DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,230 Companies-Rankings updated: September 14, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

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  • Grow Your Business With Digital Marketing Services

    A full service advertising, marketing, and design agency, Dot The i Creative (DTi Creative) located in Dublin,OH - a suburb of Columbus, OH...

    Top Services:

    • Social Media Marketing
    • Video Production
    • SEO
    • Advertising
    • PPC
    • Show more
    Location
    Hilliard, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Elevating Brands Through Inspired Design Solutions.

    At Hawksten, we believe in the power of attentive listening, ensuring that we fully understand our clients' objectives before embarking on any project. Our dedicated digital branding team is well-versed in the principles of effective design, working tirelessly to bring your vision to life with creativity and...

    Top Services:

    • Design Services
    • Video Production
    • Creative Services
    • Logo Design
    • Web Design
    • Show more
    Location
    Reading, United Kingdom
    Number of Employees
    Under 49
  • A Multi-Disciplinary Creative Agency.

    Designwest is a full-service design agency with decades of combined experience, specializing in branding, website design, and AI-driven creative solutions. We work with businesses of all sizes to build bold, memorable brands and cutting-edge websites that not only look great but perform. Our team blends...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
    • Web Design
    • Show more
    Location
    Kiltimagh, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Social-first Creative Agency

    Female-founded London creative agency. Stop motion, UGC, CGI, photography, brand activations, and 360 campaigns for beauty and lifestyle brands...

    Top Services:

    • Creative Services
    • Video Production
    • Branding
    • Digital Services
    • Graphic Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Create Electricity.

    Electric collective was born by creators at the forefront of the media revolution. We create for the BOLD. Our team and resources have successfully created 1,000s of pieces of content, that have driven millions in sales. Send us any project and well electrify it...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Creative Services
    • Web Design
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • A Digital Marketing and Creative Studio

    Since 2014, Teez Agency has thrown its heart into creating the most engaging and entertaining digital media content on the internet. We generate growth through the artistic embodiment of our brands as an all-in-one digital media powerhouse run by forward-thinking creators honed in on generating creative...

    Top Services:

    • Creative Services
    • Digital Marketing
    • Graphic Design
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Full-service Integrated Agency

    As a full-service integrated agency, McKinney partners with all of our clients on strategy, creative development and production, digital, and measurement...

    Top Services:

    • Creative Services
    • Branding
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Durham, North Carolina
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Designing with Depth. Crafting with Purpose.

    Special Offer is a creative technology company dedicated to advancing subculture through innovative digital experiences...

    Top Services:

    • Logo Design
    • Web Design
    • Web Development
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • In love with graphics since 20th century.

    Hey there! My name is Maripaz Franco, I'm a professional Graphic Designer, Motion Grapher and Illustrator currently based in Cádiz, Spain...

    Top Services:

    • Logo Design
    • Package Design
    • Web Design
    • Video Production
    • Show more
    Location
    Cádiz, Spain
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Turning Ideas Into Visual Wonders

    Im Ana, a London-based Graphic Designer and Illustrator. For the past decade, Ive worked as a multidisciplinary creative, blending design and illustration across various fields from brand design and art direction to UX/UI and 3D...

    Top Services:

    • Web Design
    • Graphic Design
    • Branding
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Make Your Brand The Obvious Choice

    Lioness Design is a strategic branding and packaging studio helping visionary founders move beyond fragmented efforts and focus on creating lasting value...

    Top Services:

    • Logo Design
    • Branding
    • Package Design
    • Video Production
    • Show more
    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Design With Purpos

    Amanda Coppeti is a Brazilian-born, U.S.-based graphic designer and art director with a dual BFA in Communication Design and Advertising. She has worked across ad agencies, design studios, and freelance projects, creating brand identities where strategy meets storytellingoften expressed through bold color...

    Top Services:

    • Package Design
    • Graphic Design
    • Advertising
    • Video Production
    • Show more
    Location
    Columbia, Missouri
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Design That Defines Your Brand

    At Ronan Redel Design, were inspired by some of the most stunning places on Earth. We help businesses engage their customers through impactful visual design and creative strategies tailored to the environments they operate in. Offering brand design and strategy solutions, we serve clients throughout interior...

    Top Services:

    • Logo Design
    • Creative Services
    • Branding
    • Video Production
    • Show more
    Location
    Chase, Canada
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Happycentro

    Award WinnerRecipient of a Best Design Award for outstanding work.

    Italian Independent Design Workshop

    Happycentro is an independent Italian design studio specializing in branding, packaging, illustration, typography, graphic design, and motion design. The studio creates distinctive visual experiences by combining imagination, craftsmanship, and strategic thinking. Through a human-centered creative approach...

    Top Services:

    • Graphic Design
    • Branding
    • Package Design
    • Video Production
    • Show more
    Location
    Verona, Italy
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • A Client Focused Brand Design Studio.

    RC Digital Works is a branding and design studio driven by a clear purpose: creating brands with real meaning.A brand goes beyond aesthetics; it shapes how people perceive who you are and why you matter...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    • Print Design
    • Creative Services
    • Show more
    Location
    Fayetteville, Arkansas
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Pioneering Modern Advertising & Branding

    We are DAVID. Born from the legacy of David Ogilvy, the pioneer of modern advertising...

    Top Services:

    • Branding
    • Advertising
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Creatively driven advertising agency

    Wieden+Kennedy is an independent, global creative company that has built and transformed some of the worlds most well-known, exciting brands for over forty years...

    Top Services:

    • Advertising
    • Digital Strategy
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    1000 & Up
    Portfolios Count
    3 Projects Listed
  • Masters at narrating

    Move your audience with captivating stories, choose the most sophisticated narrative techniques for your brand...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Show more
    Location
    Viareggio, Italy
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Build Something Remarkable

    Specializing in custom web development and digital innovation, we’ve earned a reputation for doing great work across multiple verticals. Our work is driven by our mission: building experiences people love...

    Top Services:

    • Web Design
    • eCommerce Development
    • Digital Marketing
    • WordPress Website Design
    • Video Marketing
    • Show more
    Location
    Lafayette, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Elite Team of Secret Creative Agents

    Here to help make clients look good in their marketing jeans. Never Bored, Never Boring work that stands out in a sea of easy creative choices...

    Top Services:

    • Print Design
    • Video Production
    • Branding
    • Graphic Design
    • Logo Design
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Art Direction Meets Brand Strategy

    Ahmed Waheed is a Creative Art Director and Brand Strategist based in Cairo, Egypt, with more than 15 years of experience helping businesses transform their brands through strategic design and compelling visual storytelling. Throughout his career, he has collaborated with diverse creative teams and...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Digital Strategy
    • Web Design
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Content That Speaks Strategies That Convert

    We're The Apricots Media creative agency focused on social media marketing, content creation, and visual storytelling that drives real results for CPG, DTC, and hospitality brands. We blend bold creativity, hands-on collaboration, and the kind of brand growth that rivals the biggest agencies. We make heads...

    Top Services:

    • Social Media Marketing
    • Video Production
    • Creative Services
    • Content Marketing
    • Video Marketing
    • Show more
    Location
    Concord, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Know How Outthink

    Advertising agency based in Puerto Rico. Strategy, campaigns, creative direction, and content for brands in demanding markets...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    • Web Design
    • Web Development
    • Show more
    Location
    Guaynabo, Puerto Rico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Make A Big Noise

    Were small enough to care and big enough to deliver. We strategize, co-create, design, and build your next marketing strategy with you and your team. We have acquired 120M+ high-quality users for our 600+ clients worldwide and reduced their CPI by 85%...

    Top Services:

    • CRO
    • PPC
    • Media Buying
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Websites with intelligence.

    ToastedWeb is a web design company located in Thessaloniki, Greece, offering comprehensive web solutions. Specializing in Joomla and WordPress CMS, and provide services such as Google Adwords and Yandex ads management...

    Top Services:

    • Web Design
    • Digital Marketing
    • Logo Design
    • Video Production
    • Advertising
    • Show more
    Location
    Thessaloniki, Greece
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Bringing Ideas to Life with Creative Precision.

    Xpressions Design Studio brings over 14 years of expertise in product design, having created more than 50 products for clients in Australia and worldwide. Our innovative approach focuses on crafting minimalist, functional, and visually stunning designs...

    Top Services:

    • Graphic Design
    • Logo Design
    • Package Design
    • Video Production
    • Product Design
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Crafting Timeless Designs with Purpose and Passion.

    Eleonora Laas Design Studio is a team of skilled professionals specializing in design, advertising, and digital technologies...

    Top Services:

    • Print Design
    • Advertising
    • Logo Design
    • Video Production
    • Web Design
    • Show more
    Location
    Moscow, Russia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Design That Resonates

    Christine Vecchione is a seasoned graphic designer with over 12 years of experience delivering innovative design solutions. Her work spans a diverse range of clients, from local small businesses to leading Fortune 500 companies, combining creativity and strategic thinking to bring brands to life...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Video Production
    • Digital Marketing
    • Show more
    Location
    Exton, Pennsylvania
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Building Brands Through Bold Storytelling

    One simple premise: every business has a story to tell. Conflict. Passion. Comedy. Triumph. In a world flooded with images and information, your story sets you apart, tells people who you are, where you came from, and where youre going. At hi-gloss we listen closely, look deeply, and think boldly. We look to...

    Top Services:

    • Package Design
    • Video Production
    • Creative Services
    • Product Design
    • Branding
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative and digital professionals

    1UP Studio is the epitome of creativity...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Logo Design
    • Show more
    Location
    Ferrara, Italy
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Video Production & Creative Services

    Our company is made up of producers, directors, creatives, and cinematographers. We have hands-on experience in every detail of the technical and creative aspects of production. MU2 works hand in hand with brands, artists, and agencies providing concept development, production, and post...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Video Production
    Location
    Delray Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Core Digital Expansion LLC

    VerifiedVerified by the DesignRush team for authenticity and credibility.

    We Save Marketing Clients From Bad Decisions.

    Core Digital Expansion is a premier full-service digital agency founded in 2017 and headquartered in Los Angeles, CA. We specialize in both direct-to-consumer marketing and marketing for B2B Software products. We build and optimize campaigns that will lower your customer acquisition cost and increase...

    Top Services:

    • Digital Marketing
    • Web Design
    • Video Production
    Location
    Culver City, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Video Production Inspired Storytelling

    Enlightened Pictures Inc. is an award-winning video production company that brings brands' visual stories to life through incredible videos and photography. With locations in Los Angeles and San Francisco, our team of creative visionaries whip up high-quality content for clients worldwide—all within a range...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • The Power of Visual Storytelling in 3D.

    Hello! My name is Marc Anthony Kalb. I'm a 3D artist, but also with big experience in 2D as well. I'm a fun-loving, energetic, passionate, and hard-working individual who is pursuing his dream as an artist...

    Top Services:

    • Product Design
    • Graphic Design
    • Video Production
    Location
    San Marcos, California
    Number of Employees
    Under 49
  • Capturing Moments, Crafting Stories.

    Timothee Chesnin is a freelance digital & motion designer based in Paris, France. With 9 years of experience collaborated with some of the worlds biggest digital creative agencies...

    Top Services:

    • Graphic Design
    • Video Marketing
    • Video Production
    Location
    Paris, France
    Number of Employees
    Under 49
  • Connected by eyes.

    We are a team with more than 17 years of experience and hundreds of completed projects. We create websites, logos, visual identities and videos with an emphasis on current trends, helping us not only keep up with the fast-changing online world, but set the pace in it...

    Top Services:

    • Logo Design
    • Graphic Design
    • Web Development
    • Video Production
    • Web Design
    • Show more
    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Thomas Pokorn

    Award WinnerRecipient of a Best Design Award for outstanding work.

    Where Concept Meets Craft

    Thomas Pokorn is a Creative Strategist and Copywriter who specializes in developing concepts and verbal identities for branding and advertising. He focuses on articulating unique brand personalities and forging meaningful connections with audiences through compelling narratives. He specializes in creative...

    Top Services:

    • Print Design
    • Branding
    • Advertising
    • Video Production
    • UI/UX Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Design With A Point Of View

    Nicolás Gloazzo is a graphic designer with more than 15 years of experience. Throughout his career, he has embarked on an inspiring journey that allowed him to collaborate with outstanding talent in the industry and work across a wide range of creative disciplines...

    Top Services:

    • Package Design
    • Graphic Design
    • Print Design
    • Video Production
    • Branding
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We design solutions for digital problems

    Build better customer experiences with Bond Design & Co. Visual and captivating design solutions tailor-made for you...

    Top Services:

    • Logo Design
    • Video Production
    • Branding
    • Digital Services
    • Graphic Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Providing Creative Design, Animation, Digital and Printing Solutions Under One Roof!

    At Sketches Agency London, we understand the unique marketing needs of each business we work with. We offer a comprehensive range of services, including branding, design, animation, digital and online solutions, and in-house printing, making us a one-stop shop for all your marketing needs. Our expertise spans...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Design Services
    • Print Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Thinkers, Designers, Makers.

    Cocoon is a distinguished branding and design agency based in Prague. We serve a diverse clientele ranging from global leaders to regional and local entities. Our team consists of strategists, designers, and creators dedicated to our craft...

    Top Services:

    • Branding
    • Package Design
    • Product Design
    • Video Production
    • Digital Marketing
    • Show more
    Location
    Prague, Czech Republic
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Crafting Stories That Resonate With Design.

    We are a cohesive team of experienced professionals who envision, design, and craft digital experiences that do more than look good they resonate emotionally and leave a lasting impression...

    Top Services:

    • Print Design
    • Graphic Design
    • Web Design
    • Video Production
    • Content Marketing
    • Show more
    Location
    Sarajevo, Bosnia and Herzegovina
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Build Narrative Spaces

    WONU Studio designs and produces brand experiences that work in the real world. The Brooklyn-based studio handles brand activations, luxury retail pop-ups, cultural event experiences, and immersive brand environments for fashion, beauty, tech, and entertainment brands from concept and spatial design through...

    Top Services:

    • Event Marketing
    • Creative Services
    • Design Services
    • Graphic Design
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $50,000 & Up
  • Bringing Creative Visions to Life

    J2 Marketing is a full-service creative agency that prides itself on bringing it's clients visions to life. We believe that Business Objectives + Creative Tactics + Strategic Execution = Success Stories. And that's why we offer a range of services including marketing consulting, graphic and web design, social...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    • Graphic Design
    • Logo Design
    • Show more
    Location
    South Bend, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
  • Not your average marketing agency.

    Notion Marketing stands as a comprehensive digital marketing and creative agency, offering a full suite of services. Our expertise lies in conceiving distinctive and compelling ideas, crafting purposeful content, and establishing exclusive brand identities for businesses...

    Top Services:

    • Digital Services
    • Video Production
    • Creative Services
    • Branding
    • Web Design
    • Show more
    Location
    Thessaloniki, Greece
    Number of Employees
    Under 49
  • B2B Digital Marketing Tailor Solutions.

    CROSS Technology & Communication stands as a premier technology and communication enterprise specializing in personalized digital solutions for businesses. Operating as digital tailors, our commitment lies in delivering bespoke digital strategies uniquely designed to enhance your business. Our tailored...

    Top Services:

    • Digital Services
    • Video Production
    • Logo Design
    • Digital Strategy
    • Graphic Design
    • Show more
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Create and produce travel stories for brands

    We are a travel and marketing digital agency. Since 2015, we've been working with many companies and destinations in Latin America...

    Top Services:

    • Branding
    • Video Production
    • Media Buying
    • Digital Marketing
    • SEO
    • Show more
    Location
    La Plata, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Custom Solutions, Creative Results

    Unlike one-size-fits-all approaches, we believe in tailoring every package to fit the unique needs of each client. We don't confine ourselves to one niche because your brand is as unique as your fingerprint. Avanti Creativo is where creativity meets results, and where your brand's journey becomes a...

    Top Services:

    • Digital Services
    • Video Production
    • Branding
    • Digital Strategy
    • Web Design
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • AdTech Growth Partners.

    Unlock the potential of seamless digital production when collaborating with The Bridge. As a preferred partner for Ad Agencies nationwide, we specialize in delivering high-caliber digital production services, streamlining each process for your convenience, including video assets, static content, HTML5...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Logo Design
    • Show more
    Location
    San Jose, Costa Rica
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
  • Reequest specializes in branding and marketing, offering comprehensive services from concept through communication strategy to the creation of websites, graphic designs, films, or animations. We prioritize building lasting, partnership relationships, ensuring that clients feel like part of our team and...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
    • Design Services
    • Show more
    Location
    Łódź, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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