DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,509 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Think. Create. Innovate

    Dezyn 360 is a highly acclaimed studio, celebrated for its extensive and multifaceted expertise in the domains of responsive web design, development, and branding. Our team has cultivated a deep and holistic understanding of these crucial elements, enabling us to provide clients with unparalleled solutions...

    Location
    West Palm Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
  • Bespoke 3d Projects That Elevate Your Brand

    We help premium brands elevate their visual marketing with high-fidelity 3D explainer videos and bespoke product reveals. Cinematic 3d Motion And Technical Animation To Scale Your Brand Effortlessly...

    Location
    Surat, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Animated Explainer Videos That Drive Results

    We are a New York based explainer video production company that specializes in producing engaging & cost effective video solutions such as Explainer Videos, Product Demo Videos and Live-action Videos...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • We Do Full-Cycle Product, Brand, and Visual Design for Tech & Lifestyle Startups.

    O0 has garnered recognition for its excellence in design, earning the prestigious Reddot Award five times and counting. This accolade speaks to our commitment to pushing the boundaries of design innovation and consistently delivering outstanding outcomes. As an agency overview, this highlights our dedication...

    Location
    Walnut, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Advertising Film Production & Social Media Agency Berlin

    At Twinematics, we create videos that don't just look beautiful - they work. We are a Berlin-based creative agency and video production studio specialized in crafting strategic video content that connects data, psychology, and cinematic storytelling to drive measurable results...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • A Creative and Marketing Agency to Help You Tell Your Unique Brand Story

    At Eclipse, we draw inspiration from a rich heritage of exceptional storytelling. Whether supporting nimble start-ups or global corporations, our goal is to enhance your brand with creative solutions that build lasting connections through compelling imagery and evocative language...

    Location
    Uckfield, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Digital Done Differently

    We're LEP Digital: an award-winning team of talented and passionate content marketers who support dynamic and forward thinking brands to succeed in the digital space...

    Location
    Terrigal, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creatively Powered by Africa

    Established in 2015, Brand Envoy emerges as a pioneering creative agency specializing in marketing, branding, and advertising. Leveraging its distinctive expertise in digital strategies and data analytics, the agency is dedicated to delivering innovative advertising solutions tailored for both SMEs and...

    Location
    Lagos, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Dream, Design, Realise

    Since 2007, we have been delivering a full design agency service to clients across many industries. Whatever your business goals or creative requirements, we can turn your ideas into a reality. Discover flexibility and results that stretch beyond expectations...

    Location
    Matlock, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Creative & Tech-Driven Marketing

    BLVD powers businesses with creative and tech-driven marketing through web and graphic design; brand and website development; eCommerce; SEO; social media management and influencer marketing; digital advertising; event amplification; photography and videography; AI services; and more...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Get Future Ready

    Agencies United is a global creative brand and production studio, bringing together seasoned strategists, award-winning designers, and leading independent agencies. We partner with ambitious brands to create ideas that move, blending deep expertise with fresh thinking to build brands that are timely and...

    Location
    Summit, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • We make digital simple. A partner you can trust, results you can see.

    Downstreet Digital is a full-service digital, boutique agency with extensive experience in the political & business sectors. We know how to deliver the results you need and have the track record to back it up. We specialize in website design, ad creation and targeting, digital campaign strategy, and social...

    Location
    Albany, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • It's Time For You To Stand Out

    Wherefore is a branding & design consultancy that specialises in rebrands. We develop unique identities and strategies to help brands stand out so that their customers choose them over their competitors...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Your Unique Story Is Yet To Be Told

    Unique Image is an award-winning creative solutions firm with over 25 years of expertise empowering brands and driving positive change for corporate and Fortune 500 enterprises. Our end-to-end campaign tactics push multimedia and design limits to offer new chances for immersive marketing. We work with brave...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $400/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Driving Real Business Results in Thailand through Data-Driven Social Media & Influencer Solutions

    FinT Thailand is a premier SNS marketing agency driving real business outcomes for global brands in Thailand and ASEAN. We provide end-to-end solutions, from strategy to execution. Our core strength is "WeGrow," an exclusive network of nano and micro-influencers used to generate mass, authentic local reviews...

    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • The best face of your firm starts here!

    UEYE Solutions is a leading B2B design company committed to enhancing the professional appearance of businesses through tailored design solutions. With our expertise, we ensure that every aspect of your company's visual identity reflects professionalism and excellence, setting you apart in the competitive...

    Location
    Oslo, Norway
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Where Brands Stop Playing Safe

    At Adoerz, we don't just market; we make brands unforgettable. We're the creative force behind campaigns that don't whisper they roar. Our team of award-winning strategists, designers, and AI wizards blend human insight with cutting-edge technology to craft marketing that doesn't just follow trends, it sets...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Full-Service Delaware Digital Marketing Agency

    Delaware Digital is a full-service digital agency specializing in web design, web development, SEO, PPC, branding, and digital marketing solutions for businesses across Delaware and the Mid-Atlantic region. With over a decade of experience and a fully in-house team, the agency delivers customized digital...

    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Design Agency is an advertising agency for brands with ambition

    We offer full services on Branding, Design, Digital, Marketing, Advertising, SEO, Video Production and Creative Communications...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A Professional Website Design for Your Company Opens up a World of Opportunities.

    Marcy Design is an experienced team of creative professionals. We are experts in web, marketing and advertising campaign development. Marcy Design can provide your organization with a creative and cost effective website...

    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Award-Winning Creative Marketing agency 20+ years. We concepts, develop brands, & strategize plans.

    Partnering with F&B, and Hospitality businesses to effectively reach new heights through Brand Strategy, Creative Marketing, & Commercial Content. Currently operating in Oregon, Phoenix, and SF Bay Area...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Great brands are born from great stories.

    Born is a storytelling and creative agency. Put simply, we build brands and then create advertising campaigns for those brands. We also create campaigns for brands that are already built...

    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Stay Modern, Stay Ahead. Outsmart Your Competitors With Best-in-Class Marketing.

    Looking for a One-StopModern Marketing is a full-service digital marketing agency for B2B, B2C & eCommerce companies. Call (855) 222-7076 and stay ahead of your competition. Modern Marketing gets results and saves you time. We provide everything you need under one roof to effectively market your business...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your Digital Marketing Experts

    Venture Creations is a West Michigan digital advertising and video production agency founded in 2009. We run Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft ad campaigns and produce the live-action, CGI/3D, and photo content behind them, for local businesses, e-commerce brands, chambers and events, and...

    Location
    Hudsonville, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Unified Communications for Customer Engagements

    UNIFAGE is a digital marketing agency that specializes in CRM solutions by providing businesses with Integrated Unified Communications. Based in Irvine, California, the marketing agency is a global leader in video marketing and website design with clients across all industries. As an official Orange County...

    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Brands and Imagination

    Brand disruptors, innovators, creators, incubators, and accelerators make up JASTOR BRANDING. They create and put into practise brand and marketing experiences across various platforms. We excel in important sectors of the global New Economy, such as hotels, real estate, and online consumer goods...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Smaller fees, big ideas and huge results

    A creative, innovate and effective PR agency run by a journalist. Provides PR strategy, campaign support, crisis management, media training, photography, video production, copywriting, social media management, content creation, website design and SEO blogging...

    Location
    Kingston-Upon-Thames, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Marketing Made Easy

    Boxcar Creative is an acclaimed digital advertising agency based in Dallas. We specialize in crafting cutting-edge online marketing strategies that are both effective and stylish...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Let Us Help You Grow Your Market!

    Intermark Automotive is a specialized automotive branding and marketing agency catering to individual auto dealerships and local area marketing dealer groups. What sets us apart is our unparalleled wealth of experience, providing a safety net, unlike any other agency...

    Location
    Tampa, Florida
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • We're your team

    We are a 17-years young digital agency that specialises in approaching videos, websites & apps, digital marketing and communications as tools to achieve business goals. We have worked with several multinationals creating strategic, clutter-breaking yet authentic brand experiences...

    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • PPC, SEO, Social, Video Experts

    Our comprehensive grasp of Web Design and Online Marketing enables us to tailor our services precisely to your requirements, whether you're seeking a visually captivating website or aiming to fortify your online business presence. Across the spectrum of digital strategies including PPC, SEO, Social Media, and...

    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    3 Projects Listed
  • Plan. Launch. Grow

    KS Global is the fastest-growing digital marketing companies in Malaysia. KS Global offers effective, fast consults on web designing and SEO options, working closely with its clientele to cater to their every need. Every client is treated to their unique needs to ensure full potential of their online...

    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • The Best in Design Inspiration.

    A small design studio filled with experience and design inspiration in WordPress Development and Design, Graphic Design, Logo Design and high-end Artwork and Illustrations...

    Location
    Playa Flamingo, Costa Rica
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Integrated Advertising for Lifestyle Brands.

    The leading independent advertising agency for lifestyle brands...

    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Your trusted partner for scalable digital solution

    Your trusted partner for scalable digital solution...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Where Imagination Meets Innovation.

    As your trusted partner for Creative Digital Marketing, we specialize in SEO, web design, and social media solutions, along with graphic and identity design, and digital experiences. Our full suite of services is tailored to meet your unique needs. Our team of passionate experts works closely with each client...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • International Marketing Agency

    At IM Digital Factory, we are an international digital marketing agency with a global perspective. We're dedicated to driving our client's success, whether they are domestic companies seeking to expand into international markets or international enterprises looking to maximize their global presence...

    Location
    Barranquilla, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Provocative Marketing Techniques To Grow Your Brand

    Dive into the realm of content marketing, where we craft compelling narratives that resonate with your audience's heartstrings. Harness the power of social media marketing as we strategically boost your online presence and engagement...

    Location
    New Brunswick, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Your bang-for-the-buck 3D Visualization Studio.

    Sens Visuals is a 3D Visualization Studio based in Kolkata, India. For over 5 years, we have been helping consumer product brands and real estate developers produce high quality 3D Animation and Design creatives for visual marketing...

    Location
    Kolkata, India
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Your Own Digital Partner

    Digital 6ix is a full-service digital marketing agency based in Toronto, serving local businesses of all sizes. Our comprehensive packages include web design and development, social media marketing, online reputation management, advertising management, and SEO/GEO...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We Are Creative CGI Studio of Award-Winning Digital Artists

    We are a Global CGi studio with decades of experience across the Advertising and Brand industry...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Helping society and business engage, learn and inspire.

    Hello! We are Cognitive, a visual thinking consulting and creative agency. Our founder, Andrew Park has started the company in 2004, and we are now firmly established as the world leaders in visual thinking...

    Location
    Folkestone, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Design Without Limits, Detail Without Compromise

    Fine Line Graphics brings brands to life through custom design and creative storytelling. From concept to finished product, they offer a full range of services - branding, packaging, prototyping, and more - crafted to reflect each clients unique vision. Every project is handled with precision, artistry, and a...

    Location
    Rockwall, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Video storytelling for cosmetics, healthcare & biotech (AI/3D/2D/LIVE)

    Createen is a Paris-based video agency specialized in cosmetics, healthcare, biotech, and nutrition. We produce premium films, 3D animations, tutorials, and corporate content that combine cinematic creativity with scientific rigor. Trusted by Unilever, LOréal, Yves Rocher, Obagi, Air Liquide, Bayer, and...

    Location
    Paris, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Transform Ideas Into Movement

    We are a young motion design studio specializing in high-quality 2D animation solutions for you and your business. Believing that every project is unique, we focus on understanding each clients needs to craft captivating and memorable experiences...

    Location
    Colombo, Brazil
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Diego Tórgo is a Brazilian-Portuguese Creative Director with twenty years of experience in advertising across three continents. He is dedicated to crafting bold visual narratives that engage audiences and leave a lasting impression...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Where Ideas Take Shape, And Design Speaks

    Fiele Studio is a creative design atelier specializing in thoughtful, inspired visuals that elevate brands. We blend strategy with artistry to craft compelling identities, striking graphics, and meaningful digital experiences that resonate...

    Location
    Mendoza, Argentina
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Reframe What's Possible

    Mediatropy is a Singapore-based full-service digital agency with operations across 10 countries in Asia and the Middle East. The agency specializes in data-driven marketing, branding, web and app development, creative production, SEO, performance marketing, and AI-powered digital solutions. Mediatropy helps...

    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Build Rock SOLID Brands That Roll With Culture

    Fold7 is a London-based creative agency specializing in brand communications, delivering culture-driven ideas and strategic campaigns that help brands stay relevant and impactful in a fast-evolving market...

    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    3 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

ReceiveFreeProposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner