DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

553 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Amplify Your Brand With A Podcast

    Sundial Media partners with brands and creators who want to connect with their audience better. At Sundial, we wholeheartedly believe in the value of podcasting for creators, businesses, and enterprises. Well partner along side of you to make something great that connects with your audience...

    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • ThinkLab is a strategy driven communications agency focusing on digital content, video production, web development, social media & more...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Aligning Brand With Business

    CreativeMINT is a boutique, full-service branding agency founded in 2003 and based in the San Francisco Bay Area. With a team of 1150 multidisciplinary professionals, the firm collaborates closely with clients to deliver strategic brand development, naming, identity design, and digital marketing solutions for...

    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Branding Is a Feeling.

    TERAMOK LLC comes for Europe to change the marketing & branding industry in USA. We are providing high value marketing using custom production on cinema level. TERAMOK LLC has an expertise in Real Estate Development and Hospitality industry with 7+ years of experience...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Put Social In Everything We Do

    Vero Beach Social Media (VBSM) is an 18x ADDY and 5x Telly award-winning digital marketing agency on the Treasure Coast. From our downtown Vero Beach studio we run social media, paid ads, video, websites with SEO/AEO, design, podcasts, and drone work for 100+ local businesses and nonprofits...

    Location
    Vero Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Drive Business Growth

    TMD combines web design, SEO, Google Ads, CRM automation, and analytics to help Adelaide businesses and property developers generate more leads, improve follow-up, and grow faster...

    Location
    Kensington Park, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Affordable Startup Marketing

    Phoenix AZ Ad Agency is a value leader in the traditional and digital advertising space. We work with small and medium-sized businesses of all types. We focus on website building, social media management, everything Google and go-to market strategy...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic branding. Bold design.

    We are a branding and digital agency. Driven by strategy, we create thoughtful connections between brands and people...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed
  • Powerful Creative

    We believe creative without execution is worthless! At Atomic Idea we focus on being an extension of your team, becoming immersed in your brand. We provide a full range of marketing services from strategy to concept to final production. Our team has experience on the client and agency side. At the end of the...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Portfolios Count
    4 Projects Listed
  • STEER YOUR BUSINESS WITH US ON A JOURNEY OF UNLIMITED POTENTIAL

    What we do at TitanTech20 is nothing short of extraordinary! We specialize in the art of web design, bringing your vision to life with our expert skills and unparalleled creativity. But that's not all - we are also experts in digitization, allowing you to transform physical documents into digital fo...

    Location
    Durban, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Creatively simple ideas that work.

    We guide brands to growth. We deconstruct the complex to make it compelling, and the compelling impactful. Above all, we believe in being good humans and serving our clients thoughtfully well, because it's just a better way to live...

    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $10,000 - $25,000
  • Igniting Ideas with Lighthouse

    Lighthouse Creative is a Singapore based creative agency providing unique and unorthodox creative solutions specialising in making brands and businesses stand out...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Vision, Our Challenge

    GMSVision is a Germany-based 3D visualization and CGI studio specializing in photorealistic renderings, animations, and virtual experiences for architecture, real estate, and product design. The agency helps clients transform concepts into compelling visual narratives that enhance project presentation...

    Location
    Hanover, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Augmented Reality (AR), Virtual Reality (VR), Metaverse, Web & Mobile development.

    Zumoko is a leading software development company specializing in Augmented Reality (AR), Virtual Reality (VR), Metaverse development, Medical software development, and Web & Mobile development. We transform ideas into innovative digital solutions that drive success across various industries...

    Location
    Novi Sad, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • SEO Service, Digital Marketing & Social Media Marketing Agency

    SkyWalk is a strategic digital marketing agency helping businesses grow through SEO, web development, social media marketing, paid advertising, and performance-driven digital strategies. Since 2016, the agency has partnered with startups, SMEs, and MNC brands to improve their online visibility...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Expanding Businesses With AI-Powered Websites

    Expanda AI is an innovative software company, expanding businesses and brands with AI-powered websites that drive unmatched growth...

    Location
    Kuwait City, Kuwait
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Successfully helping world-class companies bring products & services to market.

    "A well designed product brings users to your products. A well designed product user experience brings customers to your brand for life." — Lars Owens...

    Location
    Lincoln, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Web. Design. Photo. Video.

    ProSky Studio was formed by creative and business-driven individuals with backgrounds in marketing, real estate, creative design, technology and production. Combining these areas of talent, paired with the desire to branch out into an emerging market the aerial realm, ProSky Studio, LLC was launched...

    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
  • Superior Audio, Video, & Photo Production in Tallahassee, FL.

    Tallahassee Photo & Video specializes in transforming ordinary moments into lasting memories through creative storytelling. From personalized photoshoots to stunning real estate visuals and captivating commercial videography, we offer a comprehensive range of professional services to meet all your visual...

    Location
    Tallahassee, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Empowering Brands Through Creative Storytelling.

    At 84 Mate Media, we thrive as a dynamic and imaginative content production agency based in the vibrant landscape of South Florida. Our specialization lies in meticulously crafting visual narratives that not only engage but captivate your audience, ensuring your brand's message resonates powerfully...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Oath + Stone is a bespoke graphic design studio based in Australia.

    Oath + Stone is a bespoke graphic design studio based in Australia. We partner with small and medium sized businesses, and people who are excited to create something seriously great. We like to change minds, challenge perceptions, and put a spin on traditions...

    Location
    Sippy Downs, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
  • Tell the Story of Your Home.

    VistaBee creates stunning videos, professional photography, immersive 3D tours, and a range of digital content tailored for real estate, businesses, and travel industries...

    Location
    Edinburgh, United Kingdom
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • Film & Audiovisual Production Company

    ZAIN FILMS is a film and audiovisual production company based in Cuenca, actively creating since 2008. Our team consists of seasoned professionals with deep expertise in advertising, television, film, sound, and lighting. We are committed to producing high-quality, ethically grounded content that delivers...

    Location
    Cuenca, Ecuador
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Monthly Video Editing Plan

    Video editing takes more time and energy than it should. Kapibara Social is a monthly video editing subscription for creators, freelancers, marketing teams, and businesses who publish regularly. Send your footage and we handle pacing, cuts, subtitles, format, and sound. The same team works with you over time...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $299/hr
    Minimal Budget
    Under $1,000
  • You have a story to tell. Let us bring your vision to the screen.

    JAM Productions LLC is a one-stop creative studio. We combine creative with technical expertise to tell engaging stories. We provide storytelling through the latest digital video, photography and graphics technologies...

    Location
    Hopatcong, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Frame Your Ideas

    Impact Frames is a motion design studio providing specialized marketing videos for SaaS B2B AI and Web3 companies. Our approach focuses on driving key business metrics such as conversion rates and user engagement through strategic 2D and 3D animation. We partner with high growth startups and established...

    Location
    Odesa, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Big City Quality, Small Town Prices

    No matter how small, all businesses deserve the same brand recognition as any major corporation. Mini.Lini will consistently deliver magical results that will help your organization grow...

    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Your Vision. Brought To Life In 3D.

    Preview 3D specializing in all things CGI and 3D Renderings. Creating immersive marketing collateral for real estate and product developers, our content knows no bounds. No project is too big, too small or too difficult. With our team of over 50 CGI artists, we are the team to make your vision come to life...

    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • 3D Visual Content Designers.

    VSLB is a multidisciplinary studio specializing in 3D Images, Animations, VR, AR, Virtual Production environments. We create immersive content using realtime rendering to elevate brands and products. Founded in 2017 by Sarah Schmidt and Giacomo Mason, we operate from our offices in Seoul and Padova...

    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Where Your Brands Potential Becomes Reality

    Blooming Velocity is a Dubai-based full-service digital marketing agency specializing in SEO, content creation, social media management, digital advertising, copywriting, and influencer marketing. Founded in 2024, the agency focuses on delivering measurable results to help businesses grow their online...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Brand Meets Creativity

    VentureStudios is a digital marketing and production company focused on one thing: moving the needle. We work behind the scenes to plan campaigns, shape messaging, run ads, and execute with clarity online and on the ground...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Video That Sells Marketing That Scales

    Born in Cape Coral in 2023, JCessna Media is the creative and marketing partner Southwest Florida businesses have been waiting for. We pair cinematic video production with strategic, full-funnel digital marketing SEO, social, paid ads, web design, and AI-powered automation all under one roof. No outsourcing...

    Location
    Cape Coral, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • CRUSH it with Digital Marketing.

    We are a top rated digital marketing agency and website designer in Denver, Colorado, providing a full suite of marketing, software and advertising services. We design highly dynamic websites and funnels geared towards high conversion rates. We can build in most cms design platforms and can provide...

    Location
    Erie, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $275/hr
    Minimal Budget
    Under $1,000
  • Belong Creative | Creative Communications Agency Sydney

    Belong Creative stands out as a premier branding agency in Sydney, committed to fostering a profound sense of belonging for brands, designs, and content. Through our innovative approach, we strive to create a cohesive identity that resonates authentically with the audience, establishing a lasting connection...

    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
  • The agency for creative clients. Offering conceptual design and technical precision.

    At Idealis Creative, we are a woman-led creative agency with a global presence in New York, Los Angeles, and Sydney. Our approach is grounded in evidence-based design. We craft solutions that bring our clients their ideal outcomes...

    Location
    Beacon, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Nationwide, on-demand property media

    HomeJab is a photography platform that allows listing agents to order professional photographs, video tours, and aerial images of listings remotely. Real estate professionals can schedule professional photography on-demand without scoping, negotiation, or IRL interaction. Over 1800 hundred skilled real estate...

    Location
    Cherry Hill, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Video Production company in Boston MA

    MA Video Production Collective, based in Boston, MA, is your premier destination for professional video production services. Specializing in creative storytelling, we deliver high-quality corporate and promotional videos tailored to your unique needs...

    Location
    Newton, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • High-quality video content at a competitive rate

    Deux Media, a leading video production company headquartered in The Hague, specializes in delivering high-quality video content tailored for startups, SMEs, and multinational corporations across the Netherlands. Our team is dedicated to bringing innovative concepts to life and capturing the essence of our...

    Location
    The Hague, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Let us help you create a buzz and make a lasting impression on your audience.

    LK Productions is a Melbourne-based boutique production agency that uses the power of storytelling to create high-impact, authentic video and photography that engages your audience and helps you achieve your marketing objectives...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Creative And Engaging Videos That Drive Growth.

    Third Born Entertainment is an Edmonton, Alberta based video production company dedicated to the creation of compelling visual content for corporate, commercial, and entertainment endeavors...

    Location
    Edmonton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • 1 Session Recording Videos Together Sets You Up For Months Consistent Content.

    At All In Content we make videos easy for businesses. We batch record videos, ensuring that 1 session recording content with us sets our clients up for months of consistent content. When we say easy, we mean it. Our done for you solution has us coming up with ideas for you, coaching you throughout the video...

    Location
    Windsor, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Immersive Visual Content For Unbuilt Architecture

    Marygold Studio is an international creative collective that bridges the gap between architectural vision and market success. We specialize in high-end CGI, cinematic films, and brand identities for developers and architects worldwide. With a strategic presence in London and Lviv, we transform complex...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Conversion-focused Video Editing & Motion Graphics

    Crafting scrollstopping motion graphics and cinematic video that demand attention: 3D kinetic typography (Cinema 4D/After Effects), neuroscience-timed cuts (82% retention vs 28% avg), and luxury sound design (+22% memory retention)...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $18/hr
    Minimal Budget
    Under $1,000
  • Cinematic Video Production & Digital Content Agency In California

    175 Productions is a California-based video production company creating cinematic content for brands, events, and organizations. We deliver end-to-end production services including filming, editing, and digital content strategy to help clients tell compelling stories and grow their online presence...

    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Making Marketing more Intelligent and Brands more Human!

    Welcome to the wild, wacky world of iOTA - where creativity knows no bounds and boring is BANNED! We Cook Raw Campaigns Til Perfection! iOTA Infotech Private Limited is an Award Winning Creative Agency running its operations in India since 2017...

    Location
    Mohali, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Portfolios Count
    5 Projects Listed
  • Custom Animated Explainer Videos - 2D - 3D - Isometric

    An explainer video is a short, animated video (usually 6090 seconds) that explains what your product does, who its for and why it matters. For B2B companies with complex or technical products, its the fastest way to make a buyer get it on your homepage, in ads, in onboarding and in sales decks. ExplainerCue...

    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Advertising Film Production & Social Media Agency Berlin

    At Twinematics, we create videos that don't just look beautiful - they work. We are a Berlin-based creative agency and video production studio specialized in crafting strategic video content that connects data, psychology, and cinematic storytelling to drive measurable results...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Crafting Tomorrows World Today

    The Brand Factory Group is a Toronto-based collective of integrated creative and technology companies focused on shaping how people experience spaces, brands, and environments. Through a multi-disciplinary approach, the group combines strategy, design, innovation, and storytelling to create impactful...

    Location
    Toronto, Canada
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
  • It's Time For You To Stand Out

    Wherefore is a branding & design consultancy that specialises in rebrands. We develop unique identities and strategies to help brands stand out so that their customers choose them over their competitors...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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