DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Under $1,000 ×
Talking Heads produces spokesperson videos with real, professional actors, never AI avatars.
Talking Heads produces spokesperson videos with real, professional actors, never AI avatars. In business since 2001, we've produced more than 30,000 videos...
Top Services:
- Video Production
- Location
- Sandy, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- Under $1,000
Exceptional Branding for Aspiring Brands
Bear is an independent, London-based brand communications agency. Their passion and purpose for all aspects of digital marketing shows with a global clientele, an exceptional digital marketing portfolio, proven results, and relentless energy to exceed expectations. Bear's services include identity/branding...
Top Services:
- Branding
- Graphic Design
- Digital Marketing
- Video Production
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $800/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 9 Projects Listed
AC, camera operator, director of photography serving international film, tv and video productions.
Camera Crew Hong Kong is a turn key solution to international video production in Hong Kong, from one man crew or videographer filming independently, fixer, second camera operator or assistant with rental equipment for visiting creatives to full scale video productions...
Top Services:
- Video Production
- Digital Marketing
- Advertising
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Local Business Growth Experts
Agent Hi5 Marketing (formerly Agent Hi5 Productions) is a digital marketing agency based in Oakland, CA, and serves clients throughout the United States and is the brainchild of Brian K. Saunders. We offer a diverse range of services including reputation marketing, social media marketing, video marketing, web...
Top Services:
- Video Production
- Social Media Marketing
- Digital Marketing
- Video Marketing
- Reputation Management
- Show more
- Location
- Oakland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
You Dream It. We Show It.
RealRender3D is a UK-based architectural visualization studio creating photorealistic 3D renders and CGI experiences for architects, developers, designers, builders, and property professionals. From detailed interiors and exteriors to virtual tours, floor plans, property CGI, and architectural animations...
Top Services:
- Video Production
- Design Services
- Creative Services
- VR/AR
- Show more
- Location
- Poole, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Where service matters
A leading video production company in Cape Town. With more than 10 years of experience and many productions under our belt, we have established ourselves as a respected video production company in Cape Town with a worldwide reach. Our skills in creating impactful video content have been honed to perfection...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Digital Strategy
- Content Marketing
- Show more
- Location
- Cape Town, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
A nossa missãoDar a conhecer a sua marca ao seu público-alvo e catapultá-la no mercado digitalBrandingDesign gráficoDesenvolvimento WebWeb MarketingLi-Nó Design | Web & Graphic Studio, Lisboa...
Top Services:
- Branding
- Web Design
- Video Production
- Graphic Design
- eCommerce Development
- Show more
- Location
- Lisbon, Portugal
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Crafting Every Element Of Your Branding
With 13+ years experience of the company and 25+ years experience of management team, Trimitiy shields and supports your brand with strategy, clarity and creativity by eliminating inconsistency and powering growth with smart, focused efforts. Trimitiy empowers brands to grow beyond boundaries and beyond...
Top Services:
- Logo Design
- Branding
- Package Design
- Video Production
- Web Design
- Show more
- Location
- Pune, India
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 10 Projects Listed
ts not about doing more. Its about doing it differently.
De Otra Forma is a creative agency that combines research, creativity and new technologies to build brands and communication that work. From strategy and branding to digital marketing, web, social media and audiovisual content...
Top Services:
- Graphic Design
- Video Production
- Package Design
- Creative Services
- Product Design
- Show more
- Location
- Gijón, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Experts in Explainer Animation Videos!
Explainer Monkey is an explainer video production company that specializes in crafting animated videos to help businesses shine...
Top Services:
- Video Production
- Video Marketing
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
Your Story Will Be Told With Style and Passion.
We're a full-service, script-to-screen audiovisual production company with an in-house film and photography studio in downtown Budapest. Whether you're looking to tell your brand's story, captivate your audience, or create content that stands out, we make it simple and seamless to bring your vision to life...
Top Services:
- Video Production
- Creative Services
- Location
- Budapest, Hungary
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Building your brand, One Pixel at a Time
We are a digital video media agency with over thirty years of experience in the biopharma, medical, healthcare, education, and manufacturing space...
Top Services:
- Video Production
- Video Marketing
- Digital Marketing
- Location
- Red Bank, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Your Real Estate Video Production Company
Real Estate video production company based in Barcelona. We provide the best video production services for real estate, architecture and hotels...
Top Services:
- Video Production
- Social Media Marketing
- Video Marketing
- Location
- Barcelona, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Functional 3D design
Create functional 3D renders that boot sales of products...
Top Services:
- Video Production
- Design Services
- Logo Design
- Location
- Iwkowa, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
For The Ambitious
Bidii Creatives is a Nairobi-based content marketing agency founded in 2021, specialising in video production, photography, brand strategy, social media management, and personal branding for executives. We serve ambitious corporate brands, NGOs, and hospitality clients across Kenya, bridging strategy and...
Top Services:
- Video Production
- Branding
- Social Media Marketing
- Location
- Nairobi, Kenya
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Top Rated Web Design, Graphic Design, SEO, Book Publishing, Branding and Video & Animation Agency
We're committed to providing high-quality solutions that enhance our client's online presence and boost their business growth. Contact us today to take your brand to the next level...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Email Marketing
- Show more
- Location
- Middletown, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
DTE Studio is an award-winning boutique creative studio and branding consultancy.
DTE Studio is an award-winning boutique creative studio and branding consultancy working with clients in fashion, luxury, lifestyle, and tech...
Top Services:
- Package Design
- Branding
- Video Production
- Graphic Design
- Creative Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Bringing Products to Life in 3D
Rendership is a premier 3D visualization studio specializing in product visualization. We expertly transform your concepts into stunning, lifelike digital models, ensuring your products stand out with precision and creativity...
Top Services:
- Product Design
- Video Production
- Package Design
- Location
- Kadirli, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
The ultimate game outsourcing service provider!
Starloop Studios is a comprehensive gaming development solutions provider, offering an array of services, including NFT game development, game VFX, game porting, and full-cycle game development...
Top Services:
- VR/AR
- Mobile App Development
- Software Development
- Product Design
- Video Production
- Show more
- Location
- Lleida, Spain
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
Habit Creative Agency London
Habit Creative is an award winning independent creative agency based in London.Focusing on creating beautifully crafted; Branded Content, Video, Animation, Design & Photography.Working on everything from TV Commercials for industry leaders to motion graphics & branding for startups...
Top Services:
- Video Production
- Creative Services
- Package Design
- Branding
- Logo Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Estudio de diseño web, Publicidad y Marketing Digital
Diseño y programación...
Top Services:
- Web Design
- Digital Marketing
- Graphic Design
- SEO
- Video Production
- Show more
- Location
- Quito, Ecuador
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 10 Projects Listed
The Engine Behind Your Brands Expansion
Webocta Experts in Technical Optimization & Digital Excellence. We specialize in delivering innovative, results-driven digital marketing strategies tailored to enhance brand visibility and business growth. Our services include Website Development, SEO, PPC, Social Media Management, Content Creation...
Top Services:
- SEO
- Digital Marketing
- Web Development
- WordPress Website Design
- Advertising
- Show more
- Location
- Kolkata, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 9 Projects Listed
Full Service Creative Production Company
Treasure Rock Productions is a distinguished family-owned and operated studio specializing in a wide array of creative media services. From video production and animation to illustration, 3D modeling, scripts, voice-overs, and beyond, our versatile team is equipped to handle any creative endeavor you can...
Top Services:
- Video Production
- Package Design
- Creative Services
- Digital Services
- Product Design
- Show more
- Location
- American Fork, Utah
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Modern Digital Marketing Services
Taking your brand from offline to online can be tough! We can do the heavy lifting for you.Become Digital Today offers a wide selection of custom catered digital marketing services to take your brand from analog to digital...
Top Services:
- Advertising
- Video Production
- Creative Services
- Branding
- Graphic Design
- Show more
- Location
- Antipolo, Philippines
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
We are a multifarious company specializing in varied programs namely video content, photography, web designing, computer ameliorating as well as cyber marketing among other factors. We are a unit of hands-on operatives with outright knowledge and understanding of every task that is undertaken...
Top Services:
- Web Development
- Video Production
- Location
- Limassol, Cyprus
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Animation and web design studio
SAC Designs is a Boston based award winning animation and web design studio specializing in video, HTML5 animations and website design and development. SAC Designs develops unique custom designs for marketing agencies, small businesses and large corporations...
Top Services:
- Video Production
- Video Marketing
- Web Development
- Graphic Design
- Event Marketing
- Show more
- Location
- Hudson, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $140/hr
- Minimal Budget
- Under $1,000
VIDEO & PHOTO PRODUCTION COMPANY IN ITALYMM is a team of dynamic and creative professionals with the international training and hands-on experience to manage complex projects.MM is an international leader in the advertising industry. MM is a highly experienced team with a 360-degree customer view capable of...
Top Services:
- Video Production
- Digital Services
- Web Design
- WordPress Website Design
- Show more
- Location
- Rome, Italy
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Design Future Success!
ABCDMEDIA is a UAE-based full-service digital marketing agency with offices in the UK and Pakistan, committed to delivering innovative, data-driven and AI-powered solutions. We deliver data-driven SEO, PPC and social media marketing strategies that drive measurable business growth...
Top Services:
- Digital Marketing
- SEO
- Reputation Management
- Video Production
- Graphic Design
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Big Business Branding for Small Business Budgets®
We're a boutique marketing agency that strives to set small to medium sized businesses apart from their competitors. Our services include branding, strategic planning, website design, and SEO, all of which are backed by a professional, results-driven approach...
Top Services:
- Logo Design
- Video Production
- Web Development
- SEO
- PPC
- Show more
- Location
- Mesa, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Stories That Move Brands
Libanza Films is a Bangladesh-based video production company specializing in strategic, cinematic, and results-driven visual content for brands, organizations, and institutions. We deliver end-to-end production solutions from concept, scripting, and storytelling to filming, post-production, and multi-platform...
Top Services:
- Video Production
- Creative Services
- Graphic Design
- Digital Services
- Branding
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Jump Suit Group helps businesses generate leads using social media
Since 2014, Jump Suit Group has been generating leads for our clients using social media and Google. We use a unique mix of the advertising tools available and customized content to drive brand awareness, website traffic and sales...
Top Services:
- eCommerce Development
- Web Design
- SEO
- Social Media Marketing
- Video Production
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Pulse is an advertising agency specialized in graphic design, shooting and social media management.
PULSE stands as a boutique production agency situated in Riccione, Italy, specializing in the orchestration of editorial and advertising photo shoots, spanning from modest to expansive scales. Our comprehensive suite of services encompasses all facets of photo production and video executive production, with...
Top Services:
- Graphic Design
- Video Production
- Digital Services
- Branding
- Creative Services
- Show more
- Location
- Riccione, Italy
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Time to Be Different!
Pixels is immersed in a wealth of unique ideas and lucrative corporate strategies. As a leading logo design company, we have successfully delivered countless creative identities to global traders and corporations...
Top Services:
- Web Design
- eCommerce Development
- UI/UX Design
- Logo Design
- Social Media Marketing
- Show more
- Location
- Beverly Hills, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Stories in Motion
Kinetic Animations is a creative agency that specializes in producing high-quality 2D and 3D animations, as well as motion graphics. They focus on creating engaging videos for strategy, marketing, and production, aiming to connect brands with their audiences. The agency boasts a portfolio that has served over...
Top Services:
- Video Production
- Web Design
- Video Marketing
- Logo Design
- eCommerce Development
- Show more
- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Storytelling-focused video creation
Storytelling-focused video creation, worldwide...
Top Services:
- Video Production
- Audio Production
- Branding
- Video Marketing
- Social Media Marketing
- Show more
- Location
- Berlin, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Great design deserves to be felt, not just seen.
Kunkun Visual is an architectural visualization and property film studio based in Bandung, Indonesia. We produce CGI films, still renders, and AI-assisted visual content for property developers across residential, hospitality, and commercial sectors.Our work is built on a single belief that...
Top Services:
- Video Production
- Digital Services
- Graphic Design
- Digital Strategy
- Branding
- Show more
- Location
- Bandung, Indonesia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Professional Video Editing for Business
Helium Edits is a professional video editing agency dedicated to helping businesses, creators, and brands bring their stories to life...
Top Services:
- Video Production
- Location
- Karachi, Pakistan
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Stories That Move Beyond The Screen
AMO Pictures is a fiction-focused production studio creating vertical dramas, web series, short-form scripted content and feature films for digital platforms and global audiences...
Top Services:
- Video Production
- Creative Services
- Design Services
- Product Design
- Digital Strategy
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Meet Media, jouw allround media partner.
At Meet Media, we create experiences. As modern storytellers, we create everything: from campaign videos to talk shows in our studio, and from interviews to visual masterpieces on location, all under one roof...
Top Services:
- Video Production
- Audio Production
- Creative Services
- Location
- Krimpen aan den IJssel, Netherlands
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- Under $1,000
Creative photography + video for adventurous projects.
Granite is a Melbourne-based creative studio specialising in photography, video production, and brand content. We craft editorial-style visuals with a cinematic edge, helping businesses showcase their products, spaces, and stories across digital and print. From short-form social media campaigns to full brand...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
It all starts with a click!
Our creative agency provides high-quality service for your marketing campaign. Using technologies and deep knowledge in marketing, we can create for you playable ads, HTML banners, landing pages, and other promo materials, which can help you to convert your users into your customers...
Top Services:
- Web Design
- Branding
- Graphic Design
- Video Production
- Creative Services
- Show more
- Location
- Odesa, Ukraine
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Growth Marketing Strategy & Creative Agency
We foster business growth through strategy, creativity, and technology...
Top Services:
- Digital Services
- Digital Marketing
- Video Production
- Web Development
- eCommerce Development
- Show more
- Location
- Batavia, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
We Help Small Businesses With Web Design and Content Management.
We are a team of dedicated professionals with a demonstrated track record of creating dynamic websites, content management systems, e-commerce platforms, graphic design solutions, and offering comprehensive SEO services. Our expertise and enthusiasm are consistently reflected in our successful projects and...
Top Services:
- Web Design
- Graphic Design
- Video Production
- Logo Design
- Branding
- Show more
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $53/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Design Excellence
YANTRAM STUDIO, flourished out as a Global Brand in the world of Imagination and designing. Our architectural outsourcing Company strongly represent our decade old arduous journey to become a top class renowned brand for 3D Building construction drawings & Design, an envy to every studio in the CGI world...
Top Services:
- Video Production
- Branding
- Design Services
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Creating Content That Moves You®
We are a multi award-winning, vertically integrated company with a global team, delivering comprehensive solutions from ideation through to post-production. By harnessing the latest technology, we streamline workflows, ensure superior efficiency, and pass on the full cost benefits to our clients...
Top Services:
- Video Production
- Branding
- Creative Services
- Product Design
- Digital Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Grow your business with CherryTree.
CherryTree Agency is a creative marketing agency rooted in Toronto, Canada, serving clients worldwide. Specializing in branding, photo and videography, web design and print: we're passionate about crafting captivating campaigns to help your business grow...
Top Services:
- Digital Services
- Graphic Design
- Video Production
- Creative Services
- Digital Strategy
- Show more
- Location
- Vaughan, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Dedicated to providing a great customer service experience.
Full Blown Productions, Inc., provides creative state of the art production, post production, streaming and crewing at reasonable rates for the corporate, sports and live entertainment markets...
Top Services:
- Video Production
- Video Marketing
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Where Emotions Take Center Stage
Discover Blue House Productions, your trusted choice for top-notch training video production. Based in Silver Spring, Maryland, we excel in audio, video, and live streaming services. Our creations evoke emotions, catering to your specific needs, be it joy, laughter, or inspiration...
Top Services:
- Video Production
- Audio Production
- Location
- Silver Spring, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Exceptional Video & Photography Services
Based in Colorado, we specialize in video production and photography. Whether your needs include marketing videos, testimonials, storytelling, app productions, web campaigns, corporate communications, television, or live productions. There isn’t a job that we can’t handle...
Top Services:
- Video Production
- Creative Services
- Location
- Fort Collins, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
NFX
Award WinnerRecipient of a Best Design Award for outstanding work.Exceptional Visual Storytelling
We believe creating something of true significance starts with seeing things others do not...
Top Services:
- Video Production
- Content Marketing
- Location
- San Francisco, California
- Number of Employees
- 50 - 99
- Minimal Budget
- Under $1,000
Video Production Specializations
Services Related to Video Production
Popular Services
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
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| Disadvantages |
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| Best for |
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How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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