StreetEasy Keeps Branding Consistent Within Its Print Campaign
StreetEasy is a New York City-based real estate website that provides users with access to hundreds of apartment and home rental and sale listings across the five boroughs. It does so through its online interface and mobile app.
But the brand wanted to make its presence in the real estate world more prominent, so they took to the subway with a variety of exciting and compelling print designs.
StreetEasy’s “Find Your Place” campaign was geared towards New York City residents looking to find a new place to call home. It used map imagery and intuitive messaging to captivate audiences and compel them to use the brand to help them with their apartment search.
These print designs come in two forms — one is a map with specific sections highlighted, showing viewers of neighborhoods that they could live in paired with a clever message. Others are made up of blocks of text, with certain words and phrases replaced with familiar icons you’d see on the StreetEasy site.
As a whole, these print designs really embody the playful, intuitive and helpful nature of the brand itself. They incorporate elements that are embedded within the app and online interface to create a cohesive brand identity and user experience that is translated from the digital world into the real world.
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The map imagery seen on these prints are in-depth and cartoonish — just like they look on the app and the website. This integration really drives home the point that StreetEasy knows New York City real estate, and that you can find exactly what you’re looking for with their help.
Similarly, the clever icons, highlighted bars of text and drop-down menu-esque images on these posters give users a taste of what their experience could be like. And they are extremely clean and approachable, making it easy for viewers to interact with the design and relate it to the in-app experience.
The clever check-marked boxes are identical to those found on the website, simultaneously showing the ease-of-use that the app promotes.
These print designs truly bring the branding of StreetEasy full circle, combining the playful tone the app is known for with the sophistication and authority the brand aims to promote — and it does so with imagery that creates a cohesive and engaging experience all around.
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