DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,277 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Alaska's Flim + Photo Produdction Company.

    Epic films from the last frontier. We are Alaska's high-end, cinematic production company. We are story-tellers, adventurers, brand builders, creative strategists with a passion for creating high-end, cinematic content that drives sales. Whether it's a brand anthem film for a product launch or a...

    Location
    Palmer, Alaska
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Your Party. Our Flyer. Full House.

    Perfekta offers a flat-rate flyer design subscription made for event promoters, DJs, and club owners. Get high-impact static and motion flyers with next-business day turnaround. Choose a monthly plan that fits you prevent schedule and never worry about hourly rates or delays again. Request as many designs as...

    Location
    Pereira, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • We Are Skilled Storytellers and Big Thinkers.

    Earn your audience's attention by giving them video content that they want to watch. Fuel & Spark Media is a one-stop shop for meaningful storytelling and creative video production. Reach your goals by drawing attention to your brand, and crafting video marketing campaigns that convert...

    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Affordable video animation with motion graphics

    Affordable video animation with motion graphics...

    Location
    Kilve, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Bringing Imagination To Motion

    Lumencra is a creative animation studio that transforms complex ideas into clear, compelling visuals. We specialize in 2D, 3D, VR, and AR animation that helps brands explain, engage, and inspire...

    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • "Go beyond merely communicating to 'connecting' with people."

    New World Productions is a video production company located in Minneapolis, Minnesota. We've been providing quality video production services for over 30 years. Whether its corporate video, industrial video, or product and promotional video services, we'll craft a message unique to your brand and business...

    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Video Production and Animation for Brands

    ADIM creates immersive, interactive product presentations that help companies showcase complex machinery and systems in a clear, engaging, and impactful waywhether at trade shows, in client meetings, or online...

    Location
    Ankara, Turkey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • the small things matter

    Kural Design understands that the small things make all the difference. Our marketing communications solutions are creative and completely aligned with your brand, no matter what medium you’re using: print collateral, web interactive or even video. You’re looking for results, and we’re a company about...

    Location
    Evanston, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Our Ideas In Motion, Our Animations In Emotion

    Bring your brand to life with La Combine, the web agency that transforms your ideas into animated stories. Whether you're looking to explain a concept, showcase a product, or simply tell your story in a unique and captivating way, La Combine is here to help. We specialize in creating high-quality animated...

    Location
    Toulouse, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Trusted Growth Partner For The Worlds Leading Brands

    WPP Open is WPPs AI-powered agentic marketing platform designed to transform marketing into a continuous engine for growth. By combining AI agents, proprietary intelligence, and human expertise, the platform connects strategy, creative, media, production, and commerce into a unified marketing ecosystem...

    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    4 Projects Listed
  • Creative marketing & production agency

    Crafting digital excellence, our agency specializes in web design, application development, and multimedia creation. From sleek presentations to dynamic applications, we offer comprehensive solutions. With expertise in graphic design, video, and photography, we bring visions to life, ensuring seamless...

    Location
    Koprivnica, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Our Single Focus Is To Become the Best Digital Marketing Agency in Romania.

    Our single focus is delivering the best digital marketing services. Our clients are the proof, as we consistently deliver outstanding results and exceptional support...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Building World-Class Social Media Communities That Drives Business Growth.

    FCS is an award winning organic social media marketing agency. Our team of on-house experts become part of your in-house team to deliver social media strategy, social media content creation, community management, influencer management, paid media management and reporting...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Awarded as Best Branding Agency of The Year in Dubai!

    Strategic Marketing and Branding Agency delivering content, digital and growth solutions for brands across UAE, KSA and international markets...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Award Winning Commercials And Documentaries

    Full-Service Production Company specializing in Commercials and Documentaries. Identical Twin Director Team: Clifford & Griffin Nash...

    Location
    Framingham, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Award-Winning UK Video Production

    McGill Productions is a UK-based award-winning video production agency specializing in cinematic branded content, social media campaigns, documentaries, corporate films, and commercial video advertising. Founded in 2017, the company works with major international brands to create story-driven video campaigns...

    Location
    Lancaster, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Simple Stories for Complex Ideas

    In a rapidly expanding world of ideas and information, every second counts. Rising above the noise becomes increasingly more difficult. Having the right audience comprehend your message quickly and efficiently is what matters. We thrive on translating those ideas into messages that are easy to understand and...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Turning Ideas Into Shared Emotional Experiences

    Ambavi Creators is a Tbilisi-based immersive storytelling and multimedia production company that combines modern technologies with the traditional art of storytelling. We have many years of experience in immersive storytelling and digital space management...

    Location
    Tbilisi, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Telling Your Story From Behind the Lens

    AahVisuals is a brother-sister led video studio based in Southern California. We offer aerial drone, professional videography, and post-production services. We specialize in weddings/live events with a focus in live audio capture and branded cinematic storytelling...

    Location
    Rancho Santa Margarita, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We lead with video & digital marketing to make businesses more money.

    Full-service media & marketing agency specializing in high-end video production, digital strategy, and brand growth...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Your Brand in Focus

    Pixelab Studios is a full-service Pittsburgh video production company that partners with brands to create story-driven marketing videos that attract, convert, and delight!...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    4 Projects Listed
  • Video That Moves People & Drives Business

    Shootle is a Hamburg-based video production agency specializing in emotional, storytelling-driven content that delivers measurable business results. From recruiting films and employer branding to testimonial videos and social media campaigns we handle everything from briefing to final delivery through our...

    Location
    Hamburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • A Digital Product Studio

    Wonder Makers is a digital product studio from Prague. We design and build websites, web apps and mobile apps. We aim to deliver high-end design and UX for all projects. We work with corporates, startups and individuals...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • UK Podcast Editing Services - Recommended by Forbes Since 2017

    Pure Podcasting offers affordable Podcast Editing & Podcast Launch Services since 2017 (as recommended by Forbes on their website). Pure Podcasting is proud to have collaborated with Podcasters and Trusted Brands alike, such as Eurosport, Rakuten, HAYS, Ricky Gervais & Huey Morgan (BBC Radio 6)...

    Location
    Street, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Film & Brand Content

    We make films that capture your brand's unique spirit, are told in your authentic voice, and emotionally connect with your audience...

    Location
    Copenhagen, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • 3D Animation for Film and Advertising Excellence.

    At our studio, creativity blends with advanced technology to deliver top-tier 3D animation for cinematic storytelling and impactful advertising. With a passion for visual innovation, we specialize in crafting immersive worlds, compelling characters, and dynamic narratives that resonate with diverse audiences...

    Location
    Québec City, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Solutions, Measurable Results

    VPP is your strategic video production partner. We craft cinematic brand stories, corporate videos, live event content, social media campaigns, and commercials that captivate audiences and drive measurable results. From concept to final cut, we fuse creative vision with marketing strategy to elevate your...

    Location
    Tarrytown, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Emmy Award Winning Video Production.

    We make captivating videos that align with a marketing strategy to drive business results. Our videos attract audiences and deliver increased brand awareness, engagement, and sales...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • A Specialist Video Post-Production Agency

    Motion Edits is a versatile Animation Studio and Video Editing Company specializing in 2D and 3D Animation, as well as Video Post-Production. Its expert team, consisting of animators, motion designers, artists, and video editors, creates high-quality innovative video content...

    Location
    College Station, Texas
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Where Ideas Spread Their Wings

    Welcome to 2Frames Animation Studio, a creative cocoon where storytelling takes flight. Nestled in the heart of Prague, we blend the charm of traditional 2d animation with cutting-edge motion design to craft visuals that captivate and inspire. From frame-by-frame artistry to dynamic motion graphics, we bring...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Visual Storytelling & Animation Studio

    A US motion graphics company and animation agency that provides visual storytelling, artistic direction, and animation, with numerous creative productions and emblematic films behind them. As a renowned industry leader, their dedicated team meets client expectations within budgetary constraints and project...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Every Frame Has A Reason

    Mediac Productions is a Northern Virginia based video production studio specializing in corporate, nonprofit, and educational storytelling for organizations across Washington, DC and the DMV. We create purpose-driven video content designed to inform, inspire, and connect with real audiences...

    Location
    Alexandria, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Production Service Company in Hungary since 1996.

    Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • One dock to supercharge all your creative needs

    Top-talents | Fully-managed creative team | Plug and Play ready | Unlimited Videos and Graphics | Flat Pricing...

    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    24 Projects Listed
  • The Video Valley is an audiovisual production company in Madrid. Our agency creates animated explainer videos, motion graphics, video scribing, corporate videos, AI videos, training videos, and promotional videos for apps...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • No-nonsense video agency

    DOT Video Agency is a high-end video production agency in Amsterdam specializing in branded content, corporate videos, commercials, employer branding, recruitment videos, social media content, podcasts, and video marketing. We help businesses, scale-ups, SaaS companies, and global brands grow through...

    Location
    Uithoorn, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Get People Talking About Your Business.

    Long Island's award winning digital marketing agency, The Social Savvy Inc. will transform your business branding across all social media platforms...

    Location
    Wantagh, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Denver-based Photography and Video Production Company

    Stone's Throw Productions is a Denver-based photography and video production company. We are passionate about the amazing impact that high-quality photos and videos can have on you, your loved ones and your business. Let's chat to see how we can help you on your next project!...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • Connecting Your Vision with Video

    D-MAK Productions is an esteemed film, video production, live events production, and video editing agency located in Phoenix, Arizona...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Professional Audio-Visual Production Studio at Affordable Prices Near Boston

    Our recording studio is conveniently located in Lincoln, near the I-95 in Greater Boston. Our production and podcast studios are a place where artists and corporates can film, record audio, edit/master & live stream all under one roof...

    Location
    Lincoln, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Creative Video Production.

    Press Record Films is a creative video production company crafting powerful stories for modern and diverse audiences...

    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • The Video, Audio and Events Agency: Engage Your Audience

    We create inspired video content for web, social, and advertising campaigns. We produce high-end corporate events for brand launches, market updates and team-building town halls. From our Dublin recording studio, we master audio for radio commercials, podcasts and audio books, while offering green s...

    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Lights in your way.

    7 RAYS is a Dubai-based creative agency crafting bold visuals and immersive contentfrom CGI to brand identityfor standout digital impact...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Don't just tell them how good you are. Show them.

    Facts tell, but stories sell. Here at VIP Creative we specialise in helping you tell your story through engaging visual content. Video and photography is our speciality and we harness these mediums to help businesses engage with their clients...

    Location
    Kingston upon Hull, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Set Your Brand in Motion.

    We provide video production services that seamlessly integrate with any marketing and client-facing platform you use. From start to finish, we've got you covered in Video Production, 3D Animation, Web Services, and Digital Marketing...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • The best 3D Animated Videos for every sector.

    Our studio creates modern and cutting-edge 3D video animations. Whether it's a 3D advertising video or a technical video for the industry, success is guaranteed!...

    Location
    Castelfiorentino, Italy
    Number of Employees
    Under 49
  • Miami Corporate Event Photography and Videography

    Miami-based video production company serving businesses across South Florida, including Miami, Fort Lauderdale, and West Palm Beach. We specialize in corporate videography, photography, and livestreaming that turns live moments into strategic content...

    Location
    Hialeah, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Let's Elevate Your Brand

    Eyemix is a Hollywood-based, AI-driven creative studio powered by a hybrid team of industry professionals with extensive experience in filmmaking, storytelling, production, post-production, and AI artistry. The studio partners with agencies and brands to accelerate content creation, enhance execution...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Top-Notch Web Design & Media Solutions

    Interactive 3D websites: Turning user engagement into sales growth for creative and innovative industries...

    Location
    Palm Coast, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • A creative agency that produce & markets original podcasts that meet your business objectives.

    JAR is a podcast production and marketing agency. We help B2B and B2C enterprise brands deepen relationships with customers by creating podcasts that their target audiences love. We balance your business objectives with your audiences needs to create podcast magic: great content thats good for business...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner