphic Design
Web Design
Video Production
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mömax
Pension Riedl
Gasthaus zur alten Käserei
Burnin' Deep Records
Data sourced from the agency's DesignRush profile
Cosmic Media e.U. Reviews & Testimonials
Stefan g
Review from Google
5.0★
Stefan g's Review Sourced from Google
Absolutely fantastic. I'm very satisfied with the execution and the final result. I can highly recommend Luca's services.
Reviews verified by DesignRush and sourced from the agency's profile
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Forge Web is an Ontario-based web design studio that builds high-performance, lead-generating websites for service businesses such as contractors, auto shops, and local trades. Focused on results over aesthetics, Forge Web delivers custom-built digital systems designed to convert visitors into real customer...
Top Services:
Web Design
Web Development
Content Marketing
Video Production
Branding
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Forge Web Services
Web Design
Web Development
Content Marketing
Video Production
Branding
Print Design
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
High-impact. Custom-built. Clean and simple. We're a Webflow-only agency specializing in fully custom websites built from the ground up – no templates, no shortcuts. What sets us apart is our full suite of in-house creative services: professional photography, video production, drone work, and graphic...
Top Services:
Web Design
Creative Services
Video Production
Audio Production
Web Development
Show more
Location
Santa Ana, California
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
PureForm Creative Services
Web Design
Creative Services
Video Production
Audio Production
Web Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pave Design is a UK-based commercial property marketing agency specializing in branding, website design, content creation, and marketing campaigns for commercial real estate and workspace brands. The agency works with developers, landlords, asset managers, and leasing teams to position properties effectively...
Top Services:
Graphic Design
Video Production
Creative Services
Branding
Logo Design
Show more
Location
Chelmsford, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
Pave Services
Graphic Design
Video Production
Creative Services
Branding
Logo Design
Print Design
Web Design
UI/UX Design
eCommerce Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
HOSTA is a UAE-based Digital Transformation & Enterprise Engineering company delivering high-performance Hosting, scalable Web & App platforms, cloud-native infrastructure, AI automation, SEO, AEO, GEO, Media buying, and data-driven Digital solutions built for growth, performance, and long-term business...
Top Services:
Web Development
Mobile App Development
Managed Services
Digital Marketing
SEO
Show more
Location
Dubai, United Arab Emirates
Number of Employees
Under 49
Minimal Budget
Under $1,000
Hosta Services
Web Development
Mobile App Development
Managed Services
Digital Marketing
SEO
Advertising
Media Buying
Video Production
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
INK Advertising & Events
Data Technologies
XO Nightclub Dubai
e-Kitchen
Avenue Nightclub Dubai
Biomed Pharma
Cre Eco Production
Ora Nightclub
Mash Premiere Pharma
Fritill AI
Data sourced from the agency's DesignRush profile
Hosta Reviews & Testimonials
Siyad Kottayil
Review from Google
5.0★
Siyad Kottayil's Review Sourced from Google
We purchased extra beds from Hosta Hotel Supplies for our hotel, and they’ve been fantastic. They're comfortable, easy to move, and great quality.
Fayis Kunnath
Review from Google
5.0★
Fayis Kunnath's Review Sourced from Google
I recently bought a customized housekeeping trolley from Hosta, and I’m really happy with it. It’s exactly what we needed—sturdy, easy to move around, and fits all our supplies perfectly. The whole process was smooth, and delivery was on time. Definitely recommend!
Reviews verified by DesignRush and sourced from the agency's profile
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Where Strategic and Creative Meet All Things Digital
Online Buildout & Management, Web Design & Programming, SEO, SEM, SMO, SMM, Digital Marketing, Video Editing, Reels, Content Curation, Project Management, Analytics, and so much more...
Top Services:
Digital Services
Digital Strategy
Creative Services
Web Design
WordPress Website Design
Show more
Location
St. Petersburg, Florida
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
STREATIVE Digital, LLC Services
Digital Services
Digital Strategy
Creative Services
Web Design
WordPress Website Design
Web Development
SEO
Video Production
Video Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We Design and Develop Great Looking and Functional Websites.
Welcome to Websites 360, we do Web Design Pretoria. Were the leading web design and development company based in the heart of Moreleta Park, Pretoria. We specialize in creating stunning, functional, and user-friendly websites that help your business thrive in the digital world. Our team of experts is...
Top Services:
Web Design
eCommerce Development
Web Development
SEO
Digital Marketing
Show more
Location
Pretoria, South Africa
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Websites 360 Services
Web Design
eCommerce Development
Web Development
SEO
Digital Marketing
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Zia Media Group is the marketing department for any small, and up to enterprise level businesses...
Top Services:
Digital Marketing
Social Media Marketing
SEO
Web Design
Branding
Show more
Location
Farmington, New Mexico
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Zia Media Group Services
Digital Marketing
Social Media Marketing
SEO
Web Design
Branding
Creative Services
Video Production
PPC
Web Development
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PESCO
505 Legal
Sun Glass
Robbin Heating & Air
Platinum Plumbing
Data sourced from the agency's DesignRush profile
Zia Media Group Reviews & Testimonials
Jean Manz
Review from Google
5.0★
Jean Manz's Review Sourced from Google
David at Zia Media was so responsive to my urgent need last week. I contacted him at noon on Friday needing some changes done to my website asap, he got it done for me before the end of the day. I'm so grateful to have Zia Media helping me to run my business!
Shellie Patscheck
Review from Google
5.0★
Shellie Patscheck's Review Sourced from Google
Stephen Mirabel was professional, courteous, and an excellent photographer. The final product was delivered quickly and done very well. We appreciate Zia Media Group!
Bryan Crawford
Review from Google
5.0★
Bryan Crawford's Review Sourced from Google
I've been doing business with Stephen since before Zia Media was a thing. He has always been professional and delivered an exceptional product! Thanks Stephen!
Reviews verified by DesignRush and sourced from the agency's profile
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We produce scroll-stopping brand content for your business-videos, graphics, and websites that make your brand shine...
Top Services:
Video Production
Web Design
Creative Services
WordPress Website Design
Web Development
Show more
Location
Bengaluru, India
Number of Employees
Under 49
Average Hourly Rate
$15/hr
Minimal Budget
Under $1,000
ITW Design Studio Services
Video Production
Web Design
Creative Services
WordPress Website Design
Web Development
UI/UX Design
eCommerce Development
Digital Marketing
Social Media Marketing
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Shine Locks
Zerona Fashions
Adithya Birla
Data sourced from the agency's DesignRush profile
ITW Design Studio Reviews & Testimonials
Aashika M
Review from Google
5.0★
Aashika M's Review Sourced from Google
Absolutely blown away by the professionalism and creativity at ITW Design Studio! Their attention to detail and ability to tell a story through video is unmatched. One of the best production houses in Bangalore. Highly recommend!
LIL X9
Review from Google
5.0★
LIL X9's Review Sourced from Google
What impressed me most about ITW Design Studio is their blend of creativity and technology. The cinematography, editing, and sound quality were top-notch. Perfect partner for any video marketing project!
AKARSH.M
Review from Google
5.0★
AKARSH.M's Review Sourced from Google
From script to screen, ITW was flawless. The team is super friendly and understands exactly what the client wants. Our brand video came out beautifully, and we’ve been getting amazing feedback ever since
Reviews verified by DesignRush and sourced from the agency's profile
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Bonzale is a leading creative hub that empowers businesses and startups with innovative, affordable, and hassle-free digital solutions and accelerates growth through web design, automation, and strategic content marketing. At Bonzale, we believe in the power of creativity and technology to transform ideas...
Top Services:
Web Development
Mobile App Development
SEO
Content Marketing
Social Media Marketing
Show more
Location
Navi Mumbai, India
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Bonzale Services
Web Development
Mobile App Development
SEO
Content Marketing
Social Media Marketing
Reputation Management
eCommerce Development
Digital Marketing
Video Production
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
Goal
Ideal Length
Example
Brand awareness and social media engagement
<1 minute
Promotional videos, product teasers, and brand videos
Educational videos
1-5 minutes
Explainer videos and product demos
Training videos
30+ minutes
Webinars and online courses
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
1080p (Full HD): 1920 x 1080 (2.1 million pixels)
4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
1080p (Full HD)
4K (Ultra HD)
Advantages
Smaller file size, making it easier to share and store
Almost all devices, platforms, and screen sizes support this format without sacrificing quality
More affordable to produce
Higher quality videos, especially for large displays
Enables video cropping, stabilization, and reframing without affecting quality
Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
Less flexibility for cropping and zooming
Less detail on large screens
Requires higher processing power, storage space, and internet bandwidth
More expensive to produce as post-production can be more demanding
Best for
Social media videos and web video ads
Mobile and laptop screens
Shoots where you expect multiple cutdowns/crops
Product or brand videos meant for big screens (e.g., billboard displays)
OTT and CTV ads and TV commercials
Computer screens and smart TVs
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
Play rate: 40%-60% for landing page videos
Lead capture
Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
Click-through rate: 2%-3%
Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
Proposals