ExxonMobil’s logo powerfully conveys the brand's energy and resilience in the power-supplying industry with its bold typography, interlocking X’s, and dynamic red color, often paired with the tagline “Energy lives here.” These elements symbolize a company committed to innovation and reliability, reflecting its mission to power the world responsibly while paying homage to its roots.
The typeface, crafted by one of the leading branding agencies, Chermayeff & Geismar, maintains a straightforward elegance, making the ExxonMobil logo one of the most recognizable symbols in the oil and gas industry. The design captures the essence of “simplicity is beauty,” with three powerful elements merged to symbolize the energy and innovation driving ExxonMobil forward.
The Exxon logo was initially created by renowned industrial designer Raymond Loewy. Below is an image from the Library of Congress that gives us a glimpse of his design process.
The two X’s pay homage to the original company name that was Esso. This helped transition the old name to the modernized version. The interlocking X’s also symbolize the company’s reliability. In 1998, Exxon merged with Mobil and born was the combination of the two brands inside the new logo. It represents the determination of two companies that even when broken by government, never quit.
They kept pushing forward.
The red font color symbolizes this energy, determination, and dynamism.
“Energy lives here” sits below the company name with perfect proportional spacing. This slogan shows ExxonMobil’s commitment to powering the world responsibly. The company accomplishes this by pursuing innovative breakthroughs in fuel efficiency, Algae bioengineering to reduce emissions and carbon capture.
Top-rated logo design companies aim to create iconic logos that tell meaningful stories, inspire positivity, and are simple. ExxonMobil is an example of a global energy giant whose logo will continue to stand the test of time.
ExxonMobil is a clean logo design in the Distribution, Manufacturing, and Technology industries.
