DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,971 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Building Brands That Last.

    At Ever Brands, we are dedicated to building consumer businesses. As a group of operators, creatives, and investors, we partner with founders to bring authentic ideas to life. We're here to help you build something extraordinary. Because even the boldest ventures need a solid launchpad...

    Location
    Perth, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Unlock Your Potential.

    YF Agency combines strategic branding and creative production to craft impactful solutions that elevate brands. From defining identities and producing engaging visuals to driving results with digital campaigns, we bring bold ideas to life. Whether you need a brand refresh, compelling content, or optimized...

    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • Where Creativity Meets Functionality.

    Revamp is a web design studio dedicated to transforming digital experiences across various industries. Design studio with a digital-first approach, specializing in web design, development & motion...

    Location
    Sarajevo, Bosnia and Herzegovina
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Let Your Business Be Known

    I provide custom content creation and SEO services. Video | Web | Design all to strengthen your online presence...

    Location
    Ponca City, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    Under $1,000
  • Creatively Advancing Business

    Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Where Strategy, Creativity & Humanity Meet.

    Artificial Intelligence is cool, but have you heard about NI?Natural IntelligenceTMFrom one human to another thats where the magic lies. Fishgate thrives on creating work that brings people together, united by the power of human connection. Naturally collaborative, our approach to creativity...

    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Handle the Marketing-You Focus on Smiles.

    At Dentists Marketing Company, we take the stress out of marketing so you can focus on what you do best creating healthy, confident smiles. From SEO and Google Ads to stunning websites and social media, we craft strategies that bring real patients to your door. Our team understands the dental industry inside...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Ready to get nifty?

    At NIFTY, we are a full-service branding agency dedicated to crafting premium brand experiences. Our mission is to elevate your brand through innovative and comprehensive design solutions...

    Location
    Reeuwijk, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full-Stack Performance Marketing Agency

    We are a full-stack performance marketing agency working with startups and small businesses to help them make the most of the digital marketing ecosystem using tried and tested mechanism that propel business outcomes in competitive international markets...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Help you stand out, resonate with your audience, drive meaningful engagement, & grow effectively.

    With a focus on Art Direction and Brand Strategy, my team and I create tailored solutions that bring brands to life through compelling visuals and strategic direction.Our Mission is to help brands stand out, resonate deeply with their audience, drive meaningful engagement, and grow effectively...

    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Business Partner That Will Help Grow Your Business

    At AQRedited, we are passionate about shaping unique and lasting brand identities. We strive to provide businessesregardless of sizewith cost-effective, results-driven branding solutions that ensure they make a strong impression in a crowded marketplace...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • AI Video Agency

    Mumbai-based AI video production agency founded in 2018. We help EdTech brands, D2C startups, online coaches, and corporates scale content fast using AI-powered workflows — reels, brand films, course videos, motion graphics, and post-production...

    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Top Branding and Marketing Agency - Brand Strategy, Fractional CMO services and AI Marketing

    Trumpet Marketing helps startups, service providers, and law firms stand out, attract clients, and scale. We blend brand strategy, digital marketing, and AI-assisted campaigns to drive visibility, build authority, and fuel measurable growth...

    Location
    Boyds, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Your One-Stop Digital Marketing Agency!

    NexLaunch is your Fractional Marketing Teamdelivering branding, social, SEO, paid traffic & live production. With 20+ years of expertise, we help brands launch, scale, and grow through done-for-you strategies that simplify success...

    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • A different kind of creative agency

    In an era where everything changes at lightning speed, we help brands take advantage of these challenges...

    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Were Here To Help You Reach the Goals That Matter

    The biggest companies in the world choose our team and now you can too. Experience world class service and results you can count on. Our modular pricing makes sure you only pay for the services you need. No matter if you need strategy, design, content creation or to buy media, we can even work white label. We...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Empowering Brands To Dominate Online

    VIP Marketing is a full service marketing agency for law firms helping them grow online...

    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Content Is King, We Make The Moves.

    At #Knights, we exemplify the strategic strength and essential role of the knight in the chess game of business competition. We empower companies to navigate and outmaneuver their competitors with precision and expertise...

    Location
    Casablanca, Morocco
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Boutique Design + Storytelling Studio

    CatCow is a boutique animation studio that brings stories to life through content, design & animation! We love to work with nice people...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Online Marketing Experts

    Do Some Digital is a full scale online marketing agency which provides an honest and results based approach to work. We cover Google Ads, Social Media, Design Work, Content Creation, Websites, SEO & more!...

    Location
    Hertford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We Help Businesses Grow

    Gregory is one of the largest PR firms with offices in NYC, Boston, Philadelphia, and London. Named 2025 Agency of the Year by PR Daily and ranked #7 nationally for financial services and real estate PR, we're also the world's most AI-enabled PR firm, winning PRSA's Silver Anvil for our AI work...

    Location
    Ardmore, Pennsylvania
    Number of Employees
    100 - 249
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Rule the Web™

    For over a decade, Ritter Knight Creative has been crafting powerful web solutions for clients across an array of industries - from manufacturing to hospitality and tour & travel. With experience managing more than 101 website projects, these digital marketing professionals are dedicated to transforming ideas...

    Location
    Allouez, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • A Different Creative Approach

    Off+Brand is a full-service digital marketing agency based in Glasgow, dedicated to bringing brands to life. Our team of digital experts works with clients worldwide across a variety of industries...

    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Changing Your World With Results

    Through the latest and most advanced tools in digital development, we turn your company's communication into an attractive and effective user experience. We do it in a different way. We study your industry and position you at a higher level compared to your competition...

    Location
    Rome, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Much more than simple promotions

    Consumer and trade promotions. Loyalty and incentive programs (consumers, sales force, distribution). Low-budget tv, social media, and radio commercials production...

    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • You Make a Difference, We Make it Easier.

    At Word Beacon, our services extend beyond mere copywriting; we specialize in empowering organizations to amplify their impact, whether it's advocating for environmental causes, protecting children, or bolstering community initiatives. With our expertise and dedication, we stand ready to support your mission...

    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $10,000 - $25,000
  • Still In Frame Creatives is a full-service, turnkey, creative agency specializing in website design, social media management, video/ photo production, branding, digital marketing, and HubSpot solutions. Based in Miami, FL, with support for English and Spanish, we focus on storytelling that connects...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    Under $1,000
  • Visual design Studio

    A multi discipline visual design studio in a constant expanding process. We provide an end to end service for various clients, from startups & private entrepreneurs to corporate companies. Whether it’s designing a new digital product from scratch, creating motion graphics videos or branding a new company...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed
  • Break Barriers Boost Access

    Crafted Vision is a results-driven creative agency dedicated to breaking barriers and expanding access through bold design and strategic digital solutions. We transform brands into powerful experiences that connect, convert, and create lasting impact helping businesses of all sizes show up with clarity...

    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Portfolios Count
    14 Projects Listed
  • A Digital Marketing Agency Led by Upworks Top-Rated Freelancers.

    We are dynamic and versatile team of digital marketing experts who bring together diverse talents and experiences to deliver exceptional results for our clients...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • 15 Years Of Experience In Digital Marketing Roi Advertising Roi Experts

    Five Stars Marketing Agency - Digital Marketing Agency/ We provide services and help businesses all over the world to find customers faster by implementing modern marketing and high-tech sales tools...

    Location
    Chișinău, Moldova
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Capturing the Heart and Soul of Your Business!

    Helping you and your company look great on camera...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Commercial Video That Moves, Excites, & Ignites.

    Hotbed Media is a Columbus, Ohio based video production and content creation agency founded in 1997. With a lean, director-driven model and a team of filmmakers and strategists, Hotbed designs cinematic content tailored to each stage of the marketing funnel. The firm helps product-focused brands clarify...

    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Brand Your Story Our Camera.

    We are an Austin based video production service company serving the ATX area. Hens Bread Productions is your complete partner for video and photography, turning creative ideas into compelling visual stories. Since 2020, we have been producing high-quality video content designed to meet your specific needs and...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • Ortmor Agency | Delivering Digital Happiness.

    At Ortmor, we are the trailblazers of innovation, seamlessly merging technology with creativity to craft unforgettable brand experiences. Our extensive range of services propels brands into the future, captivating audiences and leaving an indelible mark...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
  • Turning complex ideas into digestible visual stories through animation.

    Midnight Snacks, the Denver-based crew of late-night creatives, has been specializing in turning complex ideas into digestible visual stories since 2010. Picture us as your culinary storytellers, serving up narratives that captivate your audience's visual palate while effectively conveying your message...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Simplify the Complex.

    Creative Frontiers transforms ideas into compelling stories through animation, e-learning, design, and software development. Our team specializes in crafting visually stunning, emotionally engaging, and results-driven solutions that empower organizations to connect with audiences and achieve their goals...

    Location
    Reston, Virginia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Sculpting Imagination Into Reality.

    Im a 3D artist, specialising in high-quality 3D visualisation and animation. From concept to final render, I handle the full 3D pipeline; modelling, texturing, lighting, and compositing using tools like 3ds Max, V-Ray, and Aftereffects. Whether it's photorealistic product renders, architectural visuals, or...

    Location
    Angmering, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Easy-to-Hire Virtual Assistants for Your Business.

    ACA VA Services is a professional digital solutions agency offering tailored support in web development, digital marketing, and business process services. The company focuses on helping startups and growing businesses enhance efficiency, strengthen their online presence, and achieve measurable results through...

    Location
    Dipolog City, Philippines
    Number of Employees
    50 - 99
  • Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling.

    Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling to create impactful branding. By captivating audiences through storytelling, we establish an emotional connection that fosters trust and showcases the true value of our clients' brands.We collaborate with...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Creative | Positive | Innovative

    A digital art outsourcing studio specializing in full-cycle game development, cinematic video production, and high-quality 3D content. We create games, cutscenes, trailers, characters, and immersive worlds using industry-leading tools like Unreal Engine 5, Blender, and other top-tier pipelines...

    Location
    Tbilisi, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Dream. Design. Deliver.

    Build a brand that gets a Yes!...

    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Architectural Visualization & Creative Studio based in Madrid. We craft captivating visual narrative

    Bokehverse emerges as a pioneering Architectural Visualization & Creative Studio based in Madrid. At Bokehverse, our ethos revolves around crafting captivating visual narratives, characterized by meticulous attention to detail...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Trailblazing, eyebrow-raising.

    I'm Josh Muscat, an independent graphic designer and digital artist based in Melbourne, Australia. Inspired by modern design, 1980s pop culture, and avant-garde technology, I produce one-off visuals laced with futuristic nostalgia...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Our passion has no end.

    At RenderLab, we believe collaboration drives excellence. Our team integrates creative vision, strategic thinking, and technical skill to produce premium 3D visuals. By working closely together, we ensure every project meets top-tier standards. With a balance of innovation and efficiency, we offer the tools...

    Location
    Casablanca, Morocco
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Visual Alchemist Turning Bold Dreams Into Cultural Currency.

    Suleyman Yazki is a seasoned designer and creative director with over a decade of experience in brand identity, experience design, and motion graphics, having collaborated with some of the world's leading companies and cultural institutions...

    Location
    Geneva, Switzerland
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Conquer New Galaxies

    Cosmic Media e.U. is a creative solution provider focused on design, visual communication, and modern digital media production. Driven by a passion for creativity and strategic communication, the company combines design expertise with modern technologies to help clients strengthen their brand presence and...

    Location
    Villach, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Designs for your success

    We specialise in Branding, Web Design, App Design, UX/UI Design and Motion Graphics...

    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Big Ideas can Grow in Small Placess

    Artbox Creative Studios is a web design founded in 2007 in Rogers, Minnesota. We always say that you do not need 500 people, we only need 50 to create great, long-lasting impressions...

    Location
    Big Lake, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    2 Projects Listed
  • Ideas That Inspire Growth

    Every company is home to a unique story. TriAd specializes in finding those stories and telling them in ways that capture attention and compel action. We'll help identify your story, and work closely with you to create marketing communications that resonate with your audience, sell your products and build...

    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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