Jet.com is an ecommerce platform that allows users to buy everyday essentials at competitive prices. Jet.com sells everything from cosmetics to household products, pet essentials, and even home furnishings and clothing. The Jet.com mobile app is a major component of the business, as being able to shop for essentials while on the go is a draw for consumers.
The Jet app makes navigation a highly visual process -- main categories are delineated by lightweight text and a collage of three products designed to represent each category. A simple icon menu runs along the bottom of the screen, orienting users to home, search, account, and their shopping cart. Category pages themselves feature large imagery and a healthy amount of white space. The brand’s purple calls-to-action stand out nicely against the bright white background of the page. A set of filters runs along the top of the screen to help users narrow results.
Product pages have a similarly minimalist feel that allows product imagery and key product information to be easily visually distinguished and understood by the user. Easy reorder and order history features make the process of shopping the app even more seamless as time goes on.
The app is designed with a white background and the brand’s trademark bright purple is often employed as an accent color to call out promotions, site benefits, and to orient users within the app’s navigation. For an app that sells everything from toilet paper to socks to baby wipes, Jet.com has managed to design a sophisticated and enjoyable mobile app shopping experience.
Jet.com is a simple app design in the e-commerce & retail industry.