DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

313 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • CRUSH it with Digital Marketing.

    We are a top rated digital marketing agency and website designer in Denver, Colorado, providing a full suite of marketing, software and advertising services. We design highly dynamic websites and funnels geared towards high conversion rates. We can build in most cms design platforms and can provide...

    Location
    Erie, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $275/hr
    Minimal Budget
    Under $1,000
  • The creative agency for your next big thing

    We create brands and products that work, convert and look darn slick. We specialise in UI/UX, web design, branding and video...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • TVB is brand concept and production studio based in uniquely restored building in Westport, CT. We have in-house capabilities for strategic branding and messaging, full service graphic design, 2D/3D animation and rendering and photography and videography, including a fully equipped in-house studio...

    Location
    Westport, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Foundry produces award-winning videos and photos for B2B industrial brands.

    Foundry is an award-winning content creation shop that believes the hardworking people in industrial manufacturing and repair are the heartbeat of what gets stuff done. Its our job to tell their stories.We produce videos and photos for B2B industrial brands that want to strengthen their marketing strategy...

    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Bring stories alive - We Tell Your Story!

    SIGNAfilm specializes in crafting corporate videos, customer testimonials, and employer branding productions, employing journalistic storytelling techniques to authentically represent brands. By delving into businesses' core narratives, we bring genuine stories to life, showcasing not just who you are, but...

    Location
    Viby, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Videos That Build Trust

    EVERYWOW is a full-service communication and video agency based in Zurich, Switzerland. The agency puts their clients' leaders on camera in a way audiences believe, across interviews, thought-leadership podcasts, and large-scale livestreams...

    Location
    Zürich, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative And Engaging Videos That Drive Growth.

    Third Born Entertainment is an Edmonton, Alberta based video production company dedicated to the creation of compelling visual content for corporate, commercial, and entertainment endeavors...

    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Videography & Photography for Events & Corporate video Production in Dubai UAE.

    Media Partners Dubai is a video production company based in Dubai, UAE, that specializes in Corporate video production, Event Videography & Photography, Promotional Video Production, Social Media video production, Videography & Photography, & Presentation Videos...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Connect through Content

    THIRTY3SOUTH makes films that work for our clients, not for our ego's. We make films that sell, inspire, convince, reassure, make safer, find good people, encourage connection and build loyalty...

    Location
    Hamilton South, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Technological Vanguard & Creative Strategy

    Oroneta Audiovisuals is a Valencia-based production agency established in 2013, focused on creating impactful audiovisual content for businesses and organizations...

    Location
    Valencia, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Plan. Launch. Grow

    KS Global is the fastest-growing digital marketing companies in Malaysia. KS Global offers effective, fast consults on web designing and SEO options, working closely with its clientele to cater to their every need. Every client is treated to their unique needs to ensure full potential of their online...

    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Your Own Digital Partner

    Digital 6ix is a full-service digital marketing agency based in Toronto, serving local businesses of all sizes. Our comprehensive packages include web design and development, social media marketing, online reputation management, advertising management, and SEO/GEO...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Digital Advertising Agency

    Kogital is a digital agency offering 360° digital marketing communication solutions, producing KPI based strategies and creative campaigns to increase their customers' return on investments. Our services are social marketing, digital media buying, Google Ads, creative design...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • 3D Motion And Design Studio

    Studio Plankton is a creative studio specialized in 3D motion and design, experimental design, crafting immersive and interactive experiences for brands and agencies...

    Location
    Antwerp, Belgium
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • A Creative Performance Agency Helping Brands Win

    King Street Media specializes in propelling brands to success by embracing the entrepreneurial spirit, cultivating a space where talent becomes a catalyst for business growth and prosperity. Our expertise lies in Marketing & Brand Strategy, Performance Marketing, Funnel Development, and Content Creation...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Storytelling with purpose for the modern era.

    From non-profits to startups and Fortune 100 companies among our clients, we're an award winning results driven social media and film production agency with a passion for telling stories and building community online...

    Location
    Des Moines, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Every Business Has a Story. We Make Yours Unforgettable.

    Transform your brand with Story First Films. We craft cinematic stories that captivate audiences, elevate engagement, and drive business growth. Start your project today and make your brand's story unforgettable...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Turning Complexity into Clarity.

    WIEL Filmproduktion Leipzig offers professional film production services, specializing in explainer videos for software, image films, and medical productions. With over 20 years of experience, the team is dedicated to transforming complex concepts into clear, engaging visual stories that communicate...

    Location
    Leipzig, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Photo and video that define your brand

    Sulyok Imaging is a video production studio based in Bucharest that crafts compelling corporate films, promotional videos and branded content. We help businesses tell their stories with cinematic visuals and strategic storytelling - from concept to final edit...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Ankara Advertising Agencies

    SupDijital is a results-driven advertising and creative agency based in Ankara, offering a wide range of services including video production, graphic design, web development, and digital marketing. The agency focuses on helping brands stand out in a competitive market by combining strategic positioning with...

    Location
    Ankara, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • 3D graphics and animation. VR app development for business

    Computer graphics studio ARTPLAY.STUDIO offers graphic content development services: Motion design, 3D graphics and visualisation, interactive multimedia presentations for video walls and touchscreens. VR applications development for business...

    Location
    Moscow, Russia
    Number of Employees
    Under 49
    Average Hourly Rate
    $210/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Official TikTok Shop Partner - Fully Outsourced Service from Ideation to Creation to Posting

    MORE VIEWS, MORE FOLLOWERS, MORE SALES. With a proven track record and guaranteed satisfaction from previous clients, we bring expertise to various industries such as F&B, retail, government, tourism, automotive, oil & gas, construction, property, and entertainm...

    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • The Craft of Influence

    KM is a collective of creative experts with an artistic arsenal of innovative tools and experience. We desire your brand to be seen and heard. KM asks questions that form our understanding, and employ strategies and technology that advance your mission, as we engage your audience...

    Location
    Leesburg, Virginia
    Number of Employees
    Under 49
  • Marketing that works like magic!

    Our team involves marketing and media professionals steeped in branding, packaging, online marketing, media, and business consulting...

    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Precision Illuminated

    Light Domain Studio brings imagination to life through high-end CG, immersive AR/VR experiences, and digital storytelling. We merge art and technology to craft visuals and worlds that inspire, engage, and endure...

    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • New-generation Communication Agency

    We are a next-generation communications agency that believes in the power of a multidisciplinary approach.We believe that creative communication built upon the right strategy brings enduring value to brands and ensures their long-term success...

    Location
    Istanbul, Turkey
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Data-Driven Marketing & AI Agent Automation

    BLCK Alpaca delivers custom AI agents for marketing automation, helping businesses automate content creation, email campaigns, data analysis, and social media management. Our services include data-driven marketing intelligence, AI-powered content generation, seamless AI agent integration, and custom...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Cultural Connections That Convert.

    As an integrated cross-cultural marketing agency, Sensis connects brands with people through meaningful marketing strategies that build sustainable demand. Our cross-cultural model combines expertise in the Hispanic, African American, and Asian markets, while our research-based approach offers cost-efficient...

    Location
    Glendale, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Helping you create branded content that sparks engagement

    We are the ones you call when you need an extra pair of hands to help you build the narrative based content that your team can't handle on their own, or if you don't have a team at all...

    Location
    Sharjah, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • We solve problems.

    We are an agency for 360° communication. Our work includes digital projects like corporate websites, social media strategies, digital communication concepts and advertising campaigns rolled out on TV Commercials, Out-of-home, print and radio.Our idea is to think about the solution first and then developping...

    Location
    Linz, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Entrepreneurial-Minded Marketing

    Geared is a nimble, fast-acting boutique marketing agency in Orange County, California that specifically caters to the "entrepreneurial spirit."...

    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Independent award-winning strategic brand, design and creative services studio

    Since 2008, Creatik has partnered with businesses to craft brands that stand out with clarity, consistency and impact. As a strategic design partner we build the ecosystems that keep them delivering across every touchpoint and give our clients the presence and momentum to succeed...

    Location
    Sutherland, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • From Idea To Published Success

    Books Nova is a modern book publishing and author branding agency dedicated to helping aspiring and established authors bring their ideas to life. We specialize in ghostwriting, editing, publishing, and marketing strategies that transform manuscripts into market-ready books. Our team focuses on quality...

    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We are a full circle digital marketing agency.

    Full-service marketing agency in Chester. Strategy, web, SEO, social, ads, video, design and print under one roof guarantee-backed, honestly reported...

    Location
    Chester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • A Brand Storytelling Agency.

    Brandtelling designs and installs brand architecture for growth-stage B2B firms by installing a Story Operating System. We enable founder-led firms to scale without losing narrative control, so sales, marketing, and leadership operate from the same strategic story...

    Location
    East Northport, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Black, White And Everything In Between

    We are an advertising agency based in Linz, Upper Austria, specializing in strategic brand development and brand communication for companies in the B2B and B2C sectors. With over 30 years of leadership in the B2B sector, we work with fresh thinking, open minds, and sharp senses...

    Location
    Linz, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Audiovisual, number 1 medium for communicating.

    CYRA Group, an audiovisual production company based in Paris, boasts nearly seven years of industry experience. We specialize in creating diverse content for businesses, ranging from internal communication materials to external marketing campaigns, as well as content for broadcasters, reaching millions of...

    Location
    Paris, France
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • ILLUMINATE YOUR BRAND PATH

    For rapidly expanding innovation companies, RED FLARE® specializes in creating new brands and transforming existing ones. By assisting you in adjusting to a market and world that are changing, we add value...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We create videos that boost sales and engage audience.

    At Motionplay Studio, were more than just a video production company were a team of passionate storytellers, artists, and problem-solvers. With a diverse mix of skills and perspectives, we bring years of experience in animation, live-action filming, editing, and beyond.What truly sets us apart? Our...

    Location
    Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Are an Award Winning Creative Agency That Delivers High Quality.

    We are an award winning creative agency that delivers high quality, unmissable assets in digital marketing, video production and website design...

    Location
    Cottingham, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Build A Brand That Creates Demand

    We are a 15-year-old data-driven full web design & development agency and we, at Beryl- a professional design company can guide in all perspectives to amplify the brand awareness and in turn increase the revenue, without any increase CapEx. Beryl India could be that invisible force for your company which can...

    Location
    Noida, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Big Work, Big Impact

    We are in the attention business. We are a full-service advertising agency that doesn't do boring. We create attention through BIG WORK that makes a BIG IMPACT...

    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Unlock Your Potential.

    YF Agency combines strategic branding and creative production to craft impactful solutions that elevate brands. From defining identities and producing engaging visuals to driving results with digital campaigns, we bring bold ideas to life. Whether you need a brand refresh, compelling content, or optimized...

    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • Visualization-First Partner for Enterprise Growth

    Creative Engine is a visual production and animation partner helping corporations and manufacturers communicate complex ideas with clarity and impact...

    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Brand Culture

    We work with love, understanding, reinforcing and generating the brand culture of our business partners. We are brand experts. We deepen change in organizations and create brand culture through their identity and communication...

    Location
    Mar del Plata, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A multi-disciplinary creative branding and design agency

    We solve our clients’ business problems by working in partnership with them and carefully creating solutions that connect...

    Location
    Spring Hill, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Award-Winning Boutique Design + Storytelling Studio

    CatCow is a boutique animation studio that brings stories to life through content, design & animation! We love to work with nice people...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Rule the Web™

    For over a decade, Ritter Knight Creative has been crafting powerful web solutions for clients across an array of industries - from manufacturing to hospitality and tour & travel. With experience managing more than 101 website projects, these digital marketing professionals are dedicated to transforming ideas...

    Location
    Allouez, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Much more than simple promotions

    Consumer and trade promotions. Loyalty and incentive programs (consumers, sales force, distribution). Low-budget tv, social media, and radio commercials production...

    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Visual design Studio

    A multi discipline visual design studio in a constant expanding process. We provide an end to end service for various clients, from startups & private entrepreneurs to corporate companies. Whether it’s designing a new digital product from scratch, creating motion graphics videos or branding a new company...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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