DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,277 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Rooted in Innovation and Fueled by Passion

    The SHEDIO is Cleveland's solar-powered micro studio, delivering cinematic video, photo, podcast, and live-stream productions with big-studio quality in a bold, sustainable space...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Multi Platinum Award Winning Video Production Agency

    At Simply Thrilled, we are bursting with bright ideas and we always shoot for the stars! Simply Thrilled is a lively, award-winning video agency with headquarters in Nottingham and an office in London. Since 2015 we have been turning client briefs into engaging films and applying creativity, storytelling, and...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Start Testing At Scale

    Most brands struggle with UGC because they dont generate enough creative iterations. At DansUGC, we eliminate the barriers of cost and volume, giving you the ability to test faster and more effectively. Were a high-velocity UGC agency built for brands that want to own the feed through continuous, data-driven...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Stories That Inspires

    Red Noise Films is the leading audiovisual production company in Madrid specializing in advertising, branded content, and documentary films for companies seeking to stand out in the Spanish market. As an audiovisual production company in Madrid with over 10 years of experience, we have worked with prestigious...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Trusted UK Video Production

    Inspired Film and Video is a UK video production company with over 20 years experience creating corporate video, live event coverage and training content. Based in Stoke-on-Trent, we work with NHS Trusts, universities, public sector organisations and corporate clients nationwide. Our in-house team delivers...

    Location
    Stoke-on-Trent, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Spark Plug Of Creativity

    Spinthiras Media is a Dubai-based food and commercial photography studio that doesn't just capture products it makes people want them. Founded in 2013 and ranked among the UAE's top food photographers, Spinthiras Media blends cinematic storytelling with sharp commercial intent, turning everyday food and brand...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Advertising Agency For Smart Businesses

    Provocative and immersive marketing and design solutions that do more than build a brand. We exist to ignite and excite the minds of buyers through strategic, viral, 360-degree marketing. With a team that possesses over two decades of experience (and every generation in between), our solutions are...

    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Creative Branding Agency Located in Richmond, Virginia

    We're always thinking. It's what we do. We are a branding agency. Working for Fortune 500 companies to Startups. We work hard. We have fun...

    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • You Think, We Visualize.

    The Best, The Experienced, The Affordable, The Punctual Studio...

    Location
    Gandhinagar, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Your message, flying

    A full-service animation studio that creates engaging stories, explainer videos, 2d animation, 3d animation, commercials and business videos...

    Location
    Krakow, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Stand Out With A Video Strategy Masterpiece

    We are a full-service video production company based in New Orleans. We specialize in video strategy and work with businesses and agencies from the script to the screen to achieve their communication goals and deliver a captivating, high-quality production...

    Location
    Metairie, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Design Solutions for Entrepreneurs and Their Businesses

    Design Musketeer LLC is a full-service graphic design agency, providing a spectrum of services encompassing logo creation to website development. Distinguished by their emphasis on precision, punctuality, and cost-effectiveness, they are dedicated to delivering high-quality, customized design solutions that...

    Location
    Hayward, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Yes Is the Answer. What's the Question?

    Roger West Creative & Code is a full-service digital marketing agency that helps companies build brands, generate leads, and keep customers inspired and engaged...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
  • Prime agency in Germany for movies and animations.

    MARC ANTÓN is a pioneering force in Germany's animation industry, specializing in both 3D and 2D animated films tailored for corporate clients. With our expertise extending to cutting-edge 2.5D and 3D explainer videos, we've earned a reputation as one of the most highly recommended agencies for delivering...

    Location
    Gersthofen, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Helping Tradies Convert With Online Content.

    LIST Media helps Australian tradies grow their business with smart websites, digital marketing, and powerful online content. We make it easy for you to attract more leads, build trust, and stand out in a competitive market...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Award-Winning Cinematic And Game Studio

    Max Gogh Studio is a digital art and design studio specializing in high-end 2D art, 3D visualization, animation, visual effects, branding, and web design. Founded by digital artist Max Gogh, who has more than 20 years of professional experience and has contributed to major productions including Pacific Rim...

    Location
    Buenos Aires, Argentina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Strategic Design That Drives Growth.

    BMAC Creative is a full service marketing strategy and strategic design agency. BMAC Creative couples years of marketing experience with years of corporate design to provide clients with highly effective marketing strategies and elevated marketing and sales materials...

    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing ‍Ideas To Life

    FWRD Digital & Product is a creative agency delivering standout design, development, and merchandising services. From branding to full-stack builds and global product launches, we turn ideas into beautifully executed realities fast, flexible, and built to scale...

    Location
    Milton Keynes, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We create cinematic experiences that drive lasting results.

    The highest praise we've ever received? These are the guys you actually want to hang out with on set. No egos, no drama. Were about telling awesome stories with awesome people. So, whether you're looking for a killer video, a memorable ad, or something entirely out of the box, we've got you covered from the...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We love telling visual stories that turn heads and build brand equity.

    We're storytellers at the intersection of art, commerce, creativity, and technology. Deep Vibe transforms complex ideas into captivating narratives through advanced technologies like VP/XR, Unreal, and Generative AI. We're not just a vendor we're the partner who turns your 'what if?' into done...

    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • A MEDIA & MARKETING AGENCY OBSESSED WITH PERFORMANCE

    Loveridge Digital is a full-service media and marketing agency...

    Location
    Wicklow, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Amplify Your Brand With A Podcast

    Sundial Media partners with brands and creators who want to connect with their audience better. At Sundial, we wholeheartedly believe in the value of podcasting for creators, businesses, and enterprises. Well partner along side of you to make something great that connects with your audience...

    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • International Entertainment Network.

    Our organization prides itself on providing top-tier programming and meticulously crafted branded content across multiple media platforms, including television, film, and social media, specifically tailored to captivate and engage the discerning Gen Z demographic. We are committed to delivering content that...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We are Cloud Animations and we create stunning animated videos based on a proven results.

    Cloud Animations stands tall as the finest 2D & 3D animation company in the USA. Our goal is to bring the most mesmerizing and aesthetically-engaging visual and characters to life...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Where Ideas Become Distinct Visuals

    I'm Oryan Kidron, a Visual Communication graduate from the Bezalel Academy of Art and Design (Class of 2023). As a multidisciplinary designer, I love exploring new ideas and approaches while keeping an open and curious mindset. My work spans across interactive experiences, 3D and motion design, and typography...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Look good. Sound good. Do good.

    Square Lightning operates as a comprehensive consultancy, offering full-service solutions in graphic design, communications, and editorial expertise. Ranging from branding initiatives to video production, social media campaigns to impactful reports, we partner with businesses, nonprofits, educators, and...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $10,000 - $25,000
  • Telling your story, one frame at a time

    With over two decades of expertise, SS Media Productions offers a comprehensive range of professional media production services encompassing animation, music composition, video production, meticulous editing, and cutting-edge visual effects. Our extensive experience ensures that we bring unparalleled quality...

    Location
    Flint Township, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Transform Visibility Into Contact

    Evitouch is a web marketing agency based in Frosinone, Italy. We help SMEs and professionals grow through social media marketing, SEO, GEO (Generative Engine Optimization), video production and lead generation. We serve clients across Italy with a focus on Frosinone and Lazio...

    Location
    Frosinone, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Telling Stories and Building Brands Since 1991

    Superior video production and editing for more than three decades. We adore this piece! Established in 1991 and based in Cincinnati, Ohio, Panoptic Media is a boutique video production agency founded by Jim Prues. With a focus on storytelling and brand development, the agency has collaborated with a diverse...

    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • Strategic branding. Bold design.

    We are a branding and digital agency. Driven by strategy, we create thoughtful connections between brands and people...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed
  • Siarza Social Digital is a unique online communications agency with a specialization in social media, email marketing, and website development...

    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Augmented Reality (AR), Virtual Reality (VR), Metaverse, Web & Mobile development.

    Zumoko is a leading software development company specializing in Augmented Reality (AR), Virtual Reality (VR), Metaverse development, Medical software development, and Web & Mobile development. We transform ideas into innovative digital solutions that drive success across various industries...

    Location
    Novi Sad, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Its Your Story Were Here To Help Tell It

    Coal Creative is a comprehensive creative agency dedicated to energizing your website, video, social media, design, and more. We welcome you to partner with our diverse team of creative professionals on your next project, campaign, or idea...

    Location
    Wilkes-Barre, Pennsylvania
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Show Up Boldly Online

    Flick Media is a full-service marketing agency in New Zealand, dedicated to delivering results rather than just impressions. From video production and paid advertising to SEO and web design, we help brands stand out, reach their ideal audience, and achieve growth...

    Location
    Hamilton, New Zealand
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • The Creative Agency for Ambitious Brands.

    Let's be honest, if your marketing isn't Bold-And-Disruptive, it's bad. Just not our kind of BAD. Bartley & Dick, is the creative agency for ambitious brands. We create disruptive communications through collaborative insights, entertainment marketing, award-winning creative and (some would say) insane...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed
  • Write on.

    Nobleer's media agency helps companies and entrepreneurs create connections with their audience to increase revenue, brand awareness, and industry insights. We create blogs, vlogs, and podcasts to help companies become thought leaders. We publish material on social media, email, internet, print, and video...

    Location
    Parker, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing Dreams To Life With Traditional 2D Animation

    Anistage Animations is a studio dedicated to the art of traditional 2D animation. With hand-drawn frames and captivating storytelling, we bring stories to life for audiences of all ages. From concept to final frame, we turn ideas into motion with passion, skill, and creativy...

    Location
    Itu, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We Build Brands People Recognize On Sight.

    We are Style Driven we are a creative production agency. Overflow for agencies. Full creative for SMBs, Design, Web, Photo, Video - All in-house. Charlotte, NC est. 2016...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Medical 3D Animation Company Is Best in Delivering Custom Animated Videos.

    We are a Medical Animation Company providing 3D Medical Animation, 3D Renderings, Custom Medical Graphics and Visualization services for the Healthcare profession. From Investor Pitch Videos, to Educational Content, Training, Explainer Videos for New Medical Devices, we create custom presentation Videos and...

    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Best video editing for creators.

    Hire the best video editors who understand YouTube growth in seconds!...

    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Getting Your Story to the Right Audience

    D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Established in 1986, we have won more than 100 industry awards. Top...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Captivating Video Content That Converts

    With 10+ years of experience in producing creativity-infused videos, Glam Creatives is ready to bring your beauty and fashion products to life. Our exceptional stories will spread far and wide across all channels, TikTok, Meta and Instagram, assuring a big splash for the launch...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Edinburgh based video production company that helps businesses in Scotland connect to their audience

    Strength in Motion Films is an Edinburgh video production agency creating cinematic corporate videos and documentaries. We help Scottish brands drive growth through expert storytelling...

    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Friendly Neighbourhood Post House

    Welcome to Synctum, your full-service creative agency and one-stop shop for all your needs. We are one of Australia's fastest growing post-house turned full-service creative agencies. Our services extend across creative, websites, apps, animation, visual effects, post-production, design, marketing and...

    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Research. Editing. Animation.

    Edit Monkey is a Mobile Post House, available remotely or in-house. We RESEARCH, EDIT, ANIMATE - offering you an excellent solution for pitch, mood films, case studies, UGC films and social content. For professional polish we also have GRADERS and FLAME OPS...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Turn Daily Holidays Into Branded Video Moments

    Leveraging unique and trending holidays to create engaging videos for brands and businesses. Start the celebration and share a fun and trending holiday video with your followers today!...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • We help our clients to be in focus

    We propose the most effective communication solutions in the private, state and public sectors. We create content, popularise and form reputation...

    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Visual Storytelling | Corporate Video Production and Photography reimagined.

    Whether its commercial, corporate, or creative photography, Brandtales is your go-to source for all media production needs...

    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $32767/hr
  • Storytelling That Builds. Vision That Connects.

    New Brooklyn Media is a full-service creative studio based in Nova Scotia, specializing in video production, photography, graphic design, and immersive virtual reality...

    Location
    New Glasgow, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • We're the 360 Agency you truly deserve. Stand Out. Always.

    Welcome to The Instagrapher! Agency founded by Juan Carlos that provides creative advertising solutions to our beloved clients...

    Location
    Quito, Ecuador
    Number of Employees
    Under 49

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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